Number five is so important. I worked at an agency that grew fast (something like 17 to 110 people in 2 years) and imploded and a huge factor was saying "yes" to everything. This was a great reminder along with the idea that you not only say "No" externally but internally: don't try to master everything but go hard on the one thing that you can actually be the master of. Before seeing your videos I was constantly thinking of all the things that I should know that were related to what I wanted to do. It never occurred to me that a full agency is fully a burden on your core expertise. - joshua
Greg, thank you so much for your knowledge and wisdom on these six specific topics! I'm truly trying to focus in on streamlining my branding agency -- your information is helping me to grow closer and closer to that goal!
I'm doing a lot of what you outlined. Quick question...when you review the questionnaire and find the prospect isn't a fit, do you cancel the appointment? refer them to someone else?
