How To Get OUT of Facebook's LEARNING LIMITED

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Are your Facebook ads stuck in learning limited?
Facebook learning limited can certainly worsen your results, because learning limited means your ad sets did not exit the learning phase.
A lot of advertisers want to get out of learning limited as fast as possible.
In this video I explain how to get out of Facebook's learning limited...
And the adjustments you do not want to take to get out of Facebook ads learning limited.
#facebooklearninglimited #facebookads #facebooklearningphase
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2 июл 2024

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Комментарии : 85

@BenHeath 2 года назад

Thanks for watching guys! Let me know what you think in the comments :)

@TheLeah2344 2 года назад

This video came at the right time because I’m currently having this problem. I was making sales then all of a sudden I was placed in learning limited.

@BenHeath 2 года назад

Glad to help :)

@nathanlopez3918 2 года назад

Oh wow, Ben is reading my mind again. My current adset has a leaning limited status at the moment. This video is very helpful!

@BenHeath 2 года назад

Perfect timing :)

@nxtweb3508 2 года назад

Great tips. You Answered all my questions! Thanks a lot!

@BenHeath 2 года назад

Happy to help!

@tauhidahmed7239 2 года назад

Good project learning it limited company

@giovannidesiato8275 2 года назад

Great Content!

@BenHeath 2 года назад

Thanks a lot :)

@learnwp.academy 2 года назад

Thanks Ben. Your content is very helpful

@BenHeath 2 года назад

Glad you think so!

@AdithyaMohandas Год назад

Hi Ben, this was a very insightful video. I had a few doubts, we sell high-value products and are trying to get additional sales through paid social. Currently, when we calculate our ROAS it's at 169% and the ad sets that drive purchase as a conversion event are in Learning Limited. I feel for the amount spent 169% ROAS is quite low. We have structured our audiences also. I just needed a small clarification if 169% as ROAS good or bad.

@nabeelkhan2632 2 года назад

Very well presentation Ben. is it possible, in theory, for an ad set to come out of Learning Limited phase if it does not get 50 purchases in 7 days BUT by looking at the conversion rate, I am hopeful that it will get 50 conversions in 11 days? So basically, in short the question boils down to, "is 50 conversion events PLUS 7 days combination is a mandatory condition to end Learning Limited or can it happen also when 50 conversion events are achieved in more than 7 days". Any 1st hand experience with this situation?

@purpleboudoir Год назад

Thank you Ben!!!

@BenHeath Год назад

My pleasure!

@themanthemyth7950 2 года назад

Great video. You kknow what makes it even harder to get out of the Learning Limited? Ever since the iOS update last year, many conversations are not registering at all. Is that something you have had issues with and how did you evercome them?

@theanxiousstoic 2 года назад

hey Ben. I watched most of your videos and I learned a lot. I am running an ecommerce store and promoting it with facebook ads. The moment I started to advertise one product, it went through the roof. CTR 8%, cpc £0.11, cpa £6. Beautiful stats. However, after a couple of days, it went to learning limited and performance dropped significantly. I increased my adset budget with 20% for the last 2 days. Is the drop in performance caused by the fact that it went to learning limited? The only metric that is bad is the cpa. the rest of the metrics are still good.

@MiraLavandier 2 года назад

Don't Panic! Love it ;-)

@BenHeath 2 года назад

Panic never helped anything :)

@johnnielennard536 2 года назад

Thanks Ben - love your work! Is there a downside to only running 2 ad sets in a CBO campaign? A retargeting and a prospecting? or is there synergy involved in running several prospecting ad sets? My logic is that if I focus my budget on one ad set that is performing, it will get out of learning limited.. or am I missing some upside to having several ad sets in a CBO..? Thanks mate.

@GoodfellaNell 2 года назад

1. No problem running 2 adsets 2. Personally I'd have the retarget and prospect adsets in their own campaign. You have 2 completely different objectives. Example..an look a like add to cart audience looks different than a look a like purchase audience. Thus, they belong in 2 different campaigns to better optimize your pixel and so it will not confuse you in decision making. 3. I hope you're not starting out in CBO. I suggest a CBO after you figure out your campaign in ABO.

@BenHeath 2 года назад

Thanks Johnnie. We would usually want to run multiple ad sets so that we can test different audience options. But if you narrowed down your cold audience targeting to one option that performs really well, that's fine.

@suesamlidis6843 2 года назад

Hi Ben. I recently had a campaign that was performing really well, so I doubled the budget from $25 to $50 per day. I expected it to go from active to "Learning" but it immediately went into Learning Limited! Do you think I should just wait and see what happens? Thank you and I love your videos!

@BenHeath 2 года назад

Hi Sue, thanks a lot - yes I'd give it more time. It's likely to resolve itself :)

@peacefulpanda5990 Год назад

Would it be a good idea to duplicate the campaign and increase the budget by maybe 15-20% if it's in Learning Limited? That way the audience starts fresh with a larger budget, maybe might help push through that Learning Limited without increasing CPMs? Just a thought - not entirely sure it would even work.

@cheapystorelb2396 2 года назад

Hello Ben , I have been binging your videos since I discovered your channel in the last 2-3 days. I noticed how honest and helpful you are and that you reply to almost all the comments. I wanna thank you for that & I have an off topic question , I would appreciate your thoughts highly. I know you prefer to run up to 5 ad sets with ( up to 4 creatives or so each ) in a single campaign ( pref CBO ) and run that one conversion campaign Does that mean 3 cold audience TOF Ad sets , with like 1 Re-engaging MOF Ad set ( maybe a LLA , obv diff creatives ) & 1 Very warm BOF Ad set ( website visitors, add to carts , initiated checkouts and such ... ) ? or how else would you do it ? would you run a separate campaign for very warm audiences and optimize it there? Thanks in advance ! Love your channel

@BenHeath 2 года назад

Thanks a lot, that is much appreciated. For my campaign structure I recommend checking out this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-TBSuxR_Qa90.html That details exactly how I do it, which is a bit different to what you described there.

@cheapystorelb2396 2 года назад

@@BenHeath Thanks a lot Ben, I did watch the video and I got the answer ! If at all possible, I have another small question, we are about to launch a one product branded e-commerce store with a low budget to start for fb ads (

@vibesounds6862 2 года назад

Hey Ben! Thank you so much for this video! You've given so much value! I just wanted to ask a question. I had an ad out that was doing amazing over the first 24 hours, then it went straight into learning limited and it dropped off! So if it's based on not getting 50 conversions in a week, how does that work if Facebook hasn't even given it time to learn :(? P.s. it's a messages ad to instagram direct. Thank you!

@BenHeath 2 года назад

You are very welcome :) That's very common and not something to worry about at this point. I'd give the campaign more time, as you spend more you are likely to come out of learning limited.

@vibesounds6862 2 года назад

@@BenHeath Thank you so much!! I'll give it a go :)

@RahulSharma-ff7ld 2 года назад

Hi Ben, Which optimization for ad delivery is best in traffic campaigns. Link clicks or landing page views. Asking coz when m using link clicks for clients, it's generating tons of clicks but landing page views are going upto $10-15 per page view. With less than 20 page views per week. Love your videos and Been sharing your words for a while!!

@BenHeath 2 года назад

Landing page views if you can track them. I'd go for conversions if you can though. Thanks for the kind words :)

@HouseMusicMixChanel 2 года назад

Im currently scaling one of my ecom brands and I've been using the detailed targeting expansion button turned on while scaling. This basically gives the the whole world as potential reach. Does this mean that it's "harder" to burn out the audience compared to an interest that is limited to for example 10 million without the button turned on? The detailed expansion button turned on has always been the best when scaling for me.

@stevekurtsalcedo1423 2 года назад

It depends on the countries your targeting. I’m scaling with US NO Interest targeting with detailed targeting expansion button ON and has a potential reach of 220 million. It’s running a creative i had for more than 2 months.

@BenHeath 2 года назад

Yes that is true to some extent. For more info on detailed targeting expansion, I'd check out this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-NwxJ0idfcDU.html It's not as simple as always wanting to use it.

@wilsonsee39 2 года назад

Great Content as always Ben! Would be much appreciate if you can give me some insights about my situation: Been running a campaign with 2 ad sets target 2 countries who use the same languages (25mil & 8 mil population). 3-4 ads per set without using CBO (didn't notice to turn it on). Target to a broad audience (20-40 yrs old , All gender). Spending around $100/day. Both sets perform well for day 3 to day 9 (ROAS from 2 to 12). However it started dropped to 2.6 while one of the ad sets show "learning limited" on day 10 and so I increased 40% of the budget and it still shows the same. Then it comes to day 11, in which the other ad set shows "learning limited" too. In this case, would you recommend me to open a new campaign and combining this 2 countries into the same ad set or keep working on the existing campaign(like raise the budget or combine the 2 ad sets)? **Also, may I know whether your company works with non-English market and where can I get the further information about the service and fees? Thank you so much. Have a great day! :)

@BenHeath 2 года назад

Hi Wilson, Great question. I'm not a big fan of raising the budget just to get out of learning limited. I think that can backfire and result in an increase is cost per conversion. I would have given the campaigns more time. Now that you have made the changes I would think about combining. Pooling the conversion data is likely to be helpful - particularly initially. Sure, you can find out more info via our website: leadguru.co.uk

@Derveregun 2 года назад

Hello Ben, I have a small question: sometimes I run ads that go "Active" without Learning phase. I mean they go into analysis phase and then they go "Active" at the same time they are published. Usually this happens when i have Ad Sets with small budget. (ABO) Other times I run ads that go into "Learning" phase, and then "Learning Limited" phase after a couple of days. This usually happens when I use a higher budget on the adset. (ABO) So apparently it is the opposite of what Facebook suggests... what's the truth? Thank you!

@nabeelkhan2632 2 года назад

@Ben Heath can you please explain a bit what you said about a "massive potential downside" at 9:15 mark of the video. Why the campaign would not be profitable if we go that route?

@BenHeath 2 года назад

Sure - if you massively increase budget in one go, your cost per conversion is likely to increase a lot.

@soothingrain7522 12 дней назад

Is purchases really something the fb algo can actually optimize for compared to add to carts? If someone comes to your website and adds items to their cart but don't purchase, I feel like there is likely a different issue at hand. If someone is willing to add to cart they're probably willing to buy, but there is an issue with social proof, trust, site development, the product, the offer etc and thus the optimization is needed on your side not facebook algos side. If you think this is incorrect please let me know why

@saakmarketing10 11 месяцев назад

What do you think about changing the optimization event "lead" from the thank you page to appointment booking page? The funnel is form fill up page -> appointment booking page -> thank you page. You're still getting leads at the end of the day.

@BenHeath 11 месяцев назад

You'll almost certainly get better results when you optimize for the event that's lower down the funnel. I'd stick with the thank you page. Otherwise Meta will probably find people that are highly likely to take step 1 or 2 but not keep going. I know that sounds weird but I've seen it happen so many times.

@nigeljovero4345 2 года назад

Hi Ben, love this insight! Will definitely give this a go Quick question, my CBO is set for traffic objective = Landing page views and have been running it for almost 3 weeks now My adset all of a sudden has gone into “learning limited”. What would your recommendation be to exit this phase? e.g. Change Ad Creative or increase CBO budget? Looking forward to your response!

@BenHeath 2 года назад

Hi Nigel, thanks :) My response would be neither unless doing so also helps you meet another objectives. Don't make big changes to just get out of learning limited.

@jamesz3800 2 года назад

Hi Ben, I have a CBO campaign ($50 a day, conversion) that is running well. It only has 1 ad set (broader targeting) at the moment as I killed 3 ad sets that didn’t perform well. My question is, if I increase the budget to $100 a day but add another 3 ad sets ( LLA , web visitors etc), will this affect my existing campaign? Or I should create a new campaign ($50) for LLA and Warmest audiences ? Thank you

@BenHeath 2 года назад

Great question. I would add those elements to your existing campaign. Yes it will affect it - but that's what you want. You want it to help improve results :) I would usually not increase budget and add elements at the same time. You want to see what affect the budget increase has by itself first.

@akrmeen2007 2 года назад

Thanks ben, If my target less than 50 conversion per week, and I have a campaign average 20 per week and This is good for me, can I continue under limited phase for long time (6month) and optimize with my adsets and ads only ? I have watched all your related videos.. Thanks again

@BenHeath 2 года назад

Yes that's not a problem at all :)

@soothingsoul3419 2 года назад

Hey Ben! i would really be grateful is u replied to this comment as i have been struggling, i have 3 cbo campaigns running and all of them are targeting similar interests and now i am in the learning phase for all of them. I'm thinking of just starting fresh campaigns and not editing them so fast ?

@BenHeath 2 года назад

I would try to consolidate those into one campaign - unless they are for different product ranges?

@xxakhitxx 2 года назад

Hey legend! I had a campaign doing extremely well I had around 90+ conversions from it (way before 7 day window) and even put up the budget to 600 per day but it still wouldn't count towards the learning phase & I ended up going into learning limited... Should I duplicate and try again or keep it running?

@BenHeath 2 года назад

I'd give the campaign some more time first, but otherwise yes - that would be my next step :)

@tarasaurelius Год назад

How did it work out for you?

@tarasaurelius Год назад

How did it work out for you?

@Ayushkumar-ot1sn 2 года назад

Hi, When my ad sets are into learning limited they started stop working. How to tackle this?

@BenHeath 2 года назад

Hi Aysuh, that's what this video is about :)

@davide.barbieri 2 года назад

I have way more than 50 conversions per week, but the fact that Facebook is not attributing those to themselves (iOS reporting issue), it basically never gets out the limited learning mode. Is there a solution for this?

@BenHeath 2 года назад

I don't think so I'm afraid.

@innerlake4062 2 года назад

What if the adsets are running within an CBO?

@BenHeath 2 года назад

The same logic applies :)

@hasher22 2 года назад

Hi, I had a budget of 10 dollars a day, It was doing well for months then I decided to add 2 more ads in the same campaign > ad sets > ads. After a few days, I checked back Facebook and all 3 ads were learning limited. I assume the 3 ads are sharing the campaign budget, that's why its in learning limited. I have disabled 1 ad cause it wasn't doing too well, but I left two ads in the one ad set. Is this a problem? Ill see how it goes in the next few days

@dennisreynolds6915 2 года назад

What did you end up doing?

@hasher22 2 года назад

@@dennisreynolds6915 I moved it back down to 1 ad @ 10 dollars per day in the same campaign (removed the 2 new ads) and the ad got stuck in "learning limited", the campaign didnt go back to normal. Even though it was back to its original state prior the 2 ad being added in. So adding the 2 ads in the 1 campaign fucked up the analytics. It wouldn't get out of learning, so I had to create a new campaign with everything the same and to my surprise...... after a few days, maybe 5 days, it was back to normal analytics.

@dennisreynolds6915 2 года назад

@@hasher22 thanks for responding. I flipping hate Facebook ads with a passion.

@grantwlms 2 года назад

Ive been using Facebook ads for a little more than a month now, and every time I have a campaign it will stop converting after about 4 days. Do you think this is why? I had a $30/day campaign running and my cost per purchase was as low as $8 at one point then on day 4 it just completely drops off! If I make an exact duplicate of it with the same ads and interests it will convert great until day 3-4 and the same thing will happen. How do I stop this from happening? Is it because I’m not getting 50 conversions?

@GoodfellaNell 2 года назад

If it says learning limited fb will throttle your results. You need 50 purchases/sign ups (your desired objective) in 7 days. If you're running an old ad before the iOS 14 update, that can be the reason, especially after excessive duplicating. Are you getting enough conversions from your ads? At $30/day you might just need to spend more to get more conversions so that you can buy enough data to optimize your pixel past 50 conversions to leave the learning phase.

@BenHeath 2 года назад

Hi Grant, I have a video all about that which you may find useful: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-6_9ZC-WsU3Y.html

@rodrigoduderti3874 2 года назад

Hi Ben, can I add 30% budget everyday when scaling?

@BenHeath 2 года назад

You can but that's not the best way to scale. I'd recommend watching this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-f-Rzow-qhh4.html

@rodrigoduderti3874 2 года назад

@@BenHeath thanks for pointing this video Ben!

@THEISLANDFAM 2 года назад

Hi Ben, My campaigns have gone from working well to not generating any leads whatsoever, we have historically used lookalike audiences which have worked well but results have dropped off completely, not quite sure what to do :( we have tried to use different audience types but just getting absolutely nothing! Not sure if it’s anything to do with IOS 14 or not, any suggestions ?

@GoodfellaNell 2 года назад

Fb announced half or almost all look a like audiences will not work after the ios 14 update. You will literally have to rebuild your pixel back up by targeting interests or you might have some luck uploading your qualifying customers email addresses.

@BenHeath 2 года назад

Hi Liam, first thing to establish is whether you are seeing a real drop off in performance or a reporting discrepancy. I imagine it's a bit of both. Then you may want to make a number of adjustments that better suit a post iOS 14 environment. I have a playlist on the changes you want to make. I'd recommend checking it out: ru-vid.com/group/PLY972DGccDbNnJT-penb1S2a3cjowbWNH

@salescore01 Год назад

Hello Ben am within my first week and optimised for purchase but my cost per purchase is way high..is this because am Still within the learning phase ?

@BenHeath Год назад

Probably not to be honest. It’s probably because your campaign isn’t good enough to get a lower cost per purchase. It sounds harsh but I’d rather tell you the truth and actually help you out. I would try to test different offers and better, more engaging creative. The levels there are massive

@salescore01 Год назад

@@BenHeath alright Ben thanks for the reply I'll work on the creative because the audience size is way up to 10M and I targeted my whole country although it's a cheap product of around $2 and I can't be sending $2 to get a purchase of that same amount Thanks I'll work on that

@RUCKUSCOMPANY 2 года назад

I have a campaign with 5 adsets targeting 5 separate interests. After 7 days, 3 of the adsets seem to be outperforming the other 2. I’m thinking about combining the 3 winners into a single adset, pausing the 2 losers and continuing to test other interests individually. As I find winners, I’ll combine them into the winning stack. Does that sound like a logical approach?

@BenHeath 2 года назад

I think you have started really well there but I wouldn't combine the 5. Not unless they are very small. If you leave the three winners running long enough, performance will diverge and you can further optimise.