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If you want to get the best price for your business, you need to lead the conversation with the selling business owner.
You simply cannot wing it.
You do not know the expectations of the business owner. They have a number in their head, and you need to discover what they want.
If you make an offer first, you lose the advantage. You will never discover the business owner's expectations on price - which could be much less than your expectations.
You have to take control to collaboratively come up with the price and terms. This requires you, as the buyer, to discover what the seller actually wants.
In my latest video, I show you how to get the best price for your business by taking control of the conversation. I reveal the precise language to use and how to answer the seller’s objections.
In this video, you will discover…
- How leading the buying conversation shifts the power dynamic in your favour
- Why the person who goes first on price loses their advantage
- The one word you should never use to stop the seller from dragging in third parties who will raise the price
- How to use the current economic narrative to your advantage in price negotiations
P.S. Did you know the best time to buy a business is in January?
If you want to take advantage of the huge number of opportunities available to business buyers in 2024, you need to be ready.
Join my 2024 Mastermind programme now and I will give you everything you need to get ready to hit the ground running in the New Year.
#businessacquisition #buyingabusiness #businessnegotiation
9 сен 2024
