I’d love to hear your opinion on this: Question: Strategies for Demonstrating SEO Value in Small-Town Proposals with Low Traffic Data Hi everyone / Joshua George! I’m putting together a local SEO proposal for a landscaper in a small town and am hitting a roadblock that I’m hoping you can help with. In the course, it’s highlighted how to show the value of SEO by linking potential traffic increases from specific keywords to leads and revenue using the ROI calculator. This works great when there’s data to back it up, but for small towns, I’m finding that the traffic metrics for service-related keywords (like “landscaping [instert their small town or even surrounding towns]”) often have no data at all. I tried using Google Ads Keyword Planner, filtering “landscaper near me” down to the specific county where the business wants to attract leads. While this showed some decent traffic, the challenge is that ranking for “landscaper near me” across an entire county seems unrealistic. Has anyone else faced this issue when dealing with small-town businesses? How do you effectively showcase the value of SEO in these cases when there’s no traffic data available for the specific keywords? I’d love to hear any strategies or insights you’ve used to overcome this! Thanks in advance for your help!
