8:10 how to make a behavior addictive. Satisfy these 5 needs. 1. for significance (ego, importance, that we matter) 2. need for certainty 3. need for sense of variety/spice (unpredictable popup challenges) 4. need for connection 5. need for growth(feeling of moving forward/progress).
LOL, she completely forgot one of them. The need for contribution. (en.wikipedia.org/wiki/Tony_Robbins#Six_human_needs) This comment has satisfied my need for contribution =]
Contribution is my favorite of the 6 Human Needs, and Striiv meets it well with charitable donations. I was saving it for last in this talk and I forgot to say it! Sigh. Thanks for watching, and gratitude to those of you who contributed to others by writing about contribution in the comments. - Zoe Chance
Yes it's inspiring. Although, I feel a 7th need. The need to poo. Sorry about that. Maslow had 5, Robbins has 6, well, it only seemed right to add a 7th :-)
Oh no! There I was blissfully fulfilling what I thought was a sacred 7th Need, and then I suddenly realised that pooing is a primordial way of making a contribution! Am now feeling empty in more than one way :-(
Yu-Kai Chow (also TED speaker) has a book on gamification called Octalysis that is built on the similar framework. It covers 8 sides of motivation (including the 6 from this video). It was a great read for me. After I read it I continued with the books like Thinking fast and slow, Drive, Predictably Irrational, Hooked, Psychology of influence. Whole new world has opened to me since.
I am looking at this thinking, How can I make the not fun parts of life Addictive. Taking out the Trash, Doing the Dishes, studying. I think im going to look at everything i avoid doing and try to see how i can use these 6 needs to make the behaviour addictive, so i can get them done. I took notes so here is list of the human need that make a behaviour addictive| How to make a Behaviour Addictive By meeting at least 3 of thes 6 needs we have as Humans 1)Significance-The desire to feel that we are important (the Ego) 2)Certainty-(the need for Security) the feeling that youre belief in the world will be met much of the time. 3)Uncertainty-The need for variey and surprise and spice in our life 4)Connection- Our need for Connection (this ensures our survival as a species) 5)Growth-The need to feel like were growing, were becoming something If you feel like youre making progress. 6)Contribution- the feeling that you are contributing something to the world and myself (She didnt mention it in the lecture, you can read it in her comments here. I think ill try coming back in a week and see if this has helped me to accomplish more. Thanks Zoe, Sincerly, Shmuel Rose
7:39 Six needs, three of which must me met in order to make a behavior addictive: 1) Significance 2) Certainty 3) Variety 4) Connection 5) Growth 6) Mentioned in the comments, not in the talk: contribution
I hate it when people say the word "urban" as a euphemism to saying that a particular area is unsafe. Urban means city dwelling or characteristics of the city. And not all cities are dangerous areas. [stepping off my soapbox]
Wow, I’ve been using urban in the wrong vernacular for years. Thanks for your post & not letting me walk around with spinach stuck in my front teeth for the rest of my life. ✌️
Well done Zoe. As a hospital staff educator in both clinical topics and customer service I see great applications in motivating hospital staff and patients. "Why follow this particular procedure this particular way?" Help them ask and answer several of these 6. Not simply "Because it's policy." "Why greet people with a smile, even over the phone?" Help them ask and answer several of these 6. "Why should I bother to follow this low salt diet?" Help them ask and answer several of these 6.
any behavior that meets following needs in a powerful way will make that behavior addictive: 1) significance (EGO) 2) certainty (security) 3) uncertainty (variety, surprise, spice in life) 4) connection (survival) 5) growth 6) contribution
Thanks Zoe, It is like you left us to "Contribute" to the talk by trying to figure out what the sixth was..... I think it's just perfect the way it worked out. I love the way you talk x.
This is one of the most intelligent TED-talks I have seen. I have had many of the same realizations as you, but with my dancing. Your analysis of flash mobs also describes how the applications for creative educations and the attractiveness of freelance (uncertain) work is more attractive than any time before! But I contrary I think that the dance profession is mostly healthy and that what is sad, is how many people are addicted to sitting, passive activities where they work in offices (sitting around) and then sits around even more at home, watching series and movies on Netflix etc to feel relaxed and mentally "fed". While, entertainment-disabilization of people works, because of excactly the needs that you describe here. My body on the other hand, hasbecome so addicted to movement, that when I sit on my butt in front of a computer, my bones start aching. It makes me realize that I love what I do, but also, how hard it must be for some people to get to the gym, to go for a walk, even just a few more steps than usual - they are addicted to what they feel when they are in front of their computers and their tv. Its so sad. . . Our lives are becoming much like in the movie THX 1138..
Not knowing what a pedometer was, I honestly thought it was some foot massage device she was misusing as a clitoral stimulator. She was acting so embarrassed and really built this addiction up like it was going to be terrible.
I found it so annoying when she only said 5 needs and no one in the audience remind her.. I even took out my notes to record what she said, so imagine the annoyance.
Had the same problem so i went looking for the answer, she mentions who taught her these 6 needs (Tony Robbins) : training.tonyrobbins.com/the-6-human-needs-why-we-do-what-we-do/ The 6th need is Contribution: a sense of service and focus on helping, giving to and supporting others. Which is, ironically enough, probably the reason i shared this XD
suhuanda I took notes too lol. She said the words "sense of security" at one point so I decided that meant that we need to know that we're safe, we won't be hurt by our actions, phycically, spiritually or mentally.
Thanks so much for your talk. I teach in the healthcare sector and we were discussing standards of practice. One students had observed that are always one or two staff in a department who have lost their passion for the profession. This list of needs could help students recognise where the joy can come from the profession and help them keep their fire/motivation. Great stuff!
I think she really nailed the points of addiction. They made sense and were relevant. Coincidentally, i was playing two clash of clan accounts while watching this TED talk.
The title is "How to Make a Behavior Addictive," but I don't feel that this video delivers the benefit promised. There are some nice stories with a discussion of underlying psychological needs that influence behavior, but where's the summary and application?
excellent talk the way she introduced her former addiction and also how basic human needs can be turn around to help us, it´s just brilliant! thanks a lot
Did anyone realise that she talked about 6 human needs but only mentioned 5 of them......... Did she miss one??... just curious, so I will do some research ..... 1: Significance 2: Certainty - need for security 3: Uncertainty - variety, spice 4: Connection 5: Growth 6: Contribution (I think this is the one she missed) 7: Curiosity (I just added that..... LOL)
two possibility, either a person becomes curious or uninterested in the face of uncertainty. Well...I do think she presented it pretty well, despite that I am still curious if the last point was even a part of her presentation or was she short on time. Questions, Questions and only Questions.......
Possible, however she did quote Tony Robbins, so I would think it would only be fair to mention / include all of them. either way, look I am not too hell bent on the fact she missed it, but it was interesting to note the undercurrent anxiety in her voice, which undoubtedly could be a. because of the stage/audience, b. Oh! lets not speculate too much, shall we. :))
This is great! When you mentioned the motorcycle helmet, I immediately thought of a company that is making it addictive, meeting many of the needs. It has a colorful plastic mohawk attached to it. This feeds the ego by causing other drivers to take a second look. Certainty is what you discussed in the video (being a safety device). There is uncertainty as to how people will react to it/if the wearer will pass by another rider with the same helmet. It creates a connection to other riders who are wearing it. As a furniture designer, I will use these points in future products that I design.
Contribution is to grow through giving. Contribution is also fuelled by a sense of significance and certainty that it will feel good to give! :-) You're welcome.
Man, y'all are harsh. Most of the comments seem to be about the speaker and not the substance of what she's saying. This is why we can't have civilized discourse anymore. I say, put up or shut up. Show some cognitive chops or shut your malodorous gob.
The 6 human needs: I got 1> Significance 2> Certainty 3> Uncertainty 4> Connection 5> Growth 6> ? Did I miss no. 6, possibly; or, did she forget, and, left it out...??? NOTE: I did try, repeatedly, replaying the video from point 8:15...
recently I've began to damage my own reality and the necessary routine needed to accomplish this year's decent freshman grades. I know it sounds stupid, but I've done nearly everything so far to get to the point that I'm at and yet I'm screwing up. I feel hope that your framework might cause a significant change with me. its all enlightening and quite surprisingly - revealing the human truth and behavior I always consciously and unconsciously kept in the dark.
I feel like u can use these needs on a guy to make him addicted to u... 1. EGO. Make him feel important and respect him and thats what youll get too 2. CERTANCY. make him able to trust u and always be there for him as in taking care of him or being home waiting for him 3. INCERTANCY. You can make him suprises or go somewhere or even more better...Suprise Sex 4. CONNECTION. well make him comfortable to talk to you and be happy to be with you 5. GROWTH. Give him smiles and show that your happy to be with him (well...if u are) so that he knows this relationship is a growth. I DONT KNOW ABOUT U GUYS..BUT I ONLY HEARD FIVE NEEDS. I THINK THAT THEY ARE ALL USEFUL TO GET A GUY TO BE ADDICTED TO YOU
It's more like "what makes a behavious addictive" !! Disappointing in my opinion .. This is just not what I expected to see ! Just choose video titles more wisely please
Two cents about the pedometer. The Striiv Play works ~ 2 months before it fails to function (great variation, from 1 - 6 months in our lab experiences). Thus, this pedometer is excellent for identifying neurosis relatively quickly :-) but not for tracking activity levels beyond ~8 weeks.
1: Need for Significance. 2: Need for Certainty 3: Need for Security. 4: Need for Uncertainty 5: Need for Connection. 6: Need for Growth. Still, she dont explain or teach "how to make a behavior addictive" as the title claims. I was hoping for some instructions to help me be addictive to the gym.
PerfectionHunter If you consciously make a choice to consistently exercise, the experience can change from a chore to a routine to a lifestyle pretty easily. If you are giving honest effort toward your workouts, then the stream of endorphins that rush to your brain after accomplishing a strenuous, exhaustive task will certainly lift your spirits and increase your confidence. It's easy to see how many fitness enthusiasts gain an addiction to the feelings they get from achieving a "runner's high" or the powerful "pump" that you can see and feel after heavily taxing a muscle or group of muscles during a weight lifting session.
I thought this was a good talk aside from leaving out one human need: Contribution. (If you just want the list of needs I guess you could look into Tony Robbins' stuff.) However, I think what is compelling here, are the examples. I sense, after looking at her bio., she is using her behavioral economics chops to outline a certain added perspective. The Striiv (sp?) example was humorous and interesting. Another commenter did raise an interesting point: Do we want to take our habits to the additive extreme?
Yeah agree with thought that she coudl have spent more time on how to integrate these ideas, and literally live up to the title of the talk. Too much time on describing the stepper thingy.
I think part of the reason why people are getting "crazy", is the following: Most people have a goal, like "I want to be a doctor", so, they spent all the time studying and working to fufill that dream, eventually, they get there, an now what? My dream is done... They feel happy at first, but with time, they feel emptyness, so they search for hobbies, but since all their lifes they were unable to relax, they do as always, they have to be the BEST on that too, and thats create unhealthy addiction. Just do a hobby without challenge or things like that, learn something at a healthy rate, 2 hours a day, nice and easy, enough to give you challenge and keep you motivated, but at the same time, that doesn't drive you crazy. For example: Music, Painting, Exercise (without crazy machines), Learn to fix your car, Farming, Planting, so many hobbies.... If you keep learning skills, you'll never feel empty. XD
***** Dude people like that are more interested in quantities than qualities. Who gives a fuck what the numbers are saying when she so obviously and clearly made the point that she set out to make. "Here's some information, my challenge to you is to take it into the world and do something fun and interesting with it" *dickhead hater voice* DURRRR SHE'S NOT RIGHT BECAUSE NUMBERS N SHIT
MetrazolElectricity You, obviously because of your research, have a limited view of addiction. We are all addicted to something, most of it is good. Habit-forming is important for survival.
A lot of this sounds like gamification. If you want to turn a behavior into an "addiction", turn it into a game: set challenges, create a point system, compete with others, and so on.
Someone correct me if I'm wrong, but it sounded like she was only giving five needs: certainty, uncertainty, significance, connection, and growth. She kept saying there were six needs, but I only heard five.
7:38 her story with pedometer is just the similar one that everyone has with mobile phone. reason? fulfilling 3 out 6 needs become an addiction ego, feeling important, significant 9:03 certainty,feel safe and certain uncertainty, linking to surprise, lottery or random challenges/rewards connection\ community growth \ making a progress flash mub --快闪 different, surprise, I am trying to employ this framework to bulid habits of getting up early
what we needs something that gives you points every time you eat something healthy you get points and when you eat something bad you loose points, but off you eat way to many healthy stuff you also loose points.
I'd prefer something that gives you points for every intellectually stimulating thing you do and you loose points when you don't get enough sleep or don't have enough variety throughout the day.
similar to many video game systems like quest, leveling up,... this kind of game system can make us feel rewarding/progressing and will get us addict to it, all just because our brain need the progression.(just my thought)
Paul Cox its more like the fact that her 6 needs are an exact copy of what Tony Robbins has been saying for decades. Im not sure who came up with it first. I do sense that this lady may have taken those concepts from him. Now to say that she couldn't have come up with it on her own, just feel its unlikely.
Immediately on finishing watching this, I bought the Striiv app (and I plan to get their "Play" pedometer widget too)! I could do with a good positive addiction like walking a jillion steps a day. I carry a lot of extra weight and I reckon that's doing me more damage than spending time running up and down stairs like a hamster (a gigantic *fat* hamster) would.
You had me until: "Wearing a motorcycle helmet: not a contagious behavior, and this is why we have to regulate it." I'm pretty sure surviving IS a 'contagious behavior' - or at least it is for the people who evolution will select...
It's a predictor of "failure or success"...and both are simply decisions of careful choice. Get mentors that teach YOU what's important to YOU....not to anyone else; money, sexy body,...best golfer,...best at something....then spend time daily on these people, mentors, etc.