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How to make a new shoe brand: UDOG

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Ever wondered what goes into creating a new brand from scratch? In this video we talk to Alberto Fonte from UDOG who talks us through the process of bringing his first road shoes to the market, and the design decisions that he made along the way.
This vid is produced in association with UDOG: udog.cc/
⚫️ Read our reviews of the UDOG shoes on road.cc
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⚫️ In this video
0:00 Introduction
1:08 Alberto's background
2:01 What was the drive behind creating a new brand?
3:18 How long does it take to bring a new shoe to market?
4:25 What technology is being used in UDOG shoes?
8:04 What's next for UDOG?
8:54 Outro
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Опубликовано:

14 авг 2024

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Комментарии : 8

@generalstrike7187 Год назад

I have been really struggling to find comfortable cycling shoes for my wide-toed feet. Tried a pair of udog's today and was blown away by how much more comfortable they were - secure and supportive in the heel and midfoot but the wide, rounded toebox was so comfortable! Really excellent shoes, I'm looking forward to a 2-bolt model.

@mikelohmeyer4140 2 года назад

They should team up somehow with pitbull bike pedals and launch their items together as it is hard to break into the market even if your item is superior

@MrSzwarz 11 месяцев назад

I wear DMT (also Italian) for my road riding, they are excellent, very much like udog brand, but lonher on the market, I will try also udog... : )

@kenettebalisang4958 2 года назад

Where to order?

@AJXOXO-vz1pn 11 месяцев назад

That shoe looks good, but the tongue flap is too big and ugly. It totally kills the streamline of the shoe. For that reason, I’m going to give this one a pass.

@ff-rx6ig 11 месяцев назад

Too expencive

@Dr.Schlitz 2 года назад

Laces? No thanks.

@albertofonteudog6963 2 года назад

Why not laces? Laces are lighter, more comfortable, a more neutral closure, nicer looking. When you tight right you don't need to adjust on fly. Any sports beside cycling and ski use laces...