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HOW TO NAME YOUR COMPANY (get the best Trademark!) 

Jim Hart
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If you are trying to come up with a name for your company, don't make the mistake many businesses make - forgetting that they might want to trademark their brand name at some point.
In this video I talk about the 5 main categories of names that businesses can use, and which is the best type of name if your goal is to apply for a trademark registration.
In case you missed my prior video on the 5 main mistakes people make when choosing a name, you can find it here: • NAMING YOUR BUSINESS »...
📞 If you would like to schedule a call with me to discuss whether you should trademark your brand, click here: hawthornlaw.net/consult
👉 For more information on my law firm and the work we do to help entrepreneurs protect their brand, click here: hawthornlaw.net/
🎓 If you are interested in learning more about the small business legal toolkit I'm currently working on, click here: www.hawthornlaw.net/toolkit
Some of the links below are affiliate links. If you purchase through these links, it won’t cost you any additional cash, but it will help to support my channel. Thanks!
To start your own LLC, click here: hawthornlaw.net/incorporate (affiliate link)
**Or use our DIY service by clicking here: www.hawthornlaw.net/diy-llc
Click here for an operating agreement template that you can use for your LLC: hawthornlaw.net/llc-operating
If you need to get a hold of me, you can schedule a call using this link: www.hawthornlaw.net/consult
*Unless you are a legal or private coaching client, I do NOT respond to emails or contact form submissions.*
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✳️MAILING ADDRESS:✳️
James W. Hart
The Hart Law Firm, P.A.
1143-B Executive Circle
Cary, North Carolina 27511
The content of this RU-vid channel is provided for informational purposes only and is not intended to constitute legal advice. You should not rely upon any information contained on this RU-vid channel for legal advice. Viewing this RU-vid channel is not intended to and shall not create an attorney-client relationship between you and James W. Hart or The Hart Law Firm, P.A. Messages or other forms of communication that you transmit to this RU-vid channel will not create an attorney-client relationship and thus information contained in such communications may not be protected as privileged. Neither James W. Hart nor The Hart Law Firm, P.A. makes any representation, warranty, or guarantee about the accuracy of the information contained in this RU-vid channel or in links to other RU-vid channels or websites. This RU-vid channel is provided "as is," does not represent that any outcome or result from viewing of this channel. Your use viewing of this RU-vid channel is at your own risk. You enjoy this RU-vid channel and its contents only for personal, non-commercial purposes. Neither James W. Hart, The Hart Law Firm, P.A., nor anyone acting on their behalf, will be liable under any circumstances for damages of any kind.
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© The Hart Law Firm, P.A. and James W. Hart, All rights reserved.
#trademarks #uspto #hawthornlaw

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2 июл 2024

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Комментарии : 129   
@davidhardy4419
@davidhardy4419 4 года назад
The guy with the mower though!
@jonnupe1645
@jonnupe1645 3 года назад
Got me thinking.... Are shower thoughts similar or different than mower thoughts? I'll think on in while I take a shower or mowing lol
@nenelindorosales
@nenelindorosales Год назад
The mower comment was definitely the most genuine emotion I’ve seen this far. Makes one feel connected to you. We all have intrusive thought at one point.
@raennajohnson6151
@raennajohnson6151 Год назад
omg loved the real moment when the mower came on and your reaction😂 This information was very helpful as well. Thanks
@olaitanidayatayobami2760
@olaitanidayatayobami2760 Год назад
I need to subscribe immediately. Man you're too good!
@onlyjumi
@onlyjumi 3 года назад
hhahaha... selling rain forest!! I love your sense of humor. "The Amazon is considered the world's largest river by volume". River as in "endless flow of goods". :)
@user-um8jw8hw1e
@user-um8jw8hw1e 7 месяцев назад
You are the greatest for far I did follow your tips, went with suggestive and is doing great
@iamanovercomer3253
@iamanovercomer3253 10 месяцев назад
🤣 right before I watched this video, I watched a video on how to sound proof your room to keep outside noise out 😂❗ You can't make this stuff up ‼️
@jonathanstranovsky
@jonathanstranovsky 8 месяцев назад
Thanks alot Jim, you really know your stuff on this.. 'Ta.'
@Browmacist
@Browmacist Год назад
loved this video!!! so informative thank you
@love63891
@love63891 2 года назад
Thanks for all the help funny guy!!!
@arcanaworldart
@arcanaworldart 6 дней назад
Haaaa! I'm hiring a landscaper to come and make noise while I'm recording my podcast...I loved the mini-drama
@jimhart
@jimhart 9 часов назад
I do my best...
@machineman6498
@machineman6498 Год назад
Thank you for making this
@jwbnscacpt
@jwbnscacpt 6 месяцев назад
I got my business name trademarked and I’m currently in the process of stopping another couple of entrepreneurs from using it. They hired a lawyer and have dumped a ton of money into their physical branding, all to be just shut down later. Headache for all! Do your due diligence!
@natevalentine9097
@natevalentine9097 5 месяцев назад
Thanks
@Justaguynobodyimportant
@Justaguynobodyimportant 2 месяца назад
What’s the name?
@louisajaustin
@louisajaustin Год назад
Good info and the mower guy made me laugh 🤣
@ernestvanessa5323
@ernestvanessa5323 3 месяца назад
This was informative & fun to watch
@Jdid18
@Jdid18 Год назад
That’s CRAZY your in North Carolina haha I’m actually a realtor in Raleigh trying to come up with a brand name. So many realtors just use their last name.
@nicholasdimaria
@nicholasdimaria 3 года назад
Great video! Thank you for your help.
@hebrewqueen9280
@hebrewqueen9280 2 года назад
Your business name along with the great info got me to subscribe.
@jimhart
@jimhart 2 года назад
Thank you!
@sisteradmn
@sisteradmn Год назад
super helpful THANK YOU
@eddiejr
@eddiejr 3 года назад
Great video!
@olaitanidayatayobami2760
@olaitanidayatayobami2760 Год назад
This man is a great educator! Man! 💯
@honeylove3256
@honeylove3256 Год назад
Great video! 🤗 Thanks a million. New subscriber.
@TheRealArtDoctor
@TheRealArtDoctor 3 года назад
Thank you Mr cool lawyer dude, really helped. Actually while watching this video the idea came to me and im very happy with my little idea for my company name
@muskduh
@muskduh Год назад
thanks for the video
@calvinharrykojoworlanyomis8208
@calvinharrykojoworlanyomis8208 2 года назад
you just got a subscriber from AFRICA sir
@jimhart
@jimhart 2 года назад
Thank you for watching! If you would like to schedule a strategy call to learn more about protecting your brand, click here: hawthornlaw.net/consult
@Eleidig007
@Eleidig007 3 года назад
lawn mower guys always come at the best times lolol mi hente
@johong7894
@johong7894 Год назад
Very informative
@kristinhood9750
@kristinhood9750 2 года назад
entertaining and informative channel
@getrealwithmya
@getrealwithmya Год назад
Thanks for the informative video. what of translating an English name into a foreign name, would it be possible for trademark ?
@kelley_cox
@kelley_cox 3 года назад
YOU’RE THE BEST! I mean, SUPER HELPFUL info and HILARIOUS 🤣 I don’t know another attorney like you! KEEP DOING YOU!
@go_off_Sis
@go_off_Sis Год назад
thank you 🙏🏽
@FrankJackson
@FrankJackson Год назад
Lol the lawn mower dude 😂. Jim I want to have LLC in my company name but plan to start sole proprietor because I’m starting at home. Is this a problem?
@lavonneevans988
@lavonneevans988 10 месяцев назад
Amazon River -the largest discharge river So,possibly Amazon as a brand is a metaphor as it relates to the company’s wide distribution of goods throughout the land. Maybe this is just me trying to use my little English degree . 😂
@lavonneevans988
@lavonneevans988 10 месяцев назад
So, I’m watching the video of an attorney of a mature age. No problem there. Next thing I know , I hear a noise in the background . Suddenly, I get a glimpse of a baby-faced , pre-law , 12 year old Jimmy ! The reaction to the noisy lawn person was so freaking adorable and hilarious! 😂🎉
@sonyahmed9748
@sonyahmed9748 3 года назад
Hi! Can My brand be different from my llc name. And if yes is there any paperwork needed. Love your videos ♥️♥️ The way you explain things 🔥🔥🔥 Thank you for providing such information.
@seanjuggernauxmanager9055
@seanjuggernauxmanager9055 2 года назад
Lmao the mower guy haha
@joshuayardley7356
@joshuayardley7356 3 года назад
Now you have me panicked. Thought I had a great name, but it's pretty descriptive.
@joshuabolin4440
@joshuabolin4440 4 года назад
Cool glasses
@jfloyo11
@jfloyo11 2 года назад
If the business name is registered properly with the State...isn't it legally protected?
@josephburton92
@josephburton92 3 года назад
Are the services you offer only for online entrepreneurs/businesses?
@artchitchatchew3718
@artchitchatchew3718 7 месяцев назад
Can 2 products or goods & services have one name......excellent education
@Chanelly_king
@Chanelly_king Год назад
Thanks
@anthonykallingal4263
@anthonykallingal4263 3 года назад
Is it a problem if there is a spelling difference at Dep of Revenue services and IRS? My LLC got special character #, but not able to register it at DRS or IRS Will that be a problem?
@TheHaslemBoyz
@TheHaslemBoyz 3 года назад
I started an LLC for a business my wife and I started. We have the name, logo, and LLC and I recently did a trade mark search. There someone with a live trademark with a very similar name. I know I can't get my trademark now but do I have to stop doing business under that name and change it?
@elislav
@elislav Год назад
Thanks for the amazing video! I was just wondering - what type of trademarks are words with a "startup-y" ending like "ly", "labs", "hub", etc.
@jimhart
@jimhart Год назад
Word marks? I'm not sure I understand your question. You mean are they fanciful or suggestive or something like that?
@elislav
@elislav Год назад
@@jimhart I mean are names such as "Credly", "GitHub", or "GitLab" suggestive, fenciful or something else? There are a lot of companies with similar names (ending with hub/lab/space/spot etc.)
@cheeseheadwizard
@cheeseheadwizard Год назад
​@@elislav both
@randybowe2661
@randybowe2661 2 года назад
Which categories are the best
@camerongarcia3128
@camerongarcia3128 Год назад
How would you use the word such as "Powerwashing" in a name?
@lovevibe3695
@lovevibe3695 6 месяцев назад
How much does it cost to copyright your name? Thanks for the video!
@annb4013
@annb4013 3 года назад
Thank you so much! I am a nurse practitioner- retiring in 6 months (after 45 years in health care) and want to have a small quilting and crafts small business and did not know where to start! Bless you!
@BabyMikeVenom
@BabyMikeVenom Год назад
Don't i want a general name so I can sell any product? And once I private label a product, do I Trademark the name of the product or do I trademark the company name
@Loris-Crazy-Life
@Loris-Crazy-Life 7 месяцев назад
Hi Jim, wish this wasn’t 3 years old lol I am struggling with my business name
@stratepaper8508
@stratepaper8508 4 года назад
Bank of America use to be the Bank of Italy respectively 😁
@joshuatichota5046
@joshuatichota5046 Год назад
Maybe you could help. I’m working on renaming my business because the current name wasn’t attracting anyone even after ten years. And I am having the toughest time because I want something western sounding because I tool leather items as my business.
@amaria5751
@amaria5751 4 года назад
Hi, so the biggest issue I'm having right now with starting my business is taxes/accounting. I really want to start it, but I'm alone and I don't have the money to hire someone to do or organize my future business tax stuff. Do you have any suggestions?
@anniekingi5645
@anniekingi5645 3 года назад
Read Profit First by Mike Michalowicz , it will help you get organized.
@ViburaBlanca
@ViburaBlanca Год назад
Zenbusiness is cheap they do it for you
@ericagoehring1089
@ericagoehring1089 4 месяца назад
Great video! But Google isn't fanciful. It is 10 to the 100th power. In any case, it worked for them! 😂
@jimhart
@jimhart 3 месяца назад
You are correct about Google. 👍
@mr.wright9076
@mr.wright9076 3 года назад
I have a name already for my small small company looked into it through trademark and my state no one used it or is using it but I really want to know how to keep it for me my self and i
@nunyabiznes3901
@nunyabiznes3901 3 года назад
Go to the government website and trademark it.
@joebunkers1944
@joebunkers1944 24 дня назад
Great video! I have a question. Generic names will not be accepted by the authorities. But what if the brand name is a whole new category? A compound noun. Words that are known by most but put together to create a whole new product category not seen before. Even the domaine name is not taken, so would that be possible?
@jimhart
@jimhart 22 дня назад
Good question! That sounds like an arbitrary name. But without more information it is hard to say.
@evelynsanchez9770
@evelynsanchez9770 7 месяцев назад
What about brand names in another language?
@kbeautician
@kbeautician 3 года назад
I was thinking “Hawthorn“ was someone’s name.
@shawnmulberry774
@shawnmulberry774 2 года назад
Thumbs up for the mower thing. My neighbor mows with a riding mower every 48-72 hours during the season. He also, uses a weed wacker and a pushmower for cut in. His meticulous nature is quite laudable and quite audible.
@srg1555
@srg1555 2 месяца назад
Who all recognizes the Stihl blower 😂
@byakusharingan9909
@byakusharingan9909 2 месяца назад
What is the name is being used in the UK and I'm based in the US and we do the complete opposite. Say I'm doing clothing and they're a security company? in addition my same name will have clothing in it as the security company just has the name. I did also check the state and the name doesn't exist.
@jimhart
@jimhart 2 месяца назад
If you would like some assistance with your trademark, feel free to schedule a strategy call. hartlawfirm.as.me/schedule.php?appointmentType=43481722
@dustinmilstead7024
@dustinmilstead7024 Месяц назад
Can two companies selling the same goods have names that are pronounced the same, but spelled differently?
@jimhart
@jimhart Месяц назад
Not if one registered their trademark and the other is infringing.
@heuristicalgorithm8465
@heuristicalgorithm8465 Год назад
I'm forming an LLC for online businesses, so my LLC name doesn't have to be the same as my actual online businesses (at least not in my state). I'm trying to think of a name for my LLC. What's the best tool to check for LLC name trademark infringements? I'm on the US fed gov trademark site checking and how different does your name have to be from existing LLC's in order to avoid trademark infringement suits? thanks!
@Brovider
@Brovider Год назад
I can work at call center
@teammayhemnation9116
@teammayhemnation9116 2 года назад
I can’t remember why He banned it Amazon but the reason there is a smile placenta where it is, is because they sell everything from A to Z. That may also be why he chose the name as well
@ShondaD_
@ShondaD_ Год назад
Do you recommend Trademarking my biz name now or just go ahead and register as an LLC for now? Thanks 😊
@ronfrancv286
@ronfrancv286 Год назад
Need guidance, Jim. What's your tip on creating 1 business name by registering it legally but have several brand names underneath it, if you want to create several businesses in different platforms that cater to different audiences or demographics. For example, One business name that sells digital products but sell certain digital products on Etsy and sell print on demand on another platform in the future.
@aguythatsrandom
@aguythatsrandom Год назад
I'm going through this right now! Three years into my business and now I see I want to be more than what I originally started out with, but what I want to expand to wouldn't relate to the company that I already have. So now I've been brainstorming Parent Company/Holding Company names for literally 2-3 days now (think I'm coming to an end before consulting a lawyer). I didn't realize I would want to expand into other avenues 3 years ago, so I can't really say that's my fault. But just having that one name is very limiting for me. A tip I would give you is create that parent company name now! Then underneath do this for example: Parent Company Name: Ron Daughter Company 1: Ron Digital Daughter Company 2: Ron Prints Daughter Company 3: etc etc This is literally what Google has when you search them on wikipedia. You'll see all their companies and for majority of it that used google, then just put the name they are dabbling in afterwards. For example, Google Domain, Google Workspace, Google Fiber. You can also do DBA's as well for each separate one to keep the names separate
@williamfaulkner7005
@williamfaulkner7005 Год назад
Series llc
@christophhelms4905
@christophhelms4905 Год назад
While looking through the "A" section of the dictionary, Bezos discovered the word "Amazon," which seemed fitting because it was earth's largest river and he was building the world's largest bookstore.
@FreshSqueezedLightning
@FreshSqueezedLightning 2 года назад
My next question and dilemma for the last 10 years is how to find out if my name is viable before I attempt to trademark it. I don’t want to waste my time. I understand googling is one way to get an idea, and searching in the USPTO but there are so many technicalities that I don’t really know what a good rule of thumb is to be fairly confident it’s a safe name/logo to actually go trademark my name with a lawyer after
@serinadelmar6012
@serinadelmar6012 Год назад
Depending on where you live you can check your country’s Company listing, the equivalent of company house in the UK, so you search for each limited companies name. Domain check is another way. hope that helps!
@T1Oracle
@T1Oracle Год назад
Google is now Alphabet. Google is now the subsidiary. That makes me think that the business name is less important than the subsidiary name. As for the Amazon name, books are made from trees. Naming a book seller after the largest forest in the world makes sense.
@brianlockhart1087
@brianlockhart1087 Год назад
Trucking
@sonoftruth4090
@sonoftruth4090 2 года назад
How can I come against new entrepreneurs who are starting a business in my area with similar business name as mine?
@jimhart
@jimhart 2 года назад
Feel free to schedule a strategy call with me and we can discuss your options: www.hawthornlaw.net/consult
@BlackMale1st
@BlackMale1st Год назад
Black Male 1st is a registered trademark. Is it considered suggestive?
@jimhart
@jimhart Год назад
If it is a registered trademark then it doesn't much matter. It sounds more arbitrary to me. Based on the name alone I have no idea what the products would be.
@SamKing-jt7xy
@SamKing-jt7xy 9 месяцев назад
Hi Jim, Thanks for all the great content you provide. I live in a place called Astoria Queens NY. Can i trademark this name Astoria? as in Astoria's Finest?
@ericg915
@ericg915 4 месяца назад
Amazon is a name of amountain is south america
@jimhart
@jimhart 3 месяца назад
Also a river and a rain forest.
@clcnj5365
@clcnj5365 Год назад
Informative video but too much wasted time in between
@davidthompson4951
@davidthompson4951 3 года назад
What about using your name? Example: Tonyrobbins.com
@jessygooglehem4965
@jessygooglehem4965 Год назад
1 .Fanciful names 2. Arbitrary names 3.Suggestive names 4. Descriptive names 5. Generic names Focus on the name and product you sell.
@save_often
@save_often 2 года назад
Google is a mathematical concept
@jfloyo11
@jfloyo11 2 года назад
Apple Google Facebook being successful had nothing to do with their business name...
@Neolantis
@Neolantis 2 года назад
Correct Names mean nothing
@aguythatsrandom
@aguythatsrandom Год назад
AHHHH You missed a chance to use your last name in the business name and just have the pronunciation sound the same while keeping the same meaning 'HarthorneLaw' HAHAHA
@jimhart
@jimhart Год назад
Never thought of that! 😂😂😂😂
@OldGoatForge
@OldGoatForge 3 года назад
Google is a number equal to 1x10 to the 100th power. It was a word before the search engine. It is not a fanciful name.
@derrickbeaubearic4100
@derrickbeaubearic4100 3 года назад
True
@ILikeTrains324
@ILikeTrains324 Год назад
Googol is. Phonetically it's the same as Google.
@T1Oracle
@T1Oracle Год назад
Googol is a word. Google is not.
@organizationalcoaches7072
@organizationalcoaches7072 11 месяцев назад
Google is real. It is a scientific number of astronomical measure. Hmmm... similar to google's reach in the tech world. :)
@Bleepoh
@Bleepoh Год назад
How to pick a brand name in?2 seconds . : use your brain think of one and use it.
@SEBASTIV
@SEBASTIV 2 года назад
Google is not a made up name
@FreddyFloresVE
@FreddyFloresVE 2 года назад
Go Ogle
@cristinachiroiu2637
@cristinachiroiu2637 Год назад
He said that it doesn't appear in dictionary.
@petertaylor.pt
@petertaylor.pt Год назад
Yes it is. Google is a play on the word Googol, which is the number 1 followed by one hundred zeroes.
@b.v.g.feddie8667
@b.v.g.feddie8667 2 года назад
I been stuck on this name. {Hustle Hard & Detailed Logistics} How does this sound guys?
@katelistanco5612
@katelistanco5612 2 года назад
quite long
@katelistanco5612
@katelistanco5612 2 года назад
I have a small online business and named it after my twins. matt & marcus shoppe. wherein i sell gen merch. how was it too? haha
@maureenmildred5064
@maureenmildred5064 2 года назад
Sounds good but a bit long
@michelleriggs2571
@michelleriggs2571 2 года назад
Could you just do hustle logistics?
@ComevlogwitTiffanyD
@ComevlogwitTiffanyD Год назад
Heeey! S/o you RDU here in Texas But that’s my home state 🫶🏾
@Bridge24k
@Bridge24k Месяц назад
You seriously couldnt figure out why he came up with the name AMAZON? ummmm ok the biggest rainforest in the entire world, the biggest selection of books in the world? and what about half fanciful and then at the same time adding on to the name and letting them know what its about. In my experiences Ive never had a issue with a name in a legal standpoint, maybe i got lucky
@jimhart
@jimhart Месяц назад
You probably did (get lucky). I see naming issues everyday.
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