How To Price T-Shirts For Your Brand 

Really insightful video. I think this gets at the idea of creating a brand and a brand image and a lifestyle with a message behind the brand. I see a lot of people thinking they are going to sell t-shirts for $30 and just throw random stuff on there and the reality is someone can go buy a tee from target for $10, if sellers want to fetch a premium price like TICDA which stands for today i can do anything, you need to give people a reason to want to embody or represent or be associated with the movement or the message behind your brand.

Hustling... it is quality for a price we knew the people in the area can afford. The goal was always to give a nice design but keep the price low. Street designers would come with 10/15 designs a week to every 3 weeks compared to a big brand with 5 designs in different colors costing 30 to 55.00 per shirt. (Usually we sold 200 shirts and the brand name still sitting in store a month later) Urban store owners really love the unknown street designers because they truly got the lowest wholesale price from us, and the product moved faster. Our shirt design more hip to the streets and always out sells the big brands in the store. Always. Goal was always half. If it cost 6.00 to print. We try to sell wholesale 12.00/ low 10.00. Store sells for 19.99 to 25.00. The issue has always been the wholesale shirt cost and getting the same style from different vendors. Sometimes you get amazing feeling cotton brands from the Egyptian or Moroccan usually connected to a Jewish distributor in the states that has connections to all the urban chain stores owners.... but the issue is always other street designers' use the same shirts but put tags in and the shirts run out of stock and jeopardize orders. back in the early 2000. You get quality tees for $2.75 to 3. 75 blk. In bulk. In the real world once a concept hit other street designers jump on it... there is nothing you can do about it besides keep coming with new designs. Sometimes even the store owners use their own graphic DESIGNERS in China or wherever and copy the style or tweet the style concept... but designs die fast in the real world. .. for survival a street designer just keeps on coming with samples. Brand names have big money big adds nice photo adds pay celebrities to wear clothing..... from the very beginning a big brand had major start up money and connections---- but the name can die quickly... the fad fades. They might get really rich for a few years then it starts to fade because a new fad kicks in... most end up in debt if not invested correctly or have sudsidary aiding the major name. Blah... the goal like the Chinese store owners if I can get any money out of the customer that day beating what I paid for the product be it a dollar more than my cost... it's sold... that is what I saw... it wasn't greed... it was always beat the product cost. When you have Nike that makes a 5.00 material sneaker and charge 150.00... it's almost cruel to consumers. But the cost of their massive overhead has to be paid. But it's still cruel that the true value of the materials is $5.00. AT THE END OF THE DAY IT'S REALLY THE DESIGN THAT SELLS THE SHIRT NOT THE SHIRT SELLING THE DESIGN.

thank you for this video - im neck deep in launching my own surf brand. i plotted over 1,300 shirt prices across 21 brands sold through 13 retailers online and bucketed the brands into 4 tiers - ranked from encumbant (eg, Quiksilver), Up and Coming (eg, Vissla), and boutique (eg, TCSS). i also carved out private label shirts branded by the retailer themselves. i observed a very distinct curve where encumbants were priced the lowest avg $28 ($20-$46) to boutiques avg $31 ($22-$45) and private label way low (avg $24) given they get to keep all the margin. we have quite the narrative to our brand since we were a surfer community founded in 2008 before i turned it into a brand in 2018. so im comin out the gates strong at $30. im using B+C 3001 blanks (not 3001U) with custom designs that i already ran by the community. picking up my first ever batch from the printers on tues. super stoked but also anxious. really hoping i dont wipe out on this lol.

I sell my shirts for $19.99. Bella canvas shirts only. I get my shirts through printful. I pay $12.95 per printed shirt. I don’t sell a ton but I have had over 25 orders in my first month and a half. Love it.

Great information & great video. Helped me decide on pricing for my New Brand T-shirts.

Really enjoyed it very nice marketing and savvy product knowledge

this was really good info thank you

Great and very helpful video:) Thanks:)

cool thanks guys!!!!

Thanks that was very helpful. I'm starting my own business and I figured out the median price point was the way to go.

Thank you 👍🏼♥️

Nice :) it's really eye opener ;)

I can't wait to start my own t-shirt business this summer! Thank you for your videos, and I will definitely go with Bella+Canvas for my blanks.

Thank you

Don't compete on prices. Sell your brand not your material...

Very nice and simple on how to structure your business without this cost that cost and jumbling numbers up and down thank you for sharing.

Very good

I like bella, but Im not against Gildan 5k either lol American Ap is still cool too even tho Gildan bought them out

Ho there im from New Zealand and have just thought of making tshirts, what would you be able to give me any help or support on where to start? Like what fabric, suppliers, is screen printing better and how much to sell? Cheers

Part of it is for printed shirt business to educate their customers as to why they are offering quality, instead of low priced garbage. I'm trying to keep my prices under $30, but I refuse to sell cheap, uncomfortable, poorly printed junkshirts.

Great video. We sell Bella+Canvas shirts also. They are very good quality t-shirts. Great for printing. Our customers love them. We sell the shirts with printing on them for low as $14.99 for 1 shirt.

good video

Sir your videos is awesome how to I contact you personal ????

Love this video-more like this please! I will choose BELLA and CANVAS via Printful for my new brand LUNALEXEI. Thanks:)

for sure... my shirts are between 25-40$ and hoodies 35-50$ range

I wish he could have heard what he had to share when the $30-$60 range came up.

Best t shirt in my store

@ Bella Canvas, Do you have a dealer in Lagos, Nigeria? I will like to know which channel to use to contact you to buy shirts. Cheers

I really don’t like if a brand sponsor are talking about pricing, cos they’ll gonna be biased to their own brand..😏 💯 % truth

Un video en spanish 😥🙏

Great video, thank you! I have a big question. I do not live in the US, how can I access Bella Canvas t-shirts.

I was on their website a year ago, no problem, but now when I go there, this is what I get in Google Chrome: Shopping Site Skimmer Detected This page has been blocked by the Netcraft Extension. For more information about shopping site skimmers please see... and so on

This video does answer any thing, it just gives an abstract version of the answer.

What about wholesale rate? Customers ordering 3000 shirts?

Meanwhile Gildan is killin’ the hype game...

He didn't tell you to base your prices on the value of your labor, how many shirts can you decorate per hour? The cost of your utilities, rent, employees (if any), insurance, the cost of your materials, etc. In general you should price your creations at three times the cost of all these factors at a minimum.

You need to do case studies with people. Selling your product for $10-15 and using a DTG printer.

Sooooo you're saying that TICDA is only charging $30 a tee because they use Bella shirts? So that means anyone can do it? ahahaha

This is only valid in over inflated economies. Come sale in Spain a T shirt for 30 euros or wholesale T shirt for 10 euros. I would like to see that happen. 10-15-18 are the retail prices here, if you are lucky, have good designs, placed well and know how to sale. Did i say " placed well" . If even one of these is missing, you will soon close your business.

Bro If I want to print a shirt for 30$ trust me I'm going to sell it for 100$.

I can only dream of selling t-shirts for that around here. Our area and economic demographic cringes at $8.

This is just superb, I have been researching "wholesale resources for retailers" for a while now, and I think this has helped. Ever heard of - Ponichael Bewildering Preeminence - (do a search on google )? It is a smashing one off guide for finding genuine wholesale designer goods without the hard work. Ive heard some incredible things about it and my buddy got excellent success with it.

They fucked the game up and all young businesses... If you start a business you have to pay promotions, shirt cost, shipping cost, shirt taxes, so imagine If a shirt cost 8$ let's say you actually pay 15$ for the shirt, then 30$ for a good ad, so at how price you have to sell that shit? It's a vicious circle, because if you sell it at high price, you gonna make profit but nobody gonna buy it and if you sell at low or middle price you're going to sell but make no profit. The winners are all the printing and DTG companies that make sooooo much money from all our businesses but US we don't earn shit.

egad-- just another commercial for bella. thought there might actually be some honest breakdown but it was all about the guy gushing over one brand of shirt and the girl feeding him openings to gush more. yawn.

Very helpful but what a ugly brand lol