You should upload the audio podcast to RU-vid. You’d be surprised on how many people listen to RU-vid audio instead of going to another app. Not that you should do one or the other but your RU-vid fans would appreciate it.
I use another method that you did not mention. When they want to save money and have a discount, I send them another proposal which requires the payment up-front. All of it. When a project price is at 10k, I get down to 9k if they pay me upfront. And I need to tell you that whoever agrees, he's a serious man and the cooperation is smooth. All goes well. You should try this too Chris.
this video is awesome! Please make a video on coordinating a merch drop or product drop. cant find much on this subject. you made a vid on this topic a few years ago but it was focused on a class or service instead of merchandise/ product. thanks guys. keep killing it!!!
@@thefutur Of course :) I was trying to make a joke but the other comment by Paul Martin "I was already typing, "You said never to discount!!!" Great video after qualifying the exceptions." summed it up perfectly. Keep it up and thank you for the amazing content!
The price you charge reflects the value of your brand, I guess its about percieved value, discounting is about meeting short term sales goals , and it says to loyal customers that the brand is usually priced to high, that attracts price sensitive customers, and you fail to appreciate the value the brand represents to its loyal customer base. I think price represents more than just money from a sale, it represents the core value of your brand and its promise. Expanding the appeal of the brand will also reduce the price of the brand which directly impacts the Brand's value and that has long term consequences, as the price erodes so does the brand, Superdry is a good example of this, they never had sales as they never wanted to bring the brand's value into question, and then they did it, whether to gain market share, increase sales volume, whatever the pressure was, it diminshed the brand in my opinion and confirmed to me that the brand is not worth much anyway. I used to wear Superdry clothing, but I realised the quality was awful and they dont care about that, but you pay a premium for price it. That's lying to customers and you can never regain their trust once you lose it, maybe with a good story.
Question: Is there ever a right time to charge higher? £100k is a crazy number, but you're an agency so it makes sense. You can't charge that as a sole designer, right?
Beside everything else, thinking the pre launch is when you have an audience. Or a email list. Or loyal clients. From my experience. Overall, information is best advice.
unfortunately I never got that email about a price increase and only found out about it like 2 days before I was actually going to buy the course. I never did buy the course at the higher amount.
I love your cap God is designer please I want to buy tell me how to buy I am your big fan from Pakistan. I live in a small village we have less Internet facilities.
The problem with these techniques you mention is that you violate your integrity/honesty and deceive your customers. That's why I find it hard to join sales, I feel it's at the same level as being a lawyer. Creating arguments to persuade even if it means deceiving.
Don't want to be a downer, but this channel has really transitioned from an educative perspective to "more money more money". Maybe it's because I've lost my interest in capital, but it feels so shallow. You were all about passion and authenticity, where did it go?
