If im not mistaken the overheads is all the other expences a company has. For example you manufacture metal product. Your material is your steel or aluminuim etc. Labour is what he said in video. And overhead will be like how much electricity your machine uses and the oil and water that is used with machine and so on. Thats what i was kinda told about overhead. Its the other costs the company has to make up for. Basicly the other expences the bills and so on. Like you maybe renting a building for business, but you must also pay the water and electric bills. Your business at end of day must provide the profit in such a way that you can buy new material, pay the labourer , and also pay the overheads.
It should be the same as the wholesale price of your competitor's product. Doesn't matter how much it is costing you. You have to find a way to reduce the cost.
Mera aik sawal he aj hi behas hui dukan wale se Agr Kisi item ki price increase hojae aur dukan wale ke pas purani pri ho aur uspe price tag bhi Purana ho Kya wo use new rate pe bech skta he? Like uper 170 likhe hen aur wo 190 ki bech de new price pe?
No one puts that much margin Material where you will het at 10rs no where you can get if you get material at 10rs then how about making and labour and transport and maintaining charges!?? You have to consider all that
