Selling art on Instagram is probably one of the easiest ways for selling your art online as long as you fully understand that art collectors don’t buy because of you. They buy because of themselves. They buy your art because of their reasons not your reasons. Therefore one of the most crucial steps in selling art online is understanding the motives of the art collectors that you’re approaching. It’s only buy understand why they want to buy your art that you will be able to sell art. In this video we will be covering several ways that you can use to reveal their motives and position your art according to their needs and desires.
What follows is a small summary of the most important reasons for collectors to buy art:
- Sense of local community networking opportunity (the community of art collectors is highly appreciated and is an ideal place to network)
- Desire to own (claiming their piece of art history)
- Desire to impress (decorative purpose or verbal ways of impressing people)
- Desire to win (using art to further business practices, ex. Using the contrast principle in your favor by putting very expensive art in a piece of real estate to make the property look cheap compared to the art)
- Personal branding and personality reasons
- Peace of mind (ex. they are very vulnerable for feelings of FOMO, fear of mission out, and are afraid that they will miss on the opportunity that is going on with your art at this moment)
- Social purpose (loneliness or otherwise resulting in a desire to connect with the artist)
- Survival instinct… (they want to be remembered after they die and want to leave a legacy behind, donating a collection to a museum can assure having a section of the museum named after you)
- Problem solving (the more they believe you solve one of their problems the more likely they will buy from you)
- Recovery (recovering from emotional pain can be a reason for buying art related to those pain points, buying art becomes a financial or material commitment to dealing with those emotional pain points)
- Feeling of emptiness and loneliness in their life
- Passion (they believe what you believe, you have the same passions and find common ground in that on an emotional level)
- Sense of global community and way of giving back (knowing how important art is for culture and humanity and a desire to participate in this act)
- Desire to own (collector gene and desire to build out collections)
- Fear (the fear of losing something is greater then the fear of gaining something, this might be the only time they can buy this piece, and once it is gone it will likely be gone for extended periods of time and never come to the market again)
- Desire to impress (impressing guests with mind blowing stories around the art they own or around the artist who made the works)
- Preserving history
- Financial gain (art collectors who are thinking about the potential massive financial returns they will be making)
- Vanity (they put a lot of value and thought in how people perceive them and want to polish that image as much as possible) closely related to a desire to impress…
- If I missed any motive or reason for buying art (which is very much possible) please let me know in the comment section.
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If you like this video and would love to learn more about art business, I would recommend to check out my other videos for emerging artists around various topics including selling art, buying art, art collectors and more. But if you want to go further and really step up your game and start succeeding fast then you can always contact me.
Make sure to subscribe if you want to learn more about the art business, selling art and collecting art. Or watch one of my other videos.
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Website:
driesketels.com/
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Love life, live love,
#DriesKetels #ArtCareer
21 авг 2024
