How to Set Up GA4 E-commerce Tracking (Complete Guide)

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So you are running your ecommerce store and everything seems to be working well. However, you would like to know how people are interacting with your products or services. This could seem like a mystery but do not worry since there is a way of doing it with the help of Google Analytics 4, Google Tag Manager, and some technical implementation that Julian will show you in this video. So relax and follow along while Julian shows us how to implement ecommerce tracking on your website.
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00:00 - Introduction
00:13 - Overview
01:00 - What is an Ecommerce Interaction?
01:53 - What is a Data Layer?
03:36 - How to Deploy the Data Layer on Your Website
07:09 - Sending Data to GA4
10:42 - Purchase Tracking Example
11:33 - More Information

Опубликовано:

28 дек 2022

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Комментарии : 123

@MeasureSchool Год назад

Want Some FREE GTM Resources?? Grab Yours 👉 bit.ly/gtm-resource

@tacquitotim570 Год назад

Julian, I bloody love you mate. You have hands down the best content on GTM and GA4 and have been helping me learn so much about GTM over the years and I cannot thank you enough. Your explanation and walkthrough is so easy to understand and you can turn a noob like me into a decent GTM specialist then you’re a miracle worker. Bravo my friend!

@MeasureSchool Год назад

Thanks, glad you enjoy

@S0larus Год назад

It helped me a lot! Thank you so much man! The only guide that worked for me!

@PeaceLoveGarden 11 месяцев назад

This helped me immensely!! Thanks a million!!

@declanmorgan7390 Год назад

@lesmanifestes7703 Год назад

@declanmorgan7390 Год назад

@@lesmanifestes7703 Thanks for the correction, i changed it. cheers

@jangeles859 Год назад

thanks so much

@partiid Год назад

Its all available in the docs. Read the docs people!

@AdamLund-jg2mx Год назад

@Getfoundmadison 11 месяцев назад

Huge thank you for this one. Very exciting!

@udigital7261 Год назад

Thank you for this video, easily explained and well done

@user-zf1ny8er2u Год назад

Thank You so much ! Really appreciate your work and already subscribing the channel.

@mizta_pita Год назад

Wow. Thanks for this great video. Subscribed and smashed the notification button.

@ShawnMcFadden105 7 месяцев назад

Super helpful! Thank you so much.

@GavinDavidson 4 месяца назад

Excellent tutorial. Thank you for all your videos.

@linhphuong7535 3 месяца назад

Hi Julian, thanks so much for your video!

@riikkaalavuotunki1836 4 месяца назад

Thank you so much! FINALLY I got my eCommerce set up. Thank you for the clarity and precise instructions.

@MLATX512 4 месяца назад

Is this still relevant? I thought GTM made it so we don't have to deploy new code to the website every time we want to update our tags? Google is constantly making changes and I can never tell if a tutorial is still relevant or not.

@VitalMaisLojaonline 3 месяца назад

Hi, do you know what to do if the debugview doesn't show any data?

@artak82 Месяц назад

Better explanation than anyone else. Thanks

@Felix5k Год назад

perfect guide, thank you

@miroslawswierczek7473 Год назад

Thank you for the very helpful video. I have created several events in GTM and then marked them as conversions in GA4. The event names are individual and the information is all stored. However, under ecommerce purchases, I don't see the total sales even though they are transferred correctly. I have checked this in GTM preview and also in GA4 debug mode. Only sales come in when I use the event name = purchase. But since I sell games/vouchers, I have created 2 events of my own with all the data from the event that is needed. Here, however, the total sales are not displayed as if I use as event name = purchase. What do I need to set or extend so that my created events also send the total sales to the GA4 overview e-commerce purchases?

@katiadepalma9735 Год назад

hi there - do we expect gap in transaction between GA4 and UA? I have approx 5% more in GA4. Not sure if is a expected behavior or not... thanks!

@MarieBestard Год назад

Hello, thank you for the tutorial ! I have a question. Which plugin should I use with Odoo ?

@marcmcdermott4742 5 месяцев назад

Much love dude.

@-tomahawkdigital678 Месяц назад

As always Julian rocks.

@sahilahuja3865 Год назад

hank you so much for sharing this

@singhkrishanu Год назад

Nice Tip👍🏻

@dgabrielm Год назад

Hey, dumb question but does this also work when you're using the storefront API for a custom externally hosted shop UI?

@user-zt9np1dp1w Год назад

Hi! I only have Items viewed, Items added to cart, Items purchased and Item Revenue in the report. How do I get all the other metrics in the report and is there a way to add custom dimensions in wordpress?

@user-rc1tq9dg2g 10 месяцев назад

Hi Julian, thank you for the video it's extremely helpful. I'm only seeing items show up in the event of a purchase. Add to cart, view item, etc only show event parameters and user properties. Any idea what I misconfigured during set up?

@user-xg8qu9yi2d Год назад

Thanks! I've followed your steps, but unfortunately no revenue is coming in yet (e.g. adding to cart works). The data layer uses a 'purchasev2' event. That's why I added that to the trigger. Only I don't see any 'items' at the Purchasev2 event in DebugView. Am I missing a step?

@CollinPorter-be3ce Год назад

I don't see the 'items' column in my Google Analytics Debug View. I only see 'Parameters' & "User Properties'. Do you know why?

@zaferyldz9878 Год назад

Thanks for sharing julian. Where can I find the sheet in the video?

@c.m.i.mahadi 7 месяцев назад

Well if a customer adds multiple products to the cart then how can we add the previous added to cart item in an array? or is it not required to do?

@mehrosenasir3966 7 месяцев назад

Thank you for taking the time out and making this video. I have a questiom, why do the item's price has so many zeros in GA4 debug mode and it shows correct on tagassistant?

@deepakwebdev Год назад

Hi Julian Great Video 🔥 Can we get the access of the Google Sheet which you have shown in the Video??

@sadiechillingworth 4 месяца назад

Great video! Can I confirm if you have to set up 'make a purchase' for every item on a website? So for example if you are selling four different types of tickets, you will need for different data layers? Thank you!

@tekkidigital 10 месяцев назад

What would you suggest if in the GA4 debugger I can SEE the purchase event occur, AND i can see all "Event > parameter" and "Items > Product Name" details being passed from the dataLayer, but the item name isn't showing in my Ecommerce reports?

@kingasroka Год назад

Thank you for the video! Maybe you have ideas why there is no transaction value in GA4 despite correct data layer implementation? Thanks for all the ideas, I have tried everything

@BexMarie Год назад

I noticed when you were adding ecommerce recommended events you didnt add all of them (such as add_shipping_info or add_billing_info... Would those also come through accurately if added? Im interested in those metrics as well. Btw tha ks so much for this video, extremely helpful and after floundering a while in GA4 documentation, I now feel excited to implement this!

@travelsunfun7982 Год назад

It is not working for Shopify? Because in debug view I only can see the purchase event

@juanespinosareinoso7094 7 месяцев назад

Thanks Julian for such a nice and straightforward tutorial. I have a question: What happens with cookie consent in that case? As far as I know the cookie consent block users to be tracked by GA4 if they do not accept the cookies. However, should every event created with GTM not trigger if the user rejects cookies? There is a gray area around the topic and I am not sure if I should add a consent condition to all my events, including the ecommerce one just created. Do you have an opinion in this matter that could help me? Thank you in advance.

@ShrayChugh 10 месяцев назад

Hi. I wanted to track the performance of my homepage banner ( Clicks). There will be multiple banners on my homepage. What would be the best approach to record this in GA4

@annadivirgilioronci5028 10 месяцев назад

Hi everyone! At any moment the purchase event appears faded in G4. instead it appears in GTM and real time. Has the same happened to anyone? how can i fix it

@mashoodrana7534 Год назад

I added all in one event like purchase|add_to_cart|etc|. But conversion value is not sent to my google ads. How can i add conversion value?

@alikhalid7779 10 месяцев назад

Great information video. What will be the process for the Shopify store to get the each and everything data. ?

@joeybidner Год назад

do you have a version of this video for shopify stores?

@sofiavinhas1246 Год назад

How do you have those conversion rates metrics?

@katerina.kirilova Год назад

Is this something when i do not see the events coming in the "debug view". It is no info there, everything else is okay..

@VitalMaisLojaonline 3 месяца назад

Hi! What if i don't see any data on the debug view? Can someone help me please?

@pandipandi2050 Месяц назад

Even after adding the given all events, that report not working for me, pls help me

@rafaMeneguzzo Год назад

@sachinseo7782 Год назад

can you share the link of google document that you are showing in the video

@KiranPaul-cj8yg 10 месяцев назад

In GTM all the events are triggered & I've published the tags successfully. But, when Am viewing in debug view.....all the events are not fired? How to fix or approach?

@jairabaarde3990 7 месяцев назад

I'm having trouble with the accuracy of numbers. The figures for 'Purchase' and the Monetization Overview align at $43k each. However, there is a substantial disparity in the 'Ecommerce Purchases' Report, where the item revenue is recorded at $235k. While I acknowledge that Ecommerce Purchases may not factor in product discounts, the extent of the variance raises concerns. What could be the issue here?

@Regina_Cal 5 месяцев назад

GTM got rid of the GA4 configuration tag type and now uses the "Google Tag" which is really getting me confused as I follow your set up and also follow the setup thru GTM4WP. It doesn't seem to be interchangeable. Maybe you can help me understand this. Thank you!

@stopherwow Год назад

Great video Julian, do you have any video that include google ads tracking + enhanced conversions?

@MeasureSchool Год назад

yes, we do have a video

@declanmorgan7390 Год назад

@5:47 the main page of the settings of gtm4wp plugin can be seen and the option Container code ON/OFF is set to off. For me it was set to off by default but when i load a frontend page and use Tag Assistant it says no tags found. When I change he option Container code ON/OFF to off all works as expected, Tag Assistant shows GTM & GA4 tags.

@MeasureSchool Год назад

this is because we don't use the plugin to deploy GTM.

@abedalqaderhalaweh7185 Год назад

great you are

@nkdl3525 Год назад

Hi Julian thank you so much for this very helpful content. I strictly followed your configuration but I have a small problem - when I go on a product page the view_item event at the beginning is not recognised by the data layer. Just if I click on some product features or I add the product to the cart then the view_item event appears. I think it is a problem with the gtm4wp plugin...do you have a solution for such a problem...thank you so much if you can get back to me :)

@832giorgio 7 месяцев назад

Hi why some of the events shows in GA4 ad example view_item, but the begin_checkout doesn't ? Thank you this tutorial was extremely helpful

@luvatextil2897 Год назад

Hi Julian, I have one question, I thought that google analytics 4 had already a purchase conversion established from the beginning, so would I need to create this one? It's a little bit confusing...Thanks!

@johndev2594 Год назад

I have the same thought, but I am not seeing any monetary value in our reports as well. I implemented what was instructed here and hope to see results in the next few days.

@DanielRodriguez-zs1sb Год назад

@@johndev2594 did it work?

@ryansear3 Год назад

Thanks for the video Julian. Is there a similar datalayer plugin/app for Shopify?

@MeasureSchool Год назад

yes, check in the Shopify app store

@chaithrapremraj6672 10 месяцев назад

Hi Julian ,This was very helpful ,Can you share some information on how can we use GTM and GA4 with salesforce or salesforce experience cloud

@digitalteamcounterpartgrou3127 11 месяцев назад

is there any chance to get this datalayer template?

@djjack169 7 месяцев назад

This was incredible thank you. Saved me Hours trying to work out why the e-commerce analytics weren't working. I have a problem though. Everything is firing and showing up in debug and preview EXCEPT view_item. Even view_item_list shows up, just not the actual item I'm looking at. Purchase works fine as shows item name and ID. Anyone have any ideas why this might be?

@birdhousemn Год назад

Can this be set up without the plugin?

@JustPlaynn 16 дней назад

@MeasureSchool, everything works as it should except in debug it does not show the purchase. (It shows up with the correct data being sent in tag manager though) Not sure what to do or if I need to worry about it. Thanks for the great content!

@adolfohc78 10 месяцев назад

Hello! Do you have a course for all things related GA4? I want to learn the tool but it's hard to practice the concepts if you don't actually have an ecommerce site. On your video I saw that you have a dummy site, that would be the perfect place to practice. Do you have a hands-on course? Thanks!

@KAIDO-mi1tr 9 месяцев назад

How to solve the problem of the price in debug mode? It shows the price without variables. for example not 24,32$ but 243200000

@MeasureSchool 9 месяцев назад

This is how GA4 processes the data: DebugView shows currency values converted to a high precision integer but you will see normal values in your report so no need to fix anything.

@KAIDO-mi1tr 9 месяцев назад

@@MeasureSchool thank you!

@darrellcerna Год назад

Great vid. can the tag and trigger setup work without doing the data layers codes?

@MeasureSchool Год назад

No, because you have to send the data about your products.

@AsimBhuta-oi9qo Год назад

So what are your thoughts on Woocomerce's own google analytics plugin?

@AnkitSharma-tp7el 10 месяцев назад

where i can get the sheet for the codes

@user-pw2tm2br8t 7 месяцев назад

Great video. What about Google ads?

@tajinbuu3473 10 месяцев назад

Can you follow this up with a video/resource explaining how to set up and see all of these ecom events in GA4? I’ve had our developer follow the instructions exactly and it all looks fine in GTM and the debug view in GA4, but we aren’t seeing them in “Events”. Thank you

@reneklokkerholm1453 Год назад

Can you install the plugin and then get the data and setup variables - after that remove the plugin?

@MeasureSchool Год назад

No, the plugin needs to be installed to have the dataLayer working

@johndev2594 Год назад

was the debugview in GA4 removed? I am not seeing it in my end. Thanks for anyone who answers.

@MeasureSchool Год назад

Hi John, they changed the interface a bit. It is moved to Admin --> Property (2n column). You should scroll down to find it.

@nickiegv1 5 месяцев назад

Definitely separate the custom events in GTA manager. If not, you’re gonna see all conversions. Combine giving you un realistic numbers.

@ryanwanx Год назад

I would be adding, that this is relevant to WordPress ecomm setups only, since this uses the plugin. If you were on another platform, the approach is different and depends on the platform, if they have integration or not.

@MeasureSchool Год назад

Yes, you need to add the dataLayer, but everything after that is not specific to Wordpress

@ryanwanx Год назад

@@MeasureSchool precisely. The plugin gives you the ease of populating the datalayer. If someone was not using WordPress, it would be manual or another plugin. That's all I was mentioning

@selenefroehlich9138 Год назад

@@ryanwanx answered my question exactly, so I would need the plug-in? I am always hesitant to add more plug-ins, will this slow down more my site?

@yashpurohit509 9 месяцев назад

Can I get the source code for demo website ?

@mediacreatif Месяц назад

I don't have "monetisation". Please help me !

@DavidOgletree Год назад

The page you show from Google that shows the datalayer code no longer shows datalayer code. It now shows gtag() code

@MeasureSchool Год назад

Good to know. There is surely a dataLayer version out there

@DavidOgletree Год назад

@@MeasureSchool I read that gtag() is a data layer push

@JustasOmis Год назад

didint work for me, debug view :?

@sonasinha9879 Год назад

You didnt mention about the variables which is needed for each transactions

@SlimDeluxe Год назад

He used the e-commerce dataLayer

@stuffhaikya 2 месяца назад

you made simple things very complicated. Still thanx.

@catanainc Год назад

GTM4WP no longer working properly! Not triggering in GTM!

@JustasOmis Год назад

really?

@AdamLund-jg2mx Год назад

Anybody else have this issue?

@TiendaDecoratii 9 месяцев назад

It is not working

@RaduIonita 9 месяцев назад

There is no more GA4 configuration

@MeasureSchool 9 месяцев назад

Check out this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-6Ps5ZhKOiHs.htmlsi=CfoSK5jtE0lQwXwI

@zeroimpetuous Год назад

Hey Julian, followed every single step successfully but when I preview it, none of the events are shown up and the custom event tag isn't fired at all.. Where did I go wrong?

@zoltanseo Год назад

You trigger might be off. Or more likely the website may not containing the needed data layer. Make sure the data layer contains all the right event names: purchase, etc.