Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you.
On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They discuss Brendan's new livestream show and work on planning the show and troubleshooting roadblocks.
You'll discover practical tactics to enhance your audio, video, and content quality so your expertise shines through.
Detailed Episode Timeline:
00:00 Intro
00:43 Today's agenda
04:50 Livestream goals and audience
07:27 High quality audio/video critical
10:11 Equipment tips for quality on budget
12:25 Avoiding an “echoey” room
15:08 Multi-channel live streaming
17:47 Integrating pre-recorded content
20:15 Keeping format simple
22:47 Evergreen vs ephemeral content
25:24 Focusing on guest's stories
29:01 Short social media clips
31:27 Repurposing content across platforms
34:15 Interview format and length
37:47 Podcast hosting platforms
41:10 Standalone social media clips
44:47 Identifying strong clips
48:14 Clip creation process
52:10 Optimizing livestream clips
55:25 Stacking podcast episodes
57:47 Recording intros and outros
01:00:36 Launching with backlog vs one episode
01:04:08 Live vs recorded livestreams
01:06:34 Avoiding perfectionism traps
01:09:15 Integrating institution profiles
01:12:09 Start simple, adjust over time
01:14:26 Stopping and starting recordings
01:17:47 Repurposing for social media
01:21:08 Transcript based clip finding
01:24:14 Clip criteria and guidelines
01:27:30 Managing the clip creation process
01:30:47 Sharing the process overview
01:34:09 Next steps and closing thoughts
Alastair's candid insights will give you confidence to hit record whether you’re looking to improve your current show or gearing up to start a new one. You'll also learn how to make your livestreams more engaging and shareworthy - from choosing the right equipment to crafting questions that uncover fascinating personal stories.
We all know high-quality audio and video are crucial for influencing how our expertise is perceived. But did you realize even simple improvements to your home studio acoustics can make you sound more authoritative? Alastair shares his hard-won advice for sound treatment on a budget.
What about the nagging feeling your content sounds dated shortly after you publish it? Alastair provides thought-provoking feedback on Brendan's working title and how it could imply fleeting relevance rather than evergreen value.
And have you struggled to transform your interviews into snackable social media clips? You'll hear Alastair's systematic process for repurposing content across platforms, saving you tons of time while extending your reach.
If you feel your livestreaming efforts aren't having the impact you hoped, this candid conversation is packed with practical tips to quickly level up your game.
Interested in getting coaching help like this? Learn more about coaching with Alastair
Key Insights:
🎙️ Quality audio/video makes you seem smarter, more important, and more likable.
🎧 Start with the best gear you can afford and upgrade over time. Audio quality is most important.
📡 Live streaming forces you to publish content and avoids procrastination/perfectionism.
📺 Having a show that works even with a small audience is powerful.
🤝 Interviews with ideal clients build relationships, even if no one listens.
✅ Keep format simple - avoid overproduction. Done is better than perfect.
🌲 Evergreen content stays relevant long-term. Timely hooks imply ephemeral value.
📘 Personal stories and journeys make for great content. Help your guest showcase their story .
🔄 Repurposing content for different formats and platforms extends reach and impact.
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👋 Hi, I’m Alastair!
🎯 My mission is to help YOU earn more by building authority! Commanding premium fees. Working less hours. Enjoying your work more.
🔥 And that's only the beginning. I will help you create content, build trust, and gain momentum that will generate a steady flow of strong, genuine, inbound leads you can turn on and off like a light switch!
🎓 COACHING: Find out more about working with Alastair: rec.nz/coaching
20 июл 2024
