How to Talk to Clients About Perpetual Licensing in Photography: Step-by-Step Example.

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Ever been asked by a client to provide a perpetual licence (often for free)? Let's talk about what a perpetual licence is and how I talk to clients about licencing using an EXACT client example. Together, I'll walk you through what to say step-by-step.
To read more about licencing, check out the tips I have on my blog: twolovesstudio...
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Опубликовано:

15 окт 2024

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Комментарии : 10

@saltnpepperhere9156 2 года назад

Thank you for so transparently sharing this information, Rachel! Great guidance.

@Twolovesstudio 2 года назад

So great to see you here Sonia! You are so welcome. I honestly just want all photographers to feel empowered as it helps our community as a whole. Thank you for watching. Please let me know if you do use some of this wording and how it goes :)

@sharonnge132 Год назад

Thank you so much for sharing your knowledge Rachel! I especially love that you framed this from the client perspective and provided an explanation that focuses on their interests. Truly a service-based response :)

@Twolovesstudio Год назад

I am so glad you liked it Sharon! My years in customer service definitely comes in handy for situations like this. It's always worked for me so hope you can use it as a place to start when talking to clients. Thanks for watching. X

@gaylemcleod3987 2 года назад

This is super helpful Rachel! The way you approach communication on this tricky topic is so friendly and sincere :) Well done!

@Twolovesstudio 2 года назад

Yay, thank you! I really hope there are some tips and gems in here when you talk to your next clients. Thanks for watching X

@areusirius2054 2 года назад

thanks for this, licensing is scarier than a 3 light setup

@Twolovesstudio 2 года назад

Hahaha Areu! This is too funny. Yes, it's not the nicest topic to talk about and I've had my fair share of difficult conversations and this is something that's helped me work with clients so I hope it helps you too. Will you use this as a template?

@areusirius2054 2 года назад

@@Twolovesstudio I'd love to use it as a template, it s a clever and respectful response, I tend to be more direct, it gets me into trouble ;)

@Twolovesstudio 2 года назад

haha I'll bet! I worked in at an ecommerce stores in customer complaints (which I loved BTW) and I learned a lot about thoughtful communication for negotiating! Definitely has come in handy.