How To Test Facebook Ads Spending $200+/day (Step-by-step)

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You absolutely need to test creatives. Here's tutorial by Sydney on how to structure your creative tests on Facebook.
🚀Apply to work with me here: bit.ly/3SWnVRs
▬ Content of this video ▬▬▬▬▬▬▬▬▬▬
00:00 Introduction
2:08 How Facebook's audience targeting is different now than it used to be
3:04 How many creatives to test at once with your Facebook ads
3:36 Best practice: limit the number of variables you test
5:22 How to test primary texts and headlines
6:36 Using the breakdown feature to analyze the performance of your copy (primary text and headlines)
7:36 How long should you run a creative test onFaceook/meta ads?
8:42 What to do after you made a test... where do you put your ad after you test the creative?
11:00 What to do after a creative test... continued this is really important
14:02 When do you need to make a new creative test?
15:15 How to choose which products to promote

Опубликовано:

29 июл 2024

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Комментарии : 48

@omarabdulwadood5101 3 месяца назад

Awesome approach.

@kirstenschroeder9891 7 месяцев назад

Hi Sydney, for each ad set under testing - are you using CBO?

@chidubeebuka9037 10 месяцев назад

Would you add best performing videos and images in the same core ?

@amolsonawane4686 10 месяцев назад

Hi vertex team thank you so much for such great informative videos really help a lot. Just a quick question how do you structure your campaign for an Ecom store having multiple products more than 5-6 categories ?

@VertexMarketingAgency 10 месяцев назад

Pick the top-selling ones. 2-3 categories or products

@ascentcrea 10 месяцев назад

Nice video

@quochungvu5268 10 месяцев назад

Hello, do you use advantage budget optimization for your core campaign, or when should you use it? Can you make a video more about that?

@VertexMarketingAgency 10 месяцев назад

IF you use adv+ for a core, your testing also needs to be adv+. you can't move ads from a regular campaign to an adv+. so either do both adv+ or both regular

@BSPoK 9 месяцев назад

Great video as always (even tho the background music is a tiny bit loud and the movements of camera can make someone dizzy lol). Great strategy. I always learn a lot with Vertex! Btw, during the video, you keep switching from 200/day to 200/month, can you please clarify if it’s an account spending 200/day or at least 200/month? That aside thank you for making these videos and my goal is within a year to book a consultation call with your company! Keep up the great work 🙃

@VertexMarketingAgency 9 месяцев назад

Yes sorry! I mean to say $200 / day! My bad. And yes great goal!!! Do find out services work best when you have some data behind you and some experience. Although we can help all levels :)

@Zinctwentyone 9 месяцев назад

If you go from an ad spend of 30 per day up to 100 per day do you think it will only triple sales or does it bring sales up significantly? At 30 web sales plus 10 in a add to cart campaign, looking to increase numbers at a slower rate rather than a quick just burn. I appreciate the video, thank you.

@VertexMarketingAgency 9 месяцев назад

increasing ad spend is not always linear with # of purchases. You need the creatives to support it. I recommend 15-20$ increase every 3 days. This stop it from re-entering the learning phase.

@talhadagha4575 10 месяцев назад

What do you think about single campaign structure 3:2:2? I followed this structure for a bit and there was 1 ad which never got spend... But later i used that creative again and it was winning. So what do you think?

@talhadagha4575 10 месяцев назад

Also according to Facebook if you add new ad to adset it resets it's learning... Which tanks result... It's honestly paradoxical and i dont know how to run ads efficiently while keeping the scientific Approach

@lewang6912 9 месяцев назад

Do the evergreen ads and promo ads should be in separate campaigns? If promo ads are a limited-time offer of less than 1 week could I jump to the testing phase and run it directly?

@VertexMarketingAgency 9 месяцев назад

I prefer to keep sales and regular ads separate to not mess up the data in the future. results will be fully different and I like to analyze them individually.

@lewang6912 9 месяцев назад

Okay， thanks so much for your kind reply, but if I run promo ads for 4-7 days could I only set up core ads to run it and skip the testing ads? Or do you have a more better suggestion?@@VertexMarketingAgency

@lorenabravo-echeverria2266 4 месяца назад

Do you have the ads in your core campaign in separate ad sets or all in one? Thanks in advance! So grateful for your content.

@VertexMarketingAgency 4 месяца назад

All in one ad set! A broad ad set

@michaelmaignan 9 месяцев назад

Hello Sydney, I'm planning to conduct creative testing for Facebook, but with a unique approach. I intend to first test individual pictures with no headline text or primary text, then select the top three pictures and test them with different headline text, with no primary text. I will also test primary text with no headline. The goal is to assess the performance of each picture, headline, and primary text when presented independently. Afterward, I will combine the best-performing combinations and run the ads. Have you ever tried something similar, or do you have any advice to share? Your input would be greatly appreciated. Thank you in advance."

@VertexMarketingAgency 9 месяцев назад

Don't know how well an image with NO copy will perform, (would be more confident with a video and no copy) but if you have budget to spend and want to do this, then go ahead! I would prefer a more user friendly approach where you test primary text and headlines that SPEAK your customer language based on your market research. You could also just add a primary text and headline option that shows NO TEXT AT ALL as one of the options. then, see if that verification gets delivered using the breakdown feature.

@amarachichinkere4193 7 месяцев назад

I think I understand what you mean but I think I have a great article tailored on this approach though slightly different that might interest you. Maybe they it and see how it goes. Don't know how to send you the link to the article

@VertexMarketingAgency 7 месяцев назад

Send it right here@@amarachichinkere4193

@lewang6912 9 месяцев назад

Is the target audience for core and testing the same? or core's audience will be more specific than the testing's audience? Could we use an ad set budget or an ad budget? Do core and testing ad sets both share the $200/daily budget?

@VertexMarketingAgency 9 месяцев назад

Yes, both the same audience and usually this is broad. it can be done in all ways, actually. I prefer for them to be either in separate campaign or ad set with it's own budget. If using CBO, then i would set minimum budget spending on each so they both get an equal chance

@lewang6912 9 месяцев назад

Thanks for the clarification, for the core Ad set with a budget of at least $100 a day and a testing Ad set with a budget of at least $100 a day? And make sure all daily budgets (core+testing) are at least $200, right?@@VertexMarketingAgency

@shahzebkhan4429 2 месяца назад

Im A/B Testing in an ad set with 3 creatives. And one performs well. When I want to test more creatives, do I put them inside that same ad set and turn off the low performance ones. Or do I create a different ad set with the winning creative duplicated into it. And then add new creative tests in there? Please explain this A/B testing in detail...?

@VertexMarketingAgency 2 месяца назад

Create new ad sets for each new creative test!

@lorenabravo-echeverria2266 4 месяца назад

Do you face the issue of audience overlap when you have the same audiences in two different campaigns? Thank you for your help in advance!

@VertexMarketingAgency 4 месяца назад

You may potentially face a slight audience overlap but with broad targeting, that risk is very low.

@lorenabravo-echeverria2266 4 месяца назад

My business offers services only to seniors all over the US so the only thing I put 45-65+ in my targeting, and leave everything else broad. Would you still recommend the core & testing campaigns set up for this case?

@VertexMarketingAgency 4 месяца назад

Yes id still recommend that same set up, but I would actually remove the age targeting options. Let your creative do the targeting! Use older creators, use language tailored to older crowds etc.

@lorenabravo-echeverria2266 4 месяца назад

@@VertexMarketingAgency Thank you so much for your reply! May I ask why remove the age targeting options? Is it to help w/ audience overlap?

@VertexMarketingAgency 4 месяца назад

@@lorenabravo-echeverria2266 It just narrows down the audience to a small group of people and Facebook wok best if you have large audiences over 1M++++

@lorenabravo-echeverria2266 4 месяца назад

@@VertexMarketingAgency thank you so much for your help!

@VertexMarketingAgency 3 месяца назад

@@lorenabravo-echeverria2266 its to help expand the audience so that meta can optmise it's learning. when there are too many restrictions, it has a hard time finding that audience.