This is part 2 of a 4 part series on how to update your resume. Update Your Resume for EACH Prospective Employer. (Customize It for Each of Them.)
If every prospective employer had the same exact problems, a single resume would work pretty well. Realistically, though, each reader of the resume is going to be looking for different attributes. So, if you can customize the content for the reader, he or she will likely look at the resume favorably.
A few years ago, I realized that I needed to hire a new website manager for my company. Just so you know, I’m a geek at heart. I’m also very, very good at creating websites that rank well in Google searches. So, I had a specific list of criteria that I was using to evaluate candidates. If I was going to turn over my babies to an outsider, I wanted to know that they would be properly cared for.
My “decision-making hierarchy” of wants from the new website manager was the following:
1) An expert at search engine optimization.
2) The ability to hard-code a website versus using “builder” programs.
3) Someone who had expertise in Google Rich Text.
4) If the person had some audio/visual expertise, that would be a great bonus.
Over 90% of the resumes that I reviewed were focused almost entirely on how great they were at making websites look pretty. Only a small percentage hit any of the four main criteria for me. As a result, most of the resumes were excluded from consideration almost immediately. The items they highlighted in their resumes might have been interesting to a lot of employers. However, because they didn’t attempt to find out what I was looking for, they were actually excluded from consideration.
So it is very important to do a little investigation before updating your resume. If you can find out what the potential employer most values, you can make adjustments that will favor you.
For full show notes, visit www.leadersinstitute.com/how-...
30 июн 2021
