How To Use ChatGPT for Predictive AI Lead Scoring 

This week I dive in to examine a potentially game-changing approach to lead scoring that harnesses the power of ChatGPT generative AI.
Lead scoring can be a very time-consuming, manual task that is an ambiguous black box for your sales team.
Now, with the accessibility of ChatGPT, B2B companies have access to a new solution that will provide a more cost-effective, efficient, and transparent way to have advanced AI prioritize leads for sales by:
• Using the right prompts to get ChatGPT to help analyze your leads and give them a score
• Teaching your AI model to factor in missing data, provide insights into its decision making, and continually improve through training
• Potentially removing the need for any time consuming scoring setup in your Hubspot/Marketo/Pardot instance
I’ll explore four different lead scoring examples, and walk you through how to set-up ChatGPT with Zapier to auto-generate lead scores in Salesforce. And I’ll discuss the pros/cons of using this solution for scoring.
If you want to hear more from us:
- Subscribe to us on RU-vid!
- Subscribe to our newsletter here: www.cs2marketi...
- Follow Crissy on LinkedIn: / crveteresaunders
- Follow Charlie on LinkedIn: / charliesaunders
- Follow Xander on LinkedIn: l / xanderbroeffle