Great video Steve! With Apple Search Ads, we can know what keywords the users is searching for, and then bring them to the correct custom product page. However, how about when promoting Android app using Google Ads App Install? We do not have insight/ control on what users are searching for. How can we employ the similar technique - Knowing what users want and bringing them to the right custom product page? Thanks.
This session is a pro session, And Steve you have ask a great question about setting up CPP in running camping, I am just curious to know is there any particular way to setup CPP in existing adgroups, I don't find any way to edit adgroup and insert CPP.