How to Work with Influencers as a Small Business Owner // Influencer Marketing 

Thanks a lot for sharing your experience and the advice! Wish my future daughter to be so intelligent and gorgeous looking.

Great to hear about this subject. I am a nano influencer, starting to work with brands. It’s nice to hear the perspective of the marketer! ❤

thank you so much laura !

this was really helpful, thank you

This is such a great and useful video! Thank you so much for sharing this

That’s so helpful and you are such a bestie energy 💗 loves it

Pretty helpful. Enlighten my mind. Please keep up the good work

This was so helpful, thank you so much

Thank you for all these tips. You covered lots of aspects that I wouldn't obviously know. Definitely staying around for more of such useful information.

Valuable info, well done ❤

Great advice. Thanks for sharing your insight! It's a pleasure to hear from someone with experience.

So helpful!

This is really solid advice Laura, and the fact you worked so hard to figure everything out is really amazing! The bags also look stunning❤

This was so fascinating to hear about and incredibly useful! Thanks for sharing. :)

Thanks for sharing your perspective on the business side. Your Fanny/Bum/Runner bags look cute! I actually need a new one, too 😂

Hey Laura, You are very lucky to get access to a few good influencers things have changed now.

Such a valuable and to-the-point video! Thank you for making it!

this is öne of the best videos I heard about Influencer marketing. Down-to-earth and sincere! ❤

This was amazing advice, and a really well done video. Im in college working on my business marketing degree and decided to take on a digital marketing cert. for fun, and I'm so glad I did. Our professor turned us on to this video and we had an assignment to submit about your key points. I definitely subscribed and I so appreciate your information. Out of all of the influencer videos we have watched this semester, your's has been my favorite by far. The information for one, your likability for two, and how real you kept the answers, it makes me feel like I can trust everything you're saying. CONGRATS on your success and please keep posting! I will be following for more tips! Thanks again.

Laura, this was so helpful! I was literally praying for guidance and this video popped up on my feed. I will be reaching out to you with questions.❤❤❤❤Congratulations on your business.

Thank you for this video!

Hey Laura, your insights about gifting vs. paid collaborations are spot on! 👌As someone who's trying to get into the influencer marketing scene, this is gold. Also, talking about tools, I've been using boost app social for my brand's social media. The AI writing tool is a lifesaver for crafting engaging content.

How do you actually reach out. What script do you use how many reply, how to stand out

Thank you so much for this! Jared is right, you don´t see people talking about these specifics the way you did. Your video was really helpful. I`m helping my wife Teresa create a new brand and it`s also about handbags! We`ll also have a Shopify to sell online so, you`ll hear from us again, I hope soon! Thanks again and congratulations For Vogelle. You`re a strong girl! Keep up the wonderful "everything" you`re doing! Bye for now. I`m Miguel by the way...

This was so informative! Thank you! I’m just starting a marketing business that aims to help influencers and I wanted to know what the landscape is like working with influencers.

These videos are pure gold!! Please make more, they are so informative!! Thank you

Cool video - was wondering if you knew how I could find an influencer whose audience complements a "business to business" service as opposed to B2C perhaps ? Thanks in advance.

Hi Laura, thank you so much what a very gold information you shared to us. Anyway, I am now helping business owner and we plan to do influencer marketing. I want to ask from your view, how we should measure the effectiveness from influencer partnership in terms of ROI sales, thank you

This is cool to see on YT. I don’t see many people talking about these specifics when it comes to influencers. I sold software to e-commerce brands to help with this exact process for awhile so I had to try to learn a lot about how to partner with influencers/creators effectively. If you have the budget, what’s your take on a hybrid strategy going with a handful of micro creators and partnering that with a few bigger partnerships? Also, while I’m here lol do you repurpose any of the content for paid ads?

New Sub!! I am releasing and launching my business in March and I want to get with influencers. But I heard they are expensive 😂 and I’ve spent too much money on what’s really truly important for my business. I was thinking influencers that I can send a gift luxury wrapped candle and wax melts, is it doable to do that ?

Thanks for the video! Lots of good information. Have you done or know anything about shared revenue? Giving influencer equity. I’ve seen 1 video about it that said this is where e-commerce may be headed. But like you said, a lot of this is Wild West lol. Any information is very much appreciated.

Hey Laura! Hopefully this comment reaches you! ❤ I was wondering; so I am a very small clothing brand, looking to partner or collab with a micro influencer; I watched your video and you had such great advice to share! One thing I did want to know is do you have a template that you go by to message these micro influencers? I have such a hard time writing these DM/emails! It’s quite intimidating especially since I’m not very rounded around the social media world! Let me know if you have any tips🥰

Hi Laura! How do you actually go about paying them? Do you send bank transfers or PayPal them? Thanks 😊

I think it would be cool to have a platform or group with small brands like us starting their business in order to help each other. In addition, it would also help prevent that isolation feeling we all get when working on our business. We should totally initiate a group so I can share things I have learned over the past 5 years and vice versa.

Hi Laura, thank you so much. Your insights are so valuable. But I'm worried about fake analytics. I feel like it can easily be photoshopped. Have you experienced that before?

love this thank you so much! How do you feel about affiliate programs? Not sure if I should be also giving them 20% commission on TOP of product and pay...!? Do you feel like its usually either or?

Curious, have you ever tried affiliate marketing by offering a commission with an attribution link to publishers? If so, how did that work out? Do publishers also require money upfront, in addition to receiving a percentage?

Great video. Im building a youtube alternative. Is it best to use influencers outside of youtube or does it matter

Hi I have a unique one of a kind product to sell and I really think it could take off. The problem is being in an older generation I don’t know much about social media and I really barely know what an influencer is as a matter fact I don’t know what an influencer is lol how do you figure out who is an influencer? I have a ton more questions but I figured I would just ask one hoping to get an answer it would really help me out lol thanks so much.

Hi Laura, great content! I sent you an email.

Hi Laura , i want to talk about about campaign for my website , please reply

It takes a long time for you to get to the point. i zoned out.

You're my inspiration and I am launching my brand soon in my country I want you to make a video on how to collect good stuff like inner bag cloth , to chain and stuff like that how do you know if it's good or not just some tips on quality overall or you could share on insta story too I follow you as well