Jenna Meek is a Manchester-based entrepreneur and CEO, whose passion for all things beauty led her to creating two powerhouse beauty brands. Her latest venture is as co-founder and CEO at REFY, Instagram’s hottest and most disruptive beauty brand, famous for its three-step brow collection which became an overnight social media sensation.
Jenna launched her first business SHRINE, formerly Gypsy-Shrine, from her bedroom in Manchester. A brand born out of the festival culture in 2016, Jenna set up a cosmetic glitter and gem business initially bought and sold in festival tents around the country. However, within 2 years SHRINE saw worldwide success, hosting residencies at festivals including Under the Stars and Coachella, and being stocked at global brand Topshop. After creating an entire line of festival gems and starting the ‘glitter boob’ movement, Jenna relaunched SHRINE to sell creative hair products and dyes. Most notably, Jenna created the world's first line of reusable, semi-permanent hair drops that mix when mixed with ordinary conditioner would produce a colour customized to you.
In November 2020 Jenna launched her second beauty brand REFY with model and influencer Jess Hunt. Launching with innovation at its core, REFY’s first product - the Brow Sculpt - was revolutionary, selling out within 6 weeks and becoming a firm fan favourite. After expanding its product range to include lip-liners, blush and primers, REFY is now stocked in Selfridges & Sephora across the UK, US & Canada and has online customers worldwide. The brand has also captured the attention of celebrities including Bella Hadid and Shay Mitchell and makeup artists Patrick Ta and Hugo Vango. They've since sold more than 2.5 million products, with more than 8 million visitors to their website and a 50 million GBP valuation.
Today, Jenna shares her story of how she engineered one of Instagram’s favourite beauty brands and made REFY defy the odds of entrepreneurial success.
thank you for watching!
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in this video
0.00 - trailer
0:48 - brief overview of Jenna’s career
5:00 - the beginning of SHRINE
6:30 - why did Jenna want to be an Entrepreneur?
8:41 - how was the idea formed in SHRINE?
9:47 - the effect of the pandemic
13:56 - how did Jenna keep up with the demand the pandemic generated
17:04 - Jenna’s decision to take on the hair industry
19:40 - how the REFY partnership first started with Jess Hunt
24:19 - why Jenna decided to start REFY
27:27 - the timeline of REFY
29:56 - what Jenna’s expansion plan looked like
32:24 - how did the 1st launch go?
35:55 - would Jenna have done anything differently?
39:21 - how Jenna hired well
42:26 - biggest hiring mistakes Jenna has made
50:53 - Jenna’s experience as a working Mother
53:45 - what is next for REFY and SHRINE?
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Instagram: / gracebeverl. .
Spotify: open.spotify.com/user/gracebev...
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Management: lauren@intertalentgroup.com
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PO Box:
I no longer have a PO Box, please email lauren@intertalentgroup.com for enquiries
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TALA:
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Instagram: / wearetala
Facebook: / catego. .
Need help? hello@wearetala.com
SHREDDY:
Website: shreddy.com/pages/supplements...
Need help? Support.shreddy.com
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*** I use affiliate links! These are links where I get a tiny bit of commission from anything purchased through them (aka. when you click on them and end up buying something) - this doesn't cost any more to the customer. As always, my opinion is always my honest opinion.
SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
19 мар 2023
