How & Why Fast Fashion Was Created 

Wow, another fashion history video, probably my favorite overall topic to talk about ! There are many points I want to talk about : First and foremost, the whole part about the industrial revolution, it's interesting to me cause I've learned all these dates for my economic classes, such innovations put the UK ahead of every other nation worldwide, industrially, commercially and financially. Now you're giving me another point of view about these inventions and their relation to the history of fashion. Then, when you talk about the french way to talk about "Prêt-à-porter", you're right actually, it's like the contraction of "prêt à porter de luxe". By the way, this video is all the most interesting to me because, whenever I Hear "Ready to Wear" I think of the 60's when Pierre Cardin (RIP) and Yves Saint Laurent (RIP) developed Ready to Wear lines instead of keeping only on Haute Couture. I don't intuitively think Ready to Wear as What Casual People Wear in their daily life. Therefore I think some videos about Cardin and Saint Laurent are coming about that topic ! And to conclude, as my mom is a seamstress, I've always seen and known how garments are made, what quality clothe is and mean. And I'm grateful for that cause I barely find nice pants that fit my morphology, and thanks to my Mom we're making a lot of pants and other garments to build a strong wardrobe. And the difference of quality between my own made clothes and what you find in the common business is second to none. Thankfully it's not pricey for me, but I'm sure these garments will last for years !

For the record I’ve posted parts of this video before. Those bits got taken down due to copyright so I’m reposting it. That being said it was posted over a year ago so most people wouldn’t have seen it. Hope you enjoy ❤️

My job contract just finished 4 days ago, working as a garment worker here in Peru. The factory produces garments with 100%Pima cotton(Peruvian cotton) to US and European brands. But I had curious about those brands, who they were and who were their providers of resources in my country, 'cus I'm Fashion Design graduated student, so I searched on internet for some of those brands, one of them for example is HANDVAERK, this brand according to its website, in "About Us" section tells the brand is a "HANDMADE" brand with collaboration of communities families from the Andes(Highlands) and every item is patienly crafted. And when I read that I was like "Wtf! I work there and we are like 300 people making 500 garments each day, working 12 hours every day! and we're not relatives(lol)!" btw, It's sure they are refering the Andes communities where they get the cotton from, but they DON´T mention us(garment makers, supervisors, accourtrements staff, pattern cutting and prototype dept. staff,quality control staff, clothes-folding staff, storage staff, drivers to distribute). And in its site they say they produce few items for "ethical reasons" I was laughing when I read that because I know that is a lie. Who knows! may be what their caring labels in garments say is lie, too. But I have not trust for some brands anymore.

I will forever be grateful for the amount of time and research you put into these videos, another amazing video as always🤞🏾✨

What you said about tailoring makes me want to visit Nigeria even more

The union label song just sent me on a whole mental journey

Great video! It should be said that many of the biggest fast-fashion companies like Zara, Topman, and H&M are not American, but rather European. Off-shoring to low-wage countries is a global problem and while the US is part of the problem, it's not the entire source of the problem.

If you make a video all about Polyester, I would love to hear your thoughts about the use of 100% Polyester in garments from Homme Plisse, Comme, etc... I tend to avoid buying clothes that are 100% Polyester, even if I love the cut and the brand behind it.

Great video! I’d love to see a video talking about how to differentiate between bad “made in Italy” versus actual proper made in Italy. I’d love to know what brands are still doing things properly.

i feel like i say this all the time but you have a way of making anything you talk about interesting and reel people in. why on earth did i just watch a 40 minute video on a topic i don't really care about and fully enjoy it? loool. love it

I am of bangladeshi origin. I remember that ready-made fashion was something that used to cost a lot and fit poorly. On the other hand tailored clothing had equally poor fit. Tailors had so much work to do that even if they made a pillow cover and said it was a top people would still have accept it, because there was no alternative. At the same time Bangladesh has gorgeous fabrics to offer. Gorgeous fabrics that rarely turn into finely fitting clothes.

I’ve always found it funny that on my home country Zara is regarded as an expensive brand

Pls do a video on fabrics i want to learn more about what my clothes are made of! Really good video tho

Thank you so much for speaking up about this there are a lot of people who don't really understand why fast fashion is as damaging as it is,. I was one of those people before I started thrifting it honestly makes me spend way less ,focus more on my style instead of just following the style of what is selling at the moment at Zara or h&m and more importantly preventing more clothes to end up on landfills. I once even found on my local thriftstore a union label vintage dress really beautiful , high quality and unique! I love that you also mentioned how shopping on depop is a great alternative because it also helps regular people who are trying to make extra cash and/or make a living instead of giving money to corporations. You are amazing thank you for making this video ♡

Thank you. Your channel is MY fashion journalism education.

This was literally mind-changing. Life changing. I’m more conscious now and I thank you for leading me on this experience, the knowledge is wonderful and blissfully translated 🙏🏼💛💛💛

Talking about polyester, that's something I find a damn shame about Patagonia. I really respect their efforts in evironmental consciousness and the ethical treatment of their workers; it genuinely appears to be out of goodwill, which is (sadly) crazy to think about for such a large international brand. I understand that their use of *recycled* polyester is also part of their sustainability efforts, but after my own research on polyester, I feel that it just shouldn't be used in clothing as the main fabric. I've also thought about the "authenticity" about clothing production in Italy and, to a lesser extent, Portugal. As you mentioned, there are slave-like working conditions in certain clothing factories in Italy, but is that an edge case or is it actually not as rare as the world thinks? Are there regulations for "Made in Italy" clothing? I draw parallel with "Swiss Made" branding for watches - it guarantees a certain level of quality in craftsmanship, but even then there are also some loopholes in favour of reducing production cost.

H&M is quaking

TFA: “of course it’s America! The land of capitalism...” Me just being an American: 👁👄👁

I am literally working on a speech about this topic for one of my classes right now and needed this. Thank you.

Amazing! Thank you for the history lesson. Enjoyed this video over a coffee while crocheting a blanket. Hope you have a fantastic month!

I think this whole video is a great snack and source of great information to everyone out there good work archive keep it up!!!

This is a really well made video. Thank you for the history lesson. I learned a lot. I didn’t realize there were countries left that still relied heavily on tailors.

criminally underrated channel love ur vids

I really love how you paint a picture, and educate us in a digestible way🙏🏽

hi just wanted to say ily and thank you for providing quality content & most importantly your voice ❤️❤️❤️ you deserve great things!!!!

I love this video so much Odun, thank you for taking out time to explain, I have been researching a lot about fast fashion and sustainability and i can't lie you just made it easy for me to understand it better ❤️

great video man, i hope youtube blows this up cuz people need to learn about this

the quality of your videos are UNREAL. tysm

tysm for making fashion history & knowledge more accessible!! :))

That’s so interesting, thank you for the great video 👏🏻

I had this video in my watch later for ages and I'm glad I finally gave it a go (while sewing). I have knowledge and have done research on fast fashion & 19th-20th century fashion designers, but not on the industrial revolution (in terms of fashion). Hearing the history and the inventions needed to spark the creation of mass produced clothing was so fascinating. When we consider the sheer volume of clothes being produced now (and textile waste/pollution being produced now) compared to 100 years ago it feels like we've jumped centuries into the future. The fast fashion industry has grown so exponentially. Your break down of things was really well done and I enjoyed the little side comments you'd often make. Less "scripty" videos have always been more enjoyable to watch in my opinion and I found myself thinking similar points to the ones you did. I also could not agree more with you about the quality of the way clothes are put together and not meant to last. It's within fashion manufacturers best interest if clothes are made more cheaply because they can both produce more to make a larger profit margin, but also keep consumers coming back (low-key the same with modern appliances). My sister brought me a clothing garment to fix that had stitching come out. Fast fashion but with a slightly higher price point (50-120$ garment range). I was shocked to find it was sewn together with a basting stitch!! The longest, loosest, weakest stitch you could use on a machine. No wonder it came apart after one use! It's sad because her and probably many others are thinking they are getting quality from that brand due to the higher price point, but if they really are it's very minimal. Anyways amazing video. As a fashion design student going to a small school that only really prioritizes garment construction and pattern making, it was great to learn some history and hear your opinions on the current climate of fashion manufacturing. I'll definitely be looking forward to more videos like this.

Such an informative video, thank you !

Another stellar video. Literally feel like I’m going to school watching your videos.

Love your videos! I always recommend your videos to my fashion students

great video , thanks

Love a video on different materials!

Loved this video !

May i add something that maybe you didn't consider in the video. the fact that we can still find stunning vintage pieces from the 1900s is also due to the way we perceive cleanliness and garment washing today: as an example when a dress gets stained, even with a little stain, the first thing we think of is: just throw it in the washing machine, so the garment ends up going through a lot of mechanical force(especially with more and more powerful spinning cycles on new washing machines) just to remove a tiny stain. Before washing machines became the norm and your garments were still something to cherish because of their cost, it was easier to treat them in all sort of other ways to avoid the lengthy process of washing. Hand washing is much more gentle on fabrics, spot cleaning too doesn't put the same amount of stress as a full washing cycle. We can thank washing machines for not existing for so long so we can admire the beauty of past textile art.

didnt expect to go to lecture today but thank you professor 🤝

I'm grabbing some drinks, getting my supper and sitting down for this one

this was super informative! would love if u could talk more abt synthetic vs natural polymers

🤝 very insightful ‼️ Thanks.

Lets goooo

awesome video!

Super info😊

Thank you so much for having shared your knowledge. I truly enjoyed 🥰. I personally prefer to thrift instead of supporting fast fashion. Wearing vintage allows you to have unique pieces for reasonable prices and the fabric composition is MUCH better. It's also much more eco-friendly ♻️.

Great content!

I’m not gonna lie this was really informative, I actually learned a few things off this video 👍🏽

Fashion education!! Love it

This video is amazing

Loved the video! Can you please make a video various brands that you love and support due to their ethical practices.

this is educational thank you

Thank you for this detailed and informative video, it's really important for producers as well as consumers to really understand how they are contributing into pollution in the name of fashion. Hope they realize that being stylish dosen't generally needs them to buy cheap clothing every now and then. Instead a good quality and well made garment can be equally stylish and can be reused multiple times for years.

I actually just left my job as a Weaver for a fourth generation owned textiles company from Montreal, Canada.

Amazing video. 👌🏻👌🏻👌🏻

I would love a fabric and qualities vid 👍

Great video. Some things to think about 'Capitalism' is a catch all term that doesn't quite show the full picture 1) Tailoring in Nigeria is still going on as it is in many developing countries because its still affordable. Nigerian economy is also operating on the same commercial / capitalist frame work but its worth paying a tailor compared to buying new. In the UK the cost of labour makes this not as appealing as heading to the high street unless its for a special occasion like a wedding. :0) 2) Innovation is continuous - people are inventive, technology develops efficiencies which is passed on to the consumer, i.e. as things get easier they get cheaper 3) Fast fashion is so complex. Some would say Deng Xiaoping's (China) investment in being the workshop of the world led to even cheaper fashion. Perfect conditions A) Cheap labour B) Efficient machinery. We thought this was decomratizing fashion. Little did we know fast fashion is a Pandora's box. Saying that I love that you are educating people and asking them to think about what they wear. Bravo!

This a great one Ayo, one of my favorites

Man thank you so much for this video must have been taken a lot of time get all the information and media 👌🏽, about the situation in Italy with clothing fabrics you are totally right and I watched it in a documentary about luxury fashion were they were visiting some fabrics near Florence and Prato, i was shocked to see it. Most fast fashion clothing items aren't made to last at all they just last for a season and ripped apart. More plastic that goes into our oceans ☹️. Thrifting and sustainable brands are the way to go.

Love these fashion history videos. I'm so glad I found your channel a while ago, I have honestly learnt so much. Also do you think in the future we will see a return to handcrafted and tailored fashion in the west ? And do you think this will be available only for higher income folk, like in the past ?

I would love a video about materials for you!

I wish clothing liner especially in jeans wasn't a poly-cotton blend

I really liked your video and it was super informative I learned a lot. I would like it if you did a video on telling us where to shop. That isn’t fast fashion. I have no idea where to begin.

I would love you to address the "luxury" mall phenomenon. Here in NYC we have Brookfield Place, Hudson Yards, The Shops at Columbus Circle, and The Oculus all with the same 50-75 stores, many owned by the same global companies like LVMH, Kering, and Tapestry. Even pre-pandemic, these stores were largely empty of customers. So how are they all staying in business? Are these shops simply a marketing investment for the companies' accessories: handbags, perfume and cosmetics, eyeglasses? Do they not have to make money through actual brick-and-mortar sales but are rather just building their brand through their presence in these "luxury" malls? How do the malls stay in business with shops that have hardly any customers? I would love to know who's actually making money here and how. I'm also curious about failures: who actual loses: the companies or the public coffers through things like tax write-offs on business losses? Love your channel!

Ayo, tuba and bliss all at the same time. DAYUMN

Thank you for your analysis; can you dissect the Multi Fabric Agreement from the 1990’s? Some folks have commented on needing better understanding of clothing materials used. You commented on polyester use; but it’s rate of use has increased thru the years. It also has affected trade laws/sanctions and such!

I would love for video about materials

Support from korea 🇰🇷

HELLO, BASED DEPARTMENT? I really want to make a video adding onto this conversation, because boy does it get complex lol. One thing I'd like to add for now though is in reference to your mention of people losing jobs after various innovations within the production process. We are seeing this same conflict now within the fossil fuel industry. This is just another situation where public policy and investment needs to be interwoven in order to preserve the livelihoods of these laborers whose jobs are moving into obsolescence. In situations like these we need to focus our energy on political action in order to combat the neoliberal fallacy that market forces will more efficiently work out problems than our government can. We also need to reinvigorate the fervor of the union culture that you mentioned, because it is effectively dead within the US, where blame for poverty is increasingly being placed upon the working class lacking initiative by conservative pundits, while continually destroying worker protections for the benefit of their corporate donors. As far as I can see, however, as long as clothes remain a commodity (i.e. something that is produced to make a profit), we will continue to see corners being cut on quality and labor rights being smashed for the financial benefit of the owners who want to get as rich as they possibly can. The forces of capitalism run directly opposed to the livelihoods of its working class. one last thing FUCK BILLIONAIRES

have u thought about staying on at ual to become a lecturer? u seem like youd do a great job

I love thrifting

Ah, the emotional rollercoaster of excitement and disappointment that I can't watch the video immediately... Okay okay I'll wait 😇

6:16 REMY BOYZ Yeeeeeaah

The industrial revolution and it's advances in textile manufacturing are important in a number of ways. It's the genesis of a number of union and labour movements, and it has the genesis of a number of words and phrases. French textile workers despised the power looms to the extent that they threw their heavy wooden clogs into the machinery, destroying it. These shoes were referred to as sabots, hence the name for the people who used them to destroy machines as saboteurs.

Honestly the Union advert is cringe 🤦🏽‍♀️😩 and to think I grew up in the 80s - really enjoyed this vid, so informative. Thank you ✨

Bailey Serrian made a video on the triangle waist shirt fire if anyone wants the full story

Would you have needed to give the tailor in Nigeria the pattern for the article of clothing you be wanted?

What makes fast fashion difficult to fight is that consumers want clothes made quickly. They also want to wear the latest trend each month. They want to show off their clothes online and offline and they feel that it's weird to keep the clothes they have bought for more than a year. Many consumers also can't sew, nor do they have the patience. Plus they lack creativity and don't have styling/outfit co-ordination skills. So yes, this will be difficult to battle.

Thank you for the history lesson! This was really interesting in knowing that the concept of fast fashion has been well over a century in the making. I'm glad that consumers are becoming more conscious about their choices now, but brands have even taken advantage of that with "green washing" which I think we've all fallen victim to. A great resource for finding sustainable/ethical brands around the world is goodonyou.eco where they rate clothing brands' environmental and worker impact. They don't have every brands yet but they do cover the likes of H&M, Nike, LV etc. You can find some great alternatives on there if you are skeptical about the conglomerates of the fashion industry.

Hello! i am currently doing a couple projects revolving around the fashion industry and how we can move to a better future by sustainability and upcycling as well as the cons of fast fashion brands etc. I would like to interview you regarding your channel and as well as a couple of other questions. It would be great to have you in this! Your vids are very informational btw!

👏👏🙌🙏

Not to mention the microplastics from polyester

Because people were in a rush

Watching this video while thinking of buying a plastic made bag from Bottega Veneta that costs above 1000 bucks.

❣️❣️❣️❣️❣️❣️❣️

I almost exclusively buy clothes from charity shops. Very rare I buy new

0 dislikes rn

Can you make a video on Fashion Sustainbility? Sustainability has become a buzz word for a lot of fashion brands in the past couple years but its all in the name of greenwashing.

8)

Damn your based

Nothing in store fitssssssssss😭😭😤

Miuccia Prada said "made in China soon everybody will be doing it". I don't mind my iphone or my gaming laptop to be made in china so why should I mind if my designer clothes are made in China? and why do people get uptight about it? The reason is because you wear clothes and want to make an impression and express yourself feel ellegent and theres nothing ellegent about the label tag saying made in China. If its made in China then you atleast want some small brand logo adorning the fabric else why bother buying it since its made in China all you have left is the brand name which is the last bastion of its quality and value. I truely wince at the idea of spending £700 on prada nylon joggers taking them home trying them on only to find the made in China tag knowing that they only cost £14 to produce.

Slow fashion>fast fashion. No cap 🧢

I'm trying to avoid fast fashion the best I can afford just because of the impact of polyester microplastic. They don't last as long and I'd rather have something thats going to last.

I am so sick of fashion. And i pay a pretty penny for my stuff thinking i get quality. Then i get holes in the backside and thin see through material.

I wanna talk to you about the triple sided sword that is “made in America” ...... 1. It’s labor propaganda. America is a continent. Not a country. Which leads me to 2. A lot of things made in America are sourced to cheaper labor outside of the USA. Which leads me to point 3. They play on the psychology of the consumer to fuel capitalistic motives. Raising the price of said good without necessarily raising the quality. But I make streetwear so I’m getting in where I fit in 😂

it make be worth taking about nichie American fashion of people who didn't really buy into the industrial revolution, like the Mennonites or Amish. they seem to be the most sustainable Americans. also, do you bath in critical theory lol

To whoever is reading this- God loves you so so much,He wants to make everything okay with you❤️He knows your pain, He knows how you feel, He loves you so much and for that reason He sent Jesus (the worlds savior😊) to die so that we could all be made right with God if we asked for forgiveness and to start again through Him (because the thing that separates us from God is sin, which everyone of us has done, BUT God loved the world so much that He sent His Son to take the punishment for us & so that through Him we would be forgiven and have eternal life)💕He loves us so much that if we ask for forgiveness and a new start He will give it to us!His love is unconditional, His love is never ending, and His love is for you! He loves you just as much as anybody else! One of His promises is that He will never leave us, He is always going to stay by our side and in fact He always goes before us to work everything out!💕You matter so so much to Him, You are enough for Him, You are never to far away from Him- He loves you always! And the cool thing is that He wants a relationship with you! He wants a relationship with every single person, and He wants to make us all okay again!💙💙💙

Fast fashion is the worst thing thats ever invented. Fucks up the climate