How LUXURY BRANDS Make Money 

Comme definitely has a good diffusion model but that model was made by many brands including Armarni before Comme mastered it.

clau!!

Definitely bares repeating

I have a few others planned

Facts. Stay dangerous King!

Maybe I should haha

This is very true especially amongst the luxury / high-end customer. However I do still see the mass consumer base wearing Armani exchange as some sort of flex.

@@FashionRoadman must be a European thing. Here in NYC i don’t know or see anyone that seriously wears Armani Exchange that isn’t a European tourist or someone raised in the Eastern Hemisphere in general.

@@KjvYaBoii yeah it must definitely be more of a European thing especially because of where Armani is based

@@FashionRoadman 100% i agree

exactly, all product that has his name is gone..

🤣 I tried my best with the accent

I never really “got” the CH hype until I saw a pair of their sunglasses on Grailed. $2000 for some shades? These better be incredible. I looked at them and was instantly blown away by the craftsmanship and design. They even had REAL Leopard fur lol. Needless to say I get it now.

Ray ban and Chanel both get there shades made by luxottica

thank-you!

@@u.s7072 leapord fur on a pair of glasses....for $2000...thats still madness

Thanks ❤️!

Thanks ❤️🙏🏿

This is such a layered question that would need hours of talking for you to get your answer. I'd say your best bet is using brands as case studies. How they progressed their product rollouts - what was the timeline? - how long did it take to launch certain products - what's their demographic and how does that affect their product offering and marketing etc. It's very complicated

With the exaggerated je ne sais quoi of a black teen

¿que?

Yup the best way is to buy perfume from specialist perfumers. That’s if you actually care a lot about fragrances which I personally don’t but yes they give you more value for money for sure

Also Dior (and LVMH) and Chanel. Current Wertheimer's Chanel grew out of a perfume brand, and technically has no connection with Coco's actual clothing brand.

Yes but it’s also human nature and association by cause. It helps boost it. But I love marketing a lot. It is a true art man.

@@justusgreen8498 I guess if you think bullshitting people is an art then sure.

@@MrJfergs lol idc were on earth once I don’t have time to listen to your comment

My Jo Malone English Pear lasts really long though, and much longer on my clothes. It is also quite strong and I am cautios while spraying it on myself. Since it is more of an autumn scent, I tend to spray it once on my sweater and it would still smell when I put it on once again like a week or 10 days later. My mother hugged me once and told me she thought I had just sprayed myself. I haven't tried the Miniso one but something makes me doubt your comment. Jo Malone is really good and there is nothing wrong with that.

@@elitsagospodinova7241 i have both of the jo malone and the miniso, i got this info from my friend, she likes jo malone a lot but then she bought the miniso one, shes a smoker addict, so she need to use a lot of perfume to dissuade the ciggs smells, im not a smoker, but she told me the miniso lasts longer on her (i thought maybe she said that because obviously miniso price tag is a lot cheaper, maybe that influence her review) but then i tried it, its the same bruh, i know its weird, i also dont believe it until i try it myself, like how the hell miniso could be better, hell no they didnt... but i guess i thought it might be because the miniso one is label/concocted as “eu de toilette” and jo malone is label/concocted as “cologne”, 🤷🏼‍♀️🤷🏼‍♀️🤷🏼‍♀️ maybe im confuse too, i mean eau de toilette last longer than cologne. I have other perfume (margiela beach walk is my fave), but the miniso is deff my go to emergency perfume. Wait i just realized, you dont wash your sweater after a day?

You cant really flex a fragrance on social. Bags are easy for that.

Yeah was just about to say. You’re definitely going to see more people wearing handbags because you can’t visibly see the perfume someone is wearing unless you know the smell of a specific perfume. Luxury brands definitely sell more perfume as it’s significantly cheaper to buy a fragrance than it is to buy a handbag from a luxury brand.

Trust, I have smelled Dior Sauvage too much in public for it to be a coincidence lol.

Maybe Zegna is an exception to the rule but brands like Gucci for example have sunglasses that are horrifically bad quality.

pierre Cardin is one of the brand that sold its name the most and kinda made his image lower because of that. thats why you see a Loy of basic Cardin clothes in thrift stores for exemple more than other luxury brands

I think in the video I mentioned luxury brands have to master the balance between diffusion and maximising profits and making sure it’s exclusive enough so the name isn’t cheapened. Pierre Cardin is not a good example of this. Thought too short term in the 90s and fizzled out of relevance very quickly.

This is for the ultra expensive and exclusive stuff for sure but in a more general sense it still doesn’t bring in the most money. A few exclusive clients collectively spending a few million a year doesn’t come close to accounting for the total turnovers of the brands in the 100s of millions of euros.