HYPED DRUGSTORE MAKEUP… How do we feel about it (full face) 

One positive of loving non-viral stuff is that it will be available for us to buy and not sold out all the time 😊

i dont watch tik tok influencers or instagram influencers because they really only stick with “safe” trends and not really show us the real options at the drug store and ive always loved your channel for years because you never played it safe. you liked what you liked, no matter what other influencers hyped up

Honestly no one knows drugstore products better than Emily.

Finding your channel about 6 weeks ago has totally changed my perspective and mood! I’m thrilled to find a channel with a presenter who demonstrates the products and techniques you use and you are not swayed by the marketing process as some influential individuals are. I know I’m seeing and hearing your honest opinion and that’s priceless imo!!!

Personally, I tend to steer clear of anything that's too overly influenced. More often than not, it's a dud. The real gems are hidden in the every day items we are using without realizing. Thanks for the content, Emily. Happy Thanksgiving.🧡

That NYX concealer is my go to. I’m 62 and it’s great for “old” eyes…

We love this content! We love how you talk about what’s good and not only what’s viral. Your integrity is without question, Em. Please do more videos of products that don’t get enough hype. I personally think Believe Beauty Foundation has the prettiest finish. I can’t believe the Hard Candy Long Wear Primer is not as hyped as the Elf primers. Anything from The Balm has been completely overlooked.

I am into Hard Candy because of you. The bronzer and lip liners are the best. Love you Emily

Hi Em! It would be so cool to see you and Jessica Braun do a drugstore makeup collab! I love that you both still love drugstore. Maybe pick out different underrated or older but amazing products for each other to try! I also don’t love the Elf Halo glow…it’s fine but the kinda thicker feel isn’t my fave. Will try the Maybelline 💕

Love drugstore makeup content!! Hope you had a blessed Thanksgiving, Emily! 🙏🏼🤎🧡🤎

Ok random makeup observation/discovery this week! I ran out of my L’Oréal TM Hyaluronic Acid Serum foundation while I was getting ready for work Wednesday morning, and all I had on hand was Wet n Wild Photo Focus which was a bit too light, and L’Oréal Infallible 24h Fresh Wear which was a little too dark; mixed the two and dang the result was gorgeous! The sweet ladies at my office were complimenting my complexion a little extra that day lol😂🫶🏻 love you Em, hope you guys had a happy holiday!🍗🍂

I love the little intermissions with the girls! They are so good natured for that early in the morning! Also, I really appreciate you making IG stories of your kiddos at the public library. As a library staff member at TCU, it warms my heart to see faculty members bring their kids to the library and choose books. Our library has a pretty good collection of juvenile books. Keep ‘‘em reading!

A little while back I was hearing about the new Revlon Illuminating foundation. I do find it light and beautiful. I also heard a little bit about the makeup Revolution IRL concealer which I enjoy. But I think one Foundation which is severely under hyped (except on this channel 😊) is the Neutrogena healthy skin foundation! I just took a trip with it and it was so beautiful and natural looking but it lasted all day.

Milani blushes in Dolce Pink and Rose de Oro are the ones I see in the drugstore pretty often. I own all of them and love them all honestly! Rose de Oro is a lovely deeper rose tone so sometimes I even pop Luminoso over the top for more of the highlight effect.

I LOVE that Halo Glow loose powder! Even on my very oily face it looks like a filter. Happy Day After Thanksgiving Emily! Hope your family is doing well.

I'm so glad someone talked about and used the Elf pink powder, I use it everyday to set my under eyes.

Emily, could you do a video on drugstore powders? Maybe 3 options for each category (for those of us with allergies or CF preferences): under eye, all over setting, powder foundation?

Dolce Pink is my go to a Milani blush! Still a staple.

I can relate to your random thought- for me it's jazz 🎶🎵 I'm ooking forward to this video! Also, thank you for providing valuable and consistent content for all of these years! [apartment days😉] You are SO loved and appreciated!

I recently bought the L’Oréal voluminous because I wanted to tried the burgundy color. Voluminous used to be all I used for years..probably through the entire 90s. I was blown away by how much I like it. Reminded me why I used it for so long.

As someone with medium tan/caramel skin, i prefer Berry Amore over Luminoso of the Milani blushes. I can't believe more people don't talk about the Milani 17hr Stay Put Matte Liquid Eyeliner. Best liquid eyeliner, period. Esp combined with Milani's eye primer. It's a hooded eyelid dream team. Also, the NYX lip liner being on the dry side is exactly why i like them. It helps with the staying power. I might need to give that NYX concealer another try.

I really like that Bare with Me concealer when I wear it with the Becca corrector. It’s such a good combo for my aging under eye skin. I feel like you do, that the concealer on its own needs just a little more for my darkness. It might be okay for someone who doesn’t have a lot of color to correct. But it doesn’t ever look dry, which is what I really like about it.

Forever one of my favorites. No fuss, no drama just damn good reviews!

Hey Emily! Here is another prerecorded message from me, Patty, just another one of your 61 year old fans in Phoenix. 😁 Thank you, Emily, for creating another informative and amusing makeup video for us!! I just love how you can be so awake, happy, and positive before the sun is up, first thing in the morning, work all day, and then go to bed at a reasonable hour!! It seems like magic to me. 🥴 I must admit that as a natural born and raised night owl, I am a bit jealous: jealous, but happy for you, at the same time, if that makes any sense. Even during the eight years when I was a Marine and HAD to get up and function at peak performance bright and early every day, the early morning hours were a daily struggle for me. I LOVE the peace and beauty of the predawn hours, but only if I haven't been to bed yet from the night before. Awkward! My mom and one sister were/are both night owls too, but for some reason my older sister and I are BOTH EXTREME NIGHT OWLS! We come alive every evening, becoming wide awake as we putter around the house all night, only becoming fully tired and ready to sleep in the early morning hours. This makes it VERY hard to get myself up and going during the day for appointments and to deal with the rest of humanity. I have tried MANY ways to reset my body clock, with only limited success. I know it takes all kinds of people to make the world work, but I still wish that I had your natural circadian rhythms instead of mine. Dealing with a bad back and chronic pain related to my time in The Marines makes EVERYTHING more difficult, but that's another story: That's where YOU and your positive videos come in! You provide knowledge, encouragement, and RADIANT POSITIVITY for all your viewers! When I am discouraged and hurting, I usually do some sort of medical self care first. Then I pop one (or 3) of your videos up on my phone to distract myself and help me shift my focus away from the physical pain and negativity that threaten to drag me down and destroy my day. Life is full of daily choices; I choose to TRY TO focus on GOD and the POSITIVE things in life, to improve the way I live with chronic pain, and to improve my level of functioning and quality of life. You teach me, through your actions and attitudes, how to become a better, happier person. I see you do it, so I KNOW that it's possible! You aren't perfect; nobody is. Still, you get up and greet each day with a can do attitude, a loving heart, and optimistic outlook. Thank you! I often find myself thinking, "Hey, if EMILY thinks that I can become positive and loving, get up, put on some makeup, and then get on with my day, who am I to argue with HER? 😁 Most days I would just settle for getting up and being as productive as possible, one day at a time. I know that you must have down times, challenges, and frustrating days: everyone does. I have not put you up on a pedestal, believe me! I can say from experience that that is a HORRIBLE place to be. (There is nowhere to go but down, usually to crash and burn!) I have the sense that you have already learned that you don't have to deny your natural, human uncomfortable feelings in life; that you DO NOT (and "should" not) feel that you have to ALWAYS appear to be happy for the benefit of others. That's not healthy, and I have a strong hunch that is not how you operate on a daily basis. I am simply trying to encourage YOU, and to share with you how you encourage ME! THANK YOU, EMILY, for all you do and who you ARE! Love you Girl!! ❤️❤️❤️

I so appreciate you posting a video day after a holiday! And drugstore goodies even! Thank you!! You inspired me to get my Fit Me loose powder back out and reminded me why I love it. And I ALWAYS love a good Bitty photo bomb! ❤❤❤

I love and respect your opinions, Emily. I agree with you!

Love your videos-I’m not as into drugstore as I am higher end makeup but when you do a video about either, I watch with enthusiasm!! Happy Thanksgiving to you & your family, Em❣️❣️🦃🦃

The L’Oréal Color Riche Les Nus lipsticks are maybe the best feeling, most hydrating, gift for the lips I’ve ever tried, including high end brands that are triple the price. They are all nude shades so they don’t have all that many shades, but it is such a shame that no one ever mentions them.

I loved this Emily! I totally agree with you. I have been using so much Hard Candy and Wet n Wild. Love so many different products! Beautiful look!❤😊

Thinking about your Dad and your family, Emily. I hope that you all had a recuperative and warm and cozy Thanksgiving together. I'm halfway in, and this video is so helpful and useful! It helped me to decide which foundation to get because I am older, but I have oily skin. Thank you as always!

Your skin is just glowing in this video pre makeup! Such a natural beauty 🥰 I’m teaching a makeup class for the ladies at my church tomorrow and everything is what I learned from you! I also curated goodie bags for them with your drugstore recommendations!

Milani baked blush in Berry Amore is my fave. Great video!

The Milani baked blush in Berry Amore osmotic favorite!

Loooooving your Christmas background! 😍

I'm with you, hard candy deserves way more hype. Love you Emily! ❤

I finally got the Tarte Honeysuckle palette…omg it is so good! Thank you, Emily❤️

Your eye combo is so pretty. These colors are so subtle yet stunning on you. Nice alternative to berry/plum. I bought that Elf palette so will try your way. Also your sweatshirt color is perfect on you. Be well.

Hi Em! I don't think I will ever quit using the Milani eye primer! I love the Maybelline poreless powder. The bomb🥳 I bought me a pink headband like you have. The other morning I had mine on and my husband says, "Are you channeling your inner Em?". It was so funny (he has seen bits and pieces of your videos when I watch them). I will tell him to be quiet so I can hang on to your every word. Love you Em!💜💜💄💄👄👄

That's why we LOVE you EMILY!!! You are the one that digs in and I choose you over anyone. I feel you are the REALEST "influencer" if we can even call you that because, I truly believe this is the real real tea the real real beauty news, broadcast, the real scoop! You do your OWN Thing!!!!!! Not everyone else's thing!! And Thankyou for that!! And the fact you lean the best of the best the real drugstore affordable scoop!! Me and many others agree with you on why wouldn't we get what works, what's affordable,what's easy to obtain and get more options, instead of spending your entire budget on one product that does the same as drugstore!! 100% Thankyou your input, forsight, opinions, beauty news and updates are so valuable!! And you include everyone, what's going to be in general best for the majority of the average person!!! Thankyou!! Happy Thanksgiving!! 🧡🤎🍂

I love that matte and poreless foundation!

Sending lots of positivity and love to you and your family ❤

Hi Em! After going to every Walmart in my area of Florida looking for the Har d Candy Wednesday collection Tormenta lip pencil, I finally found it while I went home to Charleston,SC! YAAAAAY! I grabbed 1 of the 2 they had left!!!

Yay Emily!! I need a note pad to take notes! 🎉

I really like this eye look on you. The colors look nice with your eye color!

Your mini-Emily is so cute! Your look today is really pretty.

Happiest of Holidays everyone. So I love and use Hard Candy and WetnWild because of you. I am all about the deals and drugstore makeup. SomI appreciate you so much. Also the Walmart tops you show us. LOVE LOVE LOVE.

Hi Emily, praying you have an amazing week! Great video as always ❤

😆 "buck foot" ❤️ I love it!

Emily the eye look in this video is the prettiest you have done in a bit. The look is lovely

Your daughter is a doll what a smile 😊 I love watching your channel you give the best well rounded reviews

Happy Thanksgiving Emily..hope you had a great holiday. I don't watch TikTok and particular about whoI follow on RU-vid!😅 Love your channel!!🎉😂 Ty

I hope you had a great Thanksgiving. One thing I know is that I sm very thankful for your videos. Thank you for continuing to post. Have a Blessed Day.

What I would love to see is a best drugstore creamy eyeliners and lipliners 💕

I love the makeup; eyes are gorgeous! Enjoyed the video, thanks

Hi Emily I hope you had a wonderful Thanksgiving. Love this look and I am so ready to get my Christmas decor up too! I am definitely going to try the Nyx concealer. I like the N.D. concealer but it's pricey and I love drugstore makeup.

Love the Milano eye shadow primer❤️

I do really like the covergirl glowy blushes amazing quality, but I do prefer the miliani "glowy" blushes. I have a medium skintone, and the Covergirl blushes have a more silvery/ cool glow it can look a little like a bruise on my cheek😂, whereas the miliani glowy blushes have a more golden glow. I love the miliani blushes in the shades Berry Amore and Bellissimo Bronze.

Berry amore more is my favorite milani blush!!! Its swirled with bronzer and just so good ❤

You are my influencer! And I love you❤

Grandma vibe! LOL I love you, you are the best! ❤ I turn on my xmas stuff the second I get up. :)

I like this eye look on you, it's not so over the top, it's just pretty 🤩

I've always had issues with concealer looking too heavy or dry and the NYX bare with me finally looks the way I want it to. I had such low expectations and was completely surprised I loved it.

I use so many of these items in my daily routine and not because of the hype but because they are awesome drugstore products! I also use several products the people never talk about just because I try them when they catch my eye in the drugstore.

Love that Nyx concealer!

I love the idea of revisiting products you used to be really jazzed about! Don’t limit it to just mascara! :)

I have a bunch of these products, so thank you for pulling them out and reminding me to use them! Also, I have verrrry dry skin, so I do think the e.l.f. Halo Glow liquid filter is well suited to adding a bit more moisture for those of us who need it, and it doesn't emphasize my texture. I don't know how. 🥰 I just recommend being conservative with the amount being applied, because I can see that getting out of control! LOL.

I so much agree with you about the elf bite size blush duos! Amazing quality, at a very low cost. I also love Covergirls Trublend So Flushed blush in Love Me. Maybe I missed the hype about this one, but it’s my most used blush.

Great video! i love your fun, chatty, but super informational/educational approach--you are very trustworthy and honest! Revlon doesn't get a lot of love these days, especially its Super Lustrous lipsticks, which are fabulous! Beautiful colors, formulas, little or no fragrance, very sophisticated and high-end feel overall. Remember the commercials in the '90's with Shania Twain, Cindy Crawford, Claudia Schiffer, and other models/celebrities? They were wearing Super Lustrous lipsticks and they were "Revolutionary!" Keep up the fabulous work!

Totally agree with ya on Hard Candy needing more love & hype. I can't thank you enough for putting me on to their liguid blush, bronzer, crayon sticks & my of course their lip liners I use EVERYDAY! Oh & do you remember where you got your lil Christmas tree in the back? 🎄 Love it !

Wet n Wild is one of my favorite brands! They are great!

Been watching you for years and continue to do so. Video idea: makeup which sounds good. As in acoustically. Subtle or obvious. Be it packaging or the makeup itself.

Emily I ❤ the idea of revisiting mascaras please❤❤

I love when Eve pops in for her morning mommy hug 🩷💜

On your recommendation, I decided to really go in and grab some stuff from Hard Candy at my Walmart and they aren’t even carrying them anymore in store! They made that section the NYX section now. I wish the NYX lip pencils were more pigmented and a little creamier.

I really like watching your content. You are very engaging. BTW; your daughter is so sweet!

Milani eyeshadow primer is our ride or die for me and the ladies in my family. All because of you lol

I love the ELF bite size palettes as well. But I literally ordered Watermelon blush last night from their app so they are still available

Looking gorgeous as usual, Emily.

Well as always you GORGEOUS! 🎉🎉🎉🎉

I like the bronzer. Milani baked blush in pink dolce is so pretty. I like luminoso as well .

Such a great final look. My hardest trouble is when I go to Walmart the Hard Candy section seems to all be glitter palettes or pressed glitter eye products. 😢 i must venture to a new Walmart and scope out the makeup section.

NYX Control Freak is my fave drugstore brow gel and Benefit 24 HR Brow Setter is my fave on the prestige side.

I think that ELF quad did a great job! 🤷🏼‍♀️ I'm a HUGE fan of the ELF eye quads and blush duo's! I own every single one and when you have them all, you can mix and match to your hearts content to make the look you want. I feel like that was the idea...make them cheap enough so that people can afford them all! ❤ Love this video!! Now, I hope you will give us the Emily version of this video and of what SHOULD be over hyped up at the drugstore! 😂 Sending love and healing and prayers for your dad and your whole family, from PA!

If you put some of that elf halo glow liquid filter on the back of your hand and use a triangle puff to apply it to your cheekbones, it gives a lovely highlight! I prefer that to putting it all over. 💕

I have all Covergirl blushes love them

Hope you had a wonderful Thanksgiving!! Would love to see a skincare routine video for morning and evening of what you use! Your skin looks beautiful and glowy!

I love the Fit Me powders, too. Both loose and pressed. I think they give a beautiful finish. And they don’t make me look like a mummy.😊

Great video as usual, I am committed to drug store only makeup (Wet and Wild, Hard Candy, Milani to mention a few). The profound thought made me laugh too 🤗

Love that foundation! Discovered it thanks to you too 😊 I don't know if it's reached your side of the world yet but here in the Philippines, Maybelline reformulated the Fit Me M+P! Aerogel is the star ingredient now vs. the original clay. I still have half a bottle of the original formula so I haven't tried the new one yet. If the new version gets to you guys too, hopefully you get to try it before I do because we use the same shade 😆

That's my new fave concealer. I use it to perfect skin under Laura Gellar baked powder foundation. Great combo for my 53 yr old skin

Maybelline age rewind concealer and Revlon super lustrous lipsticks are really good!

OMG I didn't realize the Bite Size blush/highlighters were discontinued! 😩 I love those too!

Hi Em, I don't watch TikTok, but I'm shocked that the Essence lip liners don't get more attention. Keep up the great work! ❤

You nailed it

I’d love to see you review the new Revlon skin tint!❤

Good morning - happy Thanksgiving. Can you recommend an affordable all matte eye palette? 💖

Hope you guys had a great Thanksgiving!!

I feel like the Moira Loveheat Cream blush deserve way more love ❤ It's so easy to apply with your fingers (I usually like using a brush for cream blush) and the shade 01 I Respect You is a lovely peach with a hint of brown! I have heard that they dupe the Tower 28 blushes, but I haven't tried those myself.

Loveeeee to see your videos just cause I really know os your honest opinion❤❤😂❤

Really good video and your daughter is so adorable 😍😍😍