I Tried Africa's First 'Luxury' Watch Brand...Then THIS Happened

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Recently I was contacted by Africa's first 'affordable luxury' watch brand... here are my findings. Are these watches actually luxury? Find out in this Asorock watches review. (Spoiler alert, all is not as it seems)
Disclaimer: Asorock provided both of the watches for this review.
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Ben's Watch Club tends to cover affordable watches like Seiko, Timex, Casio, Citizen, MVMT, Vincero, Bulova, Orient, Hamilton, and more. We rarely feature luxury watches like Rolex, Patek Philippe, Breitling, Tag Heuer, Tudor, Grand Seiko, Cartier, Omega, Audemars Piguet, or Hublot due to their price.

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Опубликовано:

15 июл 2024

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Комментарии : 870

@BensWatchClub 2 года назад

@samuelmichelsen7196 2 года назад

Hallo Ben, funny enough the smart watch case looks nearly identical to the one from our good friends at Daniel Wellington;)

@TheRealFlamingNinja 2 года назад

Was already using Klarna, but I clicked your link to install the browser extension, hopefully that gets you a kickback. ;)

@priestmarmore6750 2 года назад

@@asorockwatches6076 If that's true then here's an idea for a future video. Comparing materials between products. Either way the fact that a company is making the exact same product just with "better" materials is not good either, especially given the fact that the price tag still doesn't justify the "upgrade"

@ayushgautam7546 2 года назад

Ben please review TITAN watches They are the biggest brand in india

@thereyougoagain1280 2 года назад

@@asorockwatches6076 I’m glad you’re admitting your designs aren’t original, but your advertising doesn’t reflect that at all. If you were to change your advertising, to market something more honest like “upgraded watches,” and not go all the way out on the “carefully designed premium luxury” branch, you might get a bit more respect from the watch community.

@J7T800 2 года назад

The watch reaches 60 seconds every time a minute passes. That's how premium it is.

@theghostofsabertache9049 Год назад

Every 60 second in Africa a minute passes, together we can stop this happening - Big Man Tyrone

@francisjohnoca5710 Год назад

I get the reference

@nicholasmapes Год назад

Meme reference perfection

@mountaingoat2204 Год назад

That's how you know it's from Africa

@dbcooper. Год назад

Now that's a great comment

@sandimiller6465 2 года назад

That anti scratch resistant metal is a huge selling point.

@ghoulofmetal Год назад

yeah had to do a double take when he said that....

@Jacob-eg7sn Год назад

Atleast they're honest

@Bhethar 2 года назад

Love how Ben is never too shy to take on watch brands. Nice seeing someone with the guts to stand up for consumers rights.

@betog.6229 2 года назад

Man, I'd love to see his takes on more expensive pieces. I know, I know. It goes against the rules of his channel. But I love the way he presents. Good job, Ben.

@Mister_Phafanapolis 9 месяцев назад

Ben is great. Other channels, like Theodore Bulbasaur, never take the Swiss watch industry’s dick out of their mouth.

@DrVVVinK 2 месяца назад

I wouldn't really call them "brands" they are more like pop up scams that slap a name on a generic watch. Nothing more than the ring scams one would find in any tourist area of a major city.

@han_pritcher 2 года назад

Each watch has been worn for exactly 69 seconds on the wrist of a genuine Nigerian prince. That explains the premium price.

@nickquang1996 2 года назад

Him? I already gave him 100 thousand dollars to get out of jail, what did he do this time?

@Joeyczhu 2 года назад

Hey you know what when the son of the disposed king of Nigeria asks for a price, you pay it, okay? His father ran the freaking country

@benjamindavidovichwaals2899 2 года назад

😂😂😂

@dannylo5875 2 года назад

did you know Hollywood has a real Nigerian princess? Its real

@andrewallen9993 2 года назад

@@asorockwatches6076 And of course shipping anything as expensive as a watch through an African post office almost guarantees it's disappearance before it arrives at the customer!

@IlluminatingWatches 2 года назад

Big admirer of the craft behind this video . This is such a great example of how to make a video with a story that keeps you watching from a subject which could have so easily just been an unboxing. Well impressed!

@Not-a-bot222 2 года назад

@@asorockwatches6076 9 times out 10 people who purchase luxury watches care about the company and their back catalog. Why do you think heritage is a thing. His review of the company as a whole is relevant to the audience he is producing his content for. With 100s of micro brands popping up each year, getting to know the brand and the little nuance differences between them is vital. Think squale, steinhart, pagani and Invicta all make sub homages. Eh, whatever

@villewintermaul1907 Год назад

I actually absolutely lost interest during the boring intro😅 Then it became an ad. Absolutely terrible delivery Didn't even make it to the watch in the first few minutes. 🤣🤣🤣

@ktanner438 2 года назад

Caveman Watches are a better story for African watch brands. Entrepreneur in Ghana, he's pretty open about parts coming from China but does assembly in Africa. Quality doesn't look half bad, either.

@Sabundy 2 года назад

The fact they are based in Africa already makes them more African.

@WesWatchRoom 2 года назад

Interesting. Will definitely look into these

@msd5808 2 года назад

I'm impressed with their "erotica" watch :D

@thecianinator 2 года назад

I just checked them out, that Zebra Woodpecker watch is kind of dope ngl

@nickquang1996 2 года назад

Certainly. A lot of the Swiss luxury brands do share tons of components, but what differentiates them into luxury territory is the effort put into it, as well as the heritage. You can certainly make a luxury watch w/o the heritage, but you have to put in the effort. Design, finishing, movement modifications, attention to details that nobody will see.

@ShadrachN7 2 года назад

Imitation is the sincerest form of flattery. Clearly Spaghetti Scammeti has started a revolution in the watch industry, and everyone wants on the gravy train!

@avensCL 2 года назад

Imagine if a "brand" was actually copying Scametti. It would be the best review ever on this channel

@NathanChisholm041 Год назад

Not when its a turd!

@Hrethgir 2 года назад

"Anti-scratch-resistant." Nice, my Vostok has that technology on it's crystal! It scratches so good!

@itguy7336 2 года назад

well it should scratch well if it says "Anti-scratch-resistant." Next time buy a "scratch-resistant." watch may be ?

@Hrethgir 2 года назад

@@itguy7336 But I want it to scratch, makes it look like I actually do things! "That big ding on the case? Yeah, I got that climbing El Capitan, totally didn't happen walking into the garage!"

@itguy7336 2 года назад

@@Hrethgir good for you.

@maxmeier532 Год назад

Never heard of antimatter have you. Better beware of that anti-scratch!

@ultimaetsolder 2 года назад

Official watch brand of the Prince of Nigeria.

@Inflator82 2 года назад

Which one? There are thousands of them.

@SteveFWatches 2 года назад

100% not normal behavior for us in the states. Incredibly expensive for what they’re offering. The Megir provides a better offer. Great video, you should dive into what brands reach out to you for sponsorships and their offerings.

@WatchGeek 2 года назад

I've been contacted by them like a year and a half ago and never went thru with it.

@frank327 2 года назад

The intros and little skits you've started doing are edited excellently and are very distinct to your channel and not an imitation of what other watch vloggers are doing. Very entertaining. Loved the video overall too, really well put together.

@kaunas888 2 года назад

It is the typical story. A new microbrand will contract out the production of a watch from a factory in China who do almost all the work for a low price. Then, there is the emotionally manipulative and misleading sentimental story meant to hook us and override out better judgement. So a couple of Africans living permanently in the US have some watches designed and made in China from generic stock, and suddenly it becomes...an "African watch", despite the fact that no one actually in Africa actually had anything to do with it. I am sure that they will sell more than a few based on this back story....just like the othes.

@yosuke19841 2 года назад

Designed in US, made in Japan (probably assembled in China) and sold by Chinese whole sellers. Is there any room for the fair trade policy mentioned?

@niallmurray1549 2 года назад

The handy thing about ordering from a Nigerian website is that you dont have to bother entering your bank or card details as they probably already have them!!

@Mart77 Год назад

And as a gift you may receive $47mil from some dead uncle

@SMDH.2204 Год назад

Not necessary bruh! I actually dont know whether to laugh or frown at that.

@divypatel1002 Год назад

@@Mart77 from Nigerian prince.

@jerren4493 Год назад

Kinda racist

@ifeanyiifeanyi2966 Год назад

@@jerren4493 Just plain stupid really.

@felixr126 2 года назад

Hello Ben, I have to admit that these fashion brand watch detective stories are not my preferred content but you really pulled this off. The video skills with all the effects are so cool and really made a funny story out of it. Well done, hoping for some reviews of better watches with all these cool effects.

@priestmarmore6750 2 года назад

Nice one chief inspector Ben. The world needs more watch superheroes like you 🦸‍♂️(I do disagree with one thing, that apple cover looks awful)

@brendanhurley8780 2 года назад

That requires work ethic and honesty which is an alien concept to these kind of scoundrels.

@BenM-nv6mu 2 года назад

Terrific video Ben, your honesty, thoroughness and morality/ethics for your own brand is exemplary, don't ever change this. Definitely one of THE best watch YT'bers for these reasons and your unique style and you are always evolving/improving/trying new things. Brilliant Sir. Stay safe, Ben

@TCL_Dasler 2 года назад

Love how you're being proper honest, no punches pulled

@furzkram 2 года назад

Klarna: allowing anyone to TRACK me even MORE than they already do? My purchases - and actually ANYthing I'm seeing in my browser??? Nope, dude. No way!!!

@jjbuckmaster7059 2 года назад

I love your big production pieces like this one! Great fun! It’s awesome that she don’t hold back as not to offend someone that deserves it! Thanks for all the hard work Ben…Cheers!

@NW-lj6oo 2 года назад

A great review which highlights a number of issues. Many micro brands are nothing more than an attempt to dress up a fashion watch, at least at the lower cost end of the market, and sell it at a higher cost after rebranding. It is far safer to stick with well known brands such as Seiko, Citizen, Orient and other better value mainstream brands which actually have excellent movements and build quality.

@80barlo80 2 года назад

Amazing video, so well made and excellent research into the products. I like how you debunked their claims. Well done! I am a fan!

@Megajav14 2 года назад

Best video about watches 2022 so far, great script and production, you are a crazy honest guy, I am always eager to watch your next video

@Bambuh 2 года назад

Was watching one of your videos I have missed and asked myself when the next upload will be. Can't get disappointed.

@gori277 2 года назад

You are more than a watch review channel, you’re a proper investigative watch journalist. Keep exposing those greedy con men! 👌👏👏👏

@bkzach Год назад

As someone who recently found your channel and loves watches but doesn't get many, the skits and editing are great little touches, that make the videos funny as well as educational. Best of you all you clearly care about watches and consumers.

@BrittPearceWatches 2 года назад

THIS IS YET ANOTHER REASON WHY YOURE THE BEST WATCH RU-vidR! ❤️❤️ absolutely blimmin BRILLIANT VIDEO BEN! I loved every second of this.

@JellyBean-ed2uq 2 года назад

Great videos as always mate. Really love your style and way of humour, you are hilarious! And those glam shots of the watches.. oh. But I do have one question.... How long are you gonna keep teasing us with that chronograph... Will we ever get a standalone review for it? I like your videos better even if other RU-vidrs had beaten you in the past by releasing the same watch first. Really looking forward to it. Keep up the good work!

@Bruhngus420 2 года назад

dude your channel blew up, and the quality is different (in a good way) and feels more professional and in touch. props.

@timescribe1607 2 года назад

Awesome video Ben! I live your style and the way you present the story. I just think it's so engaging! Keep up the fantastic work

@Sergeant_Fury 2 года назад

Ben, they're from Nigeria! What do you expect! I have a bank account there with over $1 billion in it, just waiting for me to pick up.

@Bigzy1960 2 года назад

You too thought I was being scammed. I no better now thanks for that mate

@talalfarooq432 2 года назад

LoL 😂

@heraldheri1315 2 года назад

Exquisite work, as always. Really informative, and in a very funny way too for that matter. One of the best watch creators out there.

@thomasderouin72 2 года назад

Thank you for maintaining your morals and keeping your standards high. This is one place I know I can go and get the truth. I know you won't be bought off or sold out!! Thank you for keeping your integrity intact and giving us a home for honest, real reviews.

@jamespierucki9965 2 года назад

You have to love how their logo is close to the Acoustic Research speaker logo AR also. At least it reminds me of it. Seems these companies change things slightly just to try to subliminally play into your feelings of hey I remember that company being good quality.

@njm1971nyc 2 года назад

Totally! 99% identical.

@funkmon 2 года назад

Hey Ben. While I think that they're probably drop shipping, I'm familiar with s person who worked with a Chinese manufacturer on an original design watch with bracelet, and after he was sent a prototype, that bracelet was found being used on other watches that company made for other brands. I've seen the same thing in a few other situations. Basically, someone has a design, pays the company to make it, the company now has all the tooling and have no design and engineering costs, so they can continue to make the product for free under a different brand.

@manoman0 8 месяцев назад

That's how they roll, man!

@ericp.elfman8167 2 года назад

Very nice piece of investigative journalism and impeccable editing!

@felo6035 2 года назад

Outstanding video Ben, and I applaud you for doing the research and having the fortitude to inform all of us. Brilliant my friend 👏

@faceachenz8441 2 года назад

Great vid, and i appreciate your integrity and honesty, Ben. Fast becoming one of my favourite watch channels for sure.

@motorcyclesandthings8633 2 года назад

Glad you did the homework to find out the bullshit, pity these people don’t do the right thing and spend there time and efforts in trying to design something unique to them and approach watch manufacturers and start somewhere genuine , instead of trying to bullshit people , cheers shane uk 🇬🇧

@854gabryel 2 года назад

That's a lot of work for some people who want to get rich quickly. They are businessmen not watch enthusiasts. Fortunately, there are some new watch brands that do it right.

@TheMainCore 2 года назад

The watch detective strikes again! Great work man.

@NordicWatchChannel 2 года назад

Really entertaining video as usual Ben! Nice detective work too! All the classic red flags for these kinds of companies🤣 Kudos to them for dropping a surprisingly genuine comment here in the comments tho.

@Xelanotrub 2 года назад

You have so much talent. I loved your presentation in this video and your humor. 10/10. You are going places.

@benchapman6769 2 года назад

Yet another top class exposé vid. Always enjoyable watching these and the others, even if they happen to feature another bloody Casio. Keep it up.

@SsingAhh 2 года назад

I love your editing and just overall video quality. Amazing

@WesWatchRoom 2 года назад

Busted. Some high hopes but then back to reality. I'm actually pretty sure I've seen the same model or very similar on AliExpress. Shame really, looks like another company that can't be arsed to design their own stuff and take the easy route. Oh well, another flash in the pan. Awesome video as always mate

@johnmuthan286 2 года назад

@@asorockwatches6076 what do you mean by. 'it is the same that our factory makes but we changed materials to higher standards'!???? You are digging your own grave there!

@ws8770 2 года назад

@@asorockwatches6076 hi there. They will never understand how hard it is to build a brand from the ground up, or create a product from a scratch. I’ve built a 8 figure brand from ground up and now designing my own watches and selling them for $1-2k. Yes I was dropshipping when I first started. But that’s how you learn things along the way. Like I said, people will find a way to throw mud on you, and they’ll never understand the struggle. I am sure you’ll soon start designing your own watches too in a few years and it’ll all worth the grind. Good luck.

@TheTownWatch 2 года назад

Good stuff Ben! Very entertaining video!!

@JoachimDrif 2 года назад

It's the same watch as the D1 Milano, which has been out for quite some years. I remember also finding that one available on Alibaba

@Degarth 2 года назад

Your production value and journalistic chops really are exceptional among watch channels.

@Gravur51 2 года назад

I love your videos Ben, they are so entertaining, and you re an honest guy.

@lhuddyness 2 года назад

Brilliant vid, thanks for the honesty and transparency.

@JK-lj4lp 2 года назад

FWIW, the "upside down" strap is the OEM default in some places. I sometimes prefer to have the flap on the inside, leaving a cleaner look on the outside.

@jasondoe2596 2 года назад

Better comfort, too (depending on the watch and how you wear it).

@riverwildcat1 2 года назад

Nothing builds trust faster than honest reviews of complicated and wildly priced products. Your presentation is also endearing. Thank you!

@stonefly514 2 года назад

Another banger from Bens watch club! Cheers Ben! ❤️❤️

@gamesetmatt23 2 года назад

You know, I'd be willing to forgive similar brands if they just cut the lies and attempts to scam us. Just tell us, "Hey, we think we can make a profitable business rebranding cheap Chinese watches, and we think you should buy one".... ok, then again that might be a tad too honest 😅😅

@thewatchexplorer2244 2 года назад

Ha ha, they were trying to be sneaky 🤣...I love how creative your videos are

@00nnewbe96 2 года назад

Love your content Ben. Is there any Casios that have a sweeping seconds hand movement? Love Casios but also love a sweeping second hand :) Bought an A168 from your recommendation videos and never looked back.

@nickquang1996 2 года назад

I actually just saw that exact same metal Apple watch case on Aliexpress a couple of hours before this video went live. IIRC one can be had for around $45. I'm sure wholesale prices are much cheaper.

@CyRide00 Год назад

Bought mine for 26usd

@johnny6171 2 года назад

Hi Ben! Great research thank you so much!

@jensbarslund9924 2 года назад

You just nailed it - I'm a big fan of the way you do these reviews ...

@GorduzBackstabber 2 года назад

Wow cool that Klarna is sponsoring :D

@Riskmangler 2 года назад

Spokesman: "Let's hear what the streets have to say." Video: Interviews people on upper floor of an office building, far from an actual street.

@vernonwilliams8644 2 года назад

As I get deeper into this space as a African I can still build what I feel a reasonably priced mechanical watch. Dreams we go, thanks Ben Nice vid.

@emanuel2011 2 года назад

Thank you for this video. I hope they watched this and learned to do their homework before approaching someone with an ambassador offer. Looks like I will have to continue waiting for an Africa-based brand that has any horological significance.

@Crispiboi 2 года назад

What do you mean by "horological significance"? Self-made movement? Because there are horologically trustworthy African brands with swiss movements.

@emanuel2011 2 года назад

@@Crispiboi oh, that's good to know! Which brands are you referring to?

@the.magnus 2 года назад

Ben, you are the GOAT! Don’t ever stop exposing scammers.

@balisolin 2 года назад

Thanks for your honest review.

@bdouglas3751 2 года назад

Well done Ben - you've done it again.

@radwanderer6165 Год назад

7:47 A second hand not stopping at the 12 o clock marking, but a bit before and after it: enough seen.

@is2jzge 2 года назад

Just lovely to see that they will build libraries from watch sales proceeds in villages (in undisclosed locations). My gut tells me this will probably finance a couple of Caddy Escalades.

@BillLaBrie 2 года назад

Better entertainment than almost anything on Netflix, with better production values.

@SoCalWatchReviews 2 года назад

Ben you knocked it out of the park again. You should really be in movies 👏 ❤️

@maxmeier532 Год назад

But really this video could have been summed up comfortably in about 45 seconds.

@KennedyIvy 2 года назад

Great job doing the research instead of just buying the story. Shows how much you care

@frankgerace5997 2 года назад

Great video, Ben..to answer you question, sitting around on the tops of skyscrapers waiting for some guy to hand out watches is actually NOT normal behavior here in the States-it was funny, though!!

@zgSH4DOW 2 года назад

The sad thing--I'd kill for a field watch with the famous acacia tree on the dial, and earth tones. Nigeria is a little removed from the safari thing, but so are some African Americans from Africa as a whole

@bobrocker6582 2 года назад

Little fun fact: the picture on their website of the "hand wound movement" is actually a picture of a A. Lange&Söhne Chronograph

@lpg12338 2 года назад

Great job, thanks for sharing! 👍

@bopie5172 2 года назад

The AR looks like the logo for antiques Roadshow!!

@RM-el3gw 2 года назад

Great exposé Ben, love your videos. Btw, I know that this may sound silly, but... Have you considered "selling your own" watches? Or somehow custom-making your own, and selling them? Or partnering with someone? I understand that the market is not lacking in options, but many of the options aren't great. And can be very overpriced. Besides, you seem to understand what important features a watch should have, while not forgetting about the price AND vaue that you're getting from it.

@deangulberry1746 2 года назад

Check out spaghètti kamètti

@EEE_MMM 2 года назад

I have no doubt Spaghetti Scameti would be wildly successful!

@RM-el3gw 2 года назад

@@EEE_MMM As a meme watch, I have no doubt :)

@TheKnobCalledTone. 2 года назад

@@EEE_MMM I'd unironically buy a Spaghetti Scameti

@AlexaDigitalMedia Год назад

Loved the quick Dave Chappelle reference!!

@martingriffiths9851 2 года назад

I absolutely loved this vid ! Ty.

@iliketurtles4463 2 года назад

Ooooh it's like a Vincero but with the Antique Roadshow logo!

@gopherproxy 2 года назад

Hi Ben - I think it's Vincente Vincero himself who's the middleman here 😄!

@theclash181 2 года назад

I have probably too many hobbies, but tbh one thing unites them all, and that is the use of that groovy ass song from around 9:27. Good choice

@123Ryanist 2 года назад

Hi Ben Thanks for all the great reviews. I wonder if you could review these two casio watches, the MTP-B105M-2A and the MTP-B105MB-1A. I really like the design of these two watches, but I cant decide. Should I go for the steel version or the black? And if I would chose the black, what happen if the watch gets a scratch on the black paint. Which one would you recommend?

@8zzzzzd79 2 года назад

I thought those watches they made will represent African cultures more, like hands shaped like sword/spear native uses or exotic green/sandy dial representing the landscape of that continent

@horationelson57 2 года назад

or, the face of a cannibal with a bone through his nose...

@leftsidem5030 2 года назад

@@horationelson57 Your ignorance and Racism is disgusting

@leftsidem5030 2 года назад

African culture? You think all Africans are one and the same people? Wow... ignorance is truly bliss

@8zzzzzd79 2 года назад

@@leftsidem5030 damn, I forgot to add s to culture

@leftsidem5030 2 года назад

@@8zzzzzd79 🤔 ..s! Words fail me.

@falkenvir 2 года назад

Strap upside down had me rolllin

@Adam-lw5mr 2 года назад

Did an image search and found dozens of models identical to the "transporter" but with different dials, seems to be the same with all their models

@ayushgautam7546 2 года назад

Ben please review indian watch maker TITAN it is the biggest brand in india ... And one of the biggest in the world .....16 million watches sold per year ..!!

@vasyan123 2 года назад

Every 60 seconds in Africa, a minute passes.

@Bigzy1960 2 года назад

Did i miss something

@MrOverfloater 2 года назад

5:12 anti scratch resistant??? 🤣👌

@niapolong 2 года назад

Hi Ben, I'm a fan especially because you're pretty open about trying out lesser known watches. Can you please do a review on Legatodiver? It's a dive watch from Indonesia. I want to know your take on it, if its really worth the money

@user-wy4zx3ir6d 2 года назад

The 100 pieces limited edition run had me dying😭😭😭😭

@Seele2015au 2 года назад

Even the logo looks like that of the previous version of the Accoustic Research logo.

@TheKnobCalledTone. 2 года назад

You know you're a big time RU-vidr when you have your own b-roll table. :D

@geralddorrington 2 года назад

Great video, lots of work behind the scenes to make this happen. keep them coming Ben!

@crazyivan030983 2 года назад

Hey... good filmography there at the intro :)))

@the_once-and-future_king. 2 года назад

Maybe the middlemen that these companies cut out are actually Nigerian princes and/or Generals? It would explain why they need to liquidate some assets, just to pay the bills. Won't someone please think of the Nigerian princes!