i mean loossemble literally means loona assemble ctd wants loona to be back as 12 while modhaus has kind of continued where jaden left off with the loona project by restarting it as a whole with artms while still keeping hopes for ot12 after artms has completed starting off their journey again
Disagree, loossemble means loona assemble, in their description they said they were searching for their other friends (aka the rest of ot12) and they have 12 dots as a logo. They also used orbit for their fan event. If anything they are marketing them as an incomplete version of loona which is a bit unfortunate. The difference is that they won’t continue loona og sound or storyline since that was Jaden and Monotree creation
@@retricallltann6243 I believe his initial plan was to use artms only as the name of the project to relaunch the whole group under modhaus but once the plan fell through he decided to use it for the 5 members under his company. If majority of the members would have signed they would have probably found a way to use loona but it wouldn’t be fair to use it only for ot5 (just like ctd applied for the orbit copyright but decided to leave it for ot12 and chose a different fandom name for loossemble)
this timeline is kinda messy… chuu was kicked, this is what started the boycott, and in December the other members (-vivi and Hyunjin for some more time) tried to file lawsuits and stuff to leave bbc, and they announced the cb, then oec and Heejin were free, they signed with modhaus, everyone else was stuck at bbc, and eventually the rest of them were freed
if you wanted to make a vid about artms just title it that u did barely any research about what happened to loona outside of artms.. cause loossemble is also def worth mentioning as a “new beginning” to loona + u didn’t even mention yves or research what she’s doing at all??
future person here, loossemble didn’t even debut until a month after this video was released, chuu had been doing her own thing, and yves made her solo debut this year-
Surely loossemble weren't established as a group when he made the video because he mentions about oec's upcoming tour when we know that finished a few weeks ago
@@isabelamartins3915 i didnt rlly Watch the video like i legit couldn’t finish it but a bunch of people on twt r saying he didn’t even mention any post-jj eras which is insane to me???? like 50% AT LEAST of their popularity comes from then how r u just gonna ignore that
You know you've lost the plot when you have to take a moment in your "What Happened to Loona" video to say "alright let's get back to Loona". Because you spent more time talking about Triple S and Jaden than Yves and Loossemble.
Actually, about the whole "budget" thing, Jaden himself admitted in an interview, after he left Trashberry, that they inflated the number for marketing purposes, and that their budget was actually much lower. They started with a lot of money, but as Loona 1/3 wasn't as popular as they expected, and didn't sell as many albums, they reduced the buget for OEC, actually, Eclipse is probably the cheapest MV they made. Plus, Trashberyy had to borrow money from various investors to continue the project, hence the bankruptcy news that were popular a few years ago (like the DONUT case and such).
this is not a video about loona its a video about artms …. dont use their name for clickbait if you’re not even gonna MENTION the other SEVEN members 😭😭😭😭 especially when loossemble has just as many members as artms including the yyxy members that have talked about how badly jaden treated them
2 different groups, 4 different agencies (most probably) later but we are still going strong , nothing can stop them and tripleS. fighting girls! also glad you met h1-key . yel is amazing and hwiseo is the new queen of puzzles.
@@RoyaleMusical I'm sorry but you're very behind?? Loossemble debuted consisting of Hyunjin, Yeojin, Gowon, Hyeju and Vivi. Chuu had a solo debut and Heejin too. The only one who hasn't had any comeback is Yves however she wrote the song strawberry soda for Loossemble. You seriously need to catch up on all the loona members you're missing out on a lot!
@@antoniocastro4159 you’re a bit behind because i mentioned that half of the girls *COUGH COUGH loossemble, yves, chuu, heejin & haseul COUGH COUGH* hadnt even debuted yet so ofc he isn’t going to talk about them when there’s nothing to say
jaden didn't save loona either (triple s and artms saved HIM) so idfk what you're talking about, literally more members signed with other companies than they did with jaden i think that explains everything x
@@tepuntopunto its a legitimate fact. jaden has failed MULTIPLE times with lovelyz, ladies' code, loona, only one of and then triple s and artms are coming along to try to help him pursue his dream finally.
@tepuntopunto how about you go back to bed, grandma. JJ may have good ideas but he's an absolute fuckup and it's a pattern he's had with pretty much all his ggs. Loona only became as successful as they are because of fans' love for them and the girls' hard work. Not to mention, they started getting more successful after he left (which again happened to some of his other ggs too). So what exactly did he do for them? The only thing I can give him credit for is the loonaverse and pre-debut to XX music.
11:04 i saw the girls live in Amsterdam last year, you could just see how drained they were and feel the low energy it was sad to see but this time on oec tour it was incredible you can really tell they actually enjoyed it and seemed so energised too
I just want to clarify, in Queendom 2, they got covid and could not participate in round 1. They still performed after they all healed, and the performance was absolutely beautiful, but they did not get any points from it. There's a minimum amount of score they could get each round, and if they had gotten even just that (which imo they wouldve gotten at least 3rd), that is enough to surpass WJSN's score. Loona lost on a technicality, no hate to WJSN, but Loona was and ever shall be the real winner of Q2.
he still mentioned haseul heejin & chuu and they didn't debut or promote at the time of this 🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂🤦♂@@RoyaleMusical
Titles it LOONA but barely mentions members that make up LOONA and spends more time talking about that man and how his other group operates. Not to mention continually saying LOONA is over when the members themselves have been documented multiple times saying the opposite 🤧 Anyway. LOOSSEMBLE is debuting something on September 15 6PM KST, Chuu mentioned an album drop soon, Yves has been hyping up something she's been working on since May/June, Heejin solo activity in October, possible Haseul solo activity, possible OEC or ARTMS winter album, and ARTMS debut soon!
Very weird video…. jaden jeong is not a good person regardless. respect the girls. they deserve more respect than him. it’s very weird how you center a video on a man that left them to dust and don’t mention loona themselves and their new achievements
Thank you. The fact is, they only got more successful after JJ left. So crediting everything to other people is so insulting to the loona members. Of course, he and all the other people who worked with loona deserve credit too, but most orbits I know stayed with loona because of the music and more importantly because of the GIRLS themselves and their bond and talent.
@@archiveofyassabsolutely. They barely did any promotion from debut to XX. And they had so much stuff suddenly during #. His "mysterious" gg idea simply does not work for a kpop group and probably never will.
Grades are not everything. The fact is that BlockBerry's slave contract resulted in Chuu leaving loona, followed by other members winning the case. Loona had a great music video and song when Jaden Jung was there. Luminous is a low-key copy of butterfly itself. Blockberry dropped Jaden Jung for the reason of reducing LOONAVERSE, but BlockBerry also shows its active use of LOONAVERSE on the "Flip that" album. It is a very contradictory and strange move. BlockBerry is a company that pays back the wages of choreographers and managers. I don't believe in Blockberry. Many global orbits overlook, and if Jaden Jung hadn't picked Chuu, there wouldn't be a "Stan Loona" meme. It's BlockBerry that should be blamed, not jaden jung.
@@CatallenaLalalalaLoona didn't promote? OnlyOneOf, an 8D group where JJ was in A&R, did a lot of V Live. Loona, on the other hand, did not do V Live and broadcast on a new platform called Mylive (Yeojin's convenience store live). And BlockBerry lost a lawsuit against Mylive's company, Donuts, and paid 360 million won. At this point, I think you know who the problem is.
Went into this expecting something actually informative about what happened after only for you to focus on artms and completely disregarding the rest. You talked about jaden more than the group themself? Don’t include loona in the title if youre not gonna actually talk about them
While I liked the video over all, crowning artms loona 2.0 while ignoring what the other members are doing is bit unfair. I know Loona, the sound and the aesthetics were something but as proven by how much orbits liked everysong and every comeback they did including osts for dramas and other stuff, most orbits are here for the members, the girls. Although I'm extremely happy for Odd Eye Circle and supported all their comeback cycle, ordered their album in all their versions, etc etc, I don't feel it's fair to do a video focusing only on them as if the other members left the loona idea/concept behind when they signed with another agency or decided to go solo. If anything what kept the fandom still united during the boycott (the whole boycott era you ordered a bit weirdly too, I'm sure it makes for a compelling story that way but that's not the order things happened) was Hyunjin being brave and talking to us through it all, she'll always be a cornerstone of Loona even if Monotree never gives her a song or if Digipedi never directs one of her videos. I can't in good conscience like this video bro, it feels weird.
Yikes my dude. LOONA is not only artms and the girls don't owe their success to Monotree or Jaden Jeong, they contributed sure. But how fiercely loyal orbits are to the moon girls are because of the girls, every time we saw their personalities in a loona TV episode, the way they can convey feelings through their music, those weird and charming vlives and their love for our weird humor. That's all them. I'm thankful they're mostly together and will support all of them in what they want to do in the future. Not because they work again with jj I will forget how much weigh Hyeju had to lose in a week, the impossibility of letting Vivi to see her family even in those long hiatus, the way Jinsoul would complain of how much her scalp hurt for the bleach, the way that I the yyxy photoshot the girls were posing with food but not allowed to consume it. Even he admitted his difficult personality and thanked the girls to be willing to work with him again. I can't wait for artms debut as a ot5 group they will do amazing and I excited for loossemble and hope the girls that used to get less lines get to shine now and I can't wait to see Chuu and Yves solos debut.
it's a nice although flawed little recap story but it's clear that it was made in accordance to what Modhaus wanted you to focus on, even tripleS which has very little to do with Loona as a whole was mentioned, but Loossemble wasn't even named
its pissing me off so much how you centralize loona’s success towards one person as if it was handed on a silver platter to the members themselves. LOONA’S SUCCESS IS BECAUSE OF THE GIRLS THEMSELVES. They saved themselves, they weren’t saved by someone.
loona is for all 12 members, so this doesn’t make sense to me. sure we get artms seems to be the most safe option rn with modhaus behind them and good links to producers and stuff but, it really falls flat with orbits if you’re going to focus only on 5/12 members of loona? i clicked on this thinking that everyone would be covered. instead, we barely mentioned the other 5/12 girls, chuu, or yves and her really interesting solo approach
11:25 how are you gonna get that all wrong, it was the tour first, then Chuu got removed in November, 9/11 remaining members filed to terminate their contracts and then they announced a "comeback".
@@padisuromertani the members said it themselves that Jaden kept in contact with them while they were still under bbc and gave them advice. They’ve talked about how grateful they are to him multiple times. The bare minimum is not signing them under his company and redebuting oec immediately after
@@Mymymy23 the bare minimum is actually care about the member while he's the one responsible for it during predebut-2019, but from what we know through yyxy experience, he's not someone we can rely or trust
@@padisuromertani he wasn't the one responsible for it because he was the creative director not the ceo nor their manager. And the video is about artms who clearly trust him, doesn't really matter whether fans do or not
The other "LOONA" members erasure sure is real cuz why you just bringing up artms or oec when half of the girls decided to be together? Also chuu is having a comeback and yves is also preparing to go solo and that to you isn't worthy of a mention? Next time don't make the shilling to obvious
Not you leaving info how jj left ladies code and lovelyz after loterally being their main creative director… the amount of misinformation and ingnoring main aspects is astounding. selling out for modhaus and not metioning it in the video… gurl.
you forgot to mention that jaden jeong starved the girls and he caught yves eating once so he took her food and then publicly posted about it making fun of her! 😊
this isnt a video about loona, its about jaden and artms. if this was about loona you would've talked about loossemble and yves alongside artms. stop painting that man as a saviour.
He simply had to investigate for himself; as an orbit I admire the dedication Edit: I do wish that all members were mentioned in detail. While I absolutely love ARTMS, that’s only 5 out of the 12 members.
as orbit could not admire someone who does not give clear information, making it known that jaden saved the girls and not reflecting the true struggle of each to be free from bbc. Being a real orbit you would understand why some went with Jaden and others the other way.
@@naxorbit I agree with this. While I don’t believe Jaden was the “bad guy” as he was made out to be when he left BBC, I do not believe that he “saved” Loona. Only 5 members chose to join Modhaus, which is valid.
This is so annoying why would you make it seem like loona's success is only because of Jaden Jeong... Let's not forget he's a horrible person who treated the girls terribly didn't even want them to popular
Love the video you created, I personally wonder why you didn't mention CTDenm., LOOSSEMBLE or what Chuu and Yves are up to? ARTMS is only one 1/3 of the new LOONA saga.
Just finding it very interesting that you were able to mention tripleS but not Loossemble and Yves, and how you're implying that Jaden Jeong was the biggest factor in Loona's success when they've actually had a huge rise in popularity after XX. You claim to be an orbit, but completely brush over how the girls have talked about how Jaden would starve them and force them to keep their hair blonde even though they had headaches from the constant bleaching. It's also a little outdated to contribute's a girl group's success to a man, right?
why did you literally spend 20 minutes just sucking up to jaden 💀💀 and you didn’t even mention yves but you mentioned chuu in doing her own thing ??? also your timeline is choppy and confusing cuz if i remember correctly the other members didn’t file for anything before chuu’s removal but after,, i also kinda really hate the fact that you only talked about the artms/odd eye circle group as they have visibly more solo stans than the others girls AND you talking about the “end” of loona even though multiple members have said they weren’t disbanded
You spent more time talking about Jaden than any of the LOONA members. Might as well change the title of the video. Absolutely no mentions about Yves (her production crew, solo shoots) or Loossemble (Run Orbit event, upcoming US tour). Horrible research.
So yeah, I know I went for milk and didn't comeback but now We are SO BACK! Making a lot of new videos and fresh takes on videos you already like from me! LETS GET IT! Oh, and Odd Eye Circle was pretty chill 😅
As someone who hasn’t followed LOONA at all and only got into it bc of Loossemble, this was very helpful to catch up on what happened lol I would have like more mention of the members and their activities though. Seems like you kinda glossed over everyone outside of ARTMS and Chuu.
the hi high instrumental made me feel quite sad. it introduced me to not only kpop outside of my first group i found back in 2018 but girl groups. i was nowhere near an orbit and im still lacking in orbitness but last year i listened to their b sides in a youtube playlist and oh my. it showed me what true orbits saw in those women. it's amazing how they perform and their professionalism and their abilities. i thank them for their efforts and im so happy things are looking up for them. understanding their past, that's not even so long ago, is so interesting and as someone who's drifted and come back to kpop over time (at the moment only really listening to old songs) their stuff is timeless.
since you want to suck up to jaden jeong so much, nathan, here's a list of terrible things he did to loona whilst he was a part of bbc: ! pretty big tw for st@rving and diet1ng ! - he refused to allow jinsoul to dye her hair due to the 'concept' despite her saying her scalp hurt from the constant bleaching - he wouldn't let the girls eat as to not gain weight, yves was quoted saying she 'wanted to d1e back then' because of how strict things were - just to reiterate the last point, he had them eating A SINGLE APPLE AND TWO EGG WHITES A DAY!!! NOTHING MORE!!! they had to beg managers to let them eat a sandwich because they were so desperate. mind you most of the girls were young and still growing so this would have seriously affected their development - hyeju (formerly olivia hye) was forced to do a 7 day fast which eventually turned into an 8 day fast after she had a phone call from jaden saying she couldn't eat he didn't want her to be 'bloated' for a shoot the next day - hyeju was forced into a diet and stayed home alone whilst the other girls went out so she could keep up with their he diet, she said she cried alone in her bed because of this - he wouldn't release content the girls worked hard on, often to the frustration of the other staff that worked on the projects - choerry said that when she looks back on the love cherry motion mv, she thinks she was too young for the concept and the styling, lyrics etc were too sexual for a 16 year old (she was 15 when filming) - jaden stated he wanted to create "the most unknown female group", literally admitting to keeping loona from succeeding. he was pretty obsessed with this idea and would stop the girls from posting on social media to go along with the idea of an underground group in conclusion the real credit to loonas success are the orbits who have supported them through everything, not one terrible man who ab^sed all of loona when they were mostly teenagers. this video was incredibly uncomfortable to watch knowing how much the actions of jaden jeong negatively impacted the girls mentality and physically. do better.
@@lexlex5555 well yeah because there was nothing to mention about yves…she didn’t really do anything + he mentioned chuu’s situation a lot. and loossemble was barely even a thing yet
I’ve been a subscriber for a while but i’m sad to say this video is simply not it. It feels like you’re saying everything good that happened to loona was thanks to jaden and you left out huge chunks of their many struggles and fights, not to mention you spend more time talking about triple s than loosemble and yves. This is a video filled with misinformation and i frankly see it as a disrespect to Loona, a group of 12 women who were constantly mistreated and overworked by a company ran by men old enough to be their fathers, jaden unfortunately wasn’t an angel on their story. All of those girls sang and danced their asses off while not being allowed to eat or even leave their dorms for more than an hour, they performed even when sick, they were the ones working for their promo they did all that without even getting paid and in the end they could only rely on each other and no one else, everything LOONA achieved is because of LOONA only.
Hi, coming here from the Heejin interview video to give this a watch! I'm long time orbit from just right before xx era and I've been here for this long ride on LOONA island. I wish I could just enjoy this video, but there's just too much I feel compelled to speak up on. 6 minutes into the video and I have to say I'm appalled and disgusted. I am passionate about the LOONAverse as well, don't get me wrong. I can understand JJ is very talented in his own right. But the way this is compiled and explained is not the vibe. This video makes it feel like because of JJ's absence was the reason for LOONA falling apart and not BBC taking advantage of these girls the moment they joined the company and Chuu eventually being the reason the girl's band together and leave BBC. There's such a huge lack of really explaining how we, as fans (and actually LOONA too), were getting radio silence as well from what was going on with LOONA not only after LOONACON(KCON) and Haseul's hiatus, but also with Chuu's "hiatus" which turned into her being kicked from LOONA and being framed by BBC as a monster, but all of the industry comes out to defend her and speak out in favor of her. Like you easily could have added that in and explained it for easily a minute each. I think those were some huge catastrophic events in LOONA's history and it was brushed over and not explained enough... if even at all touched upon... And now I'm here, 13 minutes in. And I just can't help but roll my eyes! Why are you such a ride or die for JJ after knowing what he did to the girls in the past? How can you ignore what the girls have said? Again, I too love the story of the LOONAverse and clearly somethings are put to rest as some of the girls have signed with him, but how can you just speak so highly of him like this? And it's like.. it just feels this video is just here to really speak more so on JJ and his impact in Kpop and LOONA... and again.. this is coming from someone who is interested in his creative process for storytelling in groups as well as his music taste (I also kept up with tripleS). Saying there's no LOONA feels like a slap in the face with how much the girls speak publicly about them still being LOONA, wanting/hoping to do ot12 activities with each other... etc... Also, as everyone else points out in like every comment- where is LOOSEMBLE or Yves in this video? "Belief in Jaden would be there when it looked like everything was going to be over." Can you be honest? Do you actually know about anything? Are you just like a surface level casual fan of LOONA? Because this is actually insane to hear. It'd be nice, if you'd put out some disclaimer/apology of sorts, that explains that you're a casual fan who just was a fan of LOONA for their music and lore, and that's it. Because that's fine! It would make this video more understandable if you genuinely had no idea what LOONA spoke out about and went through. Because that's what this video feels like. Surface level info where JJ is some hero who is swooping in to save LOONA and was always there for them and supported them. I hope you might take the time to look up what LOONA has specifically said about what they've went through in the past, and do some research on what LOONA and orbits went through since their debut with Heejin's solo. It's insane how much you leave out that actually matters when it comes to LOONA disbanding and how much you put into this video that is just praising JJ and other things. Tl;dr I'm sad and disappointed in this video and the crucial information that was left out but should have been included in this video.
Thank you for spending time writing all of this, i hope more people can find your comment because its genuinely shocking to see how ignorant this video is, and when i think about it it feels like JJ paid him to hide the truth because thats just crazy
I would sell my left leg to see Loona pull a Taylor Swift and all 12 of them re-record their songs under a new name. Not sure if that’s even possible for them, but a girl can dream.
i wasn’t there when oec debuted as a subunit. i’ve only been an orbit since so what, and i’m not as big of a stan as others are. but, seeing oec debut/redebut/comeback had me feeling all the feels. i miss my moon girlies! i know they won’t be back as ot12 soon, but i have hope that they will be back in the future.
On one hand im jealous that you got to meet them. on the other I just saw them myself a couple of weeks ago right in front of me so lol. They are such great performers, I cant wait for what the future holds for them. Wish them all the best, the ARTMS, loosemble girls aswell as chuu and yves.
Honestly, having the overflowing handful of gems that are LOONA and their creative team, and running them til they were literally falling apart, not paying them, basically slandering them....BBC absolutely did not deserve to have any control over this immensely talented group of people.
what an informative video! i love how you didnt bring up loossemble and yves and seemingly forgot to mention how shit jaden jeong is and how he has a history of treating groups terribly, that he also abused loona! i love to see uneducated people praise abusers. 😊 also i loved how you used official mvs in your video with heejin, despite knowing about the boycott and such.
Becoming an Orbit and experiencing the rise and fall and rise of these 12 amazing girls will never leave my memory EVER Im still hoping for an Ot12 collab in the near future but in the meantime lets enjoy ARTMS, Loossemble, Yves, and Chuu's individual activities❤️
I'm going support the girls regardless of what can company they are in. I'm got tickets for the upcoming tour. I wish I could have seen OEC in Paris during their European tour.
i am looking forward to everything… even those who signed under that different company, that has 12 dots as logo with the 4 who signed filling 4 into color, their individual representative colors from loona. its so nice to see all holding onto loona and wanting to continue the story
Lmao it’s 5 though. The way Loona split was quite identical. 5 to one, 5 to the other, and chuu and yves solo. It’s just that one of the dots is grey and therefore hard to see
yeah, i'll be real, i don't trust any orbit who doesn't give the time of day to loossemble. loona is the 12 girls, they are still loona because of overcoming THEIR own hardships, jj has nothing to do with it, and in fact caused some of it! loona does not only exist under jaden.
I would say storytelling still exists with Dreamcatcher. BTW, I think 24 is way too many members to have in a group and all of them to have a decent amount of lines.
That's why there are units in tripleS... the 8 members who just released an album today all got a bunch of lines regardless of whether they just debuted or have been in the group since the beginning
@@davidfrischknecht8261apparently the whole group will comeback at the start of the year, with the units realeasing music throughout the year (I think seasonally?) anyways only 16 members are here so far so we still don’t know how it’ll look like, but the first ten (they were the only members at the time) released an album “assemble” in February, the lines do rely on the choruses where multiple girls are singing in unison, however. They’ll do it again with more members next year.
@@davidfrischknecht8261 fair enough thats your own judgement but then again we have groups like nct who while they mostly release music in their subunits, are all mostly known to be nct members without fail
@@davidfrischknecht8261they comeback every year with all total of members like "rising" was the official debut of tripleS with 10 members, MODHAUS is rich af they won't always keep making units and probably have budget for a 24 member album and promotion