The CASE of LOONA (blockberry creative's downfall) 

That's a pretty interesting comparison but that's so true. They really thought they were SM for sure. But yea, Chuu honestly set herself up so well that BBC's statement would just not have made sense.

I noticed an interesting dichotomy lately... When Chuu got kicked out of LOONA, *Everybody* was outraged. And I don't just mean the fans. The entire Kpop industry was up in arms about it. Fellow Idols, advertisers, and industry insiders alike were tripping over each other to get to a microphone to publicly support her battle against her agency. Even the legendary Sunmi from The Wonder Girls ( who doesn't usually opine on such matters ) came out to tell every one that what Blockberry Creative was trying to do was wrong. By contrast... When Jessica got removed from SNSD, the silence from the Kpop industry was deafening. Nobody on the inside seemed to have an opinion about it. At least not one that anybody cared to share, at any rate. Seriously...do you recall ONE person from any agency defending Jessica when it went down? Or even in the 9 years since it happened? Because I certainly don't. Even Jessica's own sister decided to sit that one out and not get involved. Weird, huh? Ever wondered why? To me, it immediately tells me two things. Firstly, it says that SM had *plenty* of receipts on Jessica's actions and whereabouts leading up to Sept 30th, 2014. This is most likely why Jessica never tried suing SM for wrongful dismissal if she was so "unfairly forced out" as she claimed in her statement. She knew she'd lose. The second thing it tells me is that Jessica wasn't nearly as well liked within the industry itself as her fans like to claim she was.

@@riffgroove wait.....That could actually be a insteresting video idea 👀

@@Chuu_Vault I'm not a content creator by any stretch. But it certainly would be something for one to explore deeper.

Yea. Tbh, the only fandom to properly do a boycott wrong and BBC really thought they could still get away with it and ignore the whole situation. Can't wait to see what the members get up to in this new era

I think surely she is. It wasn't like a collective group leaving all at once which would have been a bigger shock about their future. The fact that we saw them slowly leave with them still signing on with companies almost immediately; that's like reassurance. But both situations would have seen them in companies that seem to be a good fresh start for them too.

Hahaha yea, BBC really falling for sure and all the Loona members thriving post-BBC.

Yea, the most effective boycott showing companies the power of the consumer.

I mean there was the whole Bebez situation which is not looking the best. Feels like even if they get to debut eventually in BBC, there wont be that much attention to them considering the way BBC have handled this. But yea, I wonder if Go Yujin will come out to speak on any of it. I saw the interview she did about the whole produce situation.

Can't wait to hear the solo debuts from Chuu and Heejin. Really vibed with Sensitive and air force one was alright. But it's been great to see them thrive despite BBC's attempt to prolong this

Yves is now a cover artist

Ngl, I thought she was already free from BBC but i guess the injunction was a temporary suspension. Can't wait for the other girls to get their freedom too. Plus the fact that BBC hasn't really said anything; like they know they're screwed

Hi, sorry forgot to link it. It should be in the description now. It's a twitter thread.

Yea, this only focuses on the eventual split of Loona's BBC era but imagine if I just talked about BBC overall with everyone else's story. Like this could get a whole part 2 tbh