IMHO: SEO & Brand Marketing with Mordy Oberstein 

I asked Mordy Oberstein
What does brand and building a brand mean?
What do SEOs need to know about ‘brand’ to start to make the mindset shift?
Can SEOs even make this shift?
How does an SEO justify and sell this to their clients and stakeholders - and how do they measure success?
How might the industry segment and what do you think will be the important roles and skills?
Read the full write up of the post here: www.searchengi...
IMHO is a coffee-break sized 10-minute video that asks experts their opinion about current industry topics.
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