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Important SaaS Success Metrics (MRR/ARR/CAC/ARPU/CLV/etc.) - Hamid Shojaee - PHX Startup Week 

Pure Chat
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Follow Hamid, or ask questions from him on Twitter here: / hamids
Hamid Shojaee, founder & CEO of Pure Chat (and formerly of Axosoft), gave a talk at Phoenix Startup Week about key metrics that SaaS companies need to track to make better decisions.
He covers how to calculate key metrics including Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), Average Revenue Per Customer (ARPC or APRU or ARPA), Attrition, Churn, Customer Acquisition Costs (CAC) and more.

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25 фев 2015

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Комментарии : 30   
@irinac5070
@irinac5070 5 лет назад
very organised and easy to follow content. thanks!
@randomness2622
@randomness2622 5 лет назад
Clear and simple.. Thank you!
@RealKungFu
@RealKungFu 9 лет назад
Great Info Hamid! Excellent Breakdown! :) -Jake
@yahavlevy
@yahavlevy 3 года назад
Simply Brilliant. Thanks Hamid
@GaelGendre
@GaelGendre 5 лет назад
Quality content right there! Thanks
@sonokomonard1264
@sonokomonard1264 4 года назад
Thanks for the clear explanation!
@stefanoruns
@stefanoruns 2 года назад
Excellent video, simple, essential and clear
@prashidhashrestha
@prashidhashrestha 5 лет назад
very clear and simple ..thank you
@annisaf2428
@annisaf2428 3 года назад
fantastic! so clear and simple
@akratishrivastava5546
@akratishrivastava5546 3 года назад
Awesome! Great help :)
@eduuuuuuu
@eduuuuuuu 8 месяцев назад
Super clear and simple. 🙌
@1Manjari
@1Manjari 4 года назад
Quality 100%
@IdowuObadeyi
@IdowuObadeyi 3 года назад
Fantastic!
@jeepld
@jeepld 7 месяцев назад
Very good presentation Hamid 👏 We would have loved to see the full version. The second part with your real dashboard would have been very helpful ! Nonetheless, thank you 🙏🏼
@audreyherli692
@audreyherli692 3 года назад
So clear thank you
@hichamlotfi4277
@hichamlotfi4277 4 года назад
great information
@muhamadelmansi
@muhamadelmansi 5 лет назад
Great info
@arsh286
@arsh286 2 года назад
thanks quite helpful
@LJaco
@LJaco 3 года назад
superb
@TheMuha1995
@TheMuha1995 4 года назад
Is there a full talk available somewhere?
@djaadiabdellah9081
@djaadiabdellah9081 Год назад
Great video, thanks. regarding the clv, in case we have the churn rate is 0% how can we calculate the lifetime span please?
@poonbeat
@poonbeat 2 года назад
Thank you, Hamid, This is very useful. Do you know of a chart that shows an estimate of each type of businesses CLV? It would be very useful to be able to quickly refer to when selling advertising.
@malikrumi1206
@malikrumi1206 8 лет назад
Why did it stop so abruptly and without the rest of the talk?!
@Kpo0104
@Kpo0104 4 года назад
what a pity!
@saidurrahmanrafi4189
@saidurrahmanrafi4189 2 года назад
great
@angelmaravilla4708
@angelmaravilla4708 2 года назад
Great info!!! Just one doubt, hope you can help me: Considering the example of an “IT Consulting company”; how do you include in the MRR metric the earnings of “it projects” (software and applications developments, etc) that have a duration of 3, 7 or 24 months?? I mean, I could divide the “Total Contract Value (TCV)” between 12, but after 7 months, when the project had been finished and total payments had been done, I would have to register a “Churn”, but this would be incorrect! I would have only taken into account 58% of income (7 months out of 12)… the other option is to divide the TCV between 12 and register the Customer Churn 5 moths later t 5 months after the actual departure date, but this would make an unreal MRR metric… I really hope you could help me!
@juliaby1
@juliaby1 3 года назад
What means 3.68 in the end? Is it ok. Is there any scale exist?
@Nikage23
@Nikage23 3 года назад
it's a ration of ltv/cac, which basically means that you earn over 3 times more than you invest on one customer
@royendgel
@royendgel 7 лет назад
Interesting talk ! there was a typo in the presentation at the end of the chart int need to be Jan 2015 I guess.
@user-nt6zi9hs5u
@user-nt6zi9hs5u 3 года назад
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