Incredible New Device That Doesn't Do Anything Right 

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It’s like if Siri had social anxiety and instead of saying “I’m sorry I didn’t quite catch that” it just tells you anything that will make you go away.

They feel more like AI than their product does 💀

"...it's not always listening" *Device lights up*

I think this can actually help blind people or partially blind people a lot. You can ask it the color of your clothing, what fruit you are holding. It would be amazing if they specialized it that way imo.

The fact that presentation video had no music is so insane like why would you even do that

"I'm gonna eat it." "Enjoy it." This interaction took me out aushaushuasuahs

As a native Mandarin speaker, that translation at <a href="#" class="seekto" data-time="614">10:14</a> is so accurate that it was definitely not AI-translated lmao The word "get" in English has many different meanings (order, purchase, grab, detain, etc.) but Mandarin doesn't have a multi-purpose word like that, so you have to say whether you're ordering or purchasing or whatever And the AI somehow knew to translate "get" to "order" (定) when the guy never said anything about food or being at a restaurant? Nah I don't buy it

I think part of why they keep mentioning that it isn't doing anything is because, since many virtual assistants respond to a trigger word, which means they're listening constantly to hear you use the trigger word. They understand what you're saying, and there are cases of phones using what they hear you talking about as a means to make advertisements more personalized.

I want a 90 minute video of Danny just walking around and asking the pin if he can eat random objects.

"Former Apple designers peddle their snake oil squawk box" really made me chuckle

<a href="#" class="seekto" data-time="331">5:31</a> Another hilarious error is their subtitling -- The voice says that the eclipse will be best viewed in East Timor, but their subtitles read "Easty Moore" which isn't a real place (according to Google anyway)

People are saying now MKBHD is gonna kill the pin but I'm pretty sure Danny already did

The unstoppable desire to invent something new vs the immovable force of not having thought of anything new

"Maybe you should have hired a spokesperson" was EXACTLY my response the first time I saw this guy talk about his product. Not only that, but the interviewers were thoroughly confused plus they picked apart the obvious flaws within seconds.

<a href="#" class="seekto" data-time="555">9:15</a> Having the device be able to tell you the nutritional makeup of foods could actually be very useful, given the right context. For example, if you told it what kind of diseases and illnesses you had, such as diabetes, it could tell you what you can safely eat without having to worry.

damn I can't believe Danny killed the whole company with this video

They did say it would be human-like, so it's to be expected that it would give us incorrect information

you know it’s a good day when Danny.

this aged like fine wine

Here after MKBHD is getting blamed for them possibly going bankrupt

Humane is literally the name of the evil government research lab in GTA V

This is the kind of product you'd see in a sitcom about a goofy tech startup, where the product doesn't actually matter to the story.

it's so funny how i was watching the marques brownlee video on this and i thought, "wait didnt danny talk about this?'

Just gotta say, I'm Australian and I was in Australia for the eclipse last night, and I didn't see shit. Probably because it was night time.

what is it about 9 almonds that’s just…perfect?

The way this presentation starts makes you feel like you're a character in a horror game who just stumbled into a mysterious device that will carry you through the story and now you're watching a video of some scientists trying to explain how it works which is probably the last thing they did before whatever horrific abomination is lurking around munched them for dinner

<a href="#" class="seekto" data-time="590">9:50</a> bro wtf i was eating and wasent expecting the *tiny balls detected* and i laughed so hard i spit all the food all over my laptop 🤣

This aged really well

Literally the only good thing about this is the fact you can record things hand free. Being able to record your kids first steps while still being there in the moment sounds very nice

Never has a company felt more like it is being ran by aliens. Calling themselves a weird acronym that spells humane, emphasizing that the product is for humans, the clinical setting of the ad, and the awkward tone.

Rewatching this video after watching MKBHDs video is hilarious

Who is returning to this video after hearing Marques Brownlee's recent negative review of the same Humane device?

I have a family member who worked on this. (During Thanksgiving break they brought one for us to play with.) The real-time conversation language translation was really the best thing about it. And controlling the “screen” with your hand. My family member said that the product creators hated what Apple phones/smartphones had become, because people weren’t “meant to look at screens their whole lives.” I guess the “a-ha” moment for the creators was going to a concert and most people weren’t watching the concert normally, but through their phone screens as they recorded it. So they made something that could do most of what phones could do, but you would still have your eyes on the world. My family member did say they weren’t sure how well it would do. 😬

Danny may not be gregnant but he always delivers

"It does nothing right now." Well, I'm sold!

this is my favorite video ever danny, thank you very much. "it's doing nothing right now", "how much protein is not in 9 almonds", they're in sudan!", "so you can spend all day", "i was scared it almost had 1 feature", dude i'm dead😭 this is my FAVORITE video, i've watched this like 50 times since it came out

There was a prompt on Dropout's "Make Some Noise" that read "An industrial training video where it's fundamentally unclear what the company does" - the video introducing the pin gave that vibe for sure!

I’ve been studying marketing and one of the things I learned is that if a brand tries to copy the best brand in its field, it’s not going to get their success, it’s only going to be its competition. Their aesthetic is clearly based on Apple, but of course they can’t be Apple, that spot’s already taken. They need their own niche and their own unique appeal.

I’m watching this on April 8, 2024, the day of the eclipse and feel like I fell into a worm hole. My brain is melting

Thing is, your phone can already do most of this stuff. Translate languages, tell you information by asking questions, play music, so forth. The only thing the pin has going for it is that laser screen (which I'm curious how well it works outdoors or if you're hand is moving) and the visual recognition of objects (which is pretty neat as a novelty, but doesn't mean anything if it's totally inaccurate.) Honestly, they'd have been better off giving the AI some personality and marketing it as some sort of little robot friend you could chat to during the day, and made random comments about things it saw that might be interesting.

You completely missed that it also needs a $24/month subscription to use it: "To use your Ai Pin, you’ll need a monthly subscription, which includes access to the Ai Bus, an unlimited wireless service plan, and cloud storage. Billing begins once you activate your Ai Pin."

Can we all just appreciate how Danny?

Who's BACK here after the MKBHD video?

Coming back to this after the controversy, this pin is still just as useless

Hands free recording being the only real benefit for a $800 device is actually a rip 😭

The fact that they didn't fact check anything the AI told them (and left it in their original advertisement) tells me everything I need to know about these people and their product.

Edit: Nevermind, I’m not a native speaker and apparently this translation is fine. It’s been a minute since I studied Chinese, but I’m pretty sure that’s not a great translation. It doesn’t say what *should* I eat here, it says what do I order here, and seems to unnecessarily add a word that turns a phrase into a question even though they already made the sentence a question with the word “what”? And the order of the words for ordering food are swapped in an unusual way

<a href="#" class="seekto" data-time="613">10:13</a> was brilliant, I couldn't stop laughing. Perfect example of how humor is built up from small elements throughout the video.

All my life I've dreamed of having a smartphone that can do less things and is also an ugly pin attatched to my shirt. Finally, the world delivers. Thank you Danny. I can rest in peace now.

I love how they said "It's not always listening" but immediately follows it with "You can wake it using voice"

I feel like I would forget that I am wearing this and just throw it in the laundry basket 😅

You are a prophet, especially with what's been happening for the past week and even yesterday, as of this date.

“I’m gonna eat it.” “Enjoy it.” Incredible.

I actually work as a guard at the Humane headquarters in San Francsico and you would not BELIEVE how accurate Danny is when describing Imran in particular; he's a really focused and friendly dude in person, he's just not super good with cameras on him. Seeing the AI Pin developed in real time has been interesting, tbh; hope they work the kinks out cause I'm a little biased for their success as an employee, I admit

anyone here after mkbhd's review where he called this the worst product he ever reviewed 🤣

Update: The Humane AI pin got released and it’s as expected: hot, slow, unreliable and gimmicky.

“Tiny balls detected” and “capture this baby” had me in stitches

I just asked my Alexa to do everything they told their "Humane AI" to do and she got it right every single time. I even picked a random book and she told me how much and asked me if I wanted to put it in my cart. I asked her about the eclipse, date was correct and she knew it is only visible in Canada, Mexico, and parts of the United States. The current generation of the Echo Pop is 39.99.

Good thing Danny didn’t release this video last hideo, he'd be blamed for ruining a company 😒

You were the first to the market with the downfall of this company Danny 🤣🤣

<a href="#" class="seekto" data-time="238">3:58</a> “our very own network…..that is T-Mobile’s network” I actually did a spit take. I just changed my shirt 😂😂😂😂

Its so wild that they thought someone at a food market asking if they could eat the food that's on display was good marketing. If Danny gets one he needs to test it on wax fruit to see if the AI can tell

And you were 100% right about it

Damn. I normally enjoy content is silent stoney faced indifference. But your skits get genuine audible laughter from me.

“Great, what does it do?” perfectly sums up literally every tech ad I’ve ever received

<a href="#" class="seekto" data-time="716">11:56</a> when he said "it's not doing anything right now" I swear I thought I saw a red light appear on the one he was wearing but I think it just reflected the studio lights. for half a second it was both the funniest and scariest thing I've seen today

Another mistake at <a href="#" class="seekto" data-time="495">8:15</a> The book "Spacesuit: Fashioning Apollo" wasn't ever at $28... And they truly changed their video to correct the mistakes afterwards, with the almonds and eclipse.

Bet Danny's feeling prescient now 🧐

"Eclipse. Lunar. Equinox." "Those are not colours." 😂😂😂

<a href="#" class="seekto" data-time="252">4:12</a> the fact that the all day battery is not even one of the technologies inside this thing, bc it only lasts all day if you have the booster that is a separate piece

hello from australia!!! the eclipse was stunning :) just like the very distinct color of their humane ai clip :)

It came out, and it's a laughing stock of the Internet.

1997, I'm in college, setting up voice commands on a Mac G3 with OS8. Worked well to make new files, open programs, lots of little automation tools. Then my roommate started randomly shouting "Computer, quit program!" from the other room, and I realized that voice commands were not going to be the wave of the future.

I'd love to see a SNL skit with a dozen people on bus or subway car all using this to send text messages and otherwise trying to use it.

the fact they chose to partner with tidle should tell you everything

<a href="#" class="seekto" data-time="43">0:43</a> the design is very human

This thing could actually be a really good adaptive device for people who struggle to use phones due to things like arthritis, if it doesn't require more than a single light touch to use.

Danny Probably won't see this, but I showed my middle school classes this tech when it was announced last year and we had so much fun ripping it apart. My 7th graders were ruthless pointing out all the issues they saw and could imagine

Hi! I totally agree about the whole ambiguity of it all and how it's a little goofy with its marketing, but my dad was very excited for this product specifically to come out because he is blind. I think this product has its good points and may really help people especially those who find it hard to use a phone and needs something more portable, gesture-oriented, and voice controlled. The whole point for him was that it could do everything a phone does, but just in a more accessible way for him as a person with disability. But even then - there are a lot of issues with its affordability (c'mon, a subscription for a tangible device and product?), ironic for something that claims to be humane. I just wanted to share what my dad's reaction to it is so that it's part of our consideration while looking at the product! :)

<a href="#" class="seekto" data-time="335">5:35</a> coincidentally watching this the day solar eclipse is happening lmaooo (I can't see it either) also this reminds of the apple vision pro but wo the "vision" part

“It can do whatever you want” marketing reminds of the balance bracelet making absolutely no promises either

The flashing red light on the device while he said it was doing nothing cracked me up

<a href="#" class="seekto" data-time="270">4:30</a> it doesnt even sound like its coming from the device

maybe it's too early to say this but every line in this video is an all-timer

I got to visit humane's NYC office and they spent an hour talking to us about how "innovative" their product was without saying anything. First question after the presentation was: "so what product are you making?" And they literally couldn't respond with anything of substance 💀

The thing that is so confusing about this thing is I still don't know what it is used for lol.

Damn you really called that one!!!!!😂😂😂😂 Also squawk box is a show that talks about the financial market, tech companies blah blah blah. So it makes sense that they would have this company on talking about innovation, etc. I think that's why the interviewers are a little more aggressive about finding out what it actually does because that's kind of what they do.

This feels like if someone tried to install siri on an ipod shuffle from 2005

This reminds me of that Onion skit about Sony releasing “a stupid piece of shit that doesn’t fucking work” but like, FUTURISTIC.

“Where are your pants?” “THEY’RE IN SUDAN!” Lol

Even your premise of the pin-device alone and the sort of review of it, still the highest view video about it.

There was a smart ring company in Finland called Orano, whose ring worked the same way as that pin. But then the company decided to start charging microtransactions for all the functions of the ring that were previously free and people stopped using the ring. I don't even know if this smart ring company is still in operation or if Ourano went bankrupt during the pandemic.

All jokes aside, Danny is giving some really sound marketing advice.

Weird to see this video the day after the 2024 eclipse

This is why companies need marketing teams

<a href="#" class="seekto" data-time="559">9:19</a> for some reason a pin as your parent seems like a good story idea lmao "I AM YOUR PIN YOUNG MAN"

“I’m gonna eat it.” “Enjoy it.” LMAO WHAT

The fact that they changed the best place to watch solar eclipse on their RU-vid Video actually shocks me on how made up this thing actually is.

If only my parents sounded so proud saying she's actually doing nothing right now