India's Auto Boom: The Next China?  

India is not the next china or america... New India is next India.

I don't think German cars command that much of a goodwill nowadays. Indian and Japanese brands have much more goodwill. But greater competition in the market is always encouraged.

As an Indian and owner of Indian Electric car Tata Nexon EV. I would say Tata still dominates the EV car market and will continue to do so.

In india luxury does not mean a long sedan which is fast and comfortable, but it actually means a big powerful comfortable eye turning SUV, and only Brand to dominate that is and will be Mahindra, for electric cars it will be TATA

German cars are infamous in India for unreliablity and high maintenance. Korean and Japanese brands are far better , and Indian brands are not much behind them .

German manufacturers stand a chance in India only if they prioritize providing aftersales services and conduct audits on their service centers to ensure fair practices. The cost of getting German machines fixed is high, and the limited training of mechanics in dealing with German cars aftermarket, especially those based on chips, poses a challenge. Often, even minor issues are exaggerated by dealers, leading to unnecessary part replacements. The scarcity of mechanics capable of working on German cars aftermarket further compounds the problem. Despite claims by Volkswagen and Skoda about their 2.0 initiatives in India, this issue remains unresolved, hindering their success in the Indian market until addressed.

With Tata and Mahindra upping their game so much, why would anyone want a German car.

As an auto enthusiast I can say that we in India are making a huge mistake by prioritising non walkable roads everywhere and personal transport by car instead of public transport. But seems like govt has realised the wrong approach in the last year or two so 🤞🏼

German brands should stick to Luxury segment cars they can never compete with Japanese, Korean and Indian brands in affordable segments.

Germany is lagging behind in innovation and flexibility.

This thing about the German cars and their status value is a myth that rapidly disappears when their reliability issues propp up, and they certainly do have built-in problems which can be serious and very expensive. Soon enough, holes in the pocket will make holes in that status value, too.

I own Skoda/Volkswagen Rapid. Excellent car, but I was unfortunate to face the dreaded Mechatronic failiure issue. Authorized service centers were rip off and no expertise available with general mechanics. Went through many mechanics over period of 6 months had a harrowing time finally got fixed after 6 months. I would suggest caution while buying German DSG based cars.

TATA will topple all brands in future

As experienced automotive expert from India, working in germany, I can comform two statements in the video. One is "Adapt or you will fail". Second is "Do not transport the technology 1:1 to India. Transform techonology as per the requirement to avoild failure"

You know it's always a visual treat to watch the excellent filmography of the DW Rev India team.

China: announce it after it's done, or no announcement at all India: announce it even before starting doing it DW: I am announcing India is the next China.

Western companies can make significant savings and profits by relocating to India but it will take time for them to penetrate the Indian market as people are both cost and quality sensitive and it is quite a challenge to provide both at the same time. Only Indian, Japanese and Korean companies have seen significant success so far.

We hear the same words today for India that we heard for China 20 years ago.

As an Indian, i only prefer Indian cars...i am never going to buy any foreign cars😂

The increase in consumer spending after Covid is NOT because "people realised there is only 1 life". Its because of a combination of 2 factors: 1) Increased incomes for some people, and 2) Greater confidence in India's futures growth, which has given Indian consumers the confidence to reduce savings for a an uncertain future.

भारत मे बना सामान ही खरिदो केवल और प्राथमिकता भारतीय कंपनी को दो‌ हमेशा टाटा और महिन्द्रा ❤

Small car market is still quite a huge market in India as there are more aspirations from a huge huge low income middle class families to own their own car if only the car manufacturers can make a right product for the Indian buyers.

In a vacuum (world where no one else makes cars) this sounds like the perfect moment for the German manufacturers. But then there are others who make and sell cars. Just compare VW Group's India 2.0 vs Kia's entry into the Indian market - both happened around 2018/2019. I don't want to go into the details here, I'll let the numbers do the talking. Respect and admiration for German engineering and quality doesn't convert to sales unfortunately.

Why has DW started making positive videos on india? Sudden change of heart after india about to overtake German economy this year? 😂 will never trust any narrative by foreign media (negative or positive)

Bad idea going to mass market. Focus on luxe to upper mid premium.leave mass market to Suzuki and Hyundai and local Indian players. Take PLI route and set up capacities for premium to reduce the luxe ticket size (increase that volume pie)

I have 3 cars in which two of them are Germans and one is Indian which are polo,M2 and tata safari varicor 400 , safari is known for its higher maintenance and unreliability But I have paid more for my polo than my safari in terms of maintenance and problem with brands like bmw are their low service center availablity like the nearest bmw service centre is around 300km away from my home

DW presenting some positive aspect of India... Are you guys ok...can't imagine a word of positivity from DW. M sure this is an abberation.

There are so many check boxes to be successful in India. Fuel efficiency is number one followed by service knowledge by roadside mechanics. Heavy computerization, rugged design, worlds best four wheel transmission etc of Audi will be linked by all Indians but only few can afford it.

20 min long Volkswagen advertisement

Indians are a MOST thrifty consumer. The unknowing think stingy or cheap, but we take pride in prudent frugality. Your call...

"Owning a german car as a status symbol" .. i have doubts on that 😄. German manufacturers are angry on elon musk on how he got a VIP entry to create a manufacturing plant in gujarat in India. Tesla would be a bigger status symbol in India. Although i do agree that volkswagon has a good client baee here, and provided they adapt, they can compete with tesla as well.

Buying a car is not an issue in India. City Roads, Parking Driving style, all these things one has to think before buying. Buying a 25 lakh car and keep it on Roadside during night time is an issue which one cannot solve.

Good and informative documentary. Many Indian and foreign companies are producing good quality cars in India. German companies need to find the balance between quality and price to cater to indian market segments. Local manufacturing ( like VW-Taigun SUV) and collaborations is the key for sucess.

Germany makes the best cars, i own a vw polo and love it😊

Just because the population is huge does not mean next china ...Many things are there to be considered .

Tata and Mahindra

Bought 20 lakh worth of Samvardhan Motherson stocks instead of buying a costly car. It provides parts to all car manufacturers. Bound to give great returns in the next 5 -10 years. Instead of investing in a single car brand, it is better to invest in ancillary providers that sell to all car brands.

Is there hope of a fully Indian owned ev startup ? It might b the best Indian outcome going forward, if china ( byd, nio, etc) did it, so can India and the rest of the developing world

I am regular viewer of your channel. Please make a video on Indian multiplex chane 🙏🙏🙏

India is only india we dont competition to anyone we proud of our country we only said that india is best 🇮🇳🇮🇳🇮🇳 thank you

It's funny how it is suggested that German manufacturers will try to position themselves as EV market leaders. While German IC cars are really exceptional, in EV worldwide they are yet make any significant mark... So without an existing significant product lineup how will they try to position themselves as leader in segment. Secondly apart from very few VW hatch backs most of the German IC cars only are well beyond what is the most popular price range in India (around 10-15 lack INR maybe will stretch till 20 lack by coming 2-3 years, inflation adjusted). Any dedicated EV or a conversion of an existing IC model to an EV will be a lot costlier than the equivalent IC model. So do not see that German manufacturers are going to be able to field any reasonable mass market EV in India. Also feature deprived and/or small cars are gradually becoming out of trend in India. So no chance of cost cutting there.

I would like tata because of trust.

You seem to forget a very interesting German car brand. Smart cars should be a surprisingly good fit for the traditional Indian preference for light compact vehicles. For Two/ For Four, some sort of Pick-up/Ute and a SUV based on the platform could do quite well, if assembled locally. Brabus versions can give the brand the edge needed to stand out.

the market in India is closer to Brazilian market, where small basic models lead the sales. If Maruti-Suzuki opened a production in Brazil, they would sell a lot there.

See all the E-Rickshaws wriggling around in tier 2 and tier 3 cities, the e-rickshaws are chinese tech, the company that can replace that will make a fortune. Indians need ultra-cheap, tiny cars much alike Kei cars. The sentiment is same as that of 1950s Japan, switching people from two wheelers to 4 wheelers. It has happened before, my grandfather rode a bicycle, my father a bike, and I a car, so a change is bound to happen, the trick is to predict the correct time. Tata made a pre mature move with Nano, but it'll happen for sure.

India’s car industry is unique, you can’t just sell the same cars in India, they need to make amendments to them. You have to make them super cheap and you have to make them adapt to poor road conditions, this is why SUVs are more suitable, unless the Indian government is willing to spend major amounts of money improving the road infrastructure like what China did.

I had Opel, Skoda and Having one German Luxury Car.. Germen are very Good in engineering and performance no question about it but it's expensive to maintain.. Just look around, you will find 10-15 years old Maruti, Toyota, Honda, Hyundai and still running but Audi, Merc, Skoda, VW etc are disappear.. Yes I know there sell is less but even though they are not easy to maintain if you like to keep it for years.. Other end, in India car is not just a need, it's a status also VW or Skoda don't have road presence.. I know it's not comparable but Mahindra Thar, Scorpion N, 700, Tata Safari, etc gives you road presence as well as value for money.. In India fuel economy also Important, a person who buys mercedes also ask for milage of the car and this is the reason EV/CNG is getting famous here.. Also like the new Skoda VW SUV but trust me Indian will buy big size SUV like Scorpio N or Tata Harrier at the price of skoda just because of Road presence of value for money.. And we can see the sale number.. Correct me if I am wrong

India..!! The next shining star..!🌟

india's car tariff is one of teh highest in the world

As an Indian i prefer Indian cars Japanese cars and American car brands like Tesla ( Tesla is yet to launch a car in India) German car brands will be a thing of the past very soon German cars are boring, lacking innovation and outdated

Tata & Mahindra. 🔥🔥🔥🇮🇳

I am planning to buy a vehicle this year with a budget around 30-35 lakhs.. but over the years, hearing about the horrendous after sales service by VW and Skoda, I have decided to steer away from them. German cars are fanstastic machines until the day they need any repair.

if VW India able to pull off another Polo moment they have strong seat confirmed which is better than firm

An old lady deeply entangled with a promising young man is fervently attempting to convince both others and herself that she still has better options

I also contribute in this boom... I bought 4 cars in last 3 years. 😮😅

Thanks for sharing. 8:49 why is the rear seat important in India?

The whole video is focus towards European car makers and indian giant maruti Suzuki, you really miss how tata is changing the game of automotive industry with its push toward quality affordability,and mass appealing cars and suv's. Leats see how vw and Mahindra partnership works in bringing affordable ev to indian market.

The DSG gearbox used in the cheaper models of Volkswagen is industrial junk and is not suitable for driving on crowded roads in India. Frequent running and stopping can cause the gearbox to overheat and produce abnormal noises within two to three years. The DSG gearbox is very prone to water ingress on rainy days. VW cars only sell well in rural China and their domestic market. If Volkswagen Germany wants to sell cheap cars for around $20000 in India, their transmissions will have to rely on imports from Japan and South Korea. Except for the rural market in northern China, German cars cannot compete with Japanese and Korean cars in Asia. The engine consumes lubricating oil is characteristic of German cars. The difference in quality stability between German cars and Japanese cars is too great, which is why German cars can only succeed in the Chinese market where brands blindly worship and have strong tolerance for shortcomings just for logo. Now in the rural areas of northern China, we are also abandoning German cars, and the new generation is more pragmatic. Most of the new cars on the road are domestic Chinese and Japanese brands. German cars are becoming fewer and fewer. The advantages of German cars over Japanese and Korean cars are chassis tuning and directional control. But ordinary family cars are driven on paved roads, and people are more concerned about quality stability and low maintenance costs.

🗿there is nothing better than tata in safety and quality,,

I am surprised the video makes no mention of two wheelers. Nearly 30 million are sold in India today. And there is definitely a large market for performance bikes. Clever financing and localization will also be key in a country which will remain quite poor in dollar terms, but approach middle income in PPP.

As a middle class Indian I dont see any progress atleast in terms of automobiles. All I see is the poor buying cars on credit even if they don't have a concrete shelter and the rich buying 2x luxury cars as if there is no tomorrow. The middle class is still stuck with pseudo-premium cars with an aspiration of upgrading some day. But that day never comes due to inflation! Bottom-line, the taxes that the middle class pays goes for distributing freebees to the poor and the rich anyways don't pay taxes. If this continues the day is not far where we will have to adopt the Singapore model.

Nice video! I really like cars.

It's smart for German manufacturers to move in, build presence and maintain brand reputation. The economy is booming and they will definitely benefit from this for years and decades to come.

Germany globally have one problem , high maintenance, costly parts and can be repaired only by there skilled mostly service men, on the hand German car are more safe and secure . also while localization some of quality and features gets downgraded which results in brand image issues

Tata Mahindra 👍

Improper and disproportionately high taxes on cars in India is one of the biggest huddles for car manufacturers in India. Indian Government has to reduce taxes on cars only then Indian Car Industry can unleash its true potential and foster value creation. Taxes on cars in India is among the highest in the world (even for the cars made in India too). Otherwise Indian car market has immense scope and huge potential whether its growing incomes, increasing manufacturing ecosystem and increasing aspiration for premium cars .

I see a lot of VW Taiguns on Indian 🇮🇳 roads nowadays. But, Maruti, Hyundai (South Korea), and Tata still reign supreme with - all offering high-end products that caters to the Indian audience or consumers far better! 🇮🇳

Yeah, i kinda like sedans but i could see barely mid range 2-3 sedan cars on road So there's an opportunity to focus on mid range sedan market 👀

Just came from a trip in India. Saw that almost 5-10 year old cars are Suzuki's, Hyundai's, Tata's and Toyota's. All newer cars in cities like Delhi and Jaipur, however, seem to be from Tata and the Chinese brand BYD. I only saw a handful of European cars - of which one (Jaguar E-Pace) was on fire. The reason, according to my tour leader: you can't get any components for such rare cars in India.

India can not be like China only in dream because ihe culture and mentality

Unless currencies valuation is not equalized lot of problems bussieness across borders are going to keep on facing, the most important factor of new world changes first is equalization as same value currency.

I am alive coz of Polo, I was cruising at 110 when a biker suddenly appeared on the highway and in order to save the r a s c a l we ended up in a high speed crash, it was the Polo that the three of us came out unharmed but I did have a fractured arm. Now I own a Mahindra XUV and a Tata Tiago simply due to their safety standards and these being Indian brands. I wish brands like VW and Ford would get more innovative and adapt to Indian consumers needs and make the service economical and efficient.

But I hope Europeans will do way better than ever. They're innovative powerful and luxurious.

American and French car makers don't understand India. They think we don't spend money. We do spend money, but we want what we want for that money. We want efficiency, ease, comfort and safety and we are willing to spend on it. While american companies keep moving out, Indian companies, Korean and Japanese have swooped in. And they are thriving. Hell even the very late entering MG and Kia are also thriving. Now Renault and Citroën... Totally underestimated the market. They thought we want 'cheap' cars, so they strapped down their European models and launch that in India. All of them failed. The companies which have adapted and made cars suitable for Indians are thriving. Totyota's Innova and Fortuner have a waiting period of 1 year. Suzuki and Hyundai and Kia are absolutely killing it. Renault and Citroën are having tough luck. They continually read the market wrong. Give features which nobody wants. And remove features which were non compromisable for the customer. People in India are willing to pay premium price for premium product. They think they can launch a bare bone premium brand at entry level prices and they will succeed. That brand shopping works in the west. In India whatever car you launch people go to buy it with a big check list. They will increase their price if you have a good model. Else they won't pay a penny to you. Ford was too impatient and stubborn . Honda again was too stubborn. 'we will make what we make. You buy'. Both these companies are doing very poorly in India. Had Ford stayed in India for a little longer, it would have ruled the market. But tough luck.

First time I understood what a sedan really is when I sat on a ola cab of audi a4, Indians don't understand difference between DCT and AMT, bhp and torque, and these are the features german cars offer. They need better marketing as people have no problem buying things on emi. Just look at iphones these days.

Korean and Japanese car brands understand Indian market very well which German and American car brands failed to understand

We are not the next China, We are the next India !!!

We Bharatiya is not the new China , We Bharatiya is New Bharatiya ( New Bharat )😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊

India already has its local car manufacturer in Mahindra or Tata, and if that's not enough then indians also prefer Japanese companies highly. Tesla may have a chance to access a large market if they play their cards right but I don't think German companies have much scope in India.

Cost of German cars are very high.. And maintenance is also very high.. Plus they have less R&D in Indian roads..

There is nothing to be proud of This as an Indian iam very sad to see none of the "BIG" auto giants considering even low level of safety standards while manufacturing and selling inside India.Almost 99% affordable cars by average salary getting Indians are zero rating standard of safety only.Not only in Auto sector in each and evry sector Indians are only considered as a buyer and India is a market only and always they are poured with substandard low quality products only.

Adapt or disappear is true for Indian market. As a Ford car owner for last 8+ years, my experience has been nothing short of great. My first car (Figo) & the car I use now (Ecosport) are very reliable. The maintenance cost has been same as Maruti Suzuki. But Ford made a big mistake of not adapting to Indian consumer's needs & had to exit. I have a couple of friends who bought used Ecosport last year. Endeavour still fetches a high price in resale market. Shows that people are still interested in the brand. But it was Ford's inability to adapt to the market need which cost them their place in India. Very sad!

And the roads are being built at the same rate?

I like how your perception changes when it's about the German manufacturers foothold in the Indian market you have shown the urban India without the cows ,the villagers and the people hating Muslims

If India can become China 🇨🇳 😅. Then i can become Elon musk. Sri Lanka will next sigapore too. Bhutan next Taiwan 😂😂😂. What a funking joke😂😂😂.

Economic boom will come in 2027 in India... It's a right time for everyone to boost manufacturing in their field

whatever be the brand...german japan etc etc...''manufacture in India'' should priorotiy ONE

I prefer Skoda. They are really good even for Indian roads. I might buy Slavia this year. But yes I had paid good money for repairs and maintenance.

I owm a maruti suzuki and I do want to upgrade to VW or Skoda but the problem is the service and parts cost of these german manufactures in india.... compared to Japanese,Indian, Korean manufacturers VW, Skoda maintananace cost is very higher.... Every Indians do like and they are really fascinated about skoda and VW but more than reliability and service centre availability, only thing stopping them from buying these german cars is maintenance cost

china's BYD is # 1 EV in the car market to be # 1 on planet.

VW needs to relaunch the polo in India. And it will send like hot cakes! Just need to build it there though.

INDIA NO.1 China is completely incomparable. Congratulations to India.🤓 （忽）

REVA G-Wiz was two decades a head of its time

It’s too dangerous to invest in India. You can’t take the money you earn out.

BMW and Mercedes are doing good over the last few years with Audi also doing well. When it comes to spending more than 5 million Indian rupees, India trusts only German autos. Germany is slow to change but they would be leaders again, I am sure. It is a matter of time…..

GOOD FOR YOU

Here is the advice for German car makers- make a EV with 8k euros, with a descent range and low maintenance. This would be the best/selling car in India, and perhaps many other countries too.

India is growing...

Vw tigaun coming at 20lakh price..... imagine that 🎉

The new Germany is next Venezuela.