Maltesers were created by the American Forrest Mars Sr. in England in 1936, and first sold in 1937. They were originally described as "energy balls" and aimed at slimming women.
The current Maltesers' slogan is "The lighter way to enjoy chocolate".Earlier slogans have included: "The chocolates with the less fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". In the 1930s, advertisements claimed that the Maltesers malted milk centre is one-seventh as fattening as ordinary chocolate centres; this led marketers to claim it was beneficial for weight loss
In Australia, Mars signed a production deal with MacRobertson's in 1954, but then switched to Cadbury in 1963.
In 2011, the product gained Fairtrade accreditation in the UK and Ireland by sourcing all their cocoa and sugar under Fairtrade Terms. In 2016, Maltesers’ commercials in the UK began featuring disabled actors (including The Inbetweeners actress Storme Toolis) which have been highly successful for the brand.Celebrating universally awkward situations, the adverts were inspired by real-life stories from disabled people.
In January 2017, Maltesers officially became available in the United States for the first time. The factory in Newmarket, Ontario, Canada produces the Maltesers for the North American market; it is expected the factory exports about 80 percent of its production to the United States.
🔔 Thanks for watching my videos, please leave feedback if you enjoyed, and subscribe for more interesting videos!
/ @techoo
▶Note: All of these videos are licensed or used with permission from the original video owner. For any inquiries, please contact us ✉:
Ot112mane@gmail.com
INSIDE THE FACTORY OF MALTESERS CHOCOLATE MAKING MACHINES MUSIC:
Inspiring Advertising by Rafael Krux
Link: filmmusic.io/s...
A Happy Smile On Your Face by MusicLFiles
Link: filmmusic.io/s...
Summer Ambient Piano by Rafael Krux
Link: filmmusic.io/s...
The Day Starts Very Well by MusicLFiles
Link: filmmusic.io/s...
License: filmmusic.io/s...
4 авг 2021
