Intermittent Reinforcement 

I have been doing BLE SINCE 2016. I have let bad habits into my program on & off throughout the years. I am 61, and rezoomed in April 2023. Bright and Abstinent, finally. Day 158. Sometimes when I am extremely tired, my brain still suggests something extra…. but I gently say no. Not this time. We are choosing a better future. I will listen to this vlog from now until I (finally) get to Maintenance. Such a great reminder.

I continue to watch this video regularly….no latte, as of 6 months now. Only think of it now when I get stressed or have hurt feelings nope not today ! Thank you Susan for this video and BLE. I’m down 35 lbs. I feel so much better! ❤️

I heard this just in time. I have just begun B LE (Day 4) and Saturday has been my 'treats' day for a long time now - I've got an emergency plan in place today (my first BLE Saturday) and I know what's going on! Thank you, thank you, thank you!

60+ years of praying for an answer .... this is WORKING! Than you Susan

I’ve created a monster. I’m trying to find tools and habits to not eat extra food after dinner. I’ll keep plugging away until I find something that will get me away from the dinner table right after I finish my meal. Thanks, Susan!

Amazing lesson. It should definitely become part of the BOOTCAMP AND ALL OFHER TRAINING VIDEOS. Thanks.

Yes!! I love when BLE is explained in psych terms! This has been so so true of my journey with Bright Line Eating! Going strong since June 1st without a break and not stopping any time soon!!

This was the vlog that got me to make the decision to do the 14 day challenge over 3 years ago! My kids, and then my grandkids, all knew that if they asked me for something, and I said “No”, the discussion was OVER! So, they would say, “ Don’t say anything, Mom (Grandma), we are asking Dad (Grandpa)”! They knew that if they pestered him long enough, he would eventually give in! I KNEW THIS WAS THE ANSWER TO MY OBESITY! My brain didn’t stand a chance after this vlog! I began using the mantras right away! Once the 14 day challenge was over, my cravings were gone, so it got easier, and easier to stick with it! My brain now knows who is in charge! I think of myself as an alcoholic! I know just one drop, and it’s back to where I started, and I WONT LET THAT HAPPEN! One day, one meal at a time, and I will live a BLE life FOREVER!!! I FEEL FABULOUS!!!!!

So excellent...never get tired of being reminded...thank you! ❤

This was the best thing I could have watched to get me back on track! Thank you so much Susan! You are simply a lifesaver! Andrea Cook ❤

Ugh! This is exactly what I needed to hear today. I’ve been deviating way too much and can’t stop.

I love this science and the explanation of peace. This is the reason I can not ever snack. That has been the hardest part of the journey. I love BLE.

Thank you, Susan! Someone shared a link to this vlog today on the facebook BLE Official page. I so needed to hear this! I started BLE in Feb 2020 and thought I would never break my bright lines. It was easy at first and I was thrilled to be losing weight consistently. Then I started experimenting, dabbling in occasional NMF. A little fast food here, a little junk food there. I gained back all the weight I had lost, and I have been struggling and in the ditch ever since. I recently was influenced by a loved one to try a different weight loss method (Noom). It started off great for the first two weeks, but now I am in the ditch again. The problem, I now realize, is this: Intermittent Reinforcement! On their plan, you can have occasional treats "because if you don't, you'll feel deprived." I thought that sounded so sane and reasonable, but now I realize it is just a recipe for failure. I'm coming back to Bright Line Eating. Gonna clean out my kitchen of all the NMF and start again. Thank you, Susan.

This is huge!!! I'll be watching it once a week for a bit. No problems with flour of sugar for 130 days now, but fat and protein even right after a meal... I need to work on this. Thank you so much!!!!

Just like animal training. Consistent reinforcement creates habit. Intermittent reinforcement creates drive. Great for dogs.

Thank you for helping me understand my brain! It really takes the guilt out of being a food addict ...

This makes so much sense. Thank you for sharing. ❤

Yet another vlog coming to me in perfect timing! I am a 10 on the susceptibility scale. And will be working on quieting my saboteurs voice that I need to eat now, I’ll be to hungry if I go home and make my meal or oh just this once and you can start again tomorrow. I am grateful for these vlogs!!! 💜

One of your best vlogs! Thank you!

Absolutely wonderful!! One of your best vlogs ever SPT!! Makes so much sense. Love the science behind our program!!

Thank you! I'm so grateful that you share the science. I'm someone who really needs to understand the brain response. Your explanations make it make sense. I'm so grateful for SPT and BLE!!

Susan!! This is brilliant! This principle is so true! So many times I tell parents with small children this very thing. I used to get compliments all the time on the behavior of my toddlers. When people would ask me how they behaved so well, I would say that I say No and mean it. The parenting journey is so much smoother when you’re consistent. I would tell them that their toddler is harassing them constantly because when they are distracted they give in and that gives the child a gleam of hope that you will give in again. Lol 🤦🏼‍♀️ Ugh.. My brain is totally the toddler in this scenario. Lol. And I am EXTREMELY distracted most of the time. Thanks for calling this out. So helpful.

Best vlog ever! Thanks, Susan!

This is fascinating and breath taking when thinking about the bad health outcome for a lot of people, the misery of being fat with the predictable unhappiness and outcome

I’ll be forever grateful to BLE! This video is fascinating - I’ve learned so much from Susan ❤️

Needed to hear this. For me, I really respond well to scientific data. Thanks. 👍👍👍

So much better to just stick to the plan!!

Thank you! 😊

That should have been shared in the very first boot amp video and repeated a few times!

Great explanation, I have a minor in Behavioral Science. I know this but not any easier. ( Smile )

Sooo good!

If you were someone, who had never been on a diet. I can see how starting BLE and not breaking your eating pattern would lead to the peaceful place you describe. Most of us have been on 10 diets or more, without permanent success. What would make our brains accept this one? Would years have to pass between diets before you could get a new start?

Omg, omg, omg!!! This is what I’ve been doing!!!! God help me, I’ve created a monster

Love this video! Each time my thoughts go to wanting that afternoon sugary Carmel latte, I think of this video! My brain is that rat and I’m the scientist. I’m in control, NOT my brain! I haven’t had that latte since the last week in July and my brain has been hounding me for the last 2 weeks, daily, sometimes 3-4x a day. Almost unbearable! 😔I Had not thought about that latte till weather turned cooler🥴. I can verify it takes a very very long time for extinction. I’ve been bright since 8/10/21. Just don’t listen to your brain, it’s not in your best interest. 👍💪🏻💪🏻😂☮️

I agree this info should be in bootcamp and repeated multiple times. The comments about doing research in bootcamp is almost like an invite to the addict within us, especially when coupled with the other message of “simply Rezoom”.

So so good

Im watching this as my oatmeal is heating up at 12am :)

that's what they use in las vegas in casinos... they make you addicted

I've just completed my bootcamp with squeaky clean bright lines. I've always liked structure around my food and I've always been obsessively good at sticking to whatever program I am on. My problem which I havent really found an answer to is.. what if you dont have food- freedom even if you're 100% sticking to your bright lines?. Instead of being obsessed with sugar/flour, I'm obsessed with my next bright line eating meal, obsessed with planning+prepping and thinking about food..It's driving me nuts! I have no desire for nmf, but I definitely don't have food neutrality. Any suggestions or science behind this?

My brain is extremely manipulative, it constantly wants the rat food 😔

Hi, I am a Psychologist as well and am certainly interested in the idea of Operant schedules and impact on brain and addiction. The thought that came to mind in watching your video is that unlike the rat or the gambler at the slot machine who don’t know when the reinforcement will come, we have the ability to control that schedule. In other words I can say that after a week of healthy eating I can have one treat. Many successful weight loss programs are based on notion that no food is forbidden, just consumed in moderation. I wonder do you know of any studies that have looked at variable reinforcement and dieting? I I know on a personal level that the moment I tell myself I cannot have something there is an immediate feeling of deprivation and almost urgency to have it. Whereas if I tell myself I can but I have to do a certain amount of things in order to receive that reward the anxiety and feeling of deprivation diminishes and I’m often even able to say no to the treat when the time comes. Anyway, I just wondered your thoughts on that. Thanks for your informative video.

Just stick to the friggin plan! Plain and quiet simple. STTFP!