Introduction to SQL in Salesforce Marketing Cloud: Lesson 6 - Case Statements 

Beautifully explained CASE statement, thanks Cam for such a great video. Look forward to learn more from this channel

🎯 Key Takeaways for quick navigation: 00:00 *📚 Introduction to SQL in Salesforce Marketing Cloud* - Introduction to lesson six focusing on the case function in SQL. - Overview of previous lessons 1 through 5. - Preview of using the case function with examples. 01:09 *🛠️ Using the Case Function to Create New Statuses* - Demonstrating the use of the case function to recalculate Bookworm status tiers based on point thresholds. - Explanation of crafting SQL queries to update existing data extensions with new status values. - Implementation of conditional logic using the case function for tier segmentation. 08:40 *📊 Creating Customer Segments Based on Membership Lifetime* - Utilizing the case function to segment customers based on their membership lifetime with the Bookworm club. - Explanation of categorizing customers into new, existing, and long-term segments. - Demonstrating the process of updating data extensions with segment values using SQL queries. 13:45 *📈 Segmenting Books Based on Sales Quantity* - Introduction of a new use case involving segmenting books based on sales quantity. - Utilizing the case function to categorize books into discovery, starter, trending, and top-selling segments. - Explanation of updating data extensions with segment values for book sales analysis. 23:01 *🎉 Conclusion and Call to Action* - Conclusion of the SQL tutorial series with a summary of key learnings. - Encouragement for viewers to use provided resources and continue learning SQL in Salesforce Marketing Cloud. - Call to action to like, comment, and subscribe for future updates on Salesforce marketing cloud videos. Made with HARPA AI

Very good tutorials, Cameron. They cleared up some doubts for me. One question, do you know if the 'Update' statement can be executed in Mkt cloud?

Your video tutorials are amazing. Can you please guide about tracking pixel and campaign tracking

You doing am awesome job here ❤

Hi Cam, do you know anyone that does like you do for Salesforce Sales Cloud, Salesforce Maps and Salesforce Data Cloud? Your videos are outstanding! Thanks!