IRONIC FASHION IS TAKING OVER 

The sentence “Post American Pie pre-sigma grindset misogynistic undertone” hit me like a truck

Time to put on my “to do list: play video games, eat pizza, feed homework to my dog, annoy sister” t shirt

finally time to break out the "gamers don't die, we respawn" shirt 😎

Guess this means we're bringing back the swag era 😈

It's like people trying to cosplay into that annoying obnoxious kid in middle school circa 2009.

finally i can wear my "i paused my game to be here" shirt without being judged so much

The real ironic fashion is the friends we made along the way

If you really wanna know why it’s so popular is because it’s the only garbage left in the thrift shops after all the sweaty grailed incels dig through the bins at 3AM

I think ironic fashion is becoming popular because we're becoming more and more afraid of being honest with ourselves. it's much easier to mock something that's ugly and act as if it isn't or to delve into post-irony and actually try to make it work. the problem is you can't "ironically" wear something, you're gonna feel the drain of your bank account when you buy 500 dollar crocs and strangers are gonna look at you funny because you dress funny. if nobody gets the joke, then there's no point in saying it. it's all fun and games to go "haha, isn't this shirt so dumb, wouldn't it be funny if i wore it", but if you consistently wear that shirt for over 4 hours a day, then you're no longer being ironic, you're being sincere. you're sincerely dressing up in a stupid way.

I started wearing shit ironically because I was tired of the fashion scene and how saturated it was so I wanted to make fun of it. And now it’s a trend. I can’t escape.

I’ve been seeing this most heavily on kids up to like 21-22 years old in my area. It’s like they started to all dress in the exact same “ironic” style at some point, but sometimes I get the sense that they don’t even know it was supposed to be ironic because they’re so far removed from the original look that they couldn’t even really understand that? It’s like they all showed up one day wearing short shorts, faded tank tops, and bass pro shop hats, then all got mullets, then just kept going deeper and deeper and now they all are just 19 year old kids that look like undercover DEA agents from Florida in the 1970s and that’s just who they are. But they aren’t. But they are. There’s no bit here honestly, I feel like it’s just this phenomenon where kids in their teens and early 20s are so starved for new ideas because styles and trends cycle so quickly now that they end up mining from the weirdest shit from the past and lean into it full force , and it’s just getting weirder because there’s like nothing else left for them to mine from. I dunno I’m fucking lost

I remember not so long agos crocs were hated so badly, now everyone loves them

Bruhhh the other day I was browsing through Walmart’s clothes for the first time in probably 10 years and I came across this graphic tee with a Rottweiler and Doberman in front of all these lightning bolts with the words “Back Off” in AC/DC font and I’ve never impulsively purchased something so quick in my life. Ironically enough, I’m literally wearing that shirt rn…

“Being Awesome: Mission Accomplished” shirt is a classic

We’ve been on the internet too much these past years. We’ve stareted to see memes as aesthically pleasing

My dad has recently found his old "Game Over" t-shirt and has been wearing it non-stop around the house along with his other ironic shirts combined with his 2 pairs of crocs I think my dad gets ironic fashion more than I do

the you don't matter give up shorts are actually genius

guess it’s about time to slip back on my plastic teenage mutant ninja turtle shell

Boutta bust out the bright ass orange "Eat, Sleep, Game, Repeat" shirt, black cargo shorts, and neon Osiris shoe fit rn

I think people just miss their childhood. Nothing is really ironic its just trendy to wear "weird stuff" then it'll die down.

I wore an I

Finally. Ironic fashion, the fashion I do on my own accidentally bc I have 0 fashion sense.

I have a core memory. Back in 2019 my parents took me to a crocs store. I so desperately wanted the lighting mc queen crocs that I was willing to fit my feet into the shoes that only came in younger child sizes because that’s the only sizes they had (I was 16). I told them they fit perfectly (they didn’t). I walked out of that store feeling like a king until we got to the car and they realized I was struggling to take them off. They had to walk my happy ass back into that store and I was forced to switch to a croc size that fit but wasn’t cool. No lighting Mc queen crocs. I was heartbroken

I have this "nacho problem" t-shirt that my sister gave me. My friends hate on it because they don't understand.

Damn so 2000s fashion is definitely making a comeback, I remember when everyone trendy was wearing ironic T-shirts.

You do ironic shit long enough and it becomes sincere. You are who you pretend to be but people don't want to hear that.

I use to wear a lot of ironic clothes (especially shirts) years ago because I was able to find them for cheap and it was kind of fun finding something tasteful, funny and nostalgic, but the quality to those shirts were usually garbage and they looked like trash fast & would shrink after a few washes (I wash cold and hang dry by the way) either that or rip and fall apart easily. These days I am way more interest in the quality of the materials, the stitching, where it's made & how it's made, then I examine the fit & silhouette as well as the colour and design. I gravitate towards work wear, skater inspired clothes (not necessarily skate brands because a lot of those are made shitty too) and casual mens dress wear, because I'm skater who works construction and performs music live. I'll take cohesiveness, fit, functionality and style over bullshit trends any day of the week.

I walked into walmart a few months ago and got a shirt that said "hug dealer" with a smiling cat on it. Glad to know I was finally ahead of the curve on something

Ah yes the "i peaked in elementary school" starter kit for all the 90s kids out there

Bro I've been binging you all night, this is like unlocking a level sh*t

Ahh yes, I can finally wear my Balenciaga Fornite t-shirt collab.

“It’s almost gay” NAILED IT

I’ve been thinking about this for years but could never really verbalize it in the way you do - great video

I’m down for some Ironic Frugal merch.

I love ironic fashion

The emo myspace kids were almost 2 decades ahead of their time. I remember them wearing their Dropdead shirts with shit like “Fresh To Death” and “Suck A Fuck” on them 💀💀

i genuinely love buying weird clothes at thrift stores. I have a shirt that says “get your praise on” and it has people kinda dancing on it. I also have a camo baseball cap that said “got deer?” on it but i took off the “deer” part with a seam ripper and now it says “got ?”

This is like people pretending to like anime after they bullied nerds for it for years

i went to a fair recently that had an airbrush shirt booth. i got an oversized shirt with deku on it and had him spray the name “Gon” on it. it starts more conversations than i anticipated.

I have been talking about this for years. I have always referred to it as “bootleg fashion” or “bootleg t shirts”. I personally love a funny bootleg shirt if it’s done right.

As someone who frequents thrift stores, I think part of the reason for this rise in “ironic fashion” is definitely the thrift effect. Whenever I go to the local Goodwill looking for something to actually style, I just end up flipping through the funny t-shirt aisle and buying some goofy printed shirts I find because they’re so cheap and so funny. My favorite is a navy blue shirt with the words “THERE’S NO CRYING IN KICKBALL” printed in bold on the front. I think a lot of other people are starting to catch on to this trend as well. I mean, look at how thrift stores came into popularity in the first place. There’s a sense of half-way irony in trying to create genuinely fashionable outfits from inexpensive finds at a thrift store. But people soon realized that the “irony” trend of shopping at the thrift store actually has longevity. And then, as all things do in fashion, the trend is drawn out to the highest extreme, thus leaving us with Balenciaga Crocs and Minecraft shirts intertwined into the genuine fashion scale of today.

Thank you so much man I have agoraphobia and its hard to feel the vibe of nyc and you help me keep up which ironically gives me that confidence to go out more.

ironic fashion is like life. don't try to understand it. just feel it

The Cookie Monster thing brought back an ancient memory of my friend years ago who had a Cookie Monster drawstring bag. I wonder where he is now…

We're just in a silly goofy ahh ironic mood 🤪

I recently thrifted an obnoxious Blue Under armor shirt that just says "Duck Commander" and has a 2007 microsoft word art lookin ahh duck on it. I love it. Also got this bucket hat that says official bird watching hat and has a target on top of it.

Excellent video. He captures so many thoughts I've had about fashion and lays it out in such a clear and humorous way. Also, extra points for calling out the perpetuation of sexist graphic tees. "Catch up already!" Love it...

Haunted Starbucks is like chaos core mixed with stupid core

“I feel like I gotta put in another 10,000 hours” 😂😂😂

here in the philippines, people are starting to dress up as tita’s or tito’s which translates to aunty or uncle

Love the “you dont matter give up” shorts

In the Netherlands, we have a bunch of clothing items from "Dutch" stores. Like LIDL socks or Zeeman (really cheap store) socks. There's more but you get the point.

I feel like what’s happened is some people with absolutely no fashion sense got caught walking around the streets of New York by people who do try to follow fashion, and the people who try to follow fashion thought that must be a new fashion and made their misunderstanding a reality lol

Matt & ryan from supermega are pioneering this genre of fashion

your commentary is spot on

"just walking around having regressive thoughts organically" 😂

Tasteful piece selection with a combination of trendy items and pieces that match with your own individual style

Bro putting Hasan on blast for that wildass Gucci button-up tee four times in this video - twice with his actual photo - fking gooooot me for some reason 😆

banger video like always

trying to make sense of fashion is an uphill battle

He Fr Got The McOwens

finally- I can tell my fiancé his cat themed t-shirts are in fashion now 😂

THE BASKWETTTSS glad to see ur on them

You killin it dude

i hate ironic fashion ironically

I must be out of style cause I never have owned a pair of Crocs💀

Honestly, some of my most complimented shirts throughout time are the graphic and ironic t-shirts I got basically for free from Kohl's with complimentary gift certificates that regularly cost like $1-$8. And they last super long, like idk what kind of iron-on they use, but it's pretty fire. Wear it for chores, sleeping, errands. You can even wear them with a legit fit as an undershirt, and people love them.

One of the best bits you've done. Great vid :)

I remember when my dad was forcing me to wear crocs to go somewhere because they were my dirty mud shoes. And now people wear them as actual shoes

Ima be honest as a owner of the drakeva shirt I feel complety empowered while wearing this majestic peice of clothing

Always delighted by your humour dude.

This was a banger video!!!

This is the era where neon green nike t-shirts with “BEAST MODE” written on them will become a flex

Feeling like a trend setter for buying a Gucci x Peppa Pig bootleg tshirt years ago

I was not ready for some of the stuff in this video😮

I knew you were gonna put the burger baskets up 😭😭😭

In Portugal, Lidl sneakers were the pinnacle of ironic fashion

8:32 that joe rogan podcast shirt had me fucking dying

I USED TO HAVE THAT PERRY THE PLATYPUS HAT!! REWOKE MY CHILDHOOD MEMORIES!!!

Yo you should make a video of alternate options for flannels

I am literally wearing the drake eva T shirt rn no way 😭

Gen z ahhh humor but slap it on a t shirt lmao

fake gucci watch killing it rn

Haunted starbucks forever

"I paused my game to be here" tee moment

i need that mc donalds jacket

This one hit me hard… I just sold an old workout sweatshirt to a re-sell shop for $25!! Goodwill probably would have turned it away! But now its on the rack in that store for $50! 2022 is wild.

love that you used the ableton knobs lolololol

I LOVE HAUNTED STARBUCKS

Haven’t laughed this hard at a video in a while. Living in nyc, these thoughts run through my head constantly.

One of the best vids imo

Why TF are you so funny?! Keep it up

Saw you on Hasans stream.. Good shit homie

Wait, Crocs are on style NOW? Crocs were THE SHIZ when I was in middle school

The obscurity ableton plugin 👌😂

u look rly good lately!

my first ironic tee i bought is a hug dealer cat shirt, shit is fire

i feel like itemlabel has this vibe very well down. their stuff is. so weird lol but it’s delightful and i don’t think i can justify a $30 plush but one day perhaps. for now i will admire from afar. that said i think that luxury priced ironic $500 t shirts are weird bc isn’t the entire point that it’s a little campy? like the concept of ironic designers is odd to me i dunno. anyways, love your videos! ^_^

Great vid again

I like how the reverb knob was included in the ableton audio rack dials