Is Warhammer REALLY getting more expensive? 

Sadly true - here in New Zealand a 50 GBP Land Raider costs the equivalent of 68 GBP! Back when I lived in the UK in the late 1980s Land Raiders came in a box of TWO for about 10 GBP, even with inflation they would only cost about 10 GBP each today. 10 quid would also get you a box of 30 plastic Space Marines or Imperial Guard in those days.

The new cadian sprues cost $45 US dollars.

Brexit might be a player in this if u live in EU

American here, I know its shipping from across the sea, but why does a Baneblade cost 130 dollars here, but 100 dollars in Britain. Come on GW!

Yep in Australia the prices are a bit out of hand and we have no other choice then to buy it

but whats the cost of production for GW to make a model (and how much they had to pay employees to make the model), compared to today, and how many employees in total they have today compared to back then... you are only looking at it from the customers perspective but not the FULL picture, inflation does explain alot, but you also need to see it from the manufactures side, how much it costs to pay employees, how many employees they can afford, AND what the demand of the product is today vs past, with using statistics to determine the variance between all those factors..... its more to it then you think..... their cost effect the customers, but it also is effected by everything they are required to pay in order to meet the demand of the product (and still keep their company alive).... to be honest, tabletop games are not much "alive" today compared to back then... the company would need some insentive to keep pushing more products out, more editions out, and such... yes the demand is high enough to keep doing it, but you have to consider all factors, because GW can just rely on video games and selling liscences for their games (like all the warhammer 40k video games, and the total war: warhammer games). but these are all factors im mentioning now, i dont know the statistics, and no one can know 100% without spending alot of time researching all these different areas, from not just the selling to consumer side, but the production cost for manufactoring, paying employees, how many employees they have, and sadly stockholders too... so many factors. All i know is 1 thing: the tabletop shops in my city i grew up that was ALIVE with magic the gathering, DND players, pokemon, and warhammer (and other tabletop games i dont know about), are all closed, shut down, cuz the demand died.... SOME are alive, but not nearly as much, and even in those shops, its not many people as it used to be in my small local shop that shut down.... theres alot more to consider then you just say... its not just a matter of supply and demand, but its also about resource management theory, and more economical factors to consider, not just inflation either, but inflation is a very important factor... thing is, ALL these factors are important... leave 1 out, the output of data is misleading (or at least, interpreted wrongly)

@@BullzOfSteel I know that inflation isn’t the only thing at play here, of course. But this video was specifically about price inflation on models, not a comprehensive analysis on the entire situation. As far as that goes, there’s a guy called The Outer Circle who knows way more than I do, so I’m gonna have to defer you to him on this. He actually did a response video to THIS video. Where he explains where Midwinter Minis was off base with his price analysis. I’m no expert on this, so I’ll have to defer you to him.

@@z_is_for_zombie7423 oh nice. yeah i agree with you though for the most part, i guess i just was misunderstanding your comment due to other comments mixed in this video thinking GW is a greedy company.

@@BullzOfSteel no problem! :)

​@@BullzOfSteel This: it's the entire product chain. Not "just" the plastic costs. From the idea scribble down on a napkin by an employee to first concept art, lore building, factory building, the construction employees building the factory, cleaners for the offices, truck drivers, miner mining pigment, rent for *all* their buildings, shipping, storage, tech development, wages, taxes, stores, more staff, events, social media, *and so... much... more...* It's all included in the price.

Yep, but the Metal boxes had a Sergeant with some fancy weapons, a special weapon and a heavy weapon Team. Also, Metal figures were made by the Perry twins and some of the most lovely minis made by gw.

@Patrick B nah fuck you economy is not real. GW is just evil and nothing else, fuck education!

Ork boyz were a bargain when they came out also

@Patrick B Understanding wage stagnation in the UK requires some level of political awareness though. A lot of people have a hard time confronting this reality and lash out at GW.

@Patrick B that's what you get for effectively voting Tory (and Red Tory, "new labour") for 40 years straight...

Materials costs have massively increased as has health and safety standards for UK production and transport costs. They've offset that with programming to create more efficient sprues. However they have also produced far more models than they ever have before meaning far more expense in production, storage and distribution. It is a far more complicated system than you are allowing for. Also, they've instead spent more money on improving the accuracy of their moulds over making them cheaper, which is absolutely the right call. The detail is far higher, as well as the standards of their production and plastic. Quite frankly they need to be of a certain value to make the business model work. The biggest indicator they undercharge is the second hand market for Warhammer. There is no secondary sales tax on second hand goods in the UK so you see models going for near or above market value for already used models which is insane.

@@Drengir yeah i knew they where that price for a while couldn't remember when they upped the price so i when with when Cadian's where released. the price increase is even greater if you do it from the 2007 price due to inflation

On release the plastic Cadian's were £15.00 for 20 - I remember being able to buy them online for £12 a set.

This is what I was thinking, had me a little confused when he mentioned that. I had my first experience painting Warhammer 40k on these as well as the little starter paint set with 5 marines. In my opinion they should be offering some units at a cheaper price to help newbies get into the painting side of things. I mean those old prices were pushing my childhood budgets as it is. I had to wait over a year before i could afford more and by the time I had a marine army I was too afraid to paint them haha

I came here to say this. The real kicker, the sprue hasn't changed in over 20 years either. While a lot of these models have been updated like that pain boy, the Cadian is THE SAME MODEL from the 90s.

is this loss?

naw, theres still many otehr factors he didn't consider in this, alot of associated variables.... manufacturing costs back then in raw data, compared to today.. amount of employees they had in the past vs today, the amount they pay their employees in the past vs today. the legal regulations in shipping, taxing, and many other government regulations that effect costs (and shipping internationally) from today vs the past..... the demand (sheer amount of number of people they can sell models) today vs the past..... with the amount of money they make with video games and other very cheaply made things like printed trading cards, they need some incentive to keep pushing it out, especially considering they can just sell licensing to video game makers and make profit.. but the market is always changing, thus the data looks random in your eyes, but you don't see the full picture, there are many unknown variables/factors which influence all these economical things.... i dont know the data, the true raw data... but there are many factors not mentioned in the video he didn't explain.

New Zealanders have it worse though. Poor Kiwis.

@@sweetryte2027 I moved from NZ to Japan. I thought that the prices were ridiculous in NZ, but that's nothing compared to the bonkers prices in Japan...

Blame Australia. Its bad for everything!

Welcome to Australian land prices. One of the biggest land masses in the world and 80% of the population want to live in cities on top of each other.

@@coalitionofrob436 Melbourne and Sydney are becoming hive cities.

true, but it is also more expensive regardless of how you look at it because inflation has increased the price. also i don't really care what anyone says if your paying £36.50 for a squad of 3 biker's when there is the original squad still being sold for £25 on there site then yeah it is a price increase

@@si2foo you are assuming without seeing the full picture, inflation is important, but so are the many other factors which are a lot of associated variables.... manufacturing costs back then in raw data, compared to today.. amount of employees they had in the past vs today, the amount they pay their employees in the past vs today. the legal regulations in shipping, taxing, and many other government regulations that effect costs (and shipping internationally) from today vs the past..... the demand (sheer amount of number of people they can sell models) today vs the past..... with the amount of money they make with video games and other very cheaply made things like printed trading cards, they need some incentive to keep pushing it out, especially considering they can just sell licensing to video game makers and make profit.. but the market is always changing, thus the data looks random in your eyes, but you don't see the full picture, there are many unknown variables/factors which influence all these economical things.... i dont know the data, the true raw data... but there are many factors not mentioned in the video he didn't explain.

@@si2foo if you can just buy the original model, for the same price... then it is cheaper... the new models costed them more manufacturing cost, cost to pay designers they hired from internships, and many other factors which effect the "new model" compared to the "old"... i dont know GW, i just like watching these videos... but you are not seeing the full picture, u only see the buying consumers point of view.. If a company is to survive in this uncertain world, (and grow), their risk of loss margin needs to be more and more, to have the resources to safely hire more and more employees, etc.... im tired, hopefully that made sense.

@@BullzOfSteel big picture you say. Non of your post comes close. All of those costs are passed on to the customer. The most important factor is thier business model. The same model standard oil pursued. The eco system model. Games workshop control every aspect of the process. Manufacturing. Models. Books. Paint. Distribution. Sales. You name it, games workshop controls it completely.

@@stephennewberry9815 then they also manufacture the 3d printers they have? so when you buy GW items, does it say made in the USA? if so, well that explains the cost, and you should be happy your money is being put back in the US/UK economy instead of elsewhere. Infact, that also explains why the cost is so high in your eyes... because of all the goverment regulations US puts on businesses which incentives other businesses to manufactory offshore, cutting down on the cost of equipment, raw material, and labor. so when you look at the big picture, worldwide, with the world economy, then it kinda becomes more enlightening... EDIT: again i dont know GW, but i just looked them up on the internet and actually, its really good to know they do everything in the US or UK!! instead of offshoring to places like china with minimal labor laws.... but when it comes to 3d printers and paying employees and regulations put by the federal government, it kinda makes sense why they have to charge yall more to buy it... that or say hello to china

Absolutely right! That's an even more enormous can of worms :(

@@MidwinterMinis What we're looking for here is Purchasing Power. We unfortunately need to dig into the economics to argue the topic because simple metrics like housing prices aren't telling the full story.

@@MidwinterMinis ...came for the price breakdown, stayed for the implications of late-stage capitalism.

What are you going to do about it slave

Immigration has soared since the 90s, which drives wages down.

We do need it to keep a high price for the products ...else it will lose all of its autnecity and exclusivity. We need certain troops to cost what they cost, else anyone would just go up and buy the best units. We need to be willing to work for this hobby. Its isnt just plastic puppets smaller than a normal action figure (MINIature)... it's a WarHammer Unite. Man, am in love with this game business model, all you need are some rules and your good to go.

@@justanimage5012 so... Pay to win?

I agree, with modern manufacturing, these should be much much cheaper. The hobby should be about enjoying yourselves, I'm recently into the hobby and the prices are eye watering, I get the exclusivity part to some degree, but there is a point where exclusivity hurts the wider appeal, I would be 10 years into the hobby by now if things were affordable but instead it's only a recent thing because I have only recently had the money, I don't even know proper army composition yet because i didn't spend £40 on the sodding core book needed to play the game (I know there's a download but it just tells you to buy the book to learn about army comp). I think that if the models are going to be "exclusive" then the rule books and codex's should atleast be sold at cost (£10 maybe less). It's not like GW pay the artists much or give credit anywho so can't be many hidden costs. Unfortunately the fact remains that no matter how scummy I think GW is, here I am, takeing part in the hobby anyway. It's good fun and I enjoy spending my time doing it, What I think GW haven't realised is that expensive and exclusive things tend to get pirated more, a £40 game will get pirated far more then a £5 one because there is a larger incentive, with new 3d scanners and resin printers I think this problem will get bigger and bigger, if models were offered with reasnable pricing less would be pirated as the incentive for doing so is lowwer, it's a whole lot of work 3d scanning a model, if it only saves you a £5 then why bother but if it saves you £25 or maybe even £100s then it's absolutely worthwhile. By lowering prices GW could entice more people into the hobby, reduce the ever increasing piracy risk, and show some compassion to the harder up hobbyists out there, But they won't because of all the people like you that will get butthurt about how much they paid for there army and how it's not fair. I wouldn't even mind if the prices stayed the same but they increased the amount they give to the content creators, without good content creators (artists sculpters, so on) the hobby wouldn't be what it is now, at the moment GW is like the kid that stole the homework and then got higher marks for it.

Ah yes the moving goal posts. If the salty are proven wrong that the prices are not more expensive that it was, they change their argument to be it should be cheeper. The salty can not be wrong. The salty must be vindicated. Hahaha. Your salty people are all the same.

@@rednaxelA11 being that worried about it being "pay to win", is the reason you see it as a "pay to win" scenario. There is seriously no way to buy success in 40k especially as wise choices in faction and army building can render larger expensive models useless on the tabletop in the face of well built, and well played troops choices. Do I think 40k could be cheaper, of course. But I also acknowledge that the price point scares off people that would undoubtedly ruin the hobby, be they idealists or overly competitive players that see nothing but plastic soldiers and rolling dice. This is certainly a hobby you have to be dedicated to, and while I want everyone to have the opportunity to experience it, I also believe that being part of this hobby shouldn't be an easy task like collecting trading cards is. If you just want to play tournaments with cheap models, there is always warmachine.

It’s me ... so expensive here !!!

GWS prices are a Majorkill.

5 Necron Immortals cost me 61$, I bought two boxes and a 55$ cryptek .-.

Pfft, if they care so much, they should pack up their life and relocate to the UK. It would still be cheaper than buying a starter set ;)

I feel you

@@user-ko3tv7jl2r The new models are just so "clean". Kinda like where the Halo series went from kinda futuristic but believable military design to basically Nerf.

I miss my Praetorians 😪

At least most of your vehicles are still from this time...

Victoria Miniatures has entered the chat.

I mean If you look hard enough You can make your own or homebrew a Regiment Victoria Miniatures and Anvil Industries make some great ones that are the exact same size as the ones GW Offer

RECASTS! Buy them!

I hate the cost of Army books at the moment, the thing is out of date as soon as an FAQ is release for it.

This is propably the only thing I don't like in modern GW business strategy. I don't know about Battletomes and Codexes so much, but as a new Necromunda player it feels like a bloody mess. There's expansions upon expansions and it is really difficult to figure out which book has which set of rules in it. Like you'd figure that the "Book Of Ruin" (rules for Chaos Helots, Corpse Grinders and Xenos gangs) would have rules for Dark Uprising campaign, but no, it only has alternate rule sets for Dark Uprising campaign. The original rules for Dark Uprising campaign is on Necromunda: Dark Uprising book that ONLY comes in that 230€ boxed set.

@@LupsakkaLeo I tend to play the 1st ed there is 1 add on with all the rules for the outlanders and there was the odd Citadel journal and white dwarf with some other gangs like pit slaves, Chaos Cultest and GS Cult but nothing like what it is today.

Remember the 3d edition codex has base codex for almost all armies.

But Orruk Warclans and Ogor Mawtribes combined two different armies also, and the grand Alliance Chaos book exists, if outdated

Was just going to suggest something like this. In this video he's mostly comparing metal figures to plastics which I think is skewing the results a bit.

I new someone would make the point about the number of models in a box. I also recall an article by a member of GW bragging the cost had dropped for the plastic cadians by a few pounds (I think it was White Dwarf). This was true but though the price had dropped by a small amount the number of minis had halved. It was very misleading for new players.

20 per box cost $20. Now theyre $45.

It should really be worth noting that the prices towards the end of 2nd Edition, as in this video, was a peak. On the release of 3rd edition and the change to mostly plastic kits, prices halved overnight. Space Marine Tactical Squads went from £20 to £10 overnight. Combat Squads of 5 Tactical Marines were £5. You could buy 5 Devastators for £10, same with Assault Marines. A Rhino was £10, A Predator was £17.50 or something, a Razorback was £12.50 and the new refreshed Land Raider was £30 The game was never so cheap as it was in 3rd. The prices quickly started creeping up, mind. By the time all your basic SM line was refreshed, I remember the Tactical Squad and Devastator Squad being £12.50 or £15 by 2002/3. The kits that are available now are far better quality and more in content than the original plastic releases, but if you inflate the original plastic kit prices on release, they're something like £18 a piece. Throw in a few extras that modern kits have and it should be no more than £22.50, £25 at most, really. But modern Tactical Squads and such are £30. So GW are definitely play the game with some kits. Another good example are Space Marine tanks. The Rhino refresh was £10 on release, and is £27.50 now. With inflation from 2000/2001 (I forgot exactly when it was released), the kit would be £17 or so in today's money. The Land Raider and Land Raider Crusader were £30 and £35, respectively, when they were released. The Land Raider would be £49.99 by 2019, so it's roughly in line with inflation, whereas the Crusader is a little bit over. It's one of the few kits that has retained its value.

Yeah and those cadians were the same models that are the first models I ever painted just a few years ago, and a similar price. Not very fair.

No... NOOO, what have I done?! Haha

This comment made me chuckle 🤭

@@MidwinterMinis" Rise"! Lol. Couldnt resist that star wars ref lol

You guys know about the June price increase? WELL GEUSS WHAT BOYS!!!!

And that’s how we got a monolith that costs $180

In 2003 a box of those exact same minis, contained twice as many models and cost £15

@@Mercenaryminaturepainter FFS, now that's trully a shame :( Ironically, GW's buisness is probably going better than ever. So I don't think they'll ever go back to 20 cadian shock trooper box set priced at 15£...

I think we can agree that GW wont be updating these models for at least another 20 or 30 years.

@@tigermunky Absolutely, but I was hoping they'd update them to plastic in 2030. Same poses of course.

"No space marine, no update."

Pretty much the entire Eldar range is from the 90's

Go artel w miniatures for good eldars

Thanks! Yeah, I would have loved to go into more detail on the difference in real money value over time, but I'll leave that to much more qualified people :)

Those are no small things, but I guess wargaming is a gentleman's sport, isn't it. Objective might be the wrong word to use, omitting variables is intrinsically subjective.

Lower costs to manufacture require a good analyst to review. When people talk about this they often omit Capital expenditure. Because investors like made up numbers like EBITDA. But why am I nerding out about accounting ..... back to nerding out on Warhammer.

Don't forget the shrinking model counts per box.

Except that earnings DO increase with inflation... Min wage was around 800 euros in my country about 20 years ago and now it's around 1650.

even worse here in NZ, I just got the new Farsight for $130. Also, we ONLY have 3 GW stores; 2 in wellington and 1 in Auckland and they are small (the wellingotn ones could run probably 3 200pts games if you REALLY squished it) so I just want to say to GW: get your act together down here WE LOVE 40K WE NEED MORE!

You can add the "super characters" to that, with the likes of Morathi, Mortarion. A kind of models that didn't exist at the time. Although not necessary to play (but what is ? You could argue that it's possible to play the game with less than 10 models if you play Kill Team), they are an indication of the direction Games Workshop takes its games. Fully committing to the hobby seems more expensive now than then. I think the overall feeling of a part of the community is that, more than specific models price increase, but I might be wrong. I still like GW products, and I can't argue that the models are getting more and more gorgeous (even though I kind of miss the more kitbash friendly miniatures), but there's an uncomfortable feeling I'd prefer not to have basically.

An oversimplification. He literally put all the directly comparable models in a spread sheet. That is the most complex, and only actually reliable unbiased method for doing it. Otherwise everything returns to the speculation and guess work he was trying to avoid.

You have to be willing to pay if you want the best, and that's how it is at the top. GW has been the best wargaming/miniature painting creator company since the 1980s. There are also a few reasons why it costs so much more now than in 2008 or some such time period. The market has changed massively, and some models/characters cost nearly the same for the same number, etc. Another major point is that if they had the prices the same, it would be too cheap for army-building since you use far fewer models now. If heroes were £5+ today and you got 20 troops for £12, give or take, then that means a full army for current-40k or smaller Kill Team (which is very popular) would only cost you £40+ (whereas, in 2008, since armies were larger, those prices worked and it would cost £100-150). Overall, the armies are roughly the same cost, you just get fewer models today as the gaming systems use fewer models, and if a full army of current-40k or such was only £40, it would be too cheap to maintain, whereas £100-150 works and is around 3x more. Of course, larger, more costly armies today still cost £150, but you can also do Kill Team for just £40 or small 40k or all of Necromunda, etc. for around £100-150, which is fairly priced for an entire offshoot gaming system and set of miniatures, more so at the level of detail and lore, etc. of GW compared to all the second-rate 3D printed American companies out there. Many boxed games you buy cost around £75 for a complete gaming system and miniatures and rules from a number of companies, either sci-fi or fantasy, but they are terrible compared to GW, in terms of models, materials, lore, and the system itself. That's why GW is 2x/3x the price of most miniature/wargaming companies -- for good reason. It's also why GW books cost so much. They are the best on the market.

​@@TheClassicWorld Firstly, I'm not entirely sure where your going with this, my post references a specific incident from the early 2000's where GW halved the amount of models while maintaining the same price point (a price point I'll point out has been the basis of every price rise since) to put that in a little context, on the monday I could buy 20 Cadian guardsmen for £18 and on the Tuesday the same box set had 10, a different picture on the front and cost the same, now if you can honestly tell me that you think a 100% price rise with no determining reason or supply cost increase is acceptable then I can't help you (Oh and to put it in a little context, a Guard army at the time normally consisted of 2-3 platoon's of 30-40 models, Plastic Cadians were the default as the Catachans were a bit ugly and the metal ones pricier and limited in options, so this one move pushed a platoons price from around £40 to £80, I'll let you do the rest of the maths there) I'm not quite sure where you're going with listing the various boxset prices, probably an attempt to justify what you claim are prices x2/3 times higher than average (they're not btw, but I'll get into that in a mo) GW's model ranges outside of Space Marines and specifically Primaris Marines are increasingly dated, lower in terms of detail and when it comes to the FineCast and Forgeworld kits, in my experience lower in production quality that terms of other resin mini-producers (I've rarely had to fix air bubbles or bend resin sections back into shape on kits I've bought from Anvil or VIctoria Mini's, but again I'm getting ahead of myself) lets take The Guard... Sorry Astra Militarium, cause ya gotta trademark, range as an example, its the one I'm most familiar with, most models are 20+ years old, the range is limited and if you want to build your own and convert you better know what your doing as the few new kits added like Scions mentioned above are not devided up in the industry standard manner ie arms, head, torso, legs, weapon but instead and cut at mid knee joint's, use rounded socket joints for the body and have fixed arms which only link to specific backpacks, now not only does this make them less flexible for modeling purposes (which is why all scion squads online look the same no matter how they are painted) but it makes them directly incompatible with most 3rd party manufactures who use the divide's I've noted above, a standard actually established by GW... Thats the definition of consumer and competition unfriendly practices. Don't get me wrong, GW produces some nice kits and some really nice models for the newer ranges, Genestealers have some great models, I even went to the time and effort to convert the Female Magus to an Inquistor because I thought the model was so cool, but they also produce a lot of old, outdated and frankly ugly models, Catachan Jungle fighters never updated, New Escher models when compared to similar from other manufactures are ugly in terms of the fact the models are blocky, out of proportion, have questionable detailing, limited posing options (big problem in necromunda) and compared to some of the other companies out their are horrendous. Which brings me neatly to, other companies, I have no idea where you have been looking or who you've been buying from, but if you think GW minitures are the best out their and everyone else is overpriced trash, you need to get out a bit and refine your search choices, here I'll help you. Anvil Industries, UK based, massive range of highly detail and varied Imperial Guard compatible and Space Marine ranges, had a growing range of Sisters compatible models prior to Covid, but thats slowed the ranges growth a bit, Anvil have a nice squad selection feature so you can customise your order of high quality resin, price range around the same as a Forgeworld squad, bit less depending on how many accessories your ordering, I've ordered A LOT from them and have never had any air bubble issues or deformed weapons, something I can't say for Forgeworld. Victoria Miniatures, Australian, run by Victoria Lamb, former Golden Demon winner, every Guard Players best freind when they go third part, wide range of models including a big female line which unlike GW actually look like Females in uniforms, not deformed strippers who've taken up arms, not the same customizing options are Anvil but if you ask nicely they'll swap parts round for you no issue, also does a great wheel kit to make the Taurox look less like a homemade snow cat. Zing Industries, make a wide range of vehicle parts and add ons also do another wheel kit for the Taurox, nice esp if your looking for random bits like cabling or shell cases etc, nice quality although their forest frames can be a little tricky for removing the bulkier items Blood and Skulls Industry, Ebay store, one of the Americans you bemoaned, very, very wide range of variable tank turrets, weapons and alteration kits, really nice stuff, order a couple of things I didn't use in the end but quality was spot on Raging Heros, French Company I believe, supremely nice female and Sisters Equivalent models, beutifully sculpted and finely detailed (far more so than any GW kit) if anything too finely detailed as they can be a difficult to work with, I snapped a good few rosary chains on the ones I got, but really nice... 1 note is they use an odd sort of resin, not bad just has a slightly spongy quality I noted while working with, just a little different and they painted fine. (also do a dark elf, fantasy nun, demon, future scifi female and necromunda style and a few bikes and mech's) Mad Robot, another American, shock horror wide range of cast resin models, mainly guard, kits are a little clunky esp some of the earlier ones and since its one guy he's been swamped since the 'Rona hit so ordering is a bit backlogged but a lot of interesting parts and one I'm definitely planning to order from once he's back up and running properly (of note for the OG Guard players, this guy has a range of heads, chests, weapons and legs which would fit with the Original Guard models so if your looking to repair the really old kits and need parts could be a good go to, ordering issues not withstanding) Hero Forge, Make your own hero, more a D&D thing, but you can us it if you want some fancy special officer or character, I've used them a couple of times, bit pricey but results are good and you can heavily customise what you order... website has a see it painted feature now too Then the Creme de la Creme, WArtel, Russian company, these minis are beautiful, they come in a gorgeous box when shipped with a wax seal and the quality and detail is outstanding, far surpassing anything from GW, do a range which could be seen as blood 'pactesc', lots of Inquisition style models and a fair amount of fantasy... Not really my army choice, but they do a great Ork Warboss whose so big he comes with his own mounted grot gunner. Shapeways, a 3D printing company so not specially models, but they host a huge number of contributors who make parts for every kind of kit you can imagine, I've used parts from them for a number of conversion project and have had no issues with detail, although I will note their clear plastic they use while it paints fine takes a little getting used to and its a lot more brittle for is a bit unsuited for weapons where you have to clip the handle off the gun, it'll take more of the weapon than you want, but tfor heads and parts amazing. GW I'll grant you has an advantage in terms of lore and world building, they've been around the longest and are the widest established, but they are pissing that advantage away, a lot of the newer stories are trite or poorly written with over use of alliteration and grand set pieces with a focus on 'Grim Dark' at the expense of good story telling, rules releases esp for 40k have only enhanced the power creep and the drive to make all things space marine is turning a lot of players off. I've no idea why you singled my post out, I know I'm not the only person in the comments who referenced the stealth price rise of the early 2000's, but please don't tell me that I should be greatful to GW for being fantastic and they are the best out there, because they are not and don't imply the only alternatives are poorly 3d printed models, they aren't the companies above are just what I could think of off the top of my head and have used or looked at extensively there are many more. GW needs to start adapting and getting with the times, most of these companies focus soley on models, but sooner or later a company with a better ethic, more reassemble prices and a more modern outlook will come along and GW will find itself getting left behind, esp if they decide to Age of Sigma 40k, something which is looking increasingly likely with the fluff re-writes No will the Poster reply with To Long Didn't read, I give it about even odd's :-P

Considering it started as two geezers out the boot of their car I think they deserve some kudos for becoming such a beast

И здесь ты!

SNAP, haha

@@NickgerXS Я люблю красить миньки, что поделаешь)

Ha! Me too!

He’s not your guy, buddy!

However, at least now, the production cost isn't the issue. It's the work that went into producing the design, sculpt, rules, etc.

@@owlblocksdavid4955 The sculpting and design is less work than you might think. Once you have the base model designed and rigged to a skeleton, you have done most of the work. Now you can change the poses as you wish, which means that you can do like 10 different poses in 1h. Now sculpt some bits for variation, add them here and there, redesign old assets and parts, add those too... tadaaaa you now have the 342nd primaris marine. Change his head, add a cloth via a simple function in your 3D program, do a new pose, take his bolter, give him a staff and a boltgun... tadaaaa you now have a primaris scriptor. Its easy as that, really. 3D design is no magic anymore.

Yes, and the sheer amount of sold models dwarfs any and all investments into great designers. Even small range productions are sold in the tens of thousends of boxes.

Modern plastics require incredibly expensive molds though, don't forget. Production cost is still a factor, it's just put towards different stages. Used to be the material cost of the miniatures mostly, where you could make rubber molds that would have been relatively cheap (compared to what's needed for plastics now especially). Now it's the start up costs and money down needed to launch and start producing a new kit, even if the material cost for the miniatures alone in that kit is quite cheap, it doesn't take the mold cost, design, graphic design, artists, painters, etc. into account.

@@bannermare6357 I am pretty sure that they use the 3D modeling route for most of their models. There are photos of models displayed by GW which have clearly visible 3D print marks. They most likely sculpt most stuff in 3D software because it gives you so many options to be flexible in your design and then print a prototype to check dimensions etc. If you look at old metal miniatures of GW, you can see marks of modeling the base sculpture (sometimes even partial fingerprints) because they really sculpted all minis by hand. Having 3D models makes it much easier to manufacture the molds for plastic injection and to make sure that the molds fit perfectly to avoid failures in the injection process.

... but we CAN'T STOP D-:

I know the feel my dude

Yeah the video is kinda disingenuous since he was comparing old metal sprues in blisters or metal kits to modern plastic counterparts. It would have been better if he'd compared the price of plastic kits when they came out to 2020 prices

@@DMKA94 I agree, but that info is hard to track down and consolidate.

@@DMKA94 he isn't disingenuous. He takes the time to explain that it isn't an exact comparison due to the change in material and quality of sculpt.

@@joebeet2696 Plus, he had the info from 1997. He didn't have the info from whenever they split to plastic.

You can see in the screenshot of the spreadsheet that a box of 8 Genestealers has had an 80% price increase when adjusted for inflation. I'm not sure if it's the exact same kit we still have as that came out early in 3rd, so close to the time of this catalogue, but it's not a good look either way.

I was going to comment this myself. Kind of hurt me to look at.

They also make more money on older moulds because they have already paid off the initial price for creating them, so it's basically just profit.

@@vitev009 Only kind of. There are marks on a sprue that tell you how old that mold is, molds wear out and get replaced at FULL PRICE. Though GW is notorious for using worn out molds.. say.. for the Space Marine Scouts. Take a look at that sprue, count the number of dots on it. See how bad the mold slip is.. conclusion? Old models cost for new molds but not for development costs. But there is an ongoing.. still GW loves to use worn out molds. Even more the newer, extremely detailed models? The mold life cycle on them is abysmal. The more detailed the mold, the shorter it's life. Either way.. inflation calculations are "salted" to hide true value loss by playing the game of "consumer cost shifting". Which means you stop buying what you used to and buy what is cheaper. Government then reports that inflation is smaller because you are buying something cheaper so your "buy power" remains. A good look at actual inflation uses something they are not making an infinite amount of... land is a good one, but varies heavily by area. Housing is better, and by that I mean HOMES, on LAND. They do make more of them, but not many, most new construction esp in GB and much of the USA is high density apartments. Anyways. The bigger elephant in the room of all of these calculations and the one thing NO ONE wants to talk about.. and it's a giant elephant too... wealth and income. Most folk's pay has not kept pace with inflation and other cost increases, if they had, you'd be making enough right now to not even blink about the GW costs. You blink because your pay has not been keeping up.. in fact, it hasn't been keeping up with inflationary and other cost increases (such as food, gas, housing, medical -depending on your nation). So you look at the prices and your dwindling excess cash and the calculations come up vastly short. Most people today, working a job are getting paid the SAME as they were close to two decades ago. You cannot look at a mature job position and say.. well they will "move up" over time.. those "move up over time" are eaten entirely by cost increases which means the folks at the bottom are that much further behind. It's shit, but it is what is. If you were in the US in the early 70s and then today were making money based on pay increases over time on the same curve.. the average US household would be making close to half a million USD. Not the tops, the AVERAGE. If you plot against costs and "real inflation" (not salted with cost shifting) they will seem very similar. Now why do you not see this vast differential in your day to day life? Why are you not living in a cardboard box? China and the 3rd World. Cost for many items from raw materials to finished goods are a fraction of what they used to be. They've been playing a shell game with you, and you've never noticed because, by and large they've managed to hide the problem and keep you somewhat happy. Welcome to the desert.. of the Real.

The Land raider is from 1999, at this point is pretty much warped and hardly fits in it self and A LOT more expensive than what it used to be. Top it with being made to order now. I highly doubt the tooling of these models is so expensive that require constant price increases, I have a Strike force ultra box, a Land Raider crusader bought in 2018 and a Land Raider Excelsior from about the same date.....it's the same mold imperfections and all!

@@meatybtz At some point this is going to run into an issue, shouldn't it? like we reach a point where (assuming costs still increase) people's wages wont keep up, and even though you work a modest paying job (by todays standards), and you work regular shifts, you will still just barely be scraping by.

Is there any other option for them to do, other then increase the value for the products?

DINGDINGDING, we have a winner!

I think this is something people don't often consider but is certainly a factor.

This. More models per army, and more frequent revamp of armies.

I started in 2nd. Lists could be (and often seemed to be) 50% characters. And character models were like 10$ cdn. So for the price of 10 space marines you could have like 800pts in characters

Well, for the fantasy setting (WFB-AoS) it's the opposite. We use less models so it's cheaper :D

Save the money buy a printer

I don't think you can moan if you're in America Luke, everything else (especially electronics) is way cheaper than the UK. With all the money your saving you can easily afford this.

Dave Smith dude I can barely afford my apartment at $600 a month. Not to mention utilities. Don’t tell me what I can and can’t afford my guy.

@@lukestacey9018 ...I think you missed the point.

@@davesmith9844 You missed his point US economy is shit, we have super low minuimin wages and don't get stuff covered by goverment for example healthcare so just simply looking at price tags is kind of just a factor.

You also nowadays get less models for a higher price then back then in some cases. Adding another 50% ontop of the price. Back then you would get 20 Imperial guard soldiers, now you only get 10 in a box.. and the box is more expensive despite it being the same models.

@@riptors9777 Add to the fact some playable models or factions are now only being sold online as they've gone out of production (even if rules still apply to them) and you've got to pay over the odds if say any number of non-cadian, scions (or ancient catachan) regiments take your fancy and you want to be let into a GW store to play without converting them.

Yeah I'm with you on this one, I was thinking the same, I myself without shame I make the most of my W40K boxes, because I print bits and make more models form one box. That and I've started to transition to Warlords WII wargame Bolt Action, I love their models, and I feel I get the most for my money from every and each box this people sell.

And like clockwork people reply with the "wages stagnating relative to inflation" argument despite the fact that it's nearly always outside the scope of the argument. Wage stagnation is a societal problem, not something specific to GW, or any other commodity that people are trying to argue has gotten more expensive. The question being asked isn't "is Warhammer getting less affordable?", it's "is Warhammer getting more expensive?". It would be nice to see a more in-depth analysis about the cost of building a "full size" army in 1997 versus today but I'm actually really not sure whether it would add that much. Because armies are so variable the cost of building one is such a wide range I'm not sure you'd get many meaningful comparisons.

Also in 1998 models were made if metal, that’s more expansive to produce per model: don’t take me wrong, i love plastic , but it’s cheaper. Let’s not talk about how sh@;€y finecast is.

In next week's exciting episode: wage stagnation, haha

@@MidwinterMinis ah yes, with inflation, the prices get steeper but wages always lag behind

Eastern Europe (or, at the very meast, eastern EU) does not have wage stagnation, juste they are coming from waayyy further than the UK ^^. Also, GW produces only in UK, so everybody gets at least UK prices.

Midwinter Minis 10/10 would watch!

@@MidwinterMinis If you do make a video about wage stagnation, let me include a note on quality bias, confirmation bias, and the peak-end rule haha

Huge agree.

It's also has a huge amount to do with the investment that went into their re-sculpt, all the most expensive characters are incredibly detailed plastics now compared to monoposed metal casts back then. And as you said each person that collects the army will at most ever buy one of them.

MrAndrewHowes more common going for less = $120 NZD lol

You say that, but then there's the genestealer acolytes squad.

@@Jorfik or the chainrasp hordes single box...

As an amateur Egyptologist Im still Somewhat Disapointed they are not printed upon vellum and hand folded

The Ork boyz box has been updated once since then, the sprues are different in that the shootas are now attached to the arms, some heads are different, the model count has gone down by 5 but a nob and special weapon options have been added to the box. The older box was preferable to me, having separate shootas made conversions easier and having lose shootas with grips was great for detailing up things with stashed guns.

As hobbies go Warhammer is pretty reasonable

General Coma yes but when they changed to significantly cheaper production methods The prices still went up.

Torso Pants I know a lot of people spend lot in a hobby but it ridiculous too spend a fortune in PLASTIC when you’re the one color them and reserve their quality, and their plastic it not the quality one either

@@Commodore22345 their profit margin is ridiculous, since the release of 8th and aos they are basicly printing money. they are increasing prices to appear even better on the stock market, not because they have to break even. that, coupled with their lacking support of their rule systems and model lines leads to a very low tolerance in the community for price changes.

I remember when they sold 10 Dire Avengers. But now they sell them in a pack of 5 for the SAME PRICE!!!!

Ha. I remember being able to get boxes of 36 plastic miniatures (guards, orks, and I think squats) for a tenner. The metal figures were pricey, but you could build your core infantry VERY cheaply.

he wont do it because it'll smack the roses tinted glasses straight off his face.

As it turns out... I have a copy of the Australian version of the same price list! In similar or better condition!

Okay, I've "forked" Guy's Google Sheet and did the same comparison for the Australian prices based on my Australian dollarydoo price list. The average price increase across the products in the Google Sheet for the UK is 24.11%. For Australia, the average price increase is 3.97%

@@LeighMetzroth That sounds like it'd be interesting to look at. Could you share a link?

@@spockrates7980 I have a feeling they block links in YT comments. But here goes: docs.google.com/spreadsheets/d/1_YzHSFDOyw8qMCCEPgstKWGcYvY6uCAn5jj_shtKnvI/edit?usp=sharing

Why should they drop prices though? They have already established price points for items so any efficiency gains from technology should not be given away in price reductions unless competition compels them to.

@@Millipede666 They clearly don't have to, because the customer base will continue to lap up the product regardless. But the combination of technology improvements and materials cost saving generally means, for almost any product, a reduction of price for the end consumer to stay competitive, but alas, GW has no real competition right now because they've got an amazing product. One so good, they can get people, including myself, to pay absolutely silly money for their products. They're the Apple of miniature manufacturers. But it must be noted, almost all the current player-base are long-time players, or adults that played it as a kid and are coming back now they have some money (myself included). Their pricing and business model is setting themselves up for a rude awakening once the bubble bursts. If they're not careful, they'll push their prices up to the point there are no new hobbyists, and that's it, goodbye Games Workshop, no new growth. My main point, however, was a lot of these prices were reasonably fair for the materials and manufacturing process at the time. The prices dropped once they made most things in plastics, but the prices since then, where we SHOULD be drawing our pricing comparisons from, has not been following inflation, and has been steadily outpacing inflation by a significant amount for the past 10 years. And, considering inflation is outpacing wages too, that's making the hobby prices rise way way faster than what it would do if it were in line with real wealth earned. tl;dr: 1997 to 2020 not good comparison model for model ~2005ish to 2020 is good for plastic-to-plastic price comparison

@@Donmegamuffin That all seems fairly reasonable. Id wager that prices since 2005 have not moved upward in any meaningful way (except characters!) either. Also, from what I've about GW recently they have managed to boost sales volume so substantially in recent years that they have become the best performing company in the UK. Regarding wage stagnation... that ain't on GW. Government policy is what has caused this problem in many places and should be addressed in parliament. TLDR: you cant blame GW for falling wages. and GW has been killing it since 2015.

@@Millipede666 You unfortunately missed my point entirely: Comparing metal miniatures to plastic is apples to oranges, especially when those metal ones were replaced by their cheaper plastic lines during 3rd and 4th (at which point they dropped their prices by increasing model count / just made them cheaper). At that point, we have a true price comparison. The classic example is the release of plastic Cadians. I can't say for certain what it was before, but in 2005, 20 Cadian Guardsmen were £18 (£27 after inflation). Now, 10 of the same Guardsmen are £22.50. You're literally paying 1.6x price for the exact same product. Not 'similar', not 'a new sculpt of', the SAME. Ork boys are similar but they had their injection mould retooled to include a Nob (but keeping the original digital sculpts), whilst sacrificing a bunch of boys in the box, and upping the price significantly. All new release lines have vastly over-priced base units now compared to 10-15 years ago. Example: the Lumineth have troops choice of 10 archers for £36.50, whereas, for example, the Wood Elf glade guard box when that was first released in 2007, had 16 archers for £20 (£28 after inflation) with comparable numbers needed for an army, that makes newly released archers ~2.1x more expensive. They're making bank right now because they're bringing model counts down, whilst rising prices slightly ahead of inflation, but this business model cannot continue to grow as it's only milking existing customers, not bringing in new players (w.r.t. proportion of the growth). Same with paint prices, the other circle did a great breakdown on this too. Even more insult to injury, the old Gem-pot paints were made in the UK, but are now made with basically slave labour and with no health/pollution restrictions in China, whilst charging more than ever.

@@Donmegamuffin You may be correct with regards to orks and cadians. However your speculation on the current state of GW business model is at odds with what is widely know about GWs recent success which is because of sales and revenue growth, NOT just revenue. AKA bilking whales. www.ft.com/content/59a176a2-36d3-11ea-a6d3-9a26f8c3cba4 The financial times has a good summary of GWs turnaround since 2015. You can't be the hottest company on the london exchange with a shrinking base of customers and stagnant sales. I understand not liking price increases but the product has never been better. Certain aspects are perhaps not better such as paints but paint has A LOT of strong competition. Vallejo, p3, scale75, reaper, and on and on.

They doubled the price of Dire Avengers by keeping same design of models and reducing it from 10 figures per box to 5 figures per box for the same RRP

@@Gomolon95 Its also no surprise that most of the eldar range haven't seen huge increases (because their models are about 20 years old) but judging by the price of jain zar's new model, we are about to see some pricey xenos on the way

Make it happen!

Retromunda scavies gang 👍🏻👍🏻

That's on you though 🤣

Whenever I look at their prices I end up thinking that I can just get a set of Sci-fi STLs from an independent artist which looks just as good, and an entire bottle of resin for the price of a couple minis. Of course I'm not actually playing 40K, and if you're going to play a tournament my solution wouldn't work; but still the prices are so painful.

@@skyler4626 sure, but it's still on the company for setting that standard.

Lord Ootfd I’ve actually been thinking about getting a 3D printer. There’s a lot of potential with those, especially as advanced as that tech has been getting on a consumer level recently

60? Play Knights! 130€ for Castellan... Warden 120€ :( Only Armiger cost 60€ :o

this 100% this.

But that's the fault of Minimum wages, and the cost of living not being in sync. GW is a hobby, And the cost of Manufacturing has increased as well.

@@Capzielios Didn't they send all their production to China? because it was way cheaper?

No, not all the basics. TV's, computers, furniture, basically all products have decreased in price. Housing has remained fairly stable with inflation unless you're talking about cities, which is understandable. If you're earning minimum wage, maybe you shouldn't be living in a big city...

@@Coraxincarmine production in China has been steadily increasing for years in terms of cost. The wages have been going up year on year mandated by the government. Other factors have played a part too, more and more people aspire to own the product made over there and so the best gravitate to the bigger manufacturers doing things like iPhone etc. Shipping costs especially recently also have become a big factor too. It is a fact that all similar hobbies have gone up in price in the last decade or so. Airfix kits moved out of China to India, but things like model railways have soared in price and stayed there as they have found that they had too many problems elsewhere, though things could well change over the next few years.

@@Coraxincarmine no, production is still (mostly) handled in the UK.

at the same time they are better sculpts , more detailed , far far superior quality ,,,,, most forget the factor that warhammer have their own shops to fit out pay heating etc on , other model companies sell to retailers so don't have to cover that expense .

That and the fact that Games Workshop as a company is orders of magnitude bigger than it was in 1993, with an audience that is orders of magnitude bigger, why aren't we getting at least SOME of the benefit of those economies of scale?

Did you calculate the actual prices, or just average the percentages? I'm asking because just going by the top-5s, with the exception of the box set, the models that got cheaper were about £20 in 97, while the models that got more expensive were about £5. Getting 30% off £20 is a bigger difference than a 100% increase on £5, so I'm curious how you did your calculations.

And I would say there are more than 23.69% more polygons in the 3D models of those minis

Not true. The way you did it does not work the way you think. As the other commenter said, totaling the percentages does not give you an accurate result, as the percentages mean drastically different things based on the original price. I totaled the inflated prices (1406.10 GBP) and the current prices (1551.08 GBP) and calculated a 10.31078% increase. For shits and giggles, I also totaled all of the original prices (767.07 GBP) and compared them to the current prices, which results in a 102.20840% increase. I don't remember if he said the inflation rate in the video, but using the total original prices and the total inflated prices, the inflation is 83.30791%.

*Crying in $120 starter set*

*Yeah, nah

@@Lewd-Tenant_Isan or just a flat 100 for a squad of bloody Space Marines. And people wonder why recasts are prevalent here lol

I think you spelled crying wrong ;)

@@joahnaut It won't be long until recasting is more prevalent in a lot of places. Hell just browsing 3d STL sites I have found a ton of really great files to make an old school space marine army and I'd never have to give GW money again and the amounts of bitz, ridiculous.. I could probably make three or four squads without reusing or having similarly posed models.

@Rory Even if this was true, and a superficial google search suggests it probably isn't (if only because exhaustive data on the most recent couple economic disasters in the UK isn't available), real income calculations are fundamentally flawed because of underlying errors in the way consumer basket-based price indexes are used to calculate spending power.

@Rory lol

Resale is a whole other can of worms, for certain.

Yep

That came off a bit more negative than I'd intended, sorry. Still appreciate the effort that went into the comparison and hey, a nice trip down memory lane. Thanks Guy.

When the minimum wage was first introduced in the UK in 1999 it was £3.60 per hour so someone would need to work almost 14 hours to afford either starter set. The current minimum wage in the UK is £8.71 for over 25s and £8.20 for 21-24 year olds so if those people were to work 14 hours they would earn £121.94 and £114.80 respectively, in other words enough money to buy either starter set nowadays. Admittedly it’s not the full picture but just off the back of those quick calculations you can see that for a starter set anyway you need to put in about the same amount of work as you did back in the late 90s to afford a starter set on minimum wage.

@@lewiswhyte7021 This more or less represents the issue of the stagnation of effective buying power of the middle class as a whole. Since 1970 by mapping recorded corporate profits, the productivity of workers has increased by 238%, yet wage is around 109% of the 1970 values. So the amount of work isn't compensated equally, had wages continued to grow alongside productivity as they used to, a worker shouldn't have to work 14h to afford the kit but just under 6h.

welcome to capitalism. If you think the margins on plastic toys are insane... have a look at pharmaceuticals. There are generic drugs made in Indian that are sold at near cost for a cents that cost $100k a year in the US.

Plastic is far cheaper to produce per unit, but the set-up costs to make the moulds are many times higher. The second and subsequent sprues off the production line cost pennies, but the first sprue costs thouands of pounds.

@@kieransanders2133 I read somewhere a few years ago that a new $50-60 box of whatever (marines or sigmarines) has a design cost of something insane like 1m USD before a single a model is molded, boxed, and shipped to retail.

@@Millipede666 Could well be. I'm basing that off what I heard when I went on a GW factory tour in about 2001 :)

I've noticed that myself, when comparing prices from the UK site to the Aus site. When i converted the UK listed prices to AUD they were $20 AUD less than listed AUD price on the Aus site for the same start collecting box... work that out

Bluetongue, it’s similar in America, and while I don’t know the historic pound to American dollar ratio, I can assume it’s a similar thing? Or GW just doesn’t like Australia.

They also tend to round to the nearest $2.50

@@morerobotwarscontent1476 no, we still have to pay shipping, it’s not free in the US, and that ain’t cheap either, and even then, I regularly buy other products originating from Europe, and there is no reason for shipping to be nearly that much.

Try being Canadian..

worse, we pay pieces in plastic prices that are higher than their 5-10 yrs ago metal counterparts.

@@salagadula84 On top of this as an Australian those prices are doubled, a single Plague marine with a plasma gun was 14 dollars AUD in 1998. And all the books are 20 dollars more expensive across the board for no reason. Imo if Australian prices were cheaper or in-line with the rest of the world, warhammer would be more popular here and they could make more money.

That's why I decided to make my IG all out of third party models and scratchbuilding. They are cheaper (most times), there are fresher ideas, more options and more creativity.

@@salagadula84 I agree, Raging Heroes verison of Sisters of Battle is awesome. I also make vehicles and terrain from foam

Monopoly-what? Haha

​@@rebel1052k If we're talking about Moore vs. GW here, you can find further details at the following link, but basically it's a non-sense claim of all things made by one angry customer : www.belloflostsouls.net/2017/10/florida-mans-case-dismissed.html

Setting prices on your products is not price fixing or fraud, it is capitalism. Get used to it.

"bUt PeOpLe FoRgEt ThE iNfLaTion" Yeah and a lot of big brains forget the wage, as you have showed.

Reason: far far away.... maybe its also hard to translate it for you :D

The ausi language is hard to translate

No. Don't. I'll do it.

AFAIK Chaos Terminators couldn't take marks until late into 3rd. Edition with Chapter Approved (2001). The 3.5 codex (that was probably the most overpowered codex GW has ever put out) had all DG options added formally to the roster. Some of that went away when they introduced the 5th. Edition codex which did a complete 180 spin, severely nerfing Chaos Space Marines.

Sure, lately, but not in comparison to 1997. From 2004 to now, sure, but not in the long run since 1997. That’s the difference.

well yes, but there's a clearly another factor here that needs to be taken into account, if not two: import costs and currency value comparison, and both have changed i'd wager over the years as well

YEah and look at the size difference in the mInis and the detail. But yeah omit such things to try and prove a point..... Dumb ass

@@shadowsketch926 Sadly yes import costs are pushing the prices up for us here in the Southern Hemisphere but the whole strategy of the company has fundamentally changed from going out of its way to enable people to play games to getting the last cent from the few people left who can afford to collect their models. The Rtb01 box I mentioned was how people learned to paint, same as the skeleton hoard box, you’d buy it to practice painting and for mucking around converting the models. When each model cost $10 you can’t do that

That aint on GW.

@@RedWither04 In the UK(the home of GW) in the last decade median wages have declined by nearly 10%.

@@RedWither04 Yes this is true. But 2008 mess is still felt and govt economic policy in recent years has not helped.

@@RedWither04 yes but for many people no. for anyone trying to rent in london or other expensive cities it could easily be too much. I only object to ppl lashing out and blaming GW for them not being able to afford warhammer which always happens when GW raises prices like ALL businesses do all the time.

I think there were more than enough examples in this video to show that this is not the case. Characters are more expensive yes but plenty of things were cheaper. Landspeeders, dreads, razorbacks etc.

Thats a thought I had. I would assume it would be a cheaper model to product, as well as factoring in the cost per piece when you scale production

@@WinterDisco Yeah, with (plastic) injection moulding the starting cost of the machinery and the moulds themselves is really expensive, but after that cranking out sprues costs almost next to nothing. By comparison, the old school metal moulding GW did back in the day is pretty much the total opposite: very cheap to set up and produce limited runs, but not really feasible for mass production, being labor-intensive, the moulds wearing down and needing replacing, etc.

then there was Finecast..........

I wish I came up with a border game that cost 40 cents a piece to make and 40 bucks to sell. Just a few rule books and Yadah!!!