It’s kind of what’s happening in China, little coffee shops start to have their own roastery and produce their own coffee with distinct characteristics, pretty cool.
I'm starting a micro roastery out of my garage this year. I don't intend on making money but making fresh blends, highlighting origins, and showing people coffee can be much more than what you find at a super market
I think decentralized roasting is great. Its also great when cafes can create a direct link to producers to buy green coffee . It helps build a closer relationship between producers, roasters and the final consumer.
Yes I am a coffee trader in China and this is exactly what's happening . I think is better. Still the best prices go to big roasters for volume purchase
Given the facts that green coffee is far more shelf stable and freshness of roast is very important, I don't understand why cafés don't roast in-house. Applying heat evenly over time doesn't require prohibitively expensive technology, does it? I'm surprised it's not even done as a gimmick by Starbucks et al.
The store I get my beans uses one of there machines. It’s not just a roaster. I’m pretty sure it’s monitored by someone in the states. Let’s them know if anything is going wrong. Ecs coffee 88 mph 😊😊😊
Truly skipping the middle is buying green beans and learning how to roast them at home. Some people roast in their oven. Granted there’s some smoke needing to be exhausted. $5 a lb or $8 for single origin is cheaper. Sake as buying a grinder and learning to grind and a coffee machine is cheaper in the long run than buying a coffee shop’s efforts is. People use hot air corn poppers, cast iron skillets and popcorn maker pots or even baking sheets. 15 mins later there’s a week’s worth of coffee super fresh and the oils in the coffee are fresh. The smell is heavenly
I won't call it decentralised roasting. I call it to avoid the big brand and support and buy only from your local roaster. There are many local roasters in my country and they supply beans to the cafés
Isn't roasting in bigger batches more energy efficient? What about the carbon footprint of all the extra roasting equipment? Sure from company and consumer viewpoints sounds interesting and good, but not so good for cutting CO2 emissions. Or have I missed something?
Hadn't thought about that, not to mention roasting at origin creates more income for coffee producing countries, at least in the case of fairchain coffee.
You'll save significantly in shipping. Green coffee can spend months on a boat, it won't go bad. Roasted coffee needs to be shipped quickly, which is like 10x more inefficient.
You'll save significantly in shipping. Green coffee can spend months on a boat, it won't go bad. Roasted coffee needs to be shipped quickly, which is like 10x more inefficient.
And pay what, two three four times as much? The thing with decentralized is there's not much economy of scale going around pushing cost down. As a coffee afficionado of course James want to have decen roaster, but I'm pretty sure he also know the economic impact