Coffee expert James Hoffman ranks cheap coffee in this revealing blind taste test... 📺 Watch the full episode here - • The Coffee Expert: The... ❤️ Subscribe to our main channel - / thediaryofaceo #thediaryofaceo #doac
I think what viewers who don’t know James Hoffman need to know is his scale: he has tasted pre ground that is almost 70 years old and amazing coffees that sell for hundreds-thousands per 100g. So his 0-10 is very different to normal and he is being very kind here attempting not to discourage people not in the coffee world
"Kind" is an appropriate word, I think. When I watch James Hoffmann, it's always obvious that he is thinking very hard and trying to choose his words incredibly carefully. The kindness he shows is almost palpable. I think about some of the apologies that he's had on his channel when he's said something that he later regrets. I've learned a lot from watching him speak. I don't know anything about him as a person, but I completely respect how hard he works to be kind when he speaks in public.
My favorite part of the pandemic was getting high and watching James Hoffman review every piece of coffee equipment that IKEA sells. I must’ve rewatched that video 25 times.
@@TheGregcellent ah, I’m in Canada unfortunately. The beer selection isn’t great but there is a weed shop on every corner these days (frankly I don’t know how they all stay in business)
I love how James is not anti-chain but is very pro-independent. The way he talked about number 4 screamed Starbucks but it was pret. I also love how he wants to encourage people to see coffee differently
To me, when he said the 5th was taste "vegetable-y" that made me think of Starbucks. There's a Starbucks near my office that I go to maybe once or twice a week and I'm not really a fan of the coffee there for this reason. Especially compared to what I bring in a flask (Lavazza made in my cheap espresso machine at home, so not great beans and not an amazing setup), Starbucks has a weird "vegetable" taste to it. But preferences are of course personal, I wouldn't think for a minute that my nose for coffee is even close to James's. Considering the Lavazza beans cost £12/kg in Costco and make what I consider to be a perfectly acceptable everyday espresso, they are fine for my purposes.
@@magnusbruce4051 next time you go ask what beans they have on rotation, and try a different bean. I find that some places I go the coffee can have that slightly veg/weird taste, and if I try a different bean its fine.
@@adamhardy8690 Especially in interview form. You never know how many takes he does on a video, but to see him just riffing like that is insane. He's an incredible speaker and mind.
A word of caution. Whether you're a coffee drinker or not, if you watch his yt channel you will wake up in a year's time with a plethora of 'wierd coffee person' gadgets, along with at least two coffee grinders.
In the coffee world, I feel like James Hoffman is the biggest guest anyone could hope for. I would love to meet him and have him try my coffee and give me some feedback or tips!
James got me into brewing coffee at home. Started with cheap Ikea french press, then a few moka pots, one aeropress, and finally a delonghi machine. There is nothing better than finding an independent shop and try their beans and realising how different coffee can taste when u stop drinking the chain coffee. Probably have tried 16-17 different brands on the last one year and only thing i buy in my foreign travels now a days is beans.
Honestly it's ruined coffee chains for me. I cannot justify buying a cappuccino for like 5-6usd a cup. For speciality coffee chains, definitely still but I'd definitely go for hand brewed coffee or espresso. Nothing with milk anymore
James got me into espresso and specialty coffee as well. I love sampling new coffees and am really glad I took the plunge this year in getting Onyx’s coffee advent calendar. It is by no means cheap, but when you consider you’re getting to sample 24 different higher end varieties and don’t have to risk buying a full bag of anything, the value proposition makes more sense. I’ve really enjoyed the experience this year and will continue to seek out opportunities to try new coffees and develop my palate.
I know. But now I'm super broke right now. I can only buy $1 black coffee from cheap coffee shops. $2 is max of my daily coffee budget. I think I need to invest in simple pour over paraphernalia
I've been on a journey of discovery this year when it comes to coffee and James Hoffman has been a large part of it. My coffee game has definitely been elevated.
Always prefer supporting independents - in most areas, local green grocers / butchers, and coffee. I still get a coffee from the big names, but its not my first option. Love James as always!
Caffè Nero is probably the best large chain coffee in my experience. I’m surprised that it wasn’t included in this test. It’s still not great, but by large chain standards I’ve found it to be the best.
Totally agree; maybe they didn’t include cause it’s smaller chain, current only in some European countries; but yeah I think they’ve been improving their beans lately, also the inside designer of those cafes has a little soul sometimes, unlike the others like Starbucks or Costa
@@Micha-mo5cq totally agree on the design of their cafes being better stylistically as well. They often have nice sofas, and just little extra touches like ornaments and paintings e.t.c instead of basically looking like an airport bathroom like every Starbucks I’ve seen.
@@Micha-mo5cq Yea Nero has the nicest character to their interiors but often its not the cleanest or maintained as well. Starbucks has the minimalist look and costa is the cosiest but boring lol
what James said about Starbucks its true, the beans quality themselves is not that bad, but the dark roasting profiles, non traceable beans and the grocery store no roast date regulation is what makes Starbucks below average. For starters I experimented on buying French Roast (yes their darkest beans to date) and even brewing them with Moka Pot, there is still some sweetness to it (tho smell quite rancid because its a 2 months old coffee, backdate 6 months on the best before date and you will likely get the roast date) because the Arabica beans is quite intact even tho pretty much burnt
I've had wonderful success with their limited releases and reserve roasts. Often single origin or even single estate and very good compared to their usual fare
The problem is our equipment Starbucks Beans are great for home brewing but we at Starbucks are offen disappointed with the shots that the mastrana pulls can't do much about it it's about making people happy a great cup of coffee helps but not always my main focus
Agree, Non corporate location here our mastrana machines which are getting on in age just can't pull good and consistent shots anymore. We have spent ages adjusting them to no avail and it's really hard for us to get replacement machines so we can see our shots are bad but we aren't able to do much about it. @@yskuzi
Got some fresh ground medium roast Starbucks from one of their locations. It was so bad that I had to throw it out after about a week of trying to make it work. Lots of coffee nerds think that Starbucks is subpar. Seen that kind of sentiment many times on social media from coffee lovers.
I only drink coffee brewed from the most select, perfectly roasted beans in water that is perfectly pH balanced, with select trace minerals at the perfect ppm, at the perfect temperature. Then I add three tablespoons of sugar and two ounces of Carnation French Vanilla creamer.
Absolutely pointless lol, as a non-expert I can tell you that the difference is IMMENSE (not only his brand particularly, it would be the case for any well-brewed, light-roast specialty coffee), even someone who doesn't drink coffee would be able to tell.
Was recently on a long weekend in London. Went to all different coffee chains. The only drinkable was Cafe Nero and some independent special coffeeplaces.
Next time just go all independent places. There's so so many incredible cafe's in London, if you like coffee it's a wasted opportunity just going to poor chains
Chain cafes have their benefits 100%. About a year ago, I was in an unfamiliar neighborhood, and I wanted a coffee. Very cartoonishly, I found two cafes side by side. One, a romanian chain called 5 to go, very much built on the Starbucks model, and the second was an independent shop. I went into the second, there was no line either, so why not? Well. The barista inside had his picture on the wall, under a sign that read "unqualified personnel", as a joke, of course, but it was foretelling. I ordered a cappuccino and he gave a Starbucks grande sized cup of bitter and watery tasting espresso mixed with a gallon of milk essentially. The foam was comparable to what you would get from a hand held coffee mixer. Also, the lid to the cup didn't fit well, so I spilled some on myself. And they had a very strange grinder as well. It had a collection cup attached to it, from which he dispensed into the portafilter. Instead of every coffee dose coming out straight from the grinder, into the portafilter, it collected in that container and sat there a while, before being brewed. I sincerely doubt it made much difference, but it was questionable design, unless any of you guys know what the benefit might be, I'd love to know. But, on the whole, moral of the story, I could have gone to the convenience store around the corner, and gotten a vending machine coffee that would have been better
it's always interesting to see what james thinks of these various coffees, even though im one of those people who really enjoy earthy flavors. therefore we disagree a lot when it comes to subjective opinions of coffees
I would always try and independent over a chain if I have the chance. Yes I’ll drink all of the chain store coffees but a good independent makes a huge difference
I generally think costa is the earth-y one. Pret usually is 'quite all right' for the kind of chain, when it comes to coffee. That said I usually buy something milky espresso-based like a cappucino at chains like that. though I don't mind bitter coffee, I prefer one that isn't. I definitely am not the biggest fan of acid overtones though. Which makes it so that I always look for a coffee that is round and caramel-y in the overtones, but has body without being bitter. And that is honestly the hardest thing to find in my experience :D.
Thing with any of these chains is that you also get a completely different experience whichever one you go to based on the skill of your barista. Because the often don't get good training and have to educate themselves a lot
Thing is about the chains is that they are there when you want a coffee , especially Mcdonalds, many a nightshift have they brought joy even if i know its not that great
Those tiny nuances between the chains is what gets you addicted to them, so when you go literally anywhere else it’s not what you’re used to, and that’s when you know they got ya!!
The best cup of cheap coffee is in my kitchen. But other than that, there are these gas stations here in Florida called Race Trac and they have those machines that grind the beans for each cup of coffee and it's a pretty damn tasty cup of coffee.
Best cup of coffee I've ever had was a pour over from someones kitchen. Granted he was also a professional coffee roaster and he probably served me some specialty beans for his personal consumption. He told me nothing about it and didn't prime my head with any inputs, he let the coffee speak for itself and it was sublime. I could taste flavour notes in that cup that I had never thought about when tasting coffee. All that to say, homemade isn't bad if you start with good beans and a good grinder. It also isn't cheap if you ball out on high end beans.
I've had the Race Trac coffee and I think what you're observing there is just how much grinding the coffee just before it's brewed improves the flavor. I tell people that if they can afford it, the easiest way to drastically improve your coffee at home is to buy a burr grinder and grind your own. 7/11 has those machines now and their coffee is pretty okay too. They're both workmanlike, which is fine... might actually be good for context making the truly excellent coffee taste even better in comparison. I also think something that is lost on a comparison like this is why you're getting the coffee. McDonalds coffee isn't the best but I'm not going there for the best; I'm going there because I'm hungry, and in a hurry and for that application McDonalds coffee is really good (assuming they've descaled their machine in the last five years and I can get them to not put random amounts of cream and sugar in it). It's certainly better than Dunkin's which is what people in the US think of when they think good, fast food coffee.
@@Kandralla I agree on the grinding bit. Sam’s club used to have a commercial grade grinder in the coffee aisle, and I would buy a decent bag of beans and grind it there, not having one at home. I really do need to buy a grinder, not sure why I haven’t as of yet.
I'm actually blown away by this, but only because I think Costa is absolutely dreadful. Maybe I've just had bad baristas but it always tastes like someone has diluted burnt tyres whenever I've had to drink it. McDonald's on the other hand, while not a great coffee, is reliably drinkable (but then they have bean to cup machines so removes the element of human error).
I specifically refuse to go to ichains when I'm abroad, the whole point of traveling is for experience, why would i forfeit that by going to something familiar
I actually quite like McDonald's coffee! 😂 As long as i get a latte or cappuccino it tastes pretty good to my unrefined palate. But Starbucks always tastes really weird to me, at least it does in the one nearest to me.
Having listened to a lot of James, this made me wonder if there is (or should be) a trend of BYO EQ. I wonder if people listen back to the audio of themselves on shows and think: "That's not how I sound, or not how I would like my self to sound". I guess you're at the mercy of the editor and the limits of the setup (mic, dac etc) but still something I thought about when listening to this. Not that this sounds bad, it's just a very different sound stage/mix that I'm used to hearing James' voice come out of.
I enjoy very good independent coffee, but I also enjoy getting a giant "vat" of McD's coffee with lots of cream and sugar to sip over the entire morning at work. Cheap, fast to pick up (no lineup like Starbucks or Timmy's), smooth (less likely to be burnt tasting than both). I know that's because of the dairy and sugar, but I enjoy that mix. I love it when a quality cup is good enough to not need them, but I also enjoy the taste of coffee with cream. James was so respectful. I would have ended on something that he would consider an 8-10 just to leave him with a better taste in his mouth, lol.
I got a really fancy light roast bag of beans for christmas from my brother and the bag said notes of apricot. Usually I find these notes vague at best, but damn that stuff actually reeked like sour molding apricots in baby poo! It's absolutely vile by itself but in a tiny amount blended in with my usual dark roast stuff it adds amazing complexity and zest.
If you would drop in Moscow (not recommended) you wouldn't find any of these chains anymore, but independent coffeeshops here is exceptional and cup of filter coffee would cost you no more than 3 pounds
Yeah you do they just changed name. Starbucks is now called stars coffee in Russia for example. I mean I don’t live there but it looks basically the same and is still a big chain. Not sure if they get their supplies from same sources or not tho.
@@Drenwickification no, it's based on Starbucks of course but supplies are totally different. So we have what left of it of chains of course - it is ready to go business, but a lot changed inside, not just logo. McDonalds was rebranded better because supply chains (meat etc.) was local.
He made a really good point about the independent places trying to mark up their coffee based off the prices of chains, if your nobody and small you gotta grow from humble beginnings before trying to put yourself up there just cause your an independent shop
I think global chains must have totally different suppliers depending on where in the world specific franchises are located, because where I live in Ontario Canada, McDonalds coffee is considered to be really good. At least, as good as you could hope for from drive-thru coffee. Tangentially, I'm always amused by the difference in how "McDonalds" gets pronounced; in North America, we say "Mick", but Brits put a heavy emphasis "Mack".
In Ontario, I feel that McDonald's is considered really good because people are used to drinking Timmies. My American friends (one of whom is a competitive barista) are appalled that I enjoy Starbucks but they really have no idea how awful the other options are - there are no good independent coffee shops in my area, either.
This is really interesting. For my taste, Costa is significantly more enjoyable than Starbucks coffee which I just cannot drink. Independent shops, I find, have noticeably better coffee but I've had lots of variance with the same shop - one day the coffee is great and the next is a bit dull.
I grew up in Brazil, and I have lived in London for a while. I could not find a coffee that tasted "right" to me. In Brazil even the shittiest coffe have some smell other than burnt.
Pepsi would rank higher on a blind taste test due to it being slightly sweeter, however people tended to prefer Coke when drinking a full serving (at least during the time of the Pepsi challenge)
I feel like Nero coffee offers a better quality but again it comes down to personal preference. One thing is for sure that they shouldn’t be priced that highly…
It’s the double espresso as standard in all drinks. They were the first ones to do it, when everywhere else serving large American size drinks were single shot. Think the cups might be slightly smaller too which adds to that. Caffè Nero mocha / hot choc is insanely good.
Costa, to me, is a very strong caffeine content drink. The best I've had is one I had in a garden shop in the Midlands. Had it once never to have it again.
You are not tasting caffeine, you are probably tasting roast level i.e. bitterness and collating the two. James Hoffmann has some good videos on how to taste and describe coffee.
I do love mc Donald's coffee much more than starbucks hahaha. Even though he said its bitter. But where I come from we do drink bitter coffee and I don't put sugar in it just cream
I agree, I think it is because Cafe Nero is built on the italian style of coffee drinking and therefore has fairly high standards to begin with- unlike the more North American standard of weak filter.
@@oliver.gilbert That makes sense, and I think because Starbucks is the most successful coffee chain in the world, a lot of others try to imitate them, rather than do better than them.
Starbucks is the McDonalds of coffee chains. It does what it aims to which is sell milkshakes with a bit of coffee in. At least McDonald’s is cheap tho.
There are definitely bad roasters at independent shops, just as their are bad plastic surgeons but requirements to be a roaster are significantly lower
It has to be a subjective view., but I have tried a couple of independents only out of convenience and Idid find they both had smoother and richer flavours. I also noticed that using say Costa the flavour could vary at different times. I hadn't eat or drank anything a few hours beforehand to affect my taste.
No matter where I go to in the world, the first thing I do is research all of the best independent coffee shops and how far they are from my hotel or from the places that I will visit. Most of the time they become the focal point of my trip 😂. There's no way I would buy a coffee from a chain unless I really have to, which is typically at the bookends of the trip in the airport 😂.