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Jawbone, known at the beginning as AliphCom, first stood out for the quality of its headphones and wireless speakers and later, for its wearables.
The willingness to find new market niches to jump into them meant that finding investors was never a problem for this company.
That is what the relevant venture capital firms have invested in it: Sequoia, Andreessen Horowitz, Khosla Ventures and Kleiner Perkins Caufield & Byers, and even a sovereign investment fund.
By 2014, the company had raised $900MM and was valued at just over $3B. But all that money did not help it cope with its strongest competitors, including Fitbit, or deal with customer service problems.
Jawbone’s case was listed by the CB Insights consultant as the second-worst bankruptcy of a VC supported company in the United States.
How did this happen? This is Startup Forensics: Jawbone.
1:07 Military Technology
4:30 New Bet
4:59 Here Comes Trouble
6:28 Layoffs
8:03 The End
#slidebean #startups
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5 фев 2020