In this inspiring interview, Joy Alukkas, Chairman, Joyalukkas Group talks about the journey to 161 showrooms in 11 countries and attaining an astonishing turnover of Rs 25,000 crore. (He is today India’s richest jeweller and 50th richest India according to Forbes.)
He talks about how he selects a good team, his marketing innovations and strategies, using celebrity brand ambassadors, the biggest challenges he faced, his response to failures and factors that have helped him become successful.
He also reveals why he didn’t accept the late Rakesh Jhunjhunwala’s (Indian stock Guru) offer to acquire stake in Joy Alukkas.
Guest Bio
Joy Alukkas is the founder & Chairman of Joyalukkas an international jewellery retail chain. He is the second richest Malayali and 50th Richest Indian according to Fobes.
The Joyalukkas Group employees more than 10,000 people and have presence in 11 countries .His brothers Jos Alukkas , Paul Alukkas and Francis Alukkas, are also involved in the gold retail business.
Time Stamp
00:00 Interview Preview
01:36 People said you had no talent for business? How did you turn that around?
02:53 What did you learn from your father and brothers?
03:41 Why did you first open your store in Abu Dhabi?
05:06 When you first reached Abu Dhabi were you able to launch a store?
05:38 What were some of the firsts bought about by Alukkas
06:39 How are you able to open so many stores?
07:20 What kind of work did your father first give you?
12:54 The courage to do it first, where did that come from?
13:34 How did you get people to come to the store?
17:06 How did you get fund for opening the store
20:01 How were you able to build a good team
21:16 Entrusting Gold to team members
21:59 Did you have a vision of building such a big company?
24:05 Don’t you close down Jewellery showrooms?
24:21 Do you feel sad when they are closed?
25:36 Other business apart from Real Estate?
26:56 How do you identify location for your shops?
27:15 How do you take decisions?
28:30 What made you come back to Kerala?
28:57 Is it more difficult/easy to do business in Kerala as compared to Gulf?
29:18 Rakesh Jhunjhunwala wanted to pick up stake in your business
31:12 The biggest challenge you faced in your business?
32:02 Bringing Madhavan as brand ambassador
33:24 How do you handle failures
35:09 Any other factors responsible for your success?
35:43 What kind of Change does Kerala Require
37:52 What is the plan for next 2 years?
Credits:
Host: Geena T S
Executive Producer: Anoop Abraham
Editors: Ayana Ajayan, Rajesh Sundaran
Camera Team: Rajesh Sundaran, Randheer K R, Renjith Ravi
For sponsorship: anoop@dhanam.in
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15 авг 2024