JTBD: How to Identify Customer Needs | Jobs To Be Done | thrv

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In this lesson, we show you how to identify your customer's needs using Jobs To be Done.
✅ Download our Executive White Paper "How to Use JTBD To Grow Faster" 👉 www.thrv.com/jobs-to-be-done-...
Satisfying customer needs better than your competitors is the key to all successful innovation. We will should how you to define your customer's needs in their Job-to-be-Done, and show you the methods to identify all the needs. Gaining agreement with your product team is much easier when you have well-defined customer needs.
Learn more about JTBD: www.thrv.com/jobs-to-be-done
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Be sure to subscribe to learn more about JTBD - Visit www.thrv.com/
00:00 - Intro
00:30 - Identify Customers Needs using JTBD
12:45 - Outro
#JTBD #JobsToBeDone #IdentifyCustomerNeeds

Опубликовано:

21 июл 2024

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Комментарии : 21

@thrv 3 года назад

✅ Download our Executive White Paper "How to Use JTBD To Grow Faster" 👉 www.thrv.com/jobs-to-be-done-white-paper

@ACCA2016 День назад

I finally understand the 4 step framework, the Action (steps) and the variables

@moanarangi8149 3 года назад

The way you say it, what you say, and the tonality of your voice keeps me glued to this clip. I couldn't help but subscribe and seek out another clip.

@KiranVarri Год назад

Exceptional resource 🤩👌 Thank you...

@JeromeMongeau Месяц назад

Clear and insightfull

@armandocastrosilva8244 Год назад

Try to use the Outcome-Driven Innovation Process, by Anthony Ulwick and you will show a better and easier method to Map the Job and Research the Needs, uncover unmet needs, segment the markets based on Needs, Make a competitive analysis based on Needs e choose the best opportunities to act on. ODI is the best and easier Process or Methodology to turn JTBD Theory into Practice, according to Clayton Christensen the author of JTBD. Regards

@fabiodesalles2732 4 года назад

This is fantastic! The most single most valuable teaching about product creation ever! Astonishing! CONGRATULATIONS AND THANKS A GAZILLION FOR SHARING!

@thrv 4 года назад

Glad you liked it!

@jeaneanata5339 2 года назад

Hi.. this is very informative! Should we complete the JTBD before we start any development of all products? or is it on the improvement phase of the product? Thank you for this video.

@thrv 2 года назад

Hi Jeane, you can employ JTBD at any stage. You can use it to identify unmet needs and ideate a new product or to add features to an existing product that focus on unmet needs. If the product is in the market, then it's likely helping with some job, defining it clearly and identifying the opportunities can help ensure you continue to deliver customer value through that product.

@apurvasinghai7224 3 года назад

Job well done! I am wondering if there is any guide for conducting JTBD customer interview/

@thrv 3 года назад

Hi Apurva: yes, we have created this guide. You get get it for free at thrv.com.

@jatinsingh9727 8 месяцев назад

It'll be great if it can be put in one course

@bandatoila4254 3 года назад

I just wanna say WOW!

@thrv 3 года назад

Thanks Tung!

@mattbarroccu9690 3 года назад

Could you clarify the needs statements. The example seems to mix up small jobs with need statements. (EG Pay for Parking sounds more like a small job than a need). Welcome your thoughts to help clarify.

@thrv 3 года назад

Thanks Matt. That is a great question. The key is to start with the JTBD (which is the high level customer goal, e.g. get to destinations on time), then organize the JTBD into job steps (e.g. estimated the departure time, plan the stops, travel to the destination, park the vehicle, etc.). And finally identify all the needs in each job step (e.g. determine the optimal sequence of stops, pay for parking, etc.). There are about 12-16 steps in every job, and about 5-10 needs per step, so about 100 needs in every job (e.g. getting to a destination on time has 16 steps and 106 needs). The needs are all actions (e.g. determine) plus a variable (e.g. the optimal sequence of steps) that a customer needs to take to get the job done. So you are correct that there is a hierarchy ("small jobs") within JTBDs (the main job, the steps, and the needs). We use the "wake up in the morning" test to define the high level JTBD. Does anyone wake up in the morning needing the pay for parking? I think probably not, since that is not a goal anyone has in their life. But they do need to get to destinations on time, so we would define the JTBD at the high level, and parking as a step in getting to a destination on time. Hope this helps.

@taiwojogunsanya7327 Год назад

How can someone evaluate the needs,want and demand of customer?

@amrshehab6990 3 года назад

Why we have to deal with customer according to his need? Could any one answer me, plz?

@franciscoescobar1674 3 года назад

If a customer has a need that he/she can't meet themselves but you can, you'd be paid for doing that. Therefore, there wouldn't be a reason for someone to give you their money if you don't help them meet/solve their need. In other words, if you want get your customer's business you need to work according to their needs. I hope that helps.