KISS Sells Their Brand, Catalog & Publishing We Dissect and Clarify

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Episode 602: Pophouse, the pioneering global entertainment and music investment firm, announces the acquisition of the music catalogue, brand name and likeness - including the world- famous face paint designs - as well as trademarks of the iconic American rock band KISS. Pophouse has acquired KISS’ artist share of the master recordings and publishing rights.* Financial terms of the transaction are not being disclosed.
We discuss, dissect and clarify what this deal means… with what is known as of this recording. We also talk about why all artists should pay attention to this and similar deals. This is the future and the rules are being written now, it’s time to learn.
Full press release: pophouse.se/news/pophouse-acq...
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for BIOHAZARD, Foghat, W.A.S.P. KISS, ACCEPT, SOiL, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at:
email: me (at) mikebrandvold.com
Website: www.MichaelBrandvold.com
----
As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.
He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.
Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”
Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: bit.ly/2cuQbb2
email: jay@jaygilbertconsulting.com
Website: www.jaygilbertconsulting.com

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25 июл 2024

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Комментарии : 69

@bobtrottier8178 3 месяца назад

The logo and makeup are evergreen... they'll make $ forever.

@henkdegraaf1609 3 месяца назад

If they could pull off a movie like Marvel does with their superhero's, with top writers and directors. I think a lot of young kids would dig that. Why not? I would love it...

@KISStributeNYC97 3 месяца назад

About halfway through this show….what a great listen! Thanks!

@rexsmetzer 3 месяца назад

Great episode guys!!! 👍🏼👍🏼 It’s unfortunate how this story is incorrect concerning the sale of the KISS catalog/publishing in most news articles. Thanks for clearing it up & what it really is about.

@romelovesdan 3 месяца назад

Thank you for attempting to clear this up.

@MichaelBrandvold 3 месяца назад

My pleasure!

@rdgSWwot 3 месяца назад

Michael Brandvold FINALLY... someone who actually knows and is communicating the announcement ACCURATELY. Thank you. ".... they sold THEIR SHARE..." Yes. Doc McGhee's company (McGhee Entertainment) was my client for nearly 6 years. My wife and I stopped in to see the Oct 2023 Nashville show, spent time with Doc and also spent time in their dressing room before the show. At that time, this deal was already in the works. Doc said nearly exactly what Pophouse released. It's only "their % stake" (Doc's words) that are impacted. Universal still carries the majority stake and will not release that stake. Appreciate you setting the record straight. This deal, the way it was written, allows for the "collaboration" that Gene Simmons referenced earlier this week. While it was an acquisition of sorts.. to me it's more an equity buy-in as opposed to a true "selling their catalog, etc." as nearly every media outlet is reporting. Shame on them. The ONLY point I'll make now is... Ace Frehley (unlike any other past member of Kiss) now has leverage through the deal agreed upon for a portion of this deal. Doc alluded to this and there are conversations that have been underway for weeks in early 2024 involving Frehley, his legal rep, Kiss et al (PS, GS) and Pophouse. Mainly centered the question of ownership surrounding his rights to his makeup design. Thayer used that design per Kiss for years yes. But Ace Frehley did not sell his entire rights away for said design. The contract in place up to Dec. 2, 2023, stipulated payments to Frehley for continued leasing of said design. Kiss now must consider an arrangement as they did not own 100% of his particular space ace character design.

@alainb7855 3 месяца назад

Excellent. Well dissected and well clarified. Reading comprehension is a lost art. The $300 million was "according to an anonymous source", and yes, the wording on this deal seems quite different from the recent purchases of other artists' catalogs, etc. Silly to compare and pontificate on the value, which again, has NOT BEEN DISCLOSED officially.

@kawada1 3 месяца назад

The KISS IP is in good hands with this company, especially with Gene and Paul involved for now.

@thomashubner697 3 месяца назад

Thank you! Good to know what they really sold.

@jimweed945 3 месяца назад

That wasn't a official number. So far, that number hasn't been reported. The amount was someone's guess.

@jevonmaclellan 3 месяца назад

Some awesome thoughts on the topic

@AlanDraven 3 месяца назад

Thank you for this insightful episode. What does this mean for Off The Soundboard releases in the future? That's probably the reason why there hasn't been one out since the 1984 show last April.

@MichaelBrandvold 3 месяца назад

Depends on if Universal will want to continue to license them from the new KISS and release them.

@muziktrkr 3 месяца назад

I don’t know if this is a good analogy, but to me it would be like Jimmy Buffett (RIP) selling off his Margaritaville assets, but not able to sell off his back catalog because it’s owned and controlled by Universal. Universal has a vested interest in what Buffett, ABBA,KISS, and The Beach Boys are doing with possible musicals, biopics, documentaries, video games, commercials, so it makes sense to have a cordial relationship that benefits both sides in coming years.

@JeffMitchell-lv4zx 3 месяца назад

Man, I bet Ace & Peter wished they'd kept the rights to their make-up!

@vegasraiderspetef9883 3 месяца назад

If they wrote any of the sold songs they are gonna get paid a lot. The reunion tour made them millionaires

@83marceloa 3 месяца назад

Peter sold that around 1882/83. It was a very good ideal. He practically did not work in the 1980s.

@drummer78 3 месяца назад

@@83marceloaAlso, I believe Peter was pretty much payed as a 1/4 band member up to the mid 80’s

@ricksantana1016 3 месяца назад

Former KISS business manager Chris Lendt documents in his book KISS and Sell, that Gene attempted to develop the mobile “KISS World” back in the 70’s this model wasn’t very feasible back in those days and the concept folded, with that said does anyone believe or for that matter speculate, That Pophouse might be developing a modern “KISS World” theater in Las Vegas, modeled after the ABBA Voyage theater but with of course a KISS motif… I think this is plausible and if this “KISS theater” is to be developed which I believe with all intents and purposes that it will be; I definitely would fly to Vegas to see it! 🤟🔥

@MichaelBrandvold 3 месяца назад

Well it seems Pophouse is bringing ABBA Voyage to Las Vegas.

@kawada1 3 месяца назад

This is exactly what I was thinking. A Vegas style arena in a casino with a kiss avatar music show and the lobby is a kiss museum full of merch. Ka-Ching.

@johnphillips8623 3 месяца назад

This might also explain why the Avatars are 3 years away. Should be plenty of time to work out all the kinks with the copyrights, trademarks and licensing music from Universal for the shows.

@marklevien7836 3 месяца назад

Smart guys

@ptrkhmbrg 3 месяца назад

Could the rerecorded versions, the Kiss Klassics, of the Sonic Boom era be part of the deal? Those recordings could potentially be useful to Pophouse. And I suspect the OTS-recordings will be go to material for the biopic.

@MichaelBrandvold 3 месяца назад

KISS owns the recordings beginning with Sonic Boom.

@seaneerock57 3 месяца назад

2 of the avatars look just like Eric and Tommy. Is that their likeness or is likeness just the makeup design ?

@TheTN24 3 месяца назад

Fantastic move by Gene and Paul not to mention they still have a say in the matter. They always knew what everything was worth. More power to them.

@jcollins1305 3 месяца назад

If the avatar thing goes forward, will pop house have to pay universal to license the music that anyone going to a kiss avatar will actually want to hear? I.e. anything written before 1989? Can they’re record the songs to get around that?

@boronelson 3 месяца назад

@MichaelBrandvold , help me understand. As you stated, the only thing the Pophouse statement really says is "Pophouse has acquired KISS’ artist share of the master recordings and publishing rights.*" It doesn't even mention trademarks or NIL either, so I'm confused.

@MichaelBrandvold 3 месяца назад

First line in the Pophouse PR, “Pophouse acquires the music catalogue, brand name and IP of legendary rock band KISS”

@boronelson 3 месяца назад

@@MichaelBrandvold duh! My bad. I overlooked the headline and went straight for the write up. Thanks for not roasting me. 🥸

@keyringer 3 месяца назад

So is Ace and Peter going to get any part of this?

@MichaelBrandvold 3 месяца назад

Probably not, they don’t have a stake in the band any longer.

@ScottDavis-ch8ri 3 месяца назад

I trust this is a wise decision.

@83marceloa 3 месяца назад

Just out of interest: Do Ace and Peter still get royalties of their songs? The same about Paul and Gene regarding the songs made before 1989? I would appreciate if someone could answer to me.

@MichaelBrandvold 3 месяца назад

Depends on their publishing deals.

@83marceloa 3 месяца назад

Tks for your message@@MichaelBrandvold

@NightWarriorAlive 3 месяца назад

20:35 - What? Ghost has more merch than KISS? I find that hard to believe.

@HappyMachorino-bd8no 3 месяца назад

Michael, you wear a nice KISS T-shirt. Money went back to KISS. Now Pop House purchased all the merch licences. In the future, when I buy a KISS handbag e.g. Paul and Gene will still have a share? For the logo, likeness etc. They sold their IP. But when they are supposed to still have a say, then they most likely will have an income also with the merch further on. Because of the IP on the merch! And when Paul doesn't want a Starchild lipstick? e.g.. What can Pop House do? We don't know the contract. But do you believe that Paul and Gene get nothing from the merch? Please, help me to understand.🙏

@ScottDavis-ch8ri 3 месяца назад

😊

@willnygren1443 3 месяца назад

The music rights component of this deal is the smallest portion of the potential (and risk) this investment represents. The key asset purchased here? It's the whole ball of was as KISS goes....it's the name, the likenesses and the brand itself. And the even bigger story? Gene and Paul are effectively out of the KISS business.

@RoccoHotCornerCollectiblesNJ 3 месяца назад

Wonder what Bill Aucoin would be thinking? He's probably smiling and proud of his boys for fulfilling his dream.

@Gutmunchers0 3 месяца назад

did paul mCcatney buy it lol

@user-jj4sq6dr1n 3 месяца назад

does NOT really make sense Kiss did this, so they need 300 million and sell all their rights or most of them??? only if they were BROKE you would think they would do something like this. I prefer to remember this band they way they were years ago. 70's/80s (even reunion) Instead of avatars they could easily do a hologram tour with 1970's re-creations and stage re-build replicas. that would be awesome and a new way forward.

@MichaelBrandvold 3 месяца назад

So you think all the classic artists who sell their music for 100s of millions are broke? I suggest spending a little time and read and research why artists do this… it makes complete sense. It is a very smart business move.

@bigtimeblues6922 3 месяца назад

How much you think Tommy Thayer got of that $300,000,000?

@MichaelBrandvold 3 месяца назад

How do you know the deal was 300 million? The price was never released.

@Gutmunchers0 3 месяца назад

but not beth lol

@coryfeldman-hz2yj 3 месяца назад

They got ripped off. Kiss avatars can play endless shows anywhere simultaneously. I guess ace wasn't renting the space man makeup after all..

@MichaelBrandvold 3 месяца назад

Can you share with us the deals similar to this that you brokered?

@seaneerock57 3 месяца назад

Ghost is not a "they" its a "him'

@marklevien7836 3 месяца назад

$300m seems low

@MichaelBrandvold 3 месяца назад

Not really, the music catalog is not included.

@hocusmusic 3 месяца назад

300 million seems low ball to me...they could've sold it for more maybe even up to 800 million with all the documented unreleased concerts, video, merchandise and of course potential new box sets...they goofed big-time on this one and they will regret it.

@MichaelBrandvold 3 месяца назад

The price was not released, 300 is someone guessing. Plus it does NOT include their music catalog. Universal owns that. But good to know you are an expert on sales such as this, too bad you didn’t broker the sale.

@AsviniKumar4747 3 месяца назад

😂😂 😂 😂 hocusmusic you have no concept of money bruh

@lowbodyfat6707 3 месяца назад

@@MichaelBrandvold You crack me up , you destroyed this guys statement, and made him look stupid without the slightest insult.

@MichaelBrandvold 3 месяца назад

@@lowbodyfat6707 sometimes it is just too easy.

@berniecasey7592 3 месяца назад

ACE AND PETER GET NOTHING

@MichaelBrandvold 3 месяца назад

Probably the case.

@jefflanham1080 3 месяца назад

Michael, lots of legendary artists that I managed at one time or another sold their publishing……BUT THEY CAN GET IT BACK! Happens all of the time….I’m talking about the ‘89 deal.

@MichaelBrandvold 3 месяца назад

Except they didn’t.

@jefflanham1080 3 месяца назад

@@MichaelBrandvold you’re most likely right….gives the opportunity for more minutia studying later on.

@jefflanham1080 3 месяца назад

Similar to the ELVIS deal that Lisa did…….too cheap.

@MichaelBrandvold 3 месяца назад

And too cheap is because you have done deals like this in the past and know the details of this deal?

@jefflanham1080 3 месяца назад

@@MichaelBrandvold I know a lot about it. It was great morning coffee talk for a bit while I was a partner with Robert Fitzpatrick. He was partners with Stigwood back in the glory days and of course ran ‘Casserole’ publishing….had a piece of some nice pies, Cream, BeeGees, Derek & The Dominos, Buckingham’s, Dick Dale, Buddy Miles, etc.. was also The Beatles main attorney along with work with The Stones and The Who.. Very fascinating guy….old school.

@jefflanham1080 3 месяца назад

@@MichaelBrandvold too cheap was referring to the Elvis deal lol which is obvious looking at it now.