Korean culture and food thrive thanks to "gastrodiplomacy"

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Korean culture seems to be everywhere in the U.S. thanks to a years-long multimillion dollar effort by the South Korean government to get Americans interested in Korean culture. It demonstrates the power of what is often referred to as "gastrodiplomacy."
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1 окт 2024

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Комментарии : 71

@jujugarcianyc 4 месяца назад

I grew up in south central Texas, but still something about Korean food feels more like home to me than Mexican/Texan food does. So much of it is just so comforting and flavorful.

@internetpeople6113 4 месяца назад

Korean food is much more healthier

@JohnLee-db9zt 4 месяца назад

@@internetpeople6113except for Korean street food and ramen. 😂

@Cletus_the_Elder 4 месяца назад

Korean food is getting so popular that Chinese folk are opening up "Korean" restaurants.

@midnighttrain7844 4 месяца назад

back when I was in Iowa state university, there's Thai restaurant on campus ran by a Korean couple.

@ShredST 4 месяца назад

There's no money in the typical American Chinese restaurant anymore.

@jshawney3355 3 месяца назад

@LForest.Food won't be as tasty or authentic.

@jshawney3355 3 месяца назад

@LForest. FYI there's a large population of Korean Chinese and they are very represented in the restaurant industry, even here in the US. So if you hear them speaking Chinese in the kitchen , it may not necessarily be that they are Chinese. But they are also fluent in Korea, which IS an indication that they are Korean

@dayswithkin 4 месяца назад

The cafes and restaurants in Seoul are top tier.I have already planned a second trip to South Korea.

@KKrusher 4 месяца назад

Korean food literally nourishes the human soul. Original Korean dishes are very healthy, balanced, flavorful, fun and never-ending. Kimchi is at the heart of Korean food and should be considered as the fountain of youth. I swear every Korean person I meet looks at least 10yrs younger than their actual age with amazing skin and a baby-faced appearance. Try guessing a Korean person's age and you'll never get it right lol. Once you start having kimchi though, it's pretty hard to stop. Not sure if there's something addicting about it, but somehow the body will crave it. Korean food can also help heal the world if given a chance. It is very sustainable, low environmental impact, low cost, simple recipes and provides all the balanced nutrition anybody needs. Anyways, give it a try and enjoy!

@_cooking2880 4 месяца назад

Agree. After watching many videos about anti-aging, AGE, etc... they are all saying, eat fresh (best) > boiled / steam > fried > deep fry. 2-3 vegetable side dishes in every meal is very common traditionally, along with fresh vegetable eating culture(Ssam) and Kimchi-es are either fresh or fermented (non-fried). As well, spicy food makes skin better because spicy food boost/help Lung(Lung is related to Skin) and sweating out removes toxics out of body.

@KimTaeHwan114 4 месяца назад

Many people from outside of Korea misunderstanding about how korean culture's getting big : Korean culture is korean citizen's effort. Not korean government. The government only gives a way.

@kimckawa 3 месяца назад

Yes and No. South Korean govt defintely prioritized by incentives/tax breaks certain industries for growth and market innovations. Not too different from Tesla electric vehicles getting tax subsidies in early years.

@frankquinones1205 4 месяца назад

Must try this Korean food very soon! Look very yummy 😋

@ASD-DAD 4 месяца назад

I love bibimbap, kimbap, and kimchi.

@shinjk2527 4 месяца назад

As a Korean immigrant myself, I am happy and grateful that we Koreans have something to offer to people around the world. It feels like a privilege to see others appreciate what we enjoy. I also experience the same happiness with cuisines from other countries. Recently, my favorite place to go is Middle Eastern restaurants. Although this cuisine is exotic to us, I don't know why but I find it strangely familiar. It's very unique and really delicious.

@FalconPunch-ee5cm 4 месяца назад

You forgot to mention that they are quite racist against anyone who is not white.

@trex1448 4 месяца назад

Probably the biggest reason why Korean food became so popular owes to Korean restaurant scenes in NYC and LA. The fact Korean food never catered to American tastes and stayed that way well into the 00's made it a cool, edgy cuisine to food writers and burgeoning fine dining, and foodie scene that exploded in the last 20 years. The South Korean government efforts piggy backed off of this wave but frankly all their effort is awkward and entirely a waste of tax payer's money.

@sn350channel 4 месяца назад

True.. Korean food was never "Americanized"

@kimckawa 3 месяца назад

Don't underestimate the power of kdramas/movies to popularize Korean foods globally. Eating/food scenes are heavily featured in these dramas

@TurboK24z 4 месяца назад

I've only been here 3 weeks and I'm tired of Korean bbq 😂. IT'S EVERYWHERE. Need more variety.

@damonpark9353 4 месяца назад

3:12 "80% of the customers are wh-" "from other countries" "...yeah"

@incyphe 3 месяца назад

lol. I think she meant non-Korean.

@KoreanAmericanLawyer.NewPortBe 4 месяца назад

K POP. K FOOD. K BEAUTY. KOREAN AMERICAN PRIDE.❤

@amirhanabatamurmahkto9373 3 месяца назад

Korea was divided in half by USA, CHINA, and USSR They still want Korean peninsula to be divided

@sunny-frevr 4 месяца назад

'gastrodiplomacy' sounds like flatulence! LOL.

@swankyview 4 месяца назад

Korean culture has always been here but it's definitely here to stay

@megarawatson4741 4 месяца назад

I love korean food, music and the K dramas 😋

@AnaS-oz5fl Месяц назад

That 'Atomix' is selling foods originating from nowhere in this world somewhat inspired by Korean food. It's a kind of restaurant that can only be appreciated in snobby multi-kulti places like NYC

@JW-mw7sr 3 месяца назад

I think too much credit is given to SK govt efforts. They sort of try to expand what is already getting popular but most of it is done by creative and driven individuals. Kudos to their efforts and success. I do credit the govt with not limiting the creativity and trying to make rules that help the different fields thrive and not stand in their way. I think their system is something to learn from because it seems efficient and flexible.

@CarmenHernandez-cc6kz 4 месяца назад

I like Korean food some is good taste but not all thing i eat,some food to spice 🥵 and not all meat i eat either

@KKrusher 4 месяца назад

You have no idea what Korean food is if you think it's just spice and meat lol smh

@CarmenHernandez-cc6kz 4 месяца назад

@@KKrusher i didn’t say anything wrong i said i like Korean food i ate some of them before some is spicy is same like mexican is spicy too other food from other countries is spicy..i can’t eat spicy foods make my stomach hurt but i still buy Korean food..you didn’t understand my comment

@KKrusher 4 месяца назад

@@CarmenHernandez-cc6kz I didn't say anything wrong either. I just said you don't know what Korean food is.

@CarmenHernandez-cc6kz 4 месяца назад

@@KKrusher will you right i don’t know to much Korean food I’m not Korean I’m Latin but i ate some of them and is good taste.have a great day

@ksk5517 4 месяца назад

I like Korean food due to its complex and deep flavors. Many of their sauces and seasonings have fermented ingredients that help create complex, deep, and unique flavor.

@bourjoism3917 4 месяца назад

Huh????thanks to BTS period!

@jsong21 4 месяца назад

Yeah.. its good Korean food is getting attention because it is delicious. But people keep promoting it as it is healthy... and I feel that is may be you true a sense, but the food is generally salty, and also spicey. korean bbq mostly uses charcoal grills hence I don't see a huge benefit and labeling it healthy. Yes compared to trans fat or empty carbs, I guess it is relatively healthy compared to a hot dog or a burger... but meh...

@StarSystem-p3i 4 месяца назад

Really healthy foods like kimchi and bibimbap... Spicy doesn't mean it's bad for your health.

@StarSystem-p3i 4 месяца назад

Really healthy foods like kimchi and bibimbap... Spicy doesn't mean it's bad for your health.

@sn350channel 4 месяца назад

Korean food is healthy.. it's just too bad the younger Koreans these days eats a lot fried food and pre packaged instant noodles from convenient stores. This is probably why you get the impression Korean food is unhealthy.

@jsong21 4 месяца назад

@@deepestsleeep very inaccurate information. I live in Korea. Meats and veggies are hardly steamed. Almost all Korean food is heavily seasoned. Who says Korea has the highest mortality rate? I know for a fact the leading cause of death in Korea is cancer which is directly correlated to the types of food Koreans consume. Stop being blinded byall the nationalistic swlf promoting. The fact is that a lot of Korean food is directly linked to cancer. Korea has the highest rate of ANY country for stomach cancer. Salty, spicy, heavily acidic, and marinated foods lead to inflammation. Its not rocket science.. its just facts.

@jsong21 4 месяца назад

@@deepestsleeep korea has the highest rate of any country for stomach cancer which is directly linked to the foods we consume. I live in Korea and all your facts are incorect. Korea definitely does NOT have the hughest mortality rate. And the leading cause of death in Korea is cancer. Salty, spicy, acidic, and heavily marinated foods cause inflammation in the stomach which leads to stomach related diseases. Its not rocket science.

@tedt5588 4 месяца назад

Nordic food sucks

@edyann 4 месяца назад

I was watching the show 'Raw Travel' the other day and the host was at a restaurant there and his food was moving! I was traumatized by watching that, I swear.

@blackbelt2000 4 месяца назад

don't be a snowflake

@edyann 4 месяца назад

@@blackbelt2000 I have no idea what that means, I'm not American. But I've been vegetarian since 1990. That's why my comment on a PUBLIC COMMENT SECTION. Have a good one!

@KKrusher 4 месяца назад

It's just an octopus' nerves in the tentacles and harmless. You're totally blowing it out of proportion. It's more for fun than actual taste. Don't be such a party pooper.

@jwpark1542 4 месяца назад

European is not ethnic?

@sweetestea 4 месяца назад

Hahaha it is! These hosts are being ridiculous.

@ShredST 4 месяца назад

If you're ethnic then you're not White.

@hcm9999 4 месяца назад

When will Swedish surströmming get the respect it deserves?

@user-me1mv4vy9q 4 месяца назад

When english rainbow toast does

@andresmattos7541 4 месяца назад

🤮🤮🤮🤮

@dangerzone9747 4 месяца назад

It's cute you think Sweden matters on the world stage

@hjung5579 4 месяца назад

So the Korean government wanted to help its citizens make money by giving 10 million per year to private companies to create music, TV shows, and movies? Also the primary purpose of Korean entertainment industry is for non-Koreans with the sole intent to make money?

@hjung5579 4 месяца назад

@Maroong-hp5sn you understood where I was going with my statement. You are exactly right, then why aren’t other countries doing the same thing. The reality is probably that there is some collaboration between private companies and the government, but I highly doubt the government played a key role behind all of this. I think that S. Korea being a democratic country with a freedom of expression was more of a factor.