LE SSERAFIM ‘UNFORGIVEN’ Breaks ALL the Rules 

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some of the lines in the album trailer also talk about each of the girls' personal journey through their career. sakura has been an idol for 12 years and this is her 3rd group, so she reached for the third chance to debut. Chaewon was in a group with her previously, and she reached for her position as leader, and completely changing her image. Kazuha left her career as a ballerina, and yunjin who has been training for a long while but had not debuted yet, decided to take the risk of coming back to Korea to join the group, and eunchae was previously a trainee who worked hard and is basically giving away her childhood to live her dream of debuting in a great group.

*Unforgiven I'm a villan* This part is so addicting I'm not lying

I love that they even break editing/videography rules for this MV, like you explained with the 180 rule or the almost no noise within the break plus it being too long. Thank you for reacting and breaking this down, Jordan, I really enjoyed it!

1:21 It's not produced by Nile Rodgers, he is only featuring on the song with this guitar bass. He explained that he received the song and was asked to add something to it, and at first he said he even didn't know what to add because the song seemed already finished so he did not produce the song.

You better link another song in the album, "Eve, Psyche and the Bluebeard's Wife", the trailer "Burn the Bridge" and the MV "Unforgiven" together and you can better understand. Eve was the woman who ate forbidden fruit. Psyche was Eros' wife who opened Persephone's golden box despite told not to. Bluebeard's wife unlocked the underground chamber albeit Bluebeard told her not to. In the trailer, Chaewon stood before a tree, the forbidden tree, she represented Eve. Kazuha opened a golden box, she represented Psyche. The bloody kitchen in which Eunchae stood referred to the bloody underground chamber. Thus, they are "unforgiven"/stigmatized for doing what they were forbidden to. They told women to be not submissive, to question and break the norm.

This mv and the concept now makes sense. Thank you Jordan. You the goat!

Unforgiven is something that I can explain on my mind but when I try to speak nothing came to my mouth IMSPEECHLESS!!

Popular fact: Jordan never disappoints. Like ever

it just hits me "Unforgiven" is super similar to "Im for give in" not sure if it was intended but fits in smoothly

6:26 behind the scenes, she was soo happy to throw the cake and the staff was cheering 😂😊😂

What's amazing about your reactions is that even in the middle of fanboying, you take the time to break down the technical aspects of the video. Love your work as always!

i always love your videos, they explain in detail and it makes it somemuch easier to understand the mv

Lets go!!! I have been waiting for this, the camera works in this MV was absolutely incredible. Great work as always Jordan!

Fun fact: Bang pd was the one who thought of using 'the good the bad and the ugly' as a sample, so they contacted the og artist and he liked the idea

They slayed this comeback so hard😮‍💨😮‍💨

I always look forward to Jordan's final words that sum up the reaction to the MV and song in every reaction video he makes.

Thanks for breaking down the video! I live in Korea right now, but this is honestly my favorite outlet for K-pop (I can count on one hand the number of groups I actively listen to), but this way I feel up-to-date on a wider variety of current songs while also trying to understand deeper meanings.

this guy's editing is so good that I actually watched the whole ad in the middle of the video i am so shocked rn

I wonder if the wing rip sound was so that we would focus on what she's choosing to define herself as. Not as a wounded angel, but as something altogether entirely different. Either way this song is a bop and the video rocks, and I love seeing your insights. I always learn so much from you!

*Me ever since the song came out:* Unforgiven, I'm a villain, I'm a Unforgiven, 난 그 길을 걸어 Unforgiven, I'm a villain, I'm a 새 시대로 기억될 unforgiven

If you listen to their song Eve,Psyche and the Bluebird's wife it might say something because at the end of the choreo they say "I wish for whats forbidden" and it might mean something

i love how jordan breaks everything in the video down and gives out a great analysis every single timee...also i love your work and hope you could react to some seventeen videos as well...they are a 13 member group who not only produce but even choreograph their own songs...

it’s like the whole world can see that le sserafim is a full of visual and all rounder... I’m so proud of stanning this talented idol

As expected, Jordan’s videos always make me feel more addicted in kpop, and the video quality? Of the highest level. And for the next video, can do a react for Spicy by Aespa?

What I noticed about the "Either give up, or give in" line was that they didn't choose to give up or give in. They are different and creating a new path. Also is it just me or like "unfor "?

I always enjoy your breakdowns, doing a deep dive into KPOP music videos and the creative choices behind them. If you're interested, I'd be interested in seeing a breakdown of Chaeyeon's 'Knock' MV. I think you'd love the camerawork in particular. Cheers!

Try 'Allergy' by Gidle they nailed it you gonna love it

Been waiting for this and you never fail to amaze me how you break down things.

Thanks you for making video! your experience in editor taking about edits can also improve my edtis skill a lot about telling storying. I'm glad to be a follower in this channel 😊

thank you for analyzing the mv♥️love ur channel alot

eh.. the 180 rule is only when appropriate when it's difficult to know where everyone is in space. if it's something clear cut like in the elevator or the single subject like the bow and arrow, it's really not an issue. Also, in a sense, the rule wasn't broken,just the line not to be crossed, was the line between the man and woman at the back of the elevator. We never go inside the elevator and see our three subjects from behind. therefor the relation between the subjects in space doesn't get flipped. thus the rule wasn't broken. but that's just my subjective view upon this matter. xD But yeah ALso think the silent break was supposed to make us uncomfortable? Like, We do this coz we want to, not coz you want us to. But like always, love the vid, always gives me more insight and inspiration for editing and filming

I was literally a Jordan Orme virgin a few minutes ago, and now I'm completely wrecked after watching three of your videos (Spicy, Pop, Unforgiven). It will not be possible for me to look at MVs the same way as before. THANK YOU.

Thank you for this! "Eve, Psyche and Bluebeard's Wife" MV just dropped!

I just LOVE the way you EXPLAIN ❤

Yo Jordan great video as always, when I saw the mv I hoped u wld break it down js cause it was so good. Also hope you getting enough rest you looks pretty tired, in some parts

finally we have jordans thoughts!! ive been waiting for so long❤

Love your vids Jordan!! Thanks for making my day!

On point as always. Enjoyed the vid. Your own transitions are pretty sweet too.

jordan ur reactions are too funny but relatable and I love the dance therapy😭🙏

Thank you for unfold mv editing and funny reaction😂. Absolutely love the vids, i subscribe now!!

I love kazuha's *unforgiven unforgiven unforgiven*

I was waiting for this!! Thank you! Please do Aespa's spicy next.

Hi Jordan ! I love your videos! They always have me laughing!

Love your videos, always waiting for the next one! My suggestion is that you should react to Chaeyong - Knock, it has some mad editing 🔥

Hoping that Jordan will react to "Knock" MV from Lee Chaeyeon im really sure you gonna love it

I'VE BEEN WAITING FOR THIS ONE

Yayyy I was waiting for you to post yayaayahahay

I think them breaking the editing rules is part of their concept and they did it on purpose

Thank you so much💖💖💖💖 Love LE SSSERAFIM SOOOOO MUCGGG ❤❤❤❤

Jordan ain’t just an editor, he’s the Gen Z Albert Einstein.

"It is not normal for people to stand on a table and dance" but it is for Le Sserafim.😅

love your analysis :D

This is the first time that I watch a full music video review. I love everything that you said about it. A really wort watching content. Done subscribing.

9:45 Bless you! P.S.: I loved your reaction, your expressions and comments are just so good ✨

What a great breakdown!

What a great breakdown to their concept and production. Well Done 💕

pretty sure the drone shot was meant to be a little messy, it adds to it

Jordan explaining how he doesn't like the wing ripping noise (and neither do we) results in the sound/scene repeating like 5 times. T_T

thank you for your pro reaction 🤪😍😍

So much new K-pop editing content recently, I hope that you could get to Oneus' Erase Me or Seventeen's Super since those got released so close together

Hey Jordan! Thanks for reacting to unforgiven ❤ I’d like to inform you that Blackswan’s comeback is happening on May 19th ! I’d love to see you react to their MV. They have a pretty unique concept and I think you’ll enjoy their new song a lot! Have a nice day 🥰

You need to react to Chaeyeon "Knock", the camera movements are so freacking good! I think you'll love it. Thanks for this awesome video too ♡

I just found you, I am loving your reactions, you explain everything so well, plus admiring the art of it, thank you. I watch a lot of reaction videos, cause I’m retired and have nothing else to do 😂, but your edits and your just fun! 💜

that's why there are lyrics in the song that say 'rules don't give up'

My favorite part is when she walks through the doorway and the train of her gown is ripped off. So symbolic!

hybe can you just hire jordan to make all kpop videos the kpop industry needs you!!!!

We got two dance therapy moments in this video ❤

I'm always waitin for ur reaction video if a new kpop mv released

I WAS WAITING FIR THIS

I love your videos even though I don't do edits or anything HAHAHHAH your reactions and vidoes are so entertaininggg

I LOVE YOUR VIDS

you need to see The Boyz Roar MV. its insane. the editing, transitions, dance break, sets its next level

Hey Jordan, I always look forward to your input on MVs. If you can, I'd love your opinion on "Knock" by Lee Chaeyeon, it has suh good cuts imo. Your input would be appreciated. Thanks for you uploads in general!!

Love ur vids💋

The white sheets on the wall is from the movie Cell starring Jennifer Lopez, was a great scene in the movie as well.

Hi Nicolas from Suprapixel in 00:23 :) Perfect video Jordan, greetings from Argentina

you should try KNOCK by Lee Chae Yeon, you'll gonna love it

what they mean by unforgiven is at the last few secs of the mv fearless and antifragile where there is a text but at the end for unforgiven theres no text

15:29 wow you explain it really well

I always like the one who make video reaction to the song that not talk to much before make the reaction. And yeah I can say that I like your reaction so much

I'm new here and already intended to subscribe but wanted to watch the video to the end first. Then 11:58 came. I subbed immediately. You're one funny guy, my dude. 😂🤝🏻

9:16 that's the reason why i am always watching jorden orme's videos. (and he is so pro, thats the other reason btw) i love you maaan

Unforgiven is also a western film directed by clint eastwood that won 4 oscars and many other awards

Thank you for the breakdown! I really learnt a lot from this video! Also, by listening to the explanation of the unforgiving and breaking rules, I thought that 180 degree rule they broke was also part of this rule breaking? or may be it is just a coincidence XD

FINALLY ITS HERE

He be making smooth transitions👌🏻

I love watching your videos! Will you please review Enhypen’s concept trailer( it actually is an 8min short film!!!). It even has film credits. Lol

This is insanely 🔥 like your reaction

The break of the 180 degrees is just to give to the scenes and video more dynamic probably, hopefully it's just that and it's intentional XD I actually liked it and had no idea of that rule before you said it, probably if I knew it before I would have find it kinda different to see, too. I'm pretty sure if there is that 180 tecnique, there must be also one for swap position to the opposite side to don't force scene on only one side and avoid make it feel obnoxius, kinda thing. But maybe it's just my noob opinion lol :)

1:44 love this part

When Jordan said that they are gonna break the rules I realized from the beginning it is forbidden to put your feet where you eat

Jordan looks so tired in this, i appreciate how hard he works in his music videos. make sure to stay rested

Omg the sneeze part ❤️

I love the reactions and explanations thank you. I am waiting for Haegeum by AGUST D 👀🎶

i love the fact that you stress on manchae throwing the cake! thats my favorite scene!

For some reason, I've always felt that Unforgiven is about Garam. Don't judge me lol

Just realized about the cake, but in K-Pop there's thing with Idols dropping the birthday cake on purpose for the sake of entertainment/diet and other reasons that I forgot but here in this MV, Eunchae throws it AT the camera as if she's throwing it at the camera to defy the entertainment

wow I really love LE SSERAFIM'S concept huhuh

I hope you can take a look at Lee Chaeyeon's Knock. I'm curious to how they take some shots in that mv