Good excellent clear quality video Simon,good honest review,good you've shamed inbev👍😳on your channel I've been drinking Leffe Nearly 50 years, parents from Belgium, so always had this beer,also many other Belgium beers like chimay,duvel,ect ect,your right original large bottle had cork and cage like many abbaye beers of Belgium. As I told you in a recently post they sneakily reduced the abv from 6.6% to 6.0% I got caught out as I bought 2 bottles, months ago,wasn't until I got home opened a bottle it didn't taste the same 😞it's rubbish!,I was shocked when I saw the label abv reduced to 6.0%😲🥺,not the Leffe I have been used to over many many years, quality gone, taste gone, abv reduced 10% no good!. I've email inbev told them their Leffe beer is now a disgrace and I insist on a reply as to why you've ruined a great beer, you are now going to be publicly shamed,and won't be buying your beer anymore real shame,you should hold your heads in shame inbev. Keep on shaming these beer conglomerates on reducing abvs,brewing beers from Europe like Stella,kronenberg,bierre moretti ect ect in the UK and not being the same or tasting the same either lowered abv.cheers Simon on your great channel👍😃
@@realaleguide cheers Simon...I emailed the head of inbev and Europe's inbev media I didn't mince my words with them,I don't expect a response?,let you know if I do..🤗
@@realaleguideook at Ringwood’s strong bitter 5.6 to 5.1 beer has more likely taken a hit. It would be like making Sullivans red a 4 percent abv beer from 5 percent abv
Well done, Simon for calling this nonsense out. Essentially, they have watered-down this beer. The only thing we can do is to boycott their watered-down beer rip offs and buy from local breweries. You are also right, the old big bottles of Leffe were cork and cage
The beers aren't watered down, the brewers are using malted barley in their recipe, and so there is less sugar to be turned into alcohol and the beers are actually brewed to a lower ABV than before. The brewer's are paying less tax on the weaker beer, they are also hiking up their prices, so the consumer ends up with a double whammy, a weaker less tasty beer at a higher purchase price. Large volume brewers are totally ruining what used to be excellent beers to line their own pockets.
This is just criminal, leffe blonde was the fist ever Belgium beer I drank about 10 years ago and blew me away…luckily my mate from work travelled to France recently and brought me back some boxes of Leffe Blonde & Ruby 6.6% 😀
In the news recently they were talking about Brewers lowering their ABVs in beers. Fair play to Greene King they were quite honest about it being a cost saving measure with their old speckled hen. Others were trying to claim they'd done it because of consumers choosing healthier lifestyles. Sorry, if I wanted to lower my alcohol intake I would just buy a beer that was already lower in ABV, reduce how many I have or not drink. Ruining previously good beers wouldn't be the way to go about this we know you're doing it for cost saving reasons like tax BE HONEST. Oh we reduced the snack sizes to lower calorie intake same BS their too. Don't patronise us I wont buy from those blatantly taking the mick.
Since when have corporate bosses of beverages ever cared about our health? What a joke. It's all about making more money. AB InBev are huge and don't have to worry about rising energy costs like a small independent brewer. By the way, have a look at the money and ownership behind Greene King too. Anytime a brewer or distiller lower their abv it's a guaranteed sign that that brand or label are going downhill.
I think the beer industry is in a lot more financial trouble than they are letting on. The Ukraine war has upped the prices on grain significantly. Then there's the energy crisis, which is more or less created by our own politicians, making heating and cooling very expensive. I think we're going to see a LOT of beers going bad because of cost cutting.
I think so to. They probably want to keep the price the same by reducing malt and other ingredients. We can se the same with other product like coffee were they keept the pice but reduce the pack size.
Great comment. Many beer companies are owned by gigantic financial backers who can easily afford the rising costs if they had any love for the breweries they own. They don't love them unfortunately. They're just assets. They can try to offload them to another investor, which is difficult in this climate, back them until prices come down (if ever they do), save profit by reducing quality or shut down the operation - a process known as 'mothballing' in the whisky industry. Here we are in a cost of living crisis and it's £5 a pint in a pub. A toxic mix.
This seems to be the way that big multinational brewing corporations treat their customers as mugs. First take a good beer, then market it to the masses, once it has a good reputation and high sales, gradually reduce the strength, hoping people won’t immediately notice and in that way maximise profits. Then once the brand has been trashed, they move onto another brand and do the same.
American here from New Jersey. Over the years you notice many small things that at first appear to be almost nothing but eventually uncover to be something devious or at least extremely deceptive. These large impersonal corporations do their best to mugg off their customers with 1,000 small cuts - just a little more here and a little more there, exchanging quality (or you could go as far as to say 'soul' or 'guts') for mere personal profit. Even simply caring enough to know whether or not anything needs to be changed is very very valuable. We still have the original 6.6% here for the time being and now I'm planning to do a little extra shopping while I still can. Quite a shame but not surprising or unprecedented, especially concerning anything related to food industry. The natural response from us 'common' folk will eventually be enough is enough, we'll do it ourselves from now on if we must, instead of hoping that these suits will change. At least if so-and-so down the street brews a bad beer for you you can still go talk with them directly and therefore maintain a healthier and more transparent economy compared with what we knew before. Cheers from across the pond ✌️ Keep your eyes open
I am a home brewer. I make a left Blonde clone. It is not a beer for my tastes. But my friend whom Leffe Blonde is his favourite beer cannot tell the difference between my home brew and bought. Now they have changed it, mine may be more authentic in taste than the new Leffe’s. Home brew is the way forward, it has come a long way.
I would prefer if these tests were done blind. I feel that your stance on this means you’ll have a bit of an issue with it before you drink it. I’ve no doubt it’s worse, but I think it’s a better test done blind.
The cloudiness in the 6% looks like condensation on the glass; when it was first poured out it was crystal clear. Were both bottles at the same temperature/same fridge? I think if you shared what temperature you were testing at, because it makes so much difference on flavour. With flash coolers and the like, we get into a habit of serving beers too cold and masking the best of their flavours.
I did a blind test - because I didn’t know they’d changed it. Soon as I tried it I knew straight away something wasn’t right. Definitely not very nice any more, it isn’t just the abv - it is NOT the same beer, definitely inferior.
Do you think AB have time to check all their companies marketing before it goes out? They simply own the brands, not operate them. This is a Bud issue, not AB.
@@JasonLaneZardoz Why don't you give me an example of Inbev being woke. For example how are Inbev complicit in this wokery? What other of their many brands are doing this?
@@sandersson2813 1. We are talking about AB Inbev (do you work for them??) 2. Their end of year financial reports, such as the one in 2019 are littered with woke talking points, they proudly extoll their partnerships with toxic institutions like Stonewall. 3. AB Inbev 2022 ESG report: "We have introduced inclusive benefits such as gender-affirming medical support for transgender colleagues in the US and Canada" "In 2022, we created a new leadership position to grow our DEI strategy. We appointed our first Global Vice President of DEI, who reports directly to our Chief People Officer and works cross-functionally to further our DEI efforts. Additionally, all managers receive unconscious bias training as part of our annual people review process. " 4. DEI is woke poison, it throws out equality of opportunity for equality of outcome, at the same time throwing meritocracy out of the window. Madness. 5. Why do I have do all the leg work for you? 6. If you don't think this isn't woke then there's no helping you. 7. AB Inbev IS the body pushing ESG and DEI onto their holdings, AB Inbev are playing fiddle to the rather disgusting Blackrock. (Have you not see the leaked video of Blackrock senior recruiter? Perhaps you should do your own research on that next)
To be honest this isn't the first time Leffe has changed.... even when it first came out in England maybe back in the very late 90's it was a far richer and better drink....even 6.6 Leffe started tasting somewhat more industrial.....maybe changed 15 years ago...but that's a long time in beer years...and most consumers have short memories...not me.
There is a cafe in Crouch End that I am sure was one of the first to sell Leffe in the '90's. I remember ordering one with friends, I am certain it was a darker colour than it is now.
Yes, remember it being really special in the early 2000s - hasn't been the same honeyed Belgium hangover causer for a long time, probably since about 2010
Leffe is my favourite beer. I always buy the big 750ml bottles but when the Blonde went down to 6% my local shop only had the smaller bottles in one day so I bought them. Immediately I thought to myself: ‘these don’t taste as good as the large bottles.’ So lo and behold the next time I go to the shops they have the big bottles in stock and I put them in the trolley. I look at the smaller bottles and see that they’re just 6% Because I had never bought the smaller bottles before, I just thought that the little bottles are less percentage and a different taste to the larger ones. Fast forward a few weeks later and I notice a change in the labels and such on the bigger bottles and to my horror they had also become 6% The difference really is night and day. The 6% recipe just isn’t as hoppy or sweet and I would even go as far as saying it’s slightly bitter. Over time I occasionally bumped into older bottles at 6.6% which I immediately recognised and snatched but they must be pretty much all gone by now unfortunately… Weatherspoons offer Leffe Blonde on tap and I believe it is the 6.6 variant (the menu said as much and it tasted as good as I remember) and you can also get Leffe Blonde 6.6% kegs for Perfect Draft taps if you have deep enough pockets. I’m gutted that they changed the recipe and I just don’t drink the new Leffe Blonde. However, Leffe Brown (or Bruin/Brune) is still 6.5% still tastes great and hasn’t been changed. The only draw back is that it isn’t as widely sold as Blonde.
Well done, Simon. I’m getting fed up with AB InBev’s strategy. I think it all revolves around alcohol duties in the UK. It goes back to the issue of the mass majority not caring what they drink (as long as it gets them p*ssed). Why would they stop creaming profits at our expense for those who actually care about what they are drinking.
Like the sugar tax, the public have been shafter yet again by government incompetency. There are so many food and drink brands that I used to enjoy that I just won't touch now.
@@richardjames3356 to make matters worse for PerfectDraft owners, there are strong rumours suggesting they are going to start kegging the UK-brewed Stella. They have removed the listing from the website completely, so it’s not just simply out of stock. Really not a good sign.
Simon it was on good morning britain on wednesday that loads of beers this year have been watered down. Speckled hen, fosters, leffe, and many others were mentioned. Its very worrying! Well done for highlighting this rip off!
Guy from Belgium here. Leffe was my first beer I ever tried in Belgium but I rarely drink it these days. Much prefer Orval, Karmeliet, Westmalle…in fact there are probably a hundred Belgian beers I would rather drink than Leffe. Anyway, I won’t be touching it now.
UK has the best Pubs architecture, great atmosphere & culture, but the beers on taps with the commercial beers at so many pubs is a big let down. I know there is some pubs with great selection, but there is so many others that have a lot of crap on tap, to many chain pubs in UK.
When US consumer companies acquire overseas the first job is asset stripping or milking. Think Cadburys, Costa etc, pack and serving sizes reduced, quality cuts, price increases. To be fair, Molson Coors didn't hollow out Bass Brewers but no longer the biggest cask producer in the UK and Carling was 4.1. Watch that space.
These big breweries quietly lowering their drinks quality and abv is getting ridiculous. It's similar to the miniaturisation of chocolate bars, same price but ever smaller. Also i just bought 2 of the big 6% leffe last night from BnM for a fiver. So I'll "dive in" later 😊
Funny because in Belgium, we hardly ever drink Leffe anymore, as it has become too sweet to our taste. I guess it is meant purely for export. I used to drink it quite a lot back in the days.
Cheers Simon for outing this company ,its time we boycott these companies Kronenbourg San Miguel , Leffe etc and only buy from the small independent breweries who sell the traditional English Ales or IPAs , hopefully people will learn to get up stand up and stand up for their rights as The late great Bob Marley once said.
It's exactly the same problem in the whisky industry but most consumers aren't nerds like us. They just turn up at the supermarket and buy what's in front of them. The big end whisky owners hate connoisseurs because we trash their product like Simon is here. The trouble is we represent less than 1% of their customer base.
Leffe Prestige 1240 has just been released on Perfect Draft at 8.5% today. It's not on the website yet they just posted a link on their group for members to get some orders in early. Can't find any reviews of it anywhere but I love all the other Leffe's so will give it a go. Also Leffe Summer available too.
Stopped drinking leffe a while back when I realised it was not hitting the spot and giving me less pleasure drinking it taste wise and effect and a worse hangover the next day .. I think duvel has also gone down hill . I see Tesco has scrapped the beautiful triplekarmeliot in favour of filling their shelf’s with this garbage … it’s very sad
This was my favourite beer for years even called my dog a Mini Schnuzer Leffe but I have stoped buying it ,I have sent a email to the brewers explaining my disgust of them changing the ABV they did get back to me saying the are protecting the brand reducing Leffe for the British market the new 6% Leffe is a poor imitation !
this does not only apply to beer in the UK it applies to things like McVities Digestive biscuits which they have ruined, Cadburys chocolate which tastes nothing like it used to, I could go on and on, it comes in the same packaging but what is inside has been cheaped out so they can increase their profits, if they did this in France or Italy it would not be tolerated but in the UK we keep on buying their muck and they know it
Absolutely right. We're being burned by junk and shoddy rubbish everywhere you look. It's expensive for nothing intrinsically special or cheap for crap. We really are treated as mugs in this country but we encourage these shysters by returning for more. The best selling wine in the U.K is whatever's on sale regardless of quality. We are addicted to low end and poor quality.
@@queencharlottetrack6595 that's unbelievable!! One thing that hasn't changed over here is the price of alcohol. Can always get decent beer & wine cheap. 😬
Excellent work Simon, I totally agree with you! Sounds like corporate greed and lack of respect to their brand and UK customers. We should all email them, maybe start a partition? Also, I’m curious if this 6% Belgium export version here will go to other countries too
My friend, I checked at the supermarket here and luckily all the Leffe Blondes are still 6.6%, both small and large bottles. I'm from Milan, Italy. I hope the new ones never arrive but I'm afraid it's only a matter of time. A warm greeting.
I am beside myself with rage! I didn't realize that they had weakened Leffe. I have just bought some and noticed the cork has been replace with a cap! I noticed the beer didnt taste the same and now i know why! I was bought a large bottle of Belgium beer called Tripel Karmeliet 8.4% and in your own words "Stone the crows" one of the best tasting beers ever!!!! Please could you review and give me your opinion cheers new subscriber.
Great review. But I think some of this is driven by the shareholders. The UK has always had high duty rates on alcohol, tobacco and fuel (under every party in power). Shareholders want maximum profit and the average drinker in the UK does not notice the difference. when the ABV is reduced (either on the bottle or in the glass). We are victims of the mass "drink to get drunk" rather than "drink for flavour" (and maybe get drunk) in this country
Bad news is that Leffe Blonde is now brewed in the UK. They’ve lost the foil wrapping as well. Would love to know if we can get imported Leffe from somewhere in the UK
OK Simon, Reducing the strength of beers isn't a new thing, I remember about thirty years ago Lowenbrau lowered the ABV of their Pils from 6% to 5.4%, even though the brewer was paying less alcohol tax, the price in my local stayed the same. Lowenbrau Pils used to be my regular tipple at 6% but after the strength was reduced I tried it once and then I never drank it again. Holsten did the same with their Pils too, both brewers totally ruined their fine lagers in one foul swoop.
Even though I haven't had a beer for 18 months I love your reviews. You're expressing exactly what I realised when coming across off licences who buy from abroad. The UK really is becoming a 2nd rate nation where every high street looks the same and characterless retail parks full of corporate tax avoidance shite short term employment opportunities. We created Carling which is the worst beer to ever be brought by a barbecue guest who chooses to drink your Belgian Stella.
Had my first 6 % 750mm Leffe today - recognisable as a distant cousin of the 6.6 % and easier to quaff - probably designed for those commenting here who say they don’t like Leffe anyway ! But not a patch on the older stronger beer where every mouthful had to be savoured. I haven’t seen Brune in the shops for a while but if it’s the old 6.7 % I’ll stick to that in the future. Great channel !
Fook me AbInbev will just be putting Budweiser into different packaging. I will drink cooking lager as much as the rest of the UK. But why mess with other beers? Stella is actually foul now. The modern world I suppose.
Since lockdown I've been participating in weekly Friday evening "Zoombar" sessions with some old schoolmates. My favourite tipple was Leffe 6.6% sipping it from a Belgian beer glass bowl. Absolutely brilliant way to spend a couple of hours while not being able to get to a pub due to geographical dispersal over the years. I hadn't seen your video until this morning, but I too wondered what had happened to Leffe for a few months and started drinking some great bottled stouts in lieu. I was really delighted to see Leffe return on the shelves of the supermarkets but after the first sip last Friday, I thought "what the hell is this !". My instance impression was 6% Eurofizz. It's such a shame breweries decide to dumb down beers and ales when they license synthesize them for the UK market. Can you imagine the outcry if they tried to do the same for classic wines or indeed malt whiskies. Keep up the good work.
It's all 6.6% here in Belgium. I think this "new" one is just for the British market. It might be to reduce the tax duty. In Britain, higher alcohol content beers are taxed more. They did a similar thing with Stella. Belgian's would say that you must have the correct Leffe glass to taste it at it's best.
This beer isn’t just watered down - it is worse than that. The taste has changed (for the worse) and it seems to be farmed out to other brewers all over the world for them to make locally, so not even sure it is consistent. The last bottles I bought (the last I will ever buy) didn’t hold a decent head,the creaminess was gone and replaced with a soda water like ‘fizz’ and it seems to give a headache even when drunk in moderation- which you often get when barley is partly substituted with something like rice. Awful.
I think leffe blonde has been going downhill over the last 3/4 years, I swear they're using more and more brew sugar and less and less malt. Last time I had it, it had a sticky tacky mouthfeel that wasn't nice. Those that liked this beer and are looking for a replacement. Try and see if you can find. Affligem Blonde. Barbar Blonde. La Trappe Blond Mardesous Blond Brugse Zot Blond
Also, watching your video, it reminds me that I must check to see if the 'new' recipe carries the 'World Beer Awards' logo on its packaging. If so, it shouldn't as it's no longer the same beer.
I will Never buy another bottle of Leffe again unless they restore it to the original recipe. I had one bottle of this 6% version and it just tasted like a hangover waiting to happen. Dreadful. I’d give it 3/10 with the original 9/10.
In the pub today and the amount of people drinking Stella carling bud it really goes to show you no one actually gives a shit and that is a sad state of affairs
Every time these macros bring out a “new recipe” it is invariably worse than the old one. Said “new recipe” also conveniently results in a lower ABV… how coincidental.
It is kind of obvious is it not? They want to cut cost but keep the price perhaps increase it somehow. One question is this beer made for UK only or is this world wide. Because I just checked and in Norway Leffe is 6.6% still.
Hi Simon. Just bought a 24 slab of 500ml cans here in Geneva. It's at 6.6% - Best thing is it was 50% off today but that's still £33.40. So far the UK gets screwed. Everything is just becoming a brand and about the label on the bottle rather than the product itself...
Fortunately we have a choice. Lots of opportunities to buy imported Belgium beers. My local off licence has a great choice. Trappiste Westmalle, Chimay to name a few.
Shared this video for all my friends to see. Gutted as Leffe has always been one of my favourite beers. Someone needs to start an online petition the be can send it to the brewers. Maybe they will change their minds or maybe they won’t but surely it’s worth a try
A real shame the quality of Leffe is being driven down. There have always 'better' abbey style beers (e.g. Corsendonk and Grimbergen - nice glass!), but there's no excuse for variation in brewing a beer - brew it one way and sell it that way everywhere!
Glad I caught this vid. Leffe Blonde was my go to beer in spoons since they introduced it. 3 pints of Leffe 6.6 was the perfect starter for an evening ending in a ruby murry. Gutted.
I've been drinking Leffe almost exclusively for 10 years, once it was put of stick in tesco I knew something wrong. As soon as it was back in stock I immediately noticed it tasted like shit. We should all boycott.
Great video, I am in the lucky position of being close to the port of Dover, so a trip over to grab some beer happens often. In the UK brewing companies pay more tax on strong beers, so make them weaker make more profit, working for a large supermarket I can tell you that Fosters is the top selling beer
I feel old saying this but 20 years ago you could get a pint of draught Leffe in a pub in Guildford for a full 5 quid. Magical on tap, magical in the bottle.
I stopped buying Leffe Blonde and Brun when they switched from a cork and cage to standard bottle top, but the recent abv drop is a true travesty. Fortunately, there's a shop near me that sells the Leffe Tripel at 8.5%, and the Leffe Radieuse at 8.2%.
It seems to be tax related. Brewers are saying they can help keep prices down by reducing abv and therefore the tax they pay. They then claim that young people are choosing lower alcohol products anyway. That seems to me to be a bit dihshonest. Non alcohol stuff has grown a lot (which is great) but people are drinking lower alcohol drinks because they have reduced them all, not through choice! I love a good Leffe. This is nothing short of vandalism.
I still have some older Leffe beers in my cupboard, with loads of other Belgium beers!!! I source from independent/specialist shops, so get the real imported stuff! I get fed-up, when I go to a pub with no decent strength beers, as I don't do weak beer. I went into a Fullers pub, and asked if they had any high-strength, and they said they did an 8.5 version, with Waitrose selling it, as well as a vintage 25 year old version!!!
It really makes me angry Simon nearly all the brewers are lowering abvs , Stella , punk ipa , San Miguel to name a few , the government are encouraging them to do it and lowering their tax as an incentive, you can’t get an original decent beer in any of the pubs or supermarkets 😡think I will start brewing my own , they don’t give a toss about their customers
Really sad what’s happening to beers nowadays. No way the Belgiums drinking this rubbish. Even Aldi Messed with Rheinbacher, so they are all at it. Wonder what am going to be drinking at this rate
Haven't had a Leffe in quite some time, the next time I pop into the my local shop will definitely take a look at the ABV, but this is outrageous. I understand that they're saving a couple of pence for lowering the alcohol content, but not like beer in general hasn't gone up in price as is. In a couple of years it will all just be Foster's with different names.
Simon there was a Daily Mail article last month (17th June 2023) "After shrinkflation, now it's drinkflation! Brewers pocket millions by sneakily cutting alcohol in beers - without reducing prices" about brewers sneakily reducing ABV to cut duty paid
Fun fact: it's 2024 07 o'clock and Leffe 6.6% recipe is still available all over Russia in a lot of retail chain stores (which excludes that being some kinda old stock). Just got me a bottle today.
I keep checking the labels on imported beers, as once they're brewed in the UK, they don't taste the same, and I've been caught out before. Nearly all the old decent imported beers from tesco are fake beers brewed in the UK, with identical labels on to fool whatever customers they had left.
Absolutely spot on 👍 every single comment made is correct I have been buying 6.6 Leffe for years now but I have stopped drinking it since they changed it to 6.0 haven’t they heard of the saying “if it’s not broken don’t fix it “ I now have to start looking for a decent real beer 🍺 again!!!! Excellent video and congrats on bringing this to people’s attention 👍👍🍺🍺
I am not from the UK. But is this due to some taxation rules. Because in my country beer is taxed pr liter up to 4.7 abv. But over that beer is taxed with per abv per liter. So if the tax rate is Y. A 1 litre 5% abv beer will be taxed by Y*5. But a 1 litre 10% abv beer will be taxed Y*10 amount of money Edit did a calculation and difference in duty with 6.0 abv versus 6.5 abv is 9.54 pence pr litre. I can not see this would have much to say. As I expect Leffe is more on the expensive side for beer in UK anyway. But of course if the producer of Leffe can packet this sum for them self. It will have some importance for them
the Polish beer Tyskie is another one to be watered down, good luck finding an old one of them though... well maybe in a Polish shop you still might, its shit and its happening to all
We go over to France next month, due to illness it will be our first trip since January 2020. I've over a hundred bottles of beer in the house, mostly Brune, but a few Tripel, Blonde and the leftover 2019 Biere de Noel. Mixture mainly of Leffe, Grimbergen, Chimay and Affligem, with a smattering of La Chouffe, La Goudale and Jenlain. Here's hoping it has not suffered too much with age. I'll check what the strength of Leffe is over there and will report back.
I bought 4 x 440ml cans of Leffe yesterday. Drank some and thought it was off or out of date. When i looked at the can, 6% and brewed in the UK😢. I will not buy Leffe in the UK again.
But really we are talking about 9.54p pr litre here(6% abv vs 6.5% abv). I do not drink Leffe every day by far. So the extra cost have nothing to say. But if the producer can pocket 9.54p for every litre sold. By keeping the price the same. It will benefit them. So this is pure greed nothing else
That's a real shame as Leffe used to be so good. I suspect tax has led to the abv reduction. For anyone who fancies venturing into the world of homebrew, Dark Rock brewing sell an all grain kit for a Belgian ale which is basically a Leffe clone. The abv you achieve using the unmodified kit will depend on your brewing skills when sparging, but I managed to get 6.5%. Dark Rock reckon 7% is achievable. Drinking it back to back with old Leffe, it's hard to tell the difference. 40 pints for £25.
Shop around for the less popular Leffe brun, there may still be the odd bottle of the original strength about. Two beers I haven’t see you try yet are Stewart’s Champion - still 7.3 I’m glad to say, and Luminous Nights ( New England IPA 7.4 ) on sale in Lidl at a reasonable price. It would be good to give the InBev directors a name check so that we know who are to blame. Will Leffe be the new Bud Light ?
Brewdog lowered the punk IPA from 5.6 a few years ago. I emailed them at the time and asked why and they replied that it was in 'the spirit of moderation'
When you were in Lidl did you notice the own brand Gellereux lager has gone from 4.8% in 500ml cans in a plastic wrap to 4.6% in 440ml cans in a cardboard package ?
Just found your channel, I'm in the Silicon valley- we just call it the south bay. My local liquor store sells Leffe blonde 6.6, thanks to you I'll be watching out for this nonsense. If they pull that crap here we'll go Ballistic, and we'll demand that they give our British cousins back their 6.6! Cheers.
Tip , when in Belgium always ask the barman what he recommends. I've had some fantastic beers there which I wouldn't have tried if not for recommendations
Belgian here, I'm not laughing, I'm furious. It has become a habit for companies that become too big to make their products less qualitative but more expensive. AB Inbev is no exception. It was originally a Leuven brewery (Stella) but they bought all the small breweries such as Leffe, Jupiler and others and then that production is no longer done in the original brewery but in a cheaper and even foreign one. That's why the quality is gone. That bad Leffe looks more like a 'Duvel'.
