One of the coolest TV commercials of all time. Awesome graphics, Ken Nordine, and that kick ass harp player bending notes! Remember this one like yesterday/
Robert Abel and Associates were one of the first to use computer graphics in their commercials. They even had a Cray XM-P supercomputer to render them. Disney even leased time on it to do scenes on the original Tron.
No CGI here! All hand-rotoscoped, hand-animated and early analog "motion control" to layer different actors on a blue screen. Opticals were so bad they had to shoot back-lit "glows" on animation stands to hide the matte lines! Ahh, the good ol' days!
Wow... I had been searching for this commercial forever. This was the strangest Levi's commercial I had ever seen. Only problem is the animation was too advanced to be a 70s commercial. For some reason I recalled seeing this during the early 80s. This commercial also triggered a very strange memory from my childhood...goosebumps
We would work months coming up with psychedelic effects, and a lot of the time they would be mistakes, but look better than what we planned! Long hours on the camera but then we'd watch this stuff on a moviola and be blown away!
This is a really great commercial. Somehow, I wouldn't expect "warm fuzzies" like the kids playing ball or the "pet trademark" to blend well at all with the sci-fi future world of the neon street, but this ad pulls it off. And the ending rose is a sweet coda: "...it just has to be good."
Wow, I remember this! This may have been the earliest computer-generated commercial I ever saw. But Levi's was always ahead of its time with its commercials, despite dating back to 1853. Thanks for this stroll down memory lane-with the little trademark in tow!
I grew up in the 70s (I was 9 years old in 1976), and I vaguely remember this commercial. Dang, it's so surreal! I guess people really were smoking a lot of dope back in those days! Wow!
