LinkedIn and marketing - interview with Martina Neville, Detta Consults 

In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing. This is a thought proving show that will for sure get you thinking! Martina tells Steve:
• Why companies move too quickly into tactical marketing communications before getting their strategy sorted
• Why most companies get it wrong on LinkedIn
• Why your company can't tell you what to post on LinkedIn
• How AI is being used (for better or worse) in social media
• Why sales is a branch of marketing!
Martina's LinkedIn page : / martina-n
Detta Consults LinkedIn page: / detta-consulting
Steve Vaughan, Jonathan Cooper, Jayne Green and Pru Layton are Senior Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com
The full list of sales trainers as follows:
Steve Vaughan / steve-vaughan-salestra...
Jonathan Cooper / jonathan-cooper-18716b1
Pru Layton / pru-layton-b46a3528
Christian Walter / christian-walter-a1857b1
Jayne Green / jayne-green-salestrainer
Pascal Le Floch-Riche / pascal-le-floch-220ba46
george james ltd training LinkedIn page / george-james-ltd-training
george james training website georgejames-tr...