Loudness Trumps EVERYTHING!

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★ SKIP TO SOMETHIN’ ★
0:00 Where did loudness normalization come from?
0:54 When do differences in loudness get noticed?
1:34 Does loudness matter when submitting your song to a label?
2:27 What happens ACTUALLY happens when A&R listens to music
3:24 How much loudness difference can you notice?
3:43 Why you should submit a competitively loud master to labels
4:07 Does loudness matter for purchasers of your music & DJs?
5:18 Should you master to -14 LUFS for Spotify and Apple Music?
6:05 Loudness targets…do they matter?
6:49 What do other mix & mastering engineers think?
7:29 Why most people can’t mix or master loud
8:01 How to create the potential for loudness
8:53 Don’t be scared of loudness
★ ABOUT WARP ACADEMY ★
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#mixing #musicproduction #mastering

Опубликовано:

11 июл 2024

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Комментарии : 117

@warpacademy 3 месяца назад

Here are videos from other well respected and experienced sources that support the assertions in this video. David Gnozzi from @mixbusTV ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-aIRlee-WHHQ.html ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lk4D4bMu8uo.htmlsi=m73C7mEdAcSmVcUm Sage Audio explaining how mastering to -10 LUFS instead of -14 LUFS for DSPs like Spotify will actually make your song sound louder despite the "normalization" reduction: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-YJVE4_CQ9Ts.html Nicholas Di Lorenzo @panorama_mastering explaining how loud masters is what the industry wants and how too much crest factor (micro-dynamic range) ruins the possibility for a clean and loud master: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-zkokZ_Aokzc.html ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-wif-yiiefvA.html& @TheCosmicAcademy ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-UXOMLu3Xz6I.html Here are the links to the original Audio Engineering Society Loudness Trumps Everything article and just noticeable loudness difference research cited in this video: AES Journal Article: Loudness Trumps Everything: www.aes.org/e-lib/online/browse.cfm?elib=13685 AES Journal Research: The Subjective Loudness of Typical Program Material: www.aes.org/e-lib/browse.cfm?elib=12350

@aprstudio7115 3 месяца назад

Amen dude!! I’m a mastering engineer and I’ve been preaching all these points. Thank you for nailing all these points with research. One master to rule them all.

@warpacademy 3 месяца назад

Nice to have some professionals in the industry chiming in here. Thanks for watching and commenting. Agreed on one master to rule them all!

@Durkhead 3 месяца назад

You forgot to mention that high frequencies sound louder than low frequencies so even though your track might say -8 lufs if its bass heavy it will sound quieter than a track with more high frequencies at the same -8 lufs

@warpacademy 3 месяца назад

Thanks for chiming in. It's always great to round out the discussion with great comments. You're totally right. If you take the same sounds and same song, but simply shorten the decay on the bass notes (say for like an 808 with a long decay) you will get a less loud LUFS reading, but your perceived loudness will actually remain the same. LUFS and RMS are both just approximations of how humans psychoacoustically perceive loudness. Neither of them is even close to perfect. Both of them are inaccurate and break down. For perception of loudness at different frequencies, look at the ISO 226:2003 Equal Loudness Contours. It's very interesting to see where our ears are most sensitive to what frequencies. And it changes depending on sound pressure level. Fascinating stuff. And good to know as a music producer or engineer. sengpielaudio.com/Acoustics226-2003.pdf

@GuyGamer1 3 месяца назад

LUFS is already weighted by frequency. For example, a 30Hz sine wave at -10dB will barely affect your LUFS reading. That same sine wave at 4000Hz will be more like -5LUFS.

@warpacademy 3 месяца назад

Good observation.

@Masteringthemixlondon 3 месяца назад

Thanks Warp! A great and well thought out video. Advocating for quality first then explaining how loudness can make a difference in a real world context is very helpful. As you say, to go loud you need a great mix, otherwise you get garbage. But also the method you use to go loud (appropriate limiter settings needed).

@warpacademy 3 месяца назад

Thanks for watching and commenting! Exactly what I was going for; it's key to understand how loudness plays into psychoacoustics. But quality over loudness all day long. If you can't mix / master cleanly, back off the loudness. Cheers and thanks for the amazing tools you make to help artists and engineers make better music.

@CypiXmusic 3 месяца назад

A lot of great bits and pieces here, especially the RU-vid part. Didnt know they turn down but not up, but the reasoning for it makes total sense

@warpacademy 3 месяца назад

Hey hey. Glad you enjoyed it. Yeah, each platform creates their own rules. But it makes complete sense to me about never turning up quieter songs to meet the "target" because you'll always have peaks over 0 dB now and how do you deal with that? The only solution (if you're turning things up) is to add more limiting. Not good. When mastering engineers apply limiting, we set the limiters up VERY carefully - customizing all the settings to match the song: lookahead, algorithm, release behaviour, oversampling etc. No platform is going to have that customized approach. They're going to apply a "one size fits all" limiter to bring peak level down, no matter what it does to the song. No one on the platform's end will probably even listen to the results. It will be programmatic and automated.

@bitflux2 2 месяца назад

congrats on all the new content, the branding and quality is on point

@warpacademy 2 месяца назад

Thanks very much! It's so nice having the new studio to shoot in. Cheers.

@marcinrau2817 3 месяца назад

Dubstep Producers laughing at -1 Lufs xD (Really good and informative Video! Thank you!)

@warpacademy 3 месяца назад

Glad you enjoyed!

@Rhekluse 3 месяца назад

Great video mate. Lovely editing as well. Big ups on that new studio as well. Damn son it looks soo good.

@warpacademy 2 месяца назад

Thanks very much. Yeah the new room is unreal. So stoked to be working in it. All the best with your music!

@hakangurdol 3 месяца назад

Perfect explenation. 👍🏽

@warpacademy 3 месяца назад

Cheers! Thanks for watching.

@VarunPratapSingh 3 месяца назад

Would love to see your take on how to have maxium loudness right from the mix phase. Not in support of the loudness war but it is something I would like to have more information from a trusted source like you.

@warpacademy 3 месяца назад

I've been setting the stage for this with my recent videos. Exactly how to mix to create the potential for loudness, the tools, the techniques, the routings, the approach and mindset will be coming up very soon in my next set of videos. Stay tuned. Cheers!

@surreal_youtube 3 месяца назад

great explanation & very interesting information 👍

@warpacademy 3 месяца назад

Glad you liked it!

@ashokpuri56 3 месяца назад

Nice one, correct 😉🤙

@warpacademy 3 месяца назад

Thanks ✌️

@pbenson56fran 3 месяца назад

😊❤thank you. LUFS within the right places.

@warpacademy 3 месяца назад

Cheers Paula!

@FLAVMEDIA 3 месяца назад

Great Stuff:))

@warpacademy 3 месяца назад

Thanks for the visit

@dessmode 3 месяца назад

great vid!

@warpacademy 3 месяца назад

Thanks!

@dessmode 3 месяца назад

@@warpacademy you mention so many stuff here, an non-average/beginner/mid producer may not realy understand, it would be interesting to cover the concept of creating with loudness potential in mind! thanks for teaching - sharing, ive learned alot trought your videos! kudos!

@warpacademy 3 месяца назад

Thanks very much. My next videos are going to be about how to mix for clean loudness so stay tuned!

@MalikAmer87 3 месяца назад

Totally agree, -8 Lufs was a standard for a long time depends on the genre, now everything is getting louder and louder.

@warpacademy 3 месяца назад

Cheers Malik. I would say that -8 is still where a lot of things are at. Especially in the pop and hip hop world. That's loud. In the electronic world, a lot of house is at -10 to -8, bass music around -6, and drum n bass is -4. That is crazy loud. Overcooked.

@MalikAmer87 3 месяца назад

@@warpacademy you are absolutely right 😊.

@cryptout 3 месяца назад

@@warpacademy I always use reference tracks to gauge the current loudness levels, it's good to have something recent though.

@warpacademy 3 месяца назад

Exactly. In the video I said to shoot for the same loudness level as the average track on the label you're submitting to. We have this video on how to choose and analyze reference tracks you might like: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-WurWA4svRTc.html

@screendrem 3 месяца назад

blackbox k clip 3 pro l2 Fabfilter bax eq izotope =specific tools and techniques shown at 8 mins 6 secs... fair points thought.

@warpacademy 3 месяца назад

Thanks for the comment. Those are a mix of ingredients for sure. They're a part of the equation, and you aren't getting clean, loud mixes without the right tools. It's like having a good paint brush though. That doesn't make you Picasso. You need mastery of those tools in a very specific application.

@dvtennis1318 3 месяца назад

25 years again only an obsessed DJ artist audio sound dude bro guy might make such observations, presumably at least of higher potentiality…. Although an opportunity or ability to convey such notions never seemed to arise… This is a long overdue & great explanation with a very smooth, convincing delivery!!!

@warpacademy 3 месяца назад

Cheers. Thanks for tuning in.

@emiel333 3 месяца назад

Great 👍 video.

@warpacademy 3 месяца назад

Thanks 👍

@emiel333 3 месяца назад

@@warpacademy You’re welcome 😉

@ItsWesSmithYo День назад

Facts 🤙🏽😎🖤🕺 GIGO

@VERYVANITA 3 месяца назад

if it feels good , sound is secondary imo music is about feel , and vibe at least in my part of the world., you can have the best technical mix and master at just the right volume /loudness if it don't feel right it ain't going anywhere.

@warpacademy 3 месяца назад

I would agree. The song has to be moving and have a vibe for sure. If it's well engineered, it's even better.

@dedemede1 2 месяца назад

can you make a video about mixing with headphones

@warpacademy 2 месяца назад

Sure thing. Already done! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-XUx8nDiiZqk.html&pp=ygUfaG93IHRvIG1peCBiZXR0ZXIgaW4gaGVhZHBob25lcw%3D%3D Plus, for the last several months I've been working with the team at Sonarworks building an official 4 part video series for their site. It'll have a ton of updated information and will be released in about a month.

@ProAudioIQ Месяц назад

👏👏👏

@davidallanmusic 3 месяца назад

Too much logic and reasoning for RU-vid. Great video!

@warpacademy 3 месяца назад

Glad you enjoyed the video. I only mention RU-vid because it's a normalization model that others may follow. Cheers!

@davidallanmusic 3 месяца назад

@@warpacademy Well, I was actually meaning all the people on RU-vid videos along with the comments saying to keep levels at -14. Also, you're welcome!

@warpacademy 3 месяца назад

Cheers!

@N8oRMusic 3 месяца назад

No one cares less about your music than an A&R during a listening session.

@warpacademy 3 месяца назад

It's definitely hard to stand out amongst a sea of music for that reason. At the same time, A&R is looking for that needle in the haystack.

@arthurpedro7480 2 месяца назад

This Material is really hot!!! thanks for your efort

@warpacademy 2 месяца назад

Glad you enjoy it!

@johnviera3884 3 месяца назад

if I send you 100 songs and you pick the five loudest ones as your best choices . There is something wrong with your listening process. i’ve been DJing for 30 years and when I do come across a great song that’s not very loud I use my mixer. And if there still a problem I will throw it in the DAW and remaster it. Because that song crushes and I listen for that over loudness. imagine if I never played anything made before 2016 because it’s not as loud as a 2024 track. that’s ridiculous

@warpacademy 3 месяца назад

Thanks for joining in the conversation. Let me elaborate. I'm not saying that you can't deal with loudness differences in a DJ set. Of course you can. What I'm pointing out here is that psychoacoustic research has proven that slight differences in loudness can establish listener preferences for the louder version that fools the ears. This a commonly accepted principle ALL engineers are aware of, and we're very careful when using plugins in mixing and mastering as a result. If you have a plugin that nudges the gain up 1 dB or even less, it will "sound better" to the engineer and fool your ears. Despite knowing this, it still happens all the time that even professional, let alone notice listeners, will develop a bias towards louder material. And that can and does affect many types of decisions.

@johnviera3884 3 месяца назад

@@warpacademy i agree. and that’s the way it is.

@warpacademy 3 месяца назад

Cheers John. Thanks for stopping by the channel. Stay in touch!

@Durkhead 3 месяца назад

Just make it as loud as possible without compromising sound quality

@warpacademy 3 месяца назад

Exactly. Once you start sacrificing sound quality and getting those dirty artifacts like intermodulation distortion, dull transients, limiter pumping, and audible aliasing, you've overcooked it.

@Durkhead 3 месяца назад

@@warpacademy also everything in moderation including moderation. Sometimes its good to have some char on your bbq, and every once in a while some deep fried chicken just hits the spot

@warpacademy 3 месяца назад

Well said.

@gregpastic6910 2 месяца назад

Would it not be more sensible to inform and educate DJs and A&R people of the importance of gain matching when they evaluate tracks rather than pitting us against each other in a ridiculous loudness war? The other unintended consequence could be that a DJ or A&R person MISSES OUT on a great track simply because it's not 'loud enough' in relative terms, and chooses instead a crushed track because their ears/brain are being fooled. Everyone loses on that. Our hearing is the easiest of our senses to fool! I am a strong proponent of making a track sound dynamic first and placing loudness considerations second. Please don't master to a targeted loudness. Just make it sound great. If it ends up sounding the best at -11.6 LUFS (integrated) cool. If it sounds great at -6.3 LUFS that cool too. Don't stress over an arbitrary target of -14 LUFS. And remember, if you want to render all your masters at -14 LUFS simply adjust your output after compression and/or limiting. Great video! Cheers from Gregory at SoundArtMastering in the Cowichan Valley.

@warpacademy 2 месяца назад

Hey Gregory. Nice to hear from someone on Vancouver Island. We’re practically neighbors. My studio is in the Comox Valley. In an ideal world I’d educate everyone on acoustics and psychoacoustics, and as you can see from my channel that is exactly what I try and do. But I’m also realistic and I know that will be impossible and impractical. I think also we work in very different genres. In electronic music, pop and hip hop it’s very common to have much less dynamic range because the sound design and engineering allows for that without sounding too crushed. There are a lot of very specific techniques that go into mixing and mastering this type of music. For an example this done well, listen to the Skrillex album Quest for Fire, 2023. That’s clean loudness IMO and a very well mixed and mastered album. And I do agree, don’t go for a target necessarily. Go for what sounds good. Yes. And also we must consider what loudness levels the genre is sitting at.

@G3Kappa 2 месяца назад

I get being inundated by (mostly mediocre) songs, but when it's your job to listen to them, admitting that you only listen to 5 seconds or so is disheartening for the artists, and it makes you *look* superficial, like someone who doesn't even bother reading your CV before doing a job interview. Even if it's basically just the truth, and everyone does it. I have a suspicion that in the future AI will do the bulk of this filtering. Just like companies are employing AI models to filter CVs without even reading them.

@warpacademy 2 месяца назад

Thanks for joining the conversation. Time is precious. I balance a lot while also having a family with 3 kids. Look at the 450 free videos I’ve put on RU-vid since 2009 - all of which are supporting people in learning music production. The reason I don’t spend a ton of my time listening to demos is so I can have enough time left over in my schedule to continue to create free content. Yes this is disheartening for artists to face the reality that there are many people making music and only so many slots for release on labels. But everyone gets their shot. I too have been an artist submitting music to labels so I’ve been on the other side of the equation. I typically listen to at least 20 seconds of the drop of each song. As an enginner, that’s all I need to know if someone has the production chops to be of interest for the label. If I’m impressed with that clip, I listen to more of that artist’s work. The few artists that I do work with end up getting a lot of my time as I develop them with personalized advice on their production and mixing, and I do all our masters for our artists.

@Drrolfski 3 месяца назад

Let the Loudness Wars begin again

@warpacademy 3 месяца назад

They never stopped.

@Drrolfski 3 месяца назад

@@warpacademy I expected this exact answer but think about a second what it means: Pop culture being dominated by an attention spam of merely seconds of completely squashed music. Good luck being part of this. Not sure if I would be feeling good about myself.

@warpacademy 3 месяца назад

Well, I consider loud to be anything around the range of -8 to -10 LUFS. It's completely possible to have a very nice sounding song that doesn't sound completely squashed. What makes a song sound completely squashed as -8 or even -6 is bad production and amateur mixing. If your mastering limiter is hitting more than 2-3 dB of GR, you've messed up in the previous phases I mentioned and you have garbage loudness. I am not advocating that. I'm advocating learning enough about sound design, arrangement, and mixing so you can have a competitively loud song (if you want) and it doesn't have to sound rubbish. There are a decent amount of pro mixers that are doing this extremely well. And lots of amateurs that are not.

@pixelbender5897 3 месяца назад

But, how??

@warpacademy 3 месяца назад

Did you actually watch the full video? I think I explained the psychoacoustic effect of loudness quite thoroughly, and also cited the research I've based those assertions on. If you have any more specific questions, post back.

@pixelbender5897 3 месяца назад

@@warpacademy No, I skipped the stock video clips. This is more a theory video rather than a step-through-tutorial in a DAW. My bad. I just use a single maximizer and it sounds loud like pro-mixes, sooo simple and easy, sorry

@warpacademy 3 месяца назад

Yes this is a mindset / theory / general approach video. Not specific techniques. That'll come soon. If you're getting good results and clean masters with a single maximizer, it means your mix is great. Pat yourself on the back.

@pixelbender5897 3 месяца назад

@@warpacademy Thank you. Lots of great producer videos on the subject out there. From the few collabs I've worked on, I see producers with super low levels afraid to bring them up; which hurts the entire mix. Yeah, I even carry some channels into the red. If I'm creating trash masters (insert video clip of a dumpster here), I'm a lucky fool :P

@warpacademy 3 месяца назад

In general you can run channels into the red in modern DAWs, because their internal calculations are all 32-bit float or higher. Not an issue. Watch this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-CGRusg9GnAg.html&pp=ygUiMzIgYml0IGZsb2F0aW5nIHBvaW50IHdhcnAgYWNhZGVteQ%3D%3D

@hansvos5897 3 месяца назад

Great info; that you. I just make music not money. And if someone judges my stuff after 20 seconds.... well, it's not my problem. How to grasp a book by reading just 1 page? Peoples attention span is declining by the day and I wouldn't call that positive. Same trend for creating, it has to go fast. I don't follow this trend. I like to go sloooow. But if one want's a career and make cash in music .... yep, The way I see it is simple,.... becoming rich, famous or to just make enough to live with any form of art.... well you might as well buy a lottery ticket; your chances of winning or more or less equal. But the business people don't want you not to see this. So they give us all kind of formula's that should uplift our chances. But if you make art only for making it, you can still cherry-pick advise but you are not jailed by it. The joy is in the PLAYING process.

@AdamEarthMusic 3 месяца назад

Its true, not to mention the music industry is corrupt and rigged on many levels.

@warpacademy 3 месяца назад

Love this. Great insights! Everyone has different reasons for doing what they do. I admire the freedom you have in just making art without caring about anything else, and going slow. It sounds like your'e in it for pure enjoyment without any financial needs or ambitions. That said, there are many others who want (or need) to make a living from their art. Or perhaps they just really want to get signed to their favourite record label. If that's the case; this is important to consider. I wish you all the best with your music. Cheers!

@Mantasack 3 месяца назад

Please stop doing this. Music does not sound good when the dynamic range is crushed. I'm all for a standard loudness level, but pushed up against a limiter is not a good choice.

@warpacademy 3 месяца назад

You can have loud music that also has sufficient crest factor to sound great. And you’re making a huge and incorrect assumption that in order to have a loud song that it needs to be crushed into a limiter. Watch the full video. Then watch this: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-aIRlee-WHHQ.html

@Mantasack 3 месяца назад

@@warpacademy I agree that to be loud it does not have to be smashed, but most new releases are way over compressed. There is a point of taking it to far and in this competitive world we tend to do just that.

@warpacademy 3 месяца назад

I fully agree with you that most loud songs are garbage. I don’t think you watched the whole video or you would have seen my comments at the end. Watch the ending.

@gurratell7326 3 месяца назад

Please take this video down and rethink what you are doing here. By publishing this you keep this unnecessary loudness CRAP going and stopping is from getting as good audio quality as possible. We have over 96dB of dynamic range to work with and you are advocating that we still in 2024 should just use the few top decibels of that? There is NO logic in doing this. So what this video should be about instead is to get music studios and sites like Beatport to ALWAYS use normalization because people shouldn't have to cripple their music to get people to listen to it. Btw, software like Pioneers Rekordbox have auto gain applied automagically when scanning your tracks, and if you as a DJ can't manage to keep the volume the same on when switching track you're a bad DJ.

@warpacademy 3 месяца назад

It’s clear you didn’t even watch the full video from your comment. Watch the ending.

@gurratell7326 3 месяца назад

@@warpacademy I did, and there is no reason to even try to do loud masters that might maybe keep some of the transients and sound quality when you instead could just NOT do the master loud that _actually_ keeps the transients and overall sound quality, it's just so much easier and better. Doing loud masters is a weird compromise that doesn't need to exist since we do have SO much dynamic range in those standardised 16 bits, all because something that initially sound louder than something else will get the attention. It's like some kid or immature adult that talks louder than everyone else even though he has nothing substantial to say at all, while that introvert sitting next to him would have so much interesting to say if only that other person would just shut up.

@warpacademy 3 месяца назад

If you recall then, at the end of the video I advocated for sound quality first. Not loudness. It is possible to have very high quality, clean and loud masters. Masters that sound as good or better than quieter masters in back to back listening tests. Crest factor has a sweet spot. It's like a good steak. Raw is no good. Overcooked is rubbish. There's a Goldilocks zone for each song. You seem to think that making a loud master means killing your transients. It doesn't. It's not a one or the other thing. There are talented and creative engineers threading the needle on this stuff.

@gurratell7326 3 месяца назад

@@warpacademy No, it's like a strawberry, it's perfect as it is straight from the strawberry bush. Well, if the mix is done properly that is, something they did quite fine 40 years ago. Thing is that we shouldn't even need mastering engineers, because a well done mix will stand on it's own, without someone else throwing compressors on it. And you seem to talk about some kind of balance, yet the title of your video is "Loudness trumps EVERYTHING".

@warpacademy 3 месяца назад

The title of the video corresponds to the first article I cited. It's not me asserting one should master crazy loud, that should be clear when you watch the ending of the video. The title is intended to pay homage to where the concept of loudness normalization began and to bring in the relevant research. You say "40 years ago", which to me indicates perhaps you're not someone who has an understanding of modern genres of music, and what the industry is like today. As I said earlier, I operate in this current industry and I've accepted the realities. I set the context of the video clearly. If you're a purist audiophile recreational listener, this video was never intended for you. If you're not an artist or engineer actually making music today in the genres I mentioned, this video was never intended for you.

@vito_vitoid 3 месяца назад

What a useless information. Loudness doesn’t exist in a vacuum, it’s an artistic choice. If the style fits -6 lufs do it. If it fits -12, do it -12. Both of them will feel roughly the same loud when normalized (that’s the purpose of the lufs measurement…), but they’ll have a different musical feeling. Why do you encourage everyone to go for the more compressed style of music?

@warpacademy 3 месяца назад

Get your facts straight. I pointed out the research and the psychoacoustic effects of loudness on the perception of quality of / listener preference for music in very specific situations. I think you just read the title and watched the first 3 minutes before making this comment. I specifically set the context about genres of music, and then I discussed if one should be mixing and mastering loudly at the very end. And at no point whatsoever did I mention that someone should master to -6 LUFS or any other specific target.

@vito_vitoid 3 месяца назад

@@warpacademy no, i watched the whole video, and the message is: aim for a higher lufs if you want to compete in the music industry. While you know that loudness is a fictional thing, because when it’s normalised to -14 db on Spotify or RU-vid it becomes a stylistic choice, not a real difference in loudness. And 95% of the people listen music nowdays normalised.

@warpacademy 3 месяца назад

I actually don’t care at all about what Spotify does to normalize. It doesn’t matter when one is submitting their music to labels. And like I said in the video, they could change those targets anytime.

@vito_vitoid 3 месяца назад

@@warpacademy spotify probably won’t change this, because it’s a standard for years now, and millions of songs were submitted with this mindset, and there is no benefit for them to change and risk a backlash, because they won’t gain anything by changing it to a higher lufs. And honestly this is what matters, not the record labels, because actually noone really cares about record labels anymore, it’s like saying master your tracks for cd standards, because 0,1% of your audience will listen it on cd. I don’t think it has any sense to pitch your music to labels, and make it louder because of this.

@warpacademy 3 месяца назад

I never said to master tracks to CD standard. That part of the video was only explaining where this concept started back in the early 2000s. You have no idea what DSPs will or will not do. I want people to make future-proof masters. Not master for 2023 without considering what the future may entail. No one I know, not a single engineer, masters to -14 LUFS. They get it.