On the thirteenth episode of the Loyalty Stories Podcast, join our Partner Manager Charlie Hawker, and Caroline Parkes, Chief Strategy Officer at RAPP. During our chat, we got to hear about how customers’ behaviors in loyalty programs shifted from long-term collection toward instant gratification under the influence of platforms like TikTok. We also talked about how people view the role of loyalty programs during the current cost-of-living crisis, plus why properly educating in-store employees is key to success.
Key Takeaways from Loyalty Stories 13:
- How the Boots Advantage Card program changed over the years, and what the future might hold
- What you could learn from KFC and SimplyBe in terms of loyalty
- Why in-store engagement is crucial to IKEA’s key to success with its IKEA Family program
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8 сен 2024
