On the 27th episode of the Loyalty Stories Podcast, join our Technical Partner Manager Gabor Vigh, and expert guest Lisa Brightwell, Managing Director at Bright Insights Consulting. Lisa highlights the excellent strategic use of customer data in her favorite program Hilton Honors by Hilton. Plus, we also talk about engaging in the Web3 space, and using NFTs in loyalty programs, just like Hugo Boss does.
Key Takeaways from Loyalty Stories 27:
- Card linking allows companies to capture invaluable data outside of their core ecosystem
- The element of choice will be a key component of loyalty programs in regards to both rewards and interactions
- The ability to quickly and effectively filter data, attributes and activities is a must for technology vendors
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16 сен 2024
