.LVMH's marketing strategy encompasses a seamless blend of luxury, exclusivity, and innovation, captivating global audiences with meticulously crafted brand experiences and a commitment to timeless elegance.LVMH is a French global luxury goods company. It was started in 1987 when two companies, Mot Hennessy and Louis Vuitton, joined together. The name of the company comes from the first two brands it owned: Mot Hennessy and Louis Vuitton.
The brands owned by LVMH include more than 70 well-known names in fashion, leather goods, fragrances, makeup, watches, and jewelry. Some of its well-known names are Louis Vuitton, Christian Dior, Fendi, Givenchy, Celine, Kenzo, Marc Jacobs, Bulgari, TAG Heuer, and Sephora.
The company's main office is in Paris, France, and it does business in more than 70 countries around the world. It has more than 160,000 workers, and in 2020, it made €44.7 billion in sales.
The way LVMH makes money is by making and buying high-end luxury brands that are known for their expertise, quality, and exclusivity. The company's brands are usually the most expensive in their categories and are aimed at wealthy people who are willing to pay more for luxury items.
LVMH has also been a leader in sustainability efforts, such as using responsible sourcing methods, reducing waste, and investing in renewable energy. In 2021, the company announced a new set of \ sustainability goals, such as lowering its carbon emissions by 50% by 2026 and reaching net-zero emissions by 2050.
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The program we used to make the animated video: tidd.ly/3Y5siMb
Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
3 окт 2024
